Chipotle Mexican Grill has announced that it has hired Chris Brandt as chief marketing officer, effective April 2. Brandt will report to chief executive officer Brian Niccol.
Krystyna Hall steps into the role of Telemundo VP of Corporate Communications. Based in New York, Hall will partner with the NBCUniversal Corporate Communications team and enhance the company’s presence in the New York media market.
Eduardo Kachscovsky, who retired as Univision Television Group VP of Production in January after 37 years with the company, has been named Director of Studio and Production Operations at U.S. government international broadcast agency Voice of America. He’ll head a staff of 200 production personnel involved in the production of radio, television, and web content in 46 languages.
ViralGains has announced the appointment of Mark Connon to its board of directors. He’ll be a key voice in the firm’s next step in its mission to better predict and drive business outcomes through video advertising using deep consumer insights.
Abigail Comber, global head of Brands and marketing for British Airways is leaving the airline after a career that spans 26 years. A spokeswoman confirmed the departure of Comber and named her replacement as newly-appointed head of brands and marketing, Hamish McVey.
Dominique Delport, the well-regarded president of Vivendi Content and global managing director of advertising powerhouse Havas, is in advanced negotiations to join Vice as its head of international operations.
Duke has hired former MullenLowe global planning director Sandya Piyasena as strategy partner. Piyasena, who has already started in her new role, said she was going to “unashamedly champion our new equal gender, equal pay partnership”.
Ben Sharpe, executive producer at Blink Productions, has joined Adam & Eve/DDB as head of film and joint head of integrated production. He replaces Matt Craigie Atherton who left in August last year to join Mother.
LUNA United, the modern content production agency within the communications group UNITED COLLECTIVE, announced that Adrian Castagna has joined as Head of Integrated Production. In this role, Castagna will propel in-house production to create content with cutting-edge design in response to the needs of today’s client and cultural demands.
Nancy Dubuc has been named CEO of Vice Media. Vice co-founder Shane Smith will take a new role as executive chairman. The news was announced a day after Dubuc stepped down from her position at A+E Networks.
Walt Disney Co. is reorganizing to create a direct-to-consumer and international unit. Kevin Mayer, Disney’s chief strategy officer since 2015, was named chairman of the new unit. The reorganization leaves Disney with four segments. In addition to the new unit, there are Media Networks; Studio Entertainment and a segment that combines Parks, Experiences, and Consumer Products.
MediaCom has promoted Kate Rowlinson to new managing director, Worldwide Hubs. She was previously joint managing director of EMEA.
BBC has named Kerris Bright as chief customer officer. In this newly-created role, she’ll be responsible for developing a “closer, more personal relationship” between the organization and consumers, namely license fee payers and those signing in to BBC services, the corporation said.
Jesús Chávez has been promoted from SVP of Operations to Chief Operating Officer at Latino digital media company mitú. Based in the company’s Los Angeles headquarters, he reports to CEO Herb Scannell.
Gastón Tourn is the new chief marketing officer of Badoo. He had previously worked at Google for almost 5 years.
Ogilvy Miami has announced the incorporation of two new creatives that will help expand the firm’s reach in the United States Hispanic market. Uriel Sanchez will take the role of Art Creative Director and Carlos Cervantes Perk will be Copy Creative Director. Both creatives have experience working at Ogilvy Mexico.
J. Walter Thompson Co. has announced it is eliminating the position of worldwide chief creative officer. Matt Eastwood, who has held that position since July 2014, will leave to “pursue other interests.”
Dawn Hudson announced plans to step down from her role as chief marketing officer of the National Football League.
A summary of this week’s most exciting news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.
This is the first Online Video Round brought to you by Gretchen Gardner, member of Portada’s Editorial Team.
LOOKING FOR U.S. HISPANIC VIDEO TALENT: Latin digital entertainment company FAV! Network, which launched operations in the Americas earlier this year, was one of the main sponsors at StreamCon at New York City’s Jakob Javits Center from October 30 to November 1, featuring a long list of influencers and talent-related executives, some of which target the U.S. Hispanic market.
THE OTHER WAY AROUND FROM OTT TO CABLE! Vice Media and A+E Networks have gotten together to form a cable channel broadcasting lifestyle and documentary content, aimed at Vice’s 18-to-34 demographic. The channel is set to be called Viceland, and is expected to launch early next year, replacing A+E’s H2 channel.
OTT STREAMING SERVICE YipTV announced an agreement with Latina lifestyle channel Latin Angels TV, which is to be debuted at the gala opening for Latin Angels’ new Miami studio in the Wynwood Art District. YipTV targets foreign-born Americans, particularly Latinos and broadcasts programming from their home countries that is otherwise unavailable in the U.S. Since its launch in May 2015, it has accumulated almost 100 channels like ¡HOLA! TV, Canal Sur, Canal Tiempo, beIN Sports, AZ Corazón, Caribvision, EuroNews Spanish, Tele Romantica, RCN Novelas, Tele Medellin, Mi Musica, Maya TV and LATAM Sports. Subscription costs $14.99 a month.
YOUTUBE EMBRACES THIRD PARTY VIEWABILITY: On November 3, Google announced that it would allow third-party viewability measurement on YouTube. (Lack of third party viewability measurement is one of the key reasons that Kellogg and other major brands have not been advertising on YouTube so far!) So far, the company has approved Moat, Integral Ad Science, comScore and DoubleVerify to track campaigns as soon as early 2016. Google’s Sanaz Ahari said, “Viewability has long been a focus for us. Built on the foundation of our Active View technology, we launched the ability to buy only viewable impressions on the Google Display Network back in December 2013 and recently completed moving over the last advertiser campaigns from CPMs to viewable CPMs. We’ve worked to ensure viewability rates on YouTube are amongst the industry’s highest. And Active View now works seamlessly across video, display, mobile web and mobile apps (on YouTube and for publishers using DoubleClick for Publishers), and has been adopted by over 80% of advertisers using the DoubleClick platform.”
YOUTUBE PRESENTED ITS PAID ON DEMAND CHANNELYouTube Red on October 28. Unlike other similar paid channels, YouTube Red will not feature advertising and will allow users to save videos to watch when not connected to the Internet. It will also give users access to music streaming through Google Play Music and YouTube Music. The service costs US $9.99 a month for American residents, and is offering a free month to all new users.
OLYMPUSAT INTRODUCES OTT SERVICE,VEMOX, which serves as an OTT solution targeting the 9.5 million Spanish-language-dominant homes. It will offer 100 live Spanish-language streaming channels, with at least 30 in HD. It will also include an initial 5,000 hours of VOD, with plans to increase that number by 1,000 hours each month. It’s priced at $14.95 per month with no buy-through of English-language channels required, and is available on Android, iOS, Amazon Fire, Samsung and LG devices.Check out our interview with Jesus Oswaldo Pinango, Director of Public Relations at Olympusat.
LEGEND OF GAMING IN BRAZIL: Global premium channel network Endemol Beyond launched another version of its “Legends of Gaming” franchise in Brazil on October 29. The digital series format designed for the U.K. has been viewed 32 million times. This is the first time Endemol Beyond has produced content in Brazil, serving as further indication of the industry’s increasing presence in Latin America.
GLOBO JUMPS ON VOD. Brazilian television network Rede Globo, commonly referred to as Globo, launched its own VOD service, Globo Play, on November 3. Globo Play will be featuring live content and catch-up programming, and users will be able to access Globo’s classic titles and on-demand content across desktop and mobile. In the near future, Globo Play plans on expanding access to connected TV devices.
PLAYSTATION LAUNCHES OFFICIAL SPANISH-LANGUAGE YOUTUBE CHANNEL. Spanish-language MCN 2btube launched Playstation’s official Spanish-language Youtube channel, Conexion Playstation, with Youtube Spain. Recently, 2b was included in the directory of leading ventures in Spain by InnovaSpain, a Spanish-language innovation site.
PAY-TV CEO’S SPEAK ABOUT THE NEW “NETFLIX WORLD.” The NextTV CEO Summit took place in Miami earlier this week. We found out what the major players in Latin American Pay-TV, including Cablevision CEO Carlos Moltini, President at Verimatrix Steve Oetegenn, President at ETB Colombia Saúl Kattan Cohen and others had to say about the OTT revolution, Nextel’s LatAm expansion, governmental regulations and more.
