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What: Facebook and Cisneros Interactive have become partners in Central America, the Caribbean, and Uruguay, expanding an alliance that already included 10 Latin American Countries.
Why it matters: This expanded deal will bring Facebook’s best practices to benefit clients in those new markets.

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Cisneros Interactive, the area focused on digital advertising at Cisneros, has officially become Facebook’s reseller in Central America, the Caribbean, and Uruguay. In this way, the two companies mean to amplify a strategic alliance they had already expanded in 2017, when Cisneros became Facebook’s reseller in Bolivia, Ecuador, Paraguay, and Venezuela.

Under this new deal, Cisneros Interactive will provide its services to Facebook customers in Costa Rica, República Dominicana, Guatemala, Panamá, Puerto Rico, and Uruguay. Advertisers will have access to Facebook’s practices, training features, and local payment options according to each market.

“We’re thrilled to expand our successful alliance with Facebook,” said Victor Kong, president at Cisneros Interactive. “Our deep understanding of Latin America, together with Facebook’s business solutions, will allow us to build true added value for more clients in Central America, the Caribbean, and Uruguay.”

“Companies use Facebook throughout Latin America to connect with audiences and drive results,” added Adriana Grineberg, Facebook regional manager in Central America. “This alliance with Cisneros Interactive will take Facebook closer to advertisers in the region, in order to offer the same service and experience we provide to our clients worldwide.”

Cisneros Interactive is one of the main players in the digital advertising industry in the region. Their new offices will be added to their already available services in Argentina, Brazil, Mexico, Colombia, Chile, and Peru.

What: Cisneros Interactive, the company that also owns mobile advertising firm Adsmovil, has acquired a 50% stake in the Latin American online video network  ITCLICKVIDEO.
Why it matters: The move shows how important it is to have an online video unit in the U.S. Hispanic and Latin American markets.

image009
Victor Kong, President of Cisneros Interactive; Lucas Jinkis, Co-Founder of ITCLICKVIDEO; Adriana Cisneros, CEO of Cisneros; Diego Waciarz, Co-Founder of ITCLICKVIDEO; and Eduardo Hernandez, General Counsel of Cisneros

Cisneros Interactive, a corporate division that encompasses the Cisneros organization’s digital initiatives, has announced an investment in ITCLICKVIDEO, acquiring a 50 percent stake in the Latin American premium video network .

Founded in 2014 by Lucas Jinkis and Diego Waciarz (the duo responsible for launching such publications as ESPN, Susana Gimenez, Maru Botana, Playboy, El Gourmet.com, Fashiontv, CasaClub and Miradas, among others), ITCLICKVIDEO offers digital publishers a video on-demand platform with content about fashion, food, travel, lifestyle, sports, music and entertainment.  The company currently has deals with Microsoft/MSN, Yahoo!, Terra, Televisa, and a number of important dailies in the region.

ITCLICKVIDEO provides a comprehensive solution that incorporates the production of content, the reproduction of such via an exclusive streaming platform, and advertising sales.  The company also works with  brands in Latin America, developing digital content as content solutions for their marketing and communication needs.

“We are pleased to partner with distinguished entrepreneurs with a proven track record in the media industry.  The Cisneros organization has developed and exported top-quality content for more than 50 years, and it’s just natural for it to embark in the creation of audiovisual content for today’s digital platforms,” stated Victor Kong, President of Cisneros Interactive.  “We are confident that their leadership will provide our advertisers and media partners an excellent solution”

“The arrival of Cisneros Interactive as a partner presents great opportunity for growth, increases our digital media content offering, and supports our expansion into new countries,” emphasized Lucas Jinkis, Co-Founder of ITCLICKVIDEO.

A point reiterated by ITCLICKVIDEO Co-Founder, Diego Waciarz, who stated:  “We offer an innovative business solution, selling advertising incorporated into video content we produce ourselves, this way we provide publishers with a new possibility of generating revenue.  And now with the support of Cisneros Interactive, we can build the region’s leading premium video network, offering local and pan regional advertisers the opportunity to effectively reach a mass audience that’s really massive.”

