People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Starcom Mediavest Group – Victor Garcia, Nicolas Gruschetsky ::: ZenithOptimedia – Diego Fernandez ::: Eduardo Lima – Nazca Saatchi & Saatchi Brazil ::: The Coca-Cola Company – James Quincey, Ahmet Bozer ::: Click here for previous Latam Changing Places editions Victor […]
What: Victor Garcia has been appointed SVP, Managing Director for SMG Latin America at Starcom Mediavest Group. In addition, ZenithOptimedia named Diego Fernandez, who formerly held Garcia’s new role, SVP, Client Services, Latin America. Why it matters: Garcia will report to Monica Gadsby, CEO, US Multicultural & Latin America.Fernandez will report to Sergio Lorca, CEO, Iberia and […]
Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.
We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.
