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A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Vice Media announced that it will be doing scripted video programming through a partnership with digital media studio Blackpills. All of the content will be made for mobile viewing and distributed exclusively through Vice’s online video channel.

AT&T, Verizon, Johnson & Johnson and other leading U.S. advertisers are pulling hundreds of millions of dollars in ads from Google and YouTube due to worries that their ads appear next to extreme, hateful content. AT&T will halt all ad spending on Google except for some search ads.

Adobe has revealed two new “clouds,” Experience Cloud, which includes an extensible platform, data, and content systems, and Advertising Cloud, which “rings performance and brand advertising data together so advertisers can see it all in one place, and view their campaigns in a cohesive way.”

Instagram announced that users will now be able to save live videos to re-watch later. At the end of a live video, a ‘Save’ button will now appear in the upper right corner.

Comcast Technology Solutions has entered into an international channel deal with broadcasting and media technology systems architect Qvest Media to offer Tier-1 broadcasters, telecommunication operators and pay-TV companies tools that simplify the publishing, distribution and monetisation of online video content.
Altice N.V. announced that it has entered into an agreement to acquire advertising marketplace Teads, which has an audience of more than 1.2 billion unique visitors including 720 million via mobile.
 MGID, a provider of native advertising and marketing solutions, announced that its user dashboard is now available in Spanish. The launch is the first in a series of localized user interface rollouts, and will provide a more streamlined experience for MGID’s Spanish-speaking clients.
 DMP Lotame announced the general availability of Lotame Onboarding — a people-based marketing service powered by LiveRamp™ IdentityLink — following a successful beta testing period.

Deloitte‘s latest study, the “Digital Democracy Survey” asserts that 80% will skip digital TV/video commercials, and that over 70% of Millennials and younger Gen Z viewers find mobile ads to be “irrelevant.”Ad-blocking software is a big part of Millennials’ digital media usage: 45% use ad blocking software, with 89% saying that they use it to avoid all advertising. 40% of these respondents use ad-blocking software on their smartphones.

A study of Kellogg Co. brands by Nielsen Catalina Solutions found that when online video ads that meet the Media Rating Council standard saw higher sales lift than those that did not. Ads deemed “likable” by panelists for copy testing firm Ace Metrix had the strongest sales lift of all – a 172 index where 100 is the average for people exposed to ads in the study.

Akamai Technologies announced it has a new technology, Akamai Media Acceleration, to improve the viewing experience for people who watch over-the-top video services.

The Association of National Advertisers has called on digital “walled gardens” — platforms that intermediate their users’ identities with advertisers who target them through the platform’s closed ecosystem — to “allow independent audits” by industry audience ratings self-regulatory watchdog, the Media Rating Council (MRC). The ANA issued an advisory calling on the platforms and explicitly citing the likes of “Amazon, Foursquare, Instagram, LinkedIn, Pinterest, Snapchat, and Twitter,” following a member survey, which found that 90% favored independent audits by the MRC.

LATAM MARKET

AT&T‘s operations in Mexico have been successful, partly thanks to their online video efforts, as the service saw 1.3 million wireless net subscribers in 4Q16. In Latin America, DIRECTV lost 21,000 video subscribers in 4Q16, with weak performance in Brazil. The total number of Latin American subscribers for the company now stands at 12.5 million.

The Brazilian ad tech company Predicta has entered into an agreement with video ad platform YContent, whose products allow publishers to attach video to any form of content on websites.

New research from Interact and the Argentinian Association of Digital Agencies reveals that 60% of respondents professionals forecast positive results by the end of the year, with uninterrupted growth, despite a surrounding changing environment.

What: Comcast will release a video service called “Watchable”, which will feature content coming from websites like Vice Media, The Onion and Vox Media.
Why it matters:With YouTube currently dominating the streaming video platform arena, Comcast’s Watchable could mean a game-changing move for anyone working in video production. New video platform “Watchable” is said to be aimed at matching YouTube as well as other companies such as Facebook that are rumoured to be starting a video platform as well.

descargaLast week, Comcast Corp.’s NBCUniversal said it made a US$200 million equity investment in Vox Media, the online publisher of The Verge, Eater and Re/code. That deal, valued Vox at US$1 billion. And BuzzFeed just announced that it is raising US $200 million from NBC Universal. Vox Media, BuzzFeed , The Onion and Vice Media are going to be the likely content and distribution partners for “Watchable”.

From that moment on, many industry analysts speculated that the company is planning to build its own online video service.In fact, Comcast indeed revealed it will release a video service called “Watchable”, which will feature content coming from websites like Vice Media, The Onion and Vox Media.

Comcast is currently the largest seller of video ads in the United States. As platforms shift to digital, Comcast doesn’t want to lose market share, but they’re losing it to YouTube and Facebook.

With YouTube currently dominating the streaming video platform arena, Comcast’s Watchable could mean a game-changing move for anyone working in video production and marketing. To spice things up, Facebook has been also considering to start a video platform as well.

Watchable

New video platform “Watchable” is said to be aimed at matching YouTube as well as other companies such as Facebook that are rumored to be starting a video platform as well.

Even though the name of the video platform is still subject to change, the service looks sure to be rolled out in one way or another.

Vox Media is one of the partners for the new service along with some major-name players like BuzzFeed. Some partners will provide content and others, like The Onion, Vice, NBC Sports, Mic, AwesomenessTV and Refinery29 will also be taking part in what Comcast is calling “a widespread digital-video platform. However, Comcast’s deal with the teen-oriented channel owned by DreamWorks Animation called AwesomenessTV and Internet-based new media company BuzzFeed are still in negotiation. Comcast says that these deals will last “a few years” and see partners provide unlicensed, original videos to users of Watchable. The content will be available to stream on demand, according to Business Insider.

“Comcast is currently the largest seller of video ads in the United States. As platforms shift to digital, Comcast doesn’t want to lose market share, but they’re losing it to YouTube and Facebook,” a source at Comcast said.

Watchable is also aimed to rival the rumored video platform from Verizon. When released, watchable videos will be released on Comcast’s Xfinity X1 box owners. The service will be made available on the mobile platform such as iOS and Android.Currently, Comcast has its own smart-TV service called Xfinity. The service allows subscribers to stream unlimited number of movies and TV shows on demand directly to their TV sets and mobile devices. The new online service will simply expand the content coverage of an already established cable platform.

As Comcast is already a major player in the digital video market, this move is meant to consolidate market share in the face of competition from emerging video platforms.

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