 

What: Cisneros Interactive, the company that also owns mobile advertising firm Adsmovil, has acquired a 50% stake in the Latin American online video network  ITCLICKVIDEO.
Why it matters: The move shows how important it is to have an online video unit in the U.S. Hispanic and Latin American markets.

image009
Victor Kong, President of Cisneros Interactive; Lucas Jinkis, Co-Founder of ITCLICKVIDEO; Adriana Cisneros, CEO of Cisneros; Diego Waciarz, Co-Founder of ITCLICKVIDEO; and Eduardo Hernandez, General Counsel of Cisneros

Cisneros Interactive, a corporate division that encompasses the Cisneros organization’s digital initiatives, has announced an investment in ITCLICKVIDEO, acquiring a 50 percent stake in the Latin American premium video network .

Founded in 2014 by Lucas Jinkis and Diego Waciarz (the duo responsible for launching such publications as ESPN, Susana Gimenez, Maru Botana, Playboy, El Gourmet.com, Fashiontv, CasaClub and Miradas, among others), ITCLICKVIDEO offers digital publishers a video on-demand platform with content about fashion, food, travel, lifestyle, sports, music and entertainment.  The company currently has deals with Microsoft/MSN, Yahoo!, Terra, Televisa, and a number of important dailies in the region.

ITCLICKVIDEO provides a comprehensive solution that incorporates the production of content, the reproduction of such via an exclusive streaming platform, and advertising sales.  The company also works with  brands in Latin America, developing digital content as content solutions for their marketing and communication needs.

“We are pleased to partner with distinguished entrepreneurs with a proven track record in the media industry.  The Cisneros organization has developed and exported top-quality content for more than 50 years, and it’s just natural for it to embark in the creation of audiovisual content for today’s digital platforms,” stated Victor Kong, President of Cisneros Interactive.  “We are confident that their leadership will provide our advertisers and media partners an excellent solution”

“The arrival of Cisneros Interactive as a partner presents great opportunity for growth, increases our digital media content offering, and supports our expansion into new countries,” emphasized Lucas Jinkis, Co-Founder of ITCLICKVIDEO.

A point reiterated by ITCLICKVIDEO Co-Founder, Diego Waciarz, who stated:  “We offer an innovative business solution, selling advertising incorporated into video content we produce ourselves, this way we provide publishers with a new possibility of generating revenue.  And now with the support of Cisneros Interactive, we can build the region’s leading premium video network, offering local and pan regional advertisers the opportunity to effectively reach a mass audience that’s really massive.”

 

We have designed next week’s stellar #Portadalat’s program so that attendees get the best content and key takeaways on the 12 main issues which will drive the growth of the Latin American/panregional advertising and media sector. They are:

marklarkin1. Online Video, the hottest Latin media platform: Explore how Online Video is expanding in the Latin space. What are the key challenges that have to be overcome in order for growth to be accelerated: The quest for credible metrics for video entertainment experiences as understood by Group MESPN and ComScore. Learn from Mark Larkin (photo), general manager of  global digital media player CNET, how to use online video to engage audiences worldwide. Plus, best practices from Havas, Puig and Avaya.

2. The latest research about how multiscreen consumption is evolving in the Latin American and U.S. Hispanic markets. What are the media consumption habits of today’s kids and teenagers? Key insights from Discovery, Viacom and YuMe.

3. Is there money in it? How should media owners best monetize online video. Learn from experts how best to take advantage of online video content through advertising. What a leading executive from BrightCove has to say.

fp4. Real-Time-Marketing: What does it mean in a Latin Context? As Ad-Tech companies are expanding to Latin America,  is Latin America really ready for the new world of Real-Time Marketing,programmatic,RTB’s, SSPs …? What concrete real-marketing campaign examples targeting Latin American audiences are there already and what can be learned from them? The answers by Felix Palau (photo), Brand VP Global Marketing. Américas, Heineken.

5. Panregional Content Marketing: Is there such a thing? How do major Content Marketers strategize within the local-vs panregional pendulum. Hear about actionable Latin American content marketing insights. from leading Content Marketing practitioners at 3M, Skyword and Piccolo Universe. Plus the latest addition Denisse Guerra, Regional Marketing Director Latin America ESTÉE LAUDER!

scott.dadich.feature6. The Interaction between Design and Technology. A key issue facing consumer electronics. How Design will impact technology and what this means for marketers and media, by Wired’s Editor-in-Chief Scott Dadich (photo).

