Tag

Vicente Jubes

Browsing

descarga (2)Vicente Jubes (photo), until recently CEO at Medula Networks, has departed the online ad network targeting the U.S. Hispanic and Latin American marketplace. Jubes played a crucial role in establishing PAL, periodicos Asociados Latinoamericanos a network of Latin American print and digital properties and in 2011 Medula Networks.
As we previously reported Medula recently relocated its operational team from Miami to Buenos Aires, Argentina.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

Homero MartinezHomero Martinez is the new General Manager at Al Dia Dallas, the Belo Newspapers owned Spanish-language publication. Martinez will take over the functions of Al Dia Dallas previous publisher Penni Barton who left Al Dia Dallas on January 2nd.
Vicente Jubes, until recently CEO at Medula Networks, has departed the online ad network targeting the U.S. Hispanic and Latin American marketplace.

 

BWj1fn4IEAAZnorAward-winning journalist Roberto Ruiz has been named anchor of Azteca America’s two flagship nightly newscasts, Hechos Nacional Tarde, airing at 6:30 P.M. EST, and Hechos Nacional Noche, airing at 11:00 p.m. EST. Both newscasts will be aired exclusively in the United States and will focus on the national and international news and events that affect U.S. Hispanics. Prior to this new role, Ruiz was news anchor for Azteca America’s national news program Azteca America West Coast. Ruiz is a prominent Mexican journalist who began his professional career in 2004 as a reporter at the noted Mexican newspaper, “El Informador.” Ruiz then joined Canal 7 of Jalisciense de Radio y Televisión as the channel’s morning news reporter. In 2007, Ruiz joined TV Azteca, Guadalajara, as the morning news anchor and later was promoted to the anchor desk of the station’s flagship news program. A year later, he took the reigns at Azteca 7’s news program, “Info 7 Tarde.”In 2009, Ruiz was named news anchor for Azteca America’s news edition airing in Nevada, Texas, Florida and California. A year later, he took the helm at Azteca America’s national news program.

MhlvGXea_400x400Lincoln Lopez has been named VP & GM of Social Media at Univision Communications Inc. In this role, Lopez will work with leadership across the company to direct a fully integrated social media strategy that helps audiences engage and interact with Univision’s content across multiple media platforms.Previously, Lopez worked with Turner Broadcasting as vice president of Social and Digital Media for TBS, TNT and Turner Classic Movies. Prior to Turner Broadcasting, Lopez was the vice president of Digital Marketing and Social Media at MTV Networks.

cQ82qVwY_400x400Telemundo Network has appointed Luis Carlos Vélez to Executive Vice President of Network News, reporting to Luis Silberwasser, President of the Telemundo Network.In this new role, Velez will oversee the network news operations and be responsible for editorial direction, programming and production of all news properties, including the award-winning nightly newscast, “Noticiero Telemundo;” the Sunday news program, “Enfoque con Jose Diaz-Balart;” the national weekend newscast “Noticias Telemundo Fin de Semana,” and the news content of Telemundo’s morning program “Un Nuevo Día,” as well as other related network news programming, breaking news and specials. Vélez also will oversee the network’s daily news magazine program, “Al Rojo Vivo,”. In addition, he will play a key role in strengthening the collaborations with Telemundo’s owned and operated stations.Previously, Luis Carlos Vélez was Anchor and News Director in Caracol Television in Colombia. Prior to that, Luis Carlos was an anchor and reporter for CNN International based in New York and an anchor for CNN en Español.Born in Bogotá, Vélez earned a degree in Economics from the Universidad de los Andes.

sep_twitter_400x400SABEResPODER (SEP), provider of comprehensive and culturally relevant educational media solutions for Spanish-dominant Latinos in the United States, has announced the addition of Boris Droutman, David Chun, Sergio Mankita, Raquel Villarreal, and Damien Burke to its growing team:

 

 

 

39fa461Boris Droutman joins as Chief Technology Officer. He will provide key leadership to SEP’s Technology team, and support the ongoing growth and development of our technology. Mr. Droutman was one of the founding engineers at NetFlix, Director of Engineering at LowerMyBills, CTO at ShoeDazzle, among several others.