COMSCORE AND IMS RELEASE VIDEO VIEWERS SURVEY: comScore and the Internet Media Service announced the results of their Digital Video Viewers survey in Latin America on November 4, detailing information about digital video consumption in Brazil, Mexico, Argentina, Colombia, Chile and Peru from June to August 2015. The survey looked at trends in digital video consumption, viewer profiles, devices used, time consumed on different platforms and trends in popular types of content. The survey revealed that 85% of digital consumers in Latin America watch digital video content every month, 36% watch videos outside of their home, and 14% while in transit. Smartphones are the most popular devices for watching digital content, and movies, tv series and music are the most popular types of content. Overall, Latin Americans spend 13.2 hours watching digital videos a week.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
::: Juan Pablo Suarez – Magnetic ::: Dan Perry – VICE ::: Travis Johnson –IPG Mediabrands ::: Leo Burnett Tailor Made – Clovis Marchetti , Antonio Nogueira ::: BBDO Chile – Marcelo Con, Jorge Muñoz ::: Rodrigo Lugato – Ogilvy Brazil ::: Adrian Hermosillo – Pro Mach :::
Click here for previous Latam Changing Places editions Juan Pablo Suarez has been appointed Director of Sales LatAm at Magnetic, a search retargeting company that specializes in reaching consumers with relevant display ads based on their search history. Suarez is based in Miami. Previously Suarez worked as Sales Director at MediaDesk a DSP owned by media ad placement firm U.S. Media Consulting.
VICE is setting up a Miami operation that will also act as coordinator for VICE’s U.S. Hispanic youth offerings as well as VICE’s existing Latin and South American operations, which currently span from Mexico to Brazil.The new bureau will be responsible for expanding VICE’s roster of channels in the region, and producing hundreds of hours of programming per year, covering the underreported stories and breaking news that matters most to young people. A spokes person at VICE tells Portada that Dan Perry will be in charge of Sales/Business Development in the Miami office.
Travis Johnson, CEO of mobile agency, Mnet, has been named Global Head of Mobile for IPG Mediabrands, and will be relocating to New York in July to take up the new position.Johnson has been with the Mediabrands family for ten years – holding various digital roles as well as a stint as Commercial Director for Mediabrands Australia and prior that, Managing Director of UM.In his most recent role at the helm of Mnet, he leads a team of 60 professionals across Australia, providing client services ranging from business plan articulation to mobile strategy, development, commerce, deployment, measurement, media and analytics – driving the overall direction and capabilities of the agency to be world class. In his new position, Johnson’s core responsibilities will be to leverage the group’s proprietary technologies and patents – including HARK™ second-screen audio watermarking technology, mobile campaign management platform, content management systems and social integration technologies – in order to grow mobile capabilities in key Mediabrands markets globally. He will be charged with creating a global network of mobile offices to collaborate and create – exporting what has been hugely successful in Australia to the rest of the world.
Leo Burnett Tailor Made The brazilian subsidiary has added a new pair of creative directors: Clovis Marchetti and Antonio Nogueira, a team led by Marcelo Reis, partner and co-chair of the agency.
Clovis Marchetti was part of J. Walter Thompson. Previously, he was nine years at Lew’Lara / TBWA, and also worked for Salles (now Publicis), Newcomm (now Y & R), DM9DDB, Almap / BBDO.
The carioca editor Antonio Nogueira “Mega” comes from FBIZ. He previously worked in Talent, DM9, Publicis, FNazca and Giovanni (today FCB).
BBDO Chile has new creative directors.Marcelo Con and Jorge Muñoz have joined the Chilean subsidiary from Contrapunto BBDO -Madrid- and Prolam Y&R, respectively.They will both lead the creative team and report directly to Agathe Porte, CEO of BBDO & Proximity Group in the country.Muñoz and Con will work for clients such as Visa, Merrell, Azleia and Gatorade.