7. How is panregional advertising going to evolve in a real-time marketing world? Is it going to be strengthened by it? The example of the travel services industry.

8. How Global Brand Planning impacts Latin American media buys, according to key marketers from global snack powerhouse Mondelez.

9. Mexico: Financial Service Marketing in Latin America’s second largest economy. Key takeaways on:  How to market financial services in a country where only 30% of the population has a bank account.  How Citibank-owned Banamex, integrates its  marketing with Citibank’s global marketing objectives.

cesar salazar10. What opportunities are there for Latin American tech-entrepreneurs and who is ready to finance them. A conversation between Cesar Salazar (photo), Venture Partner, 500 Startups, Mexico and Victor Kong, president of Cisneros Interactive.

fiore11. The biggest show in the World! Learn first-hand from Soccer Celebrity “El Presidente” Fernando Fiore on his bets for the Soccer World Cup which starts on June 12 in Brazil. Plus his views on the future of the soccer marketing discipline.

12. Learn about opportunities and acquire market-intelligence at #Portadalat’s popular Speednetworking function.

Table Leaders will include Vanessa Gonzalez, Managing Director, Omnicon Digital Latin America, Luis Ortuzar, Regional Marketing Director, Christian Dior Parfums LatAm & Caribbean, Anita Geller, Head Digital Marketing at Sandoz Latin America, Helber Diaz, Media Director at MediaBrands and many more!

We have designed next week’s stellar #Portadalat’s program so that attendees get the best content and key takeaways on the 12 main issues which will drive the growth of the Latin American/panregional advertising and media sector. They are:

marklarkin1. Online Video, the hottest Latin media platform: Explore how Online Video is expanding in the Latin space. What are the key challenges that have to be overcome in order for growth to be accelerated: The quest for credible metrics for video entertainment experiences as understood by Group MESPN and ComScore. Learn from Mark Larkin (photo), general manager of  global digital media player CNET, how to use online video to engage audiences worldwide. Plus, best practices from Havas, Puig and Avaya.

2. The latest research about how multiscreen consumption is evolving in the Latin American and U.S. Hispanic markets. What are the media consumption habits of today’s kids and teenagers? Key insights from Discovery, Viacom and YuMe.

3. Is there money in it? How should media owners best monetize online video. Learn from experts how best to take advantage of online video content through advertising. What a leading executive from BrightCove has to say.

fp4. Real-Time-Marketing: What does it mean in a Latin Context? As Ad-Tech companies are expanding to Latin America,  is Latin America really ready for the new world of Real-Time Marketing,programmatic,RTB’s, SSPs …? What concrete real-marketing campaign examples targeting Latin American audiences are there already and what can be learned from them? The answers by Felix Palau (photo), Brand VP Global Marketing. Américas, Heineken.

5. Panregional Content Marketing: Is there such a thing? How do major Content Marketers strategize within the local-vs panregional pendulum. Hear about actionable Latin American content marketing insights. from leading Content Marketing practitioners at 3M, Skyword and Piccolo Universe. Plus the latest addition Denisse Guerra, Regional Marketing Director Latin America ESTÉE LAUDER!

scott.dadich.feature6. The Interaction between Design and Technology. A key issue facing consumer electronics. How Design will impact technology and what this means for marketers and media, by Wired’s Editor-in-Chief Scott Dadich (photo).

7. How is panregional advertising going to evolve in a real-time marketing world? Is it going to be strengthened by it? The example of the travel services industry.

8. How Global Brand Planning impacts Latin American media buys, according to key marketers from global snack powerhouse Mondelez.

9. Mexico: Financial Service Marketing in Latin America’s second largest economy. Key takeaways on:  How to market financial services in a country where only 30% of the population has a bank account.  How Citibank-owned Banamex, integrates its  marketing with Citibank’s global marketing objectives.

cesar salazar10. What opportunities are there for Latin American tech-entrepreneurs and who is ready to finance them. A conversation between Cesar Salazar (photo), Venture Partner, 500 Startups, Mexico and Victor Kong, president of Cisneros Interactive.

fiore11. The biggest show in the World! Learn first-hand from Soccer Celebrity “El Presidente” Fernando Fiore on his bets for the Soccer World Cup which starts on June 12 in Brazil. Plus his views on the future of the soccer marketing discipline.