 

10caa6bDavid Chun joins as Chief Product Officer. Chun will focus on enhancing SEP platform and generate new products to positively impact the community. In addition to his latest role as Chief Product Officer at Adly, Mr. Chun has held senior roles at Sony, PriceGrabber and Napster to name a few. He is also the Founder & Chairman of Metro Charter School. Mr. Chun is originally from Washington D.C., but resides in downtown Los Angeles.

Damien Burke joins as VP of Engineering. He will lead and oversee the in-house tech team and provide insight and leadership on the design and development of new platforms. Mr. Burke has been working in web software since 1996.He is a former field producer for the World Series of Poker Circuit Events, has acted and done voiceover and produced theater shows. Born in South Carolina, he was raised all across the country.

Sergio Mankita joins as VP of Market Research & Business Development. In this role, he will lead and manage all market research efforts and conduct business development and strategic partnerships. Previously, Mr. Mankita was a Marketing Manager with Univision Enterprises, the in-house incubator of Univision Communications, where he was an integral team member in launching multiple products in financial services, healthcare, automotive and telecommunications. A 15+ year veteran of media and the US Hispanic market, he earned his degree in Communication Studies from UCLA and his MBA from Thunderbird, the Graduate School of International Management.

2166532Raquel Villarreal joins as Director of Content. In this capacity, she will oversee the growth of untapped digital opportunities; maintain the accuracy, voice and style of all content production across print, onscreen, mobile and online while being an advocate for the immigrant voice. Haling from Monterrey, Mexico, she joins SEP with more than 7 years of editorial experience in bilingual and bicultural environments, including at Demand Media International, eHow en Español, and LIVESTRONG.COM en Español. Ms. Villarreal earned her bachelor’s degree in Multimedia Journalism from The University of Texas at Austin.

proxy (1)McDonald’s Chief Executive Don Thompson is leaving his post effective March 1 and will be replaced by McDonald’s veteran Steve Easterbrook, currently chief brand officer.An to turn around McDonald’s ailing business.Mr. Thompson’s departure follows a round of layoffs earlier this month at the company’s headquarters that resulted in the loss of 63 jobs, part of an effort to cut costs by US $100 million. Mr. Thompson is a longtime executive who joined the company in 1990 and in 2006 was named president of U.S. operations.In 2010 was tapped as president of the corporation.

Join us at PORTADA Mexico!

What: Medula, a 360 media solutions company specializing in the U.S. Hispanic and Latin American markets , is launching a Spanish-language video network with content and inventory from Latin American publishers.
Why it matters: Medula’s foray reflects the opportunity Latin American content and online ad inventory visited by U.S. Hispanics has in the U.S. Hispanic market.

bbcfd17a0ef008606c53d1da081c10ae_400x400Medula , a company that offers digital advertising and full 360° media solutions for the U.S Hispanic and LatAm markets, has announced the launch of a Spanish Video Network.

Medula’s Hispanic video network solutions ,which has over 3 million pre roll’s in the U.S, allows its clients to reach audiences throughout the U.S Hispanic market. “We currently have 3 million impressions in the US but aim to have 10 million by the end of the year. We can target any geographical area,” Natalie Folgar, Marketing Manager at Medula tells Portada.

With the continued influence of the Latin American culture throughout media and Hispanics over-indexing in the adaptation of technology including video consumption, Medula has begun to offer a network that provides digital video solutions. This network allows publishers the ability to showcase, syndicate their content and monetize their traffic.

Expanding our network to include premium Hispanic video content has become a priority for the company.

It also offers clients a premium content bank that accommodates to various cultural nuances within the U.S Hispanic and Latin American audiences, generating a simple video solution that meets cultural relevancy in one digital video platform. According to Folgar, Medula has several sources of content: “Our publishers produce their own original content that is also shared other publishers. Additionally we have a partnership with AP Spanish videos.”

Latin American sites with U.S. Hispanic traffic

Medula is 100% publisher owned and operated. The network is comprised of premium space that includes 300 plus sites such as eluniversal.com, laprensa.hn, laprensa.ni, elheraldo.hn, libro.pe, larepublica.pe, elpopular.pe, wapa.pe, elcolombiano.com, imagen.com.mx, mujereslatam.com,deportivolatam.com, mrviajes.com, mrbujia.com and many more. These sites have substantial U.S. Hispanic traffic that can be geotargeted to deliver ad campaigns.

Expanding our network to include premium Hispanic video content has become a priority for the company. We want to make sure we offer a quality service that encompasses a pleasant experience not only for our clients but also for our readers by delivering a quality product that speaks to our Hispanic audience.” Vicente Jubes, CEO of Medula.

Join us at PORTADA Mexico!

What: Medula, a 360 media solutions company specializing in the U.S. Hispanic and Latin American markets , is launching a Spanish-language video network with content and inventory from Latin American publishers.
Why it matters: Medula’s foray reflects the opportunity Latin American content and online ad inventory visited by U.S. Hispanics has in the U.S. Hispanic market.

bbcfd17a0ef008606c53d1da081c10ae_400x400Medula , a company that offers digital advertising and full 360° media solutions for the U.S Hispanic and LatAm markets, has announced the launch of a Spanish Video Network.

Medula’s Hispanic video network solutions ,which has over 3 million pre roll’s in the U.S, allows its clients to reach audiences throughout the U.S Hispanic market. “We currently have 3 million impressions in the US but aim to have 10 million by the end of the year. We can target any geographical area,” Natalie Folgar, Marketing Manager at Medula tells Portada.

With the continued influence of the Latin American culture throughout media and Hispanics over-indexing in the adaptation of technology including video consumption, Medula has begun to offer a network that provides digital video solutions. This network allows publishers the ability to showcase, syndicate their content and monetize their traffic.

Expanding our network to include premium Hispanic video content has become a priority for the company.

It also offers clients a premium content bank that accommodates to various cultural nuances within the U.S Hispanic and Latin American audiences, generating a simple video solution that meets cultural relevancy in one digital video platform. According to Folgar, Medula has several sources of content: “Our publishers produce their own original content that is also shared other publishers. Additionally we have a partnership with AP Spanish videos.”

Latin American sites with U.S. Hispanic traffic

Medula is 100% publisher owned and operated. The network is comprised of premium space that includes 300 plus sites such as eluniversal.com, laprensa.hn, laprensa.ni, elheraldo.hn, libro.pe, larepublica.pe, elpopular.pe, wapa.pe, elcolombiano.com, imagen.com.mx, mujereslatam.com,deportivolatam.com, mrviajes.com, mrbujia.com and many more. These sites have substantial U.S. Hispanic traffic that can be geotargeted to deliver ad campaigns.

Expanding our network to include premium Hispanic video content has become a priority for the company. We want to make sure we offer a quality service that encompasses a pleasant experience not only for our clients but also for our readers by delivering a quality product that speaks to our Hispanic audience.” Vicente Jubes, CEO of Medula.

Join us at PORTADA Mexico!

What: Medula (Medios Unidos Latinoamericanos) has appointed  Angela Cubillos  as the new digital advertising sales manager and Maria Flor Palazzolo has been promoted as Latin American sales manager.
Why it matters:  Digital solution providers and ad networks such as Medula are investing to increase their offering in both the U.S. Hispanic and Latin American markets.

medulaAngela Cubillos has joined Medula Networks to develop their growing digital portfolio within the US Hispanic and Latin American Markets. She will join as the new digital advertising sales manager. Angela Cubillos has 7 years of experience specializing in Latin American media having worked with clients such as Bridgestone, McDonalds, Puig, and Samsung where Angela was instrumental in acquiring, implementing and maintaining clients media solution needs.

Cubillos has client experience including Bridgestone, Mc Donalds, Puig and Samsung.

Maria Flor Palazzolo is the new Latin American Sales Manager. She worked for Medula as a business developer. She has developed new digital products involving video content syndications, offline media planning, TV, print, radio, cinema and the implementation and development of Medula’s new vertical websites.”I am very excited about this change. Being on the sales side will allow me to put all my previous work experiences together,” said Palazzolo.

What:Marketers are gearing up early in anticipation for 2014’s Fifa World Cup, in Brazil. It is seen as the most important news event platform for Hispanics. Many marketers, including Gonzalo del Fa, president Group M Multicultural in New York City, began conversations with their clients in 2012 and have already closed some of those deals. Digital media has increased tremendously since 2010’s Fifa World Cup.

Why it matters: 3.2 billion people around the world watched the 2010 World Cup. In addition, as Group M’s del Fa puts it, the World Cup is “DVR proof: 90% of views are live.” That is attractive to marketers as viewers are less likely to skip commercials. Also, because of the many options people have to watch their favorite television shows after originally airing – YouTube and Netflix, as well as digital recording devices – sports programming is seen as a better bet.

The 2014 Soccer World Cup to take place next summer in Brazil will be a major factor in Corporate America’s marketing plan towards the U.S. Hispanic population. Already at the end of 2012, major agency executives started to discuss with their clients their involvement in next year’s major event.

“We started the conversations with our clients at the end of 2012 and we have already closed deals for some of them. We have only few negotiations left that we expect to finalize in the next weeks,” Gonzalo del Fa, president Group M Multicultural in New York City tells Portada®. Group M’s clients include major marketers like AT&T, Macy’s, Subway and Ikea. “We started looking at partnerships for our beer client for 2014,” says Oury Tamboura, Senior Media Manager at Horizon Media in Los Angeles, where she plans and buys Hispanic media for clients including Crown Imports (Corona). “We have been talking about how to approach the World Cup with many of our clients. Given the scope and scale of the event, there are many ways to get involved and integrate a World Cup strategy as part of a client’s holistic approach from now through the games next year,” says Marla Skiko, VP and Director of Digital Innovation for SMG’s Multicultural Division.

“The World Cup is the most important news event for Hispanics every four years. It’s the Superbowl, Final Four, World Series and NBA Finals all in one,” claims Penni Barton, publisher of the Spanish-language newspaper Al Día Texas.

“As we all know, World Cup is a huge event for the Hispanic community because ‘fútbol’ is part of our lives,” says Group M’s del Fa. Del Fa, who is based in NYC but was born in soccer-crazy Argentina, notes that the World Cup is also a truly global event as 3.2 billion people watched the 2010 World Cup around the world. “That is why many clients are looking at this asset as a global initiative, not just a local effort. Even in the U.S., the World Cup is not just a Hispanic event – over 24 million people saw the final between the Netherlands and Spain in 2010. Almost 9 million of them watched it on Univision and almost 16 million did so on ABC.

The Soccer World Cup is ‘DVR proof: 90% of views are live.’

One question mark remains in the midst of all the excitement. In mid-June millions of Brazilians took to the streets all over the country in social protests for more education, health and transport services. Protesters armed with screwdrivers and slingshots clashed with police near Rio’s legendary Maracana football stadium where Brazil defeated Spain to win a third successive Confederations Cup. According to many of the protesters, the Brazilian government cares more about the FIFA World Cup and Olympics than about education and healthcare. Despite the social turmoil, polls have shown more than two-thirds of Brazilians support their country hosting the World Cup for the first time since 1950. Sports media entrepreneurs do no foresee major disruptions during the 2014 World Cup. “We have full confidence in Brazil’s infrastructure and security, as well as the coming together of the people of Brazil in delivering a successful World Cup,” says Félix Sención, CEO and Founder of The Mundial Group.

For many brands sports marketing budgets can take a share of more than three quarters of overall marketing budgets. One such example is NAPA Autoparts, whose Hispanic Advertising Agency is Atlanta-based PM Publicidad. Napa Autoparts is the official sponsor of the Méxican Soccer Federation as well as of the Tour of the Méxican Soccer National team in the U.S.

One publication that receives mostly men oriented advertising is Fútbol Mundial. A publication exclusively devoted to soccer, it has a circulation of 904,000 and is published as an insert in the leading Spanish-language newspapers coast-to-coast. “For 2014, we are expanding circulation and are receiving bids to be part of the larger distribution during World Cup year,” says publisher Félix Sención. Sención also leads a digital ad network called Mundial Sports Network. “Mundial Sports Network is offering fully integrated digital sponsorships for the World Cup across all 4 screens. We reach millions of Hispanic sports fans across our network of affiliates, and we produce and publish original, branded sports content for our advertisers including full brand integration within our coverage,” Sencion adds.

Most importantly, as Group M’s del Fa puts it, the World Cup is “DVR proof: 90% of views are live,” says del Fa. In the era of time shifting technologies, this is extremely attractive to marketers, who know that live viewers are less likely to skip commercials.

Sports programming is a better bet for network broadcasters than almost anything else. The rise of online video providers – such as Netflix and YouTube, as well as the increasing use of digital recording devices – are giving audiences unprecedented choices about what they watch and when they watch it. That is why ratings for most TV networks have fallen sharply. The big exception is sports, which has been practically unaffected by the general ratings declines. According to a Nielsen study, viewers watched 97% of sports programming live in 2012, down slightly from 98% in 2008. Those same viewers watched just 75% of non-sports programming live, down sharply from 93% in 2008.

ESPN, which has aired every World Cup except one in 1982, has the English-language TV rights to the 2014 Soccer World Cup in Brazil. Fox won the rights to the 2018 and 2022 World Cups. Univision holds the 2014 Soccer World Cup Spanish-language broadcast rights. However, in 2011, Telemundo won the Spanish-language rights to air the 2018 and 2022 Soccer World Cups over Univision, which has aired every World Cup tournament since 1978.

Soccer World Cup broadcast rights belong to the most coveted content properties. Interestingly the rights to air in Spanish-language are worth more than the rights to air in English: Telemundo paid more than US $600 million for the Spanish-language rights to air the global soccer tournament in 2018 and 2022, more than the US$ 400 million Fox paid for the English-language rights.

While the networks sell TV ad space inventory to national advertisers, other organizations often sell to local and regional advertisers. This is the case of Time Warner Cable which sells local advertising into ESPN properties, including the 2014 Soccer World Cup.

While broadcasters usually get the lion’s share of marketer’s World Cup investment, digital and print media properties also typically boost their offerings during the World Cup and the weeks leading up to it. Al Día Texas’ Penni Barton, notes that the World Cup represents a tremendous opportunity for Al Día. “We’ll explore expanding our portfolio of print offers via special supplements, insertion campaigns, themed-content sponsorship’s and magazines. Likewise, we’ll explore leveraging opportunities for digital, mobile channels and events.”

‘It will be one of the largest sports events of the century: Time zone is just 1 hour difference from U.S. EST.’

Digital at the Core
The Soccer World Cup takes place every 4 years and the media and advertising landscape has changed since the 2010 South Africa World Cup, particularly digital media.

“The amount of digital viewers has grown robustly since 2010 and the digital inventory is broader across platforms and now includes online, mobile and tablets,” says Francisco Morillo, Digital Media Buyer and Planner at Hispanic Group in Miami. He adds that, nowadays “rich media provides a wide variety of creative ad units and online video ads retain the audience at one site for longer period of times.”

SMG’s Skiko notes that “as the use of digital media continues to grow across multiple screens and devices, it is important we approach any plan or program with digital at the core. The Soccer World Cup is no exception as we know engagement will be happening on many devices and in real time. We believe social and mobile will be especially crucial. Advertisers need to find the best ways for an overall integrated approach that capitalizes on how people will be not only watching, but also discussing, sharing and commenting on all aspects of the games and their teams.”

The Local World Cup: Grassroots Soccer Leagues
Grassroots amateur soccer events are a great way for many media properties to connect with the local community as well as to increase revenue streams from sponsorships. Copa Al Día, organized by Dallas/Ft. Worth Al Día, features 136 teams for approximately 1,500 local youth players, ages 5-14 years old, and is open to both select and recreational teams. Copa Al Día 2013 is presented by The North Texas Chevy Dealers Association in partnership with Burger King, MetroPCS, Azteca Dallas 55, and ESPN Deportes Dallas 1540 AM. New York City’s Spanish-language daily newspaper Diario de México USA organizes a similar league in the New York Metropolitan area.