Rodrigo Lugato has joined Ogilvy Brazil as creative director to handle the Claro account. Lugato held the same position at F/Nazca Saatchi & Saatchi for the past five years. Some of the clients for whom he worked are Claro, Honda, P&G, Carrefour, Pernambucanas, Novartis and Kia Motors.
Adrian Hermosillo will be responsible for all aspects of the Pro Mach Mexico Shared Services business, including facility management, importation of aftermarket parts, management of training services, equipment demonstrations, trade shows, and Internet-based marketing.Hermosillo, a Monterrey native, has been in sales, marketing, and technical support for Axon for more than four years in the USA. He holds a B.S. degree in engineering from Monterrey Tech (ITESM) and an MBA from UNC-Chapel Hill, Kenan Flagler Business School.
The latest news features MassMutual, Meredith Hispanic Media, Vice, Microsoft and Fast Company.
Pharma companies lag in Hispanic marketing
Some pill-pushers just don’t get it – it being the importance of Hispanic consumers to any company. According to an analysis and report from AHAA, Johnson & Johnson-Janssen-Ortho-McNeil leads in marketing targeted to the nation’s Latinos, but the category as a whole lags other sectors. The average Hispanic ad spend by pharmaceutical companies decreased 9 percent in 2014, from $6.9 to $6.3 million, the report said. On the other hand, over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent.
They should have been at this IAB Town Hall
On May 23, the IAB held a town-hall meeting to discuss opportunities and strategies for reaching Hispanics. Allvoices.com provides an excellent recap of what was presented and discussed. Included were case studies of Verizon Wireless’s “Goling” campaign during World Cup 2014 in partnership with Facebook’s Hispanic Creative Shop; Home Depot’s “Retool Your School” campaign from Briabe Mobile; and P&G’s “Orgullosa” social media campaign, created by Dieste. One of many interesting stats in this article: 66 percent of Digital Hispanics said they pay attention to online ads, considerably larger than the overall market (46 percent).
Nonprofits get creative infusion at Cannes Lions
Create GOOD is a joint initiative between Fast Company and Microsoft that aims to recognize and reward creative and socially drive organizations. The three winners are Haitian trilingual elementary school l’Ecole de Choix (the School of Choice), scientific cancer history research organization Paleo-oncology Research Organization (PRO), and Rainforest Partnership, the international non-profit committed to protecting tropical rain forests. Reps from each org will get a trip to the 62nd Cannes Lions International Festival of Creativity to lead workshops at the Microsoft Beach Club, where they can take advantage of the talent buzzing around to help them with marketing and identity challenges. Fast Company and Microsoft will take the final assets created from the workshops and run digital advertising on behalf of each organization on fastcompany.com to further generate awareness. The winners also will be featured at Fast Company’s Innovation Festival in November.
Vice, the edgy and ever-expanding media conglomerate, is opening an office in Miami in order to expand its Hispanic-oriented content for consumers in the United States and Latin America. Brand journalism and sponsored content seem to be a big part of the mix, but current Vice programming for younger Latinos includes “Miscelánea Mexicana,” a show about Mexican “cultural oddities,” and a series that follows the 2012 presidential elections in Mexico. The Miami bureau will coordinate all Vice’s Hispanic and LATAM activities.
Meredith Hispanic Media just released a new report on social media’s influence on purchasing by U.S. Latinas. The report, Siempre Beauty III: Latinas and Social Media, found that Latinas continue to outspend mainstream consumers in the beauty category, with the majority of them finding social media the best way to get information and tips. Language is important to them: 52 percent of Latinas and 48 percent of Latina millennials prefer to receive beauty information from social media in Spanish as well as English, while 55 percent prefer to follow US based influencers and bloggers who provide access to bilingual content. Many more stats in the press release.
MassMutual and Univision go live in sponsorship
MassMutual will host free community events to offer financial education in Spanish in Houston. “Financial education starts at a local and individual level,” said Dr. Chris Mendoza, Latino Markets Director at MassMutual, in a press release. The sponsorship with Univision is part of a broader effort by MassMutual to help Hispanics secure their personal and professional financial futures, the company said. It also provides Spanish-language financial information and resources online at MassMutual.com/Latino. [Ctahcb]