12. Learn about opportunities and acquire market-intelligence at #Portadalat’s popular Speednetworking function.

Table Leaders will include Vanessa Gonzalez, Managing Director, Omnicon Digital Latin America, Luis Ortuzar, Regional Marketing Director, Christian Dior Parfums LatAm & Caribbean, Anita Geller, Head Digital Marketing at Sandoz Latin America, Helber Diaz, Media Director at MediaBrands and many more!

Victor Kong, President of Cisneros Interactive, and Cesar Salazar, Venture Partner, 500 Startups are the latest additions to a very impressive agenda for Portada’s 2014 Latam Advertising and Media Summit next month (June 3-4) in Miami’s InterContinental Hotel.

VICTOR-KONG
Victor Kong

In a conversation under the banner “Ignite the entrepreneur inside you!” Mexican venture capital and tech maven Cesar Salazar will talk with veteran Media entrepreneur Victor Kong, about his job of finding and financing the best tech entrepreneurs in Mexico and Latin America. His advice to Media and Ad-Tech companies targeting the Latin American space.

Other Marketing, Tech and Media luminaries that are part of the stellar roster of speakers include:

– Keynote speaker: Tech Media Star Scott Dadich, Editor-in-Chief, Wired
Fernando Fiore, Sports Anchor – Republica Deportiva, Univision
Mercedes Lopez Arratia, Head of Digital Marketing and Premium Marketing, Banamex
Annika Blockstrand, Regional Media Director,Mondelēz International

Tickets are going fast! Register here!

What: Cisneros Interactive’s RedMas will exclusively sell advertising into Demand Media’s eHow en español in 17 Latin American countries. Both companies will also work together to monetize eHow en español’s U.S. Hispanic traffic, where it has 1.5 million visitors.
Why it matters: The deal reflects a trend towards specialization in the Latin Interactive markets. Both Demand Media and Cisneros Interactive are important players in the digital media market. However, Demand Media’s specialty is content production and Search Engine Optimization, while Redmas is mostly focused on sales.

cirsneros mediaDM_Reg_RGB_DarkblueContent company Demand Media announced a digital advertising partnership with Cisneros Interactive’s RedMas. Under the agreement, RedMas will be awarded exclusive representation for branded digital advertising solutions available on Demand Media’s site, eHow en Español, in the following Latin American  countries:Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela.

VICTOR-KONGVictor Kong, president of Cisneros Interactive, tells Portada that “RedMas, a company of Cisneros Interactive, will sell exclusively into these markets since Demand Media has no local sales force in these countries.”

eHow en español has over 1.5 million  U.S. Hispanics on its site.

Latin Interactive WorldKong adds that the U.S. Hispanic market is not covered through the agreement, “but with our presence in the U.S. Hispanic market, we will work closely with Demand Media’s saleforce to make sure we both tap into this growing market. eHow en español has over 1.5 million  U.S. Hispanics on its site.”

 

Customized packages

RedMas will sell traditional advertising, but also specialized and customized packages for each advertiser. “With so much content for each very specific topic, we can create special eHow sections for advertisers.”

“Our international sites are experiencing explosive growth, particularly eHow en español, which has increased its unique visitors nearly six-fold from the previous year and now attracts more than 25 million monthly uniques[1]. Our partnership with RedMas significantly expands our digital advertising footprint in the fast-growing Latin American market. The biggest brands and advertisers in the region will now have access to premium, affluent and intent-driven audiences ready to take action on advertisers’ contextually relevant messages,” said Stewart Marlborough, executive vice president of media at Demand Media.

Demand Media will provide training to RedMas’ sales force across the territory to assist them in offering eHow en Español’s array of digital advertising solutions – custom content, branded sponsorships and high impact, rich media units – to brands in the region that want to connect with consumers who are looking for practical, actionable content for real life.

