How Ad Land Can Champion Minority Media
Despite their enormous influence, minority media still struggles to be valued and heard in the hard-wired media sphere.
Despite their enormous influence, minority media still struggles to be valued and heard in the hard-wired media sphere.
Why CTV advertising offers a unique opportunity for political campaigns, when targeting Hispanic voters. With the 2022 general election fast approaching, political ad spending is
AVOD (Advertising Video on Demand) got a shot in the arm with the announcement that Microsoft has been named Netflix’s technology and sales partner to help power Netflix’s first ad-supported subscription offering.
ShowHeroes Group, one of Europe’s top Ad-Tech companies, is expanding in the U.S. and Latin American markets. Portada talked to Ilhan Zengin, CEO of ShowHeroes Group, and Joseph Lospalluto, Country Manager U.S, about their company’s expansion in the Americas and their views on the future of video advertising and omnichannel marketing.
IAS Media Quality Report finds brand safety wins across the Americas, and ad fraud rates increase on desktop; while connected TV ranks as most viewable ad format worldwide in H1 2021.
Starting August 25, Magenta and Magenta MAX customers get Apple TV+ free for a whole year — an offer only available from T‑Mobile. Over half of the network’s traffic comes from streaming.
While CTV Advertising is expected to reach US $21 billion in 2021 according to BMO Capital Markets, the media buying community continues to face challenges in measurement. That is why ANA and Innovid partnered with 20 leading advertisers to introduce new research and tools to address CTV measurement challenges.
Audience engagement rules in the digital age. Due to the rapid growth of video consumption, video engagement plays a crucial role for digital publishers. Video players features and implementation are key factors. Here we look at how two digital media properties increased their audience engagement metrics through video.
As CTV advertising is clearly on the rise, there is still a lot of confusion in the brand marketing and media buying community about what CTV really means and what, its key features are. What are its advantages? Is it interactive? How do you buy it? 6 key questions and their answer according to executives from Mastercard and Innovid.
Hemisphere Media Group announced that it has acquired the remaining 75% stake of Pantaya, the leading U.S. Hispanic Subscription Video-on-Demand Service from its joint venture partner, global content leader, Lionsgate. As a result of the transaction, Hemisphere now owns 100% of Pantaya, up from its previous 25% minority stake.
Extreme Reach (ER), an asset management solution company for TV and video advertising, released the findings of its Q3 2020 Benchmarks Report, which includes ad performance data for impressions served from its AdBridge™ platform to CTV, desktop, and mobile devices for July through September 2020.
Connected TV Advertising Investment is growing at triple digit figures in 2020. Yet, the level of investment is nowhere near the CTV audience number, which is already larger than that of Pay-TV. Media buyers at Starcom USA and GroupM tell Portada that better reporting and more sophisticated measurement options are key to further growth.
Teads, The Global Media Platform, unveiled a suite of updates including the expansion of its robust performance offering along with new social products and measurement
To get a better understanding of the state of automotive marketing, Portada interviewed Pamela Arteaga, Global Marketing Manager Cadillac. Her take on brand-dealer relationships, customer outreach through non-physical channels, her Hispanic heritage, sales attribution models…and more.
Vevo, Magna and IPG recently released the study “An Anatomy of a Video Experience”. The report’s main finding is that co-viewing culturally relevant content on over-the-top (OTT) devices is key to ad receptivity. Going forward for brands, the role of Connected TV Advertising will be crucial. To gain more insights into 2021 and CTV viewing trends Portada talked to Laura Vanison, Director of Consumer & Artist Insights, at Vevo as well as with Byron Schaffer, SVP Research at Vevo.
Video engagement is a major factor for successful advertising. A Vevo-Magna-IPG study finds co-viewing culturally relevant content on over-the-top (OTT) devices is key to ad receptivity.
Global Media platform Teads recently launched an online content series centered around the many ways online creativity in the ad industry is evolving and has been accelerated by COVID-19. Portada interviewed Jonathan Lewis, Global Head of Studio at Teads, to learn about the latest innovations in digital transformation and its implications for cross-divisional team work (e.g. creative and media) and organizational processes.
Teads, The Global Media Platform, is launching an online content series centered around the many ways online creativity in the ad industry is evolving. Through workshops, insights, fireside chats and case studies, Teads and participants will discuss new creative trends and showcase best practices.
The U.S. government has given tax payers until July 15 to file and pay the 2019 income taxes that are normally due April 15. Major Tax Marketing efforts therefore have been extended for 90 days. We asked John Sandoval, Senior Brand and Latino Marketing Manager at Intuit, (and a Portada Council System member) about how he has adapted the TurboTax marketing campaign to the new social distancing environment.
COVID-19 is already having a huge impact on marketing, advertising and media. How are advertisers reacting to COVID-19? How will different media types ad revenues