Posts Tagged ‘video advertising’

video advertising

Adknowledge acquires social video platform GiantMedia

What: In what constitutes Adknowledge’s 12th acquisition since its founding, the company has bought Giant Media for an undisclosed sum. Why it matters: The purchase was mainly driven by the explosive growth of video as an advertising vehicle and the fact that consumers are watching less TV and moving toward digital videos. Adknowledge, Inc., the […]


Adknowledge acquires social video platform GiantMedia

What: In what constitutes Adknowledge’s 12th acquisition since its founding, the company has bought Giant Media for an undisclosed sum. Why it matters: The purchase was mainly driven by the explosive growth of video as an advertising vehicle and the fact that consumers are watching less TV and moving toward digital videos. Adknowledge, Inc., the […]


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.