 

What: Cisneros Interactive’s RedMas will exclusively sell advertising into Demand Media’s eHow en español in 17 Latin American countries. Both companies will also work together to monetize eHow en español’s U.S. Hispanic traffic, where it has 1.5 million visitors.
Why it matters: The deal reflects a trend towards specialization in the Latin Interactive markets. Both Demand Media and Cisneros Interactive are important players in the digital media market. However, Demand Media’s specialty is content production and Search Engine Optimization, while Redmas is mostly focused on sales.

cirsneros mediaDM_Reg_RGB_DarkblueContent company Demand Media announced a digital advertising partnership with Cisneros Interactive’s RedMas. Under the agreement, RedMas will be awarded exclusive representation for branded digital advertising solutions available on Demand Media’s site, eHow en Español, in the following Latin American  countries:Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Mexico, Panama, Paraguay, Peru, Uruguay, and Venezuela.

 

VICTOR-KONGVictor Kong, president of Cisneros Interactive, tells Portada that “RedMas, a company of Cisneros Interactive, will sell exclusively into these markets since Demand Media has no local sales force in these countries.”

eHow en español has over 1.5 million  U.S. Hispanics on its site.

Latin Interactive WorldKong adds that the U.S. Hispanic market is not covered through the agreement, “but with our presence in the U.S. Hispanic market, we will work closely with Demand Media’s saleforce to make sure we both tap into this growing market. eHow en español has over 1.5 million  U.S. Hispanics on its site.”

 

Customized packages

RedMas will sell traditional advertising, but also specialized and customized packages for each advertiser. “With so much content for each very specific topic, we can create special eHow sections for advertisers.”

“Our international sites are experiencing explosive growth, particularly eHow en español, which has increased its unique visitors nearly six-fold from the previous year and now attracts more than 25 million monthly uniques[1]. Our partnership with RedMas significantly expands our digital advertising footprint in the fast-growing Latin American market. The biggest brands and advertisers in the region will now have access to premium, affluent and intent-driven audiences ready to take action on advertisers’ contextually relevant messages,” said Stewart Marlborough, executive vice president of media at Demand Media.

Demand Media will provide training to RedMas’ sales force across the territory to assist them in offering eHow en Español’s array of digital advertising solutions – custom content, branded sponsorships and high impact, rich media units – to brands in the region that want to connect with consumers who are looking for practical, actionable content for real life.

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Lauren ZalaznickNBC Universal executive Lauren Zalaznick will be leaving the media company after less than a year in a job focusing on digital initiatives, CEO Steve Burke said in a memo on Friday. Zalaznick, 50, had been at NBC Universal for 12 years and is the latest executive to exit the company as part of a reshuffling by Burke. Comcast has owned NBC Universal in its entirety since March. Zalaznick’s current direct reports in her digital portfolio will be divvied up by Cesar Conde, the former Univision programming exec who joined NBCU International earlier this month, and Jeff Shell, the NBCU Intl. topper who will move back across the pond to become chairman of Universal Film Entertainment Group in January. Zalaznick will stay at the company during an unspecified transition period and then move on to a consulting role, according to Burke’s memo obtained by Reuters on Friday.

Laura Desmond, CEO of Publicis Groupe media agency network Starcom MediaVest Group, has resigned from the board of video ad tech company Tremor Video. She gave her notice in August and her departure from the video ad network was effective September 26, 2013. She had served as a member of Tremor’s board since January 2012. This summer, observers  flagged Ms. Desmond’s board position as a conflict-of-interest, but Ms. Desmond has remained mum about the criticism that erupted.

El Nuevo Herald’s executive editor Manny Garcia is exiting El Nuevo Herald to join the Naples Daily News. In a memo first reported by Random Pixels, Herald publisher David Landsberg told the newsroom that Garcia was set to leave after 23 years with the company.An El Nuevo story later confirmed his departure was to take over at the Scripps-owned Daily News on Florida’s Gulf Coast.

Laura Martinez has accepted a job as the New York City-based Senior Editor of CNET en Español. Martinez will no longer work as Portada’s Senior Correspondent.

Univision announced two  appointments to its executive team ; Rick Ehrman, a 20-year industry veteran, has joined the Company as executive vice president of Corporate Business Development and Jennifer Ball, who joined Univision in 2008, has been promoted and named executive vice president of Content Distribution Marketing and Partnerships. Both executives will be based in New York and report to Tonia O’Connor, president, Content Distribution and Corporate Business Development.

The National Hispanic Corporate Council announced the appointment of Octavio A. Hinojosa Mier as its new Executive Director. Hinojosa Mier comes to NHCC with more than nine years of nonprofit executive leadership and corporate development experience. He will provide day-to-day leadership, vision, and strategic direction in growing the organization’s membership within Fortune 1000 corporations, as well as strengthening the organization’s initiatives in the area of corporate best practices as it relates to the growing importance of the U.S. Hispanic market.

Cisneros announced the appointment of Victor Kong as President of Cisneros Interactive, a division incorporating the organization’s initiatives and developments in the digital world, including its mobile and online advertising networks, Adsmovil and RedMas, respectively, serving the U.S. Hispanic and Latin American markets. Victor will report directly to Adriana Cisneros, CEO of Cisneros, and be based, along with his team, at the corporate headquarters in Miami, Florida. In addition to undertaking the leadership of Cisneros Interactive, Victor will retain his responsibilities as Chief Digital Officer

INGRID.REYESMulticultural media placement firm EPMG announced the appointment of Ingrid Reyes to its executive team in the role of executive vice president, director of client solutions, strategy, and value. Ingrid will take the lead in client specific cross-platform media strategy, leveraging EPMG’s capabilities from print media to full scope digital solutions and content marketing.In addition, EPMG announced that Alejandro “Alex” Sánchez is joining EPMG as Executive Vice President and Director of Hispanic Media and Custom Publishing. Sánchez’s main focus will be put on driving growth in digital and print integrated platforms. He will oversee EPMG’s national sales team. Sanchez joins EPMG, a leading print and digital media placement firm in the multicultural space, from The Houston Chronicle’s La Voz, where he was the publisher and general manager.

Ivonne Kinser has joined Haggar Clothing Co. in the role of Digital Marketing & PR Director. A native of Venezuela, Ivonne brings to Haggar more than fifteen years of experience in comprehensive brand, social and digital marketing working with Fortune 500 companies including American Airlines, Home Depot and Unilever as well as with technology and e-commerce startups in the retail, fashion and investment industries.

What? Victor Kong is the new president of the interactive unit of Cisneros Group.
Why it matters: The appointment formalizes the establishment of a corporate division encompassing all of the organization’s ventures and businesses in the digital world. Kong will be in charge of the operations of RedMas and Adsmovil.

victor.kongCisneros announced the appointment of Victor Kong as President of Cisneros Interactive, a division incorporating the organization’s initiatives and developments in the digital world, including its mobile and online advertising networks, Adsmovil and RedMas, respectively, serving the U.S. Hispanic and Latin American markets. Victor will report directly to Adriana Cisneros, CEO of Cisneros, and be based, along with his team, at the corporate headquarters in Miami, Florida.

“In addition to undertaking the leadership of Cisneros Interactive, Victor will retain his responsibilities as Chief Digital Officer, a position he has excelled at during the past two years, boosting the company’s digital capabilities, while establishing thought leadership positioning in the digital space and greatly contributing to the Cisneros’s digital business development,” emphasized Adriana Cisneros.

“In just a couple of years we significantly grew our digital advertising business, and both RedMas and Adsmovil have become leading brands in our territories; in addition, our YouTube business has also grown to the tune of 30 million views a month. Besides digital advertising, we made some targeted investments in E-commerce, such as Cuponidad, a daily deals business, and Mobly, the leading furniture retailer in Brazil,” pointed out Victor Kong.

“I am proud to have led this development for Cisneros, and I’m looking forward to working with Adriana in expanding our overall interactive business. These businesses and the entrepreneurs we have partnered with are a great fit with Cisneros’s strategic focus.”

Victor Kong began his professional career in 1991, working for several renowned organizations, among them: Global Director of E-commerce for Terra Networks; Vice President, Growth Strategy/Vice President, New Media Sales and Business Development of MTV Networks Latin America. Subsequently, Victor became Vice President & Managing Director of MySpace Latin America, and later, he joined Time Warner as Vice President & General Manager of CNN Radio. Victor also has experience in management consulting, having worked for McKinsey & Company and Booz Allen. Victor obtained a Master in Business Administration (MBA) at the University of Chicago (1997), and a Bachelors of Arts (BA) degree in Economics and International Relations at Stanford University (1991).