Another grassroots soccer league organizer is Alianza de Fútbol Hispano, an organization exclusively focused on the organization of soccer leagues. Founded in 2004 by Brad Rothenberg and Richard Copeland, Alianza de Fútbol Hispano is one of the largest grassroots soccer programs in the United States, hosting amateur, soccer clinics, and access to pro scouts from the Liga MX, Major League Soccer (MLS) and American colleges and universities. Alianza de Fútbol Hispano recently struck a deal with LeadDog Marketing through which Alianza de Fútbol will launch the Alianza U program, in partnership with Verizon. The program is designated to help Hispanic players and their families understand and navigate through the college recruiting and admission process. Alianza U provides year-long access to students, helping them with the college application process, college recruitment requirements, financial aid and scholarship information.

LATAM Websites
Hispanics love to go to Latin American sports websites to follow major sports events. Journalists at these websites cover soccer matches with a lot of knowledge, passion and resources. Major sports sites include México’s mediotiempo.com, published by Time Inc. owned Grupo Editorial Expansion and Argentina’s canchallena.com (published by La Nacion) and ole.com.ar (owned by Clarin). Spain’s Marca.com (Unidad Editorial) and As.com (Grupo Prisa) also attract substantial U.S. Hispanic audiences.

Miami based Medula Network, an online ad network that targets the U.S. Hispanic and Latin American space, that grew out of PAL (Periodicos Asociados Latinoamericanos) offers U.S. Hispanic impressions and customized packages in the online sports sections of its Latin American newspaper affiliates. Medula CEO Vicente Jubes notes his network also sells U.S. Hispanic audiences that visit 100% sports oriented sites such as Marca.com, Ole.com.ar, Diez.hn, Sport.es, As.com, Libero.pe and Laaficion.com.

A CRM Tool and Media Vehicle
One company that has been able to develop a very strong database of Hispanic and non-U.S. Hispanic U.S. soccer fans is Sports Endeavors. It is known to many as Eurosport, the title of its soccer catalog, which has a circulation of 1 million a year and is dropped nationally 14 times a year.

Based in Hillsborough, North Carolina, Sports Endeavors, Inc. was founded in 1984 by the Moylan family to provide American soccer players with equipment and information. In almost three decades it has developed into an Amazon.com of soccer related items such as equipment, apparel, footwear etc…. Sports Endeavors has benefited from the fact that the U.S. has one of the most diverse soccer fan bases in the World. This fan base includes constituencies as diverse as Major League Soccer Fans, Hispanic Fans, European Fans as well as Amateur Soccer Players.

“Sports Endeavors sales to Hispanic consumers amount to approximately 20% of its overall sales volume,” says Vicente Navarro, Hispanic Market Director at Sports Endeavors. The company’s database includes more than 100,000 addresses of Hispanic active buyers and 6 million different data points on Hispanic households. Most of these clients receive the Eurosport catalog, which has an average page count of 100 pages.

85% of Sports Endeavors sales occur over its different websites (e-commerce). Its main website is soccer.com which according to Navarro receives more than 4.5 million unique users every month. Soccer.com showcases a selection of top of the line soccer merchandise used by world-class players and teams. It carries brands including Adidas, Diadora, Nike and Puma.

The U.S. Has One of the Most Diverse Soccer Fan Bases: MLS Fans, Hispanic Fans and Amateur Players.

Another feature of Soccer.com is that consumers can shop by players, countries or famous soccer clubs. Soccer.com also hosts official online stores for apparel and equipment of many famous international soccer clubs, including Real Madrid, F.C. Barcelona and Bayern Munich.

While Sports Endeavors Inc’s primary objective is to sell soccer and other sports related items, it has developed a large client database which it offers to marketers interested in reaching the U.S. and U.S. Hispanic soccer fan. The digital and print media Sports Endeavors offers includes Package Inserts, Inserts and ROP ads in the Eurosport catalogue, e-mail marketing as well as display and rich media advertising on soccer.com. Sport Endeavors clients include American Airlines, Budweiser, Lowe’s. ESPN Deportes magazine has been inserted in the past in packages that Sports Endeavors mails out to its Hispanic clients. Notmusa’s Record Magazine has also been inserted in the Eurosport catalog.

 

Get our e-letters packed with news and intelligence!