Univision has announced a video-on-demand extension of Univision Now focused on Hispanic content. Though Univision has already collaborated with Netflix to produce content aimed at Latin Americans and U.S. Hispanics, the network has decided to expand its OTT services and cater specifically to the Hispanic niche.
Video on demand keeps increasing its relevance throughout Latin America. After successfully launching its app in Argentina and Mexico, Fox will compete against Netflix and HBO in Brazil.
In its VOD Ad Impression Report for Q1 2017, Canoe Ventures revealed that its VOD Dynamic Ad Insertion technology helped the platform attain 5 billion ad impressions in Q1 alone.
Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S.The new premium on demand movie service will tap base of more than 50 million hispanic consumers in the U.S.
Univison teams up with TWC and Bright House to broaden its reach and offer access to content for digital platforms and VOD.