A summary of the most relevant consumer insight research in the U.S., U.S. Hispanic, and Latin American markets.
Viant has published the results of its TV Viewability study, in which it analyzes device ownership and distraction factors. The answer, concludes the study, is a cross-channel and retargeting strategy.
Advertising technology company Viant, part of Time Inc., has signed an agreement to acquire Adelphic. The combination will create the industry’s first people-based demand-side platform, powered by over 1 billion registered users globally.
What: Time Inc has acquired social network MySpace parent company Viant for an undisclosed amount. Why it matters: The acquisition will accelerate Time Inc.’s strategy of activating