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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Pandora has appointed Brad Minor as VP, Head of Brand Marketing and Communications. Minor joins Pandora after serving as Managing Director of Brand, Advertising and Media at JP Morgan Chase.

 

 

 

 

 

Landor has expanded its Chief Creative Officer Peter Knapp’s role to include Chairman. Knapp will report directly to Landor chief executive Jane Geraghty.

 

 

 

 

 

 Mike Connaghan has resigned from his position as chief executive officer at WPP AUNZ. Connaghan will depart the company at the end of the year.

 

 

 

 

Viacom has hired ad veteran Lars Silberbauer as Senior Vice President for MTV Digital Studios. Silberbauer joins from Lego where he worked for seven years.

 

 

 

 

 

Facebook has hired Nick Clegg as its Vice President, Head of Global Affairs and Communications. Clegg served as Deputy Prime Minister from 2010 to 2015.

 

 

 

 

 

Bill Tipacti has been named Director of Community Empowerment by Univision New York. Tipacti has worked at Univision New York since 2000.

 

 

 

 

 

America TeVe has launched its new digital platform led by Emilio Braun Burillo, VP Executive of the network. The first show will be called AMERICA2NIGHT.

 

 

 

 

 

 

Hello friends, here we are again with some news from the digital world that keeps giving us new content and players. Enjoy!

It’s a small world

At the end of April, I was having a leisurely lunch (?) in an exclusive restaurant in Buenos Aires, when in strolled “Fox girls” Andrea Hernandez (from Fox Colombia), along with Cristina Furelos and Cecilia La Grotta. Apparently, they were coming from the nearby Fox Sports TV studios (I guessed that from the photos they put up on their Facebook profiles that day). How nice to see you, girls! It couldn’t have worked out better if we’d planned it.

Digital man for export

It is good to explore new horizons, and even better if these new horizons are facilitated by a job that finances them. I love Rauli Rivera’s new career stage (ex-Spotify exec at IMS, recently imported by Spotify’s Brazil office). As he himself declared on the social networks we share: “5 years as a user, 3 as a partner, and now comes a new challenge in Brazil! Glad to be back.” In the end, we never had the chance to meet personally, Rauli. There will be other chances to reconnect (over caipirinhas).

IMS Immersion

I attended the IMS Immersion Argentina event, organized by IMS to share their insights on digital world trends. It was a nice opportunity to catch up with old friends, including Facu Guzman, Nancy Gomez (from IMS Mexico), Sebas Gil, Marcos Christensen, Tina Franke, Diego Cormio, Adrian Gonzalez and Nana Barragan (I hope I didn’t forget anyone). It was a nice tribal gathering.

Mobile Marketing Challenge

On Tuesday, May 9, we were at the Mobile Marketing Challenge, a breakfast organized by Headway and Appsflyer that was dedicated to mobile marketing for apps. These Headway boys do not rest.

The unstoppable influencer trend

Telefe (one of Argentina’s main television networks, currently owned by Viacom), presented “Chicas de viaje,” a reality travel show hosted by New York City expert Andy Clar. Beyond the novelty of the show, what’s interesting to observe is how TV is echoing the influencer phenomenon (a natural byproduct of social networks) and moving the concept to the television realm.

Countdown to #PortadaLat17

Portada’s annual event #PortadaLat17 will take place June 7-8 in Miami. If you still haven’t bought your tickets, or would like to know more about this fabulous way to stay connected with the world of Latin American advertising and marketing, click here.

Z-8cRKRa_400x400Myriad Group AG has announced it has partnered with global media giant Viacom to deliver a content engagement experience for users of Versy in Latin America.

Versy users can now discover, share and engage in conversation about content from their favourite shows from leading brands MTVLa, Comedy Central, Nickelodeon and Paramount Channel.

“Our audience is becoming increasingly digitally sophisticated, Versy presents us with an exciting opportunity to develop a complimentary audience platform to engage with on mobile” explained Eduardo Lebrija, Senior Vice President and General Manager, Viacom The Americas Mexico.

CHECK OUT: How Social Advertising is Becoming Huge in LatAm

Stephen Dunford, Myriad’s CEO comments, “As the Versy brand continues to grow in Latin America, we are extremely pleased to be partnering with Viacom to offer a truly compelling service to teens and millennials. These content brands are relevant for our users and we’re already seeing positive engagement with the new channels on Versy”.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Francisco Garcia- MediaMath ::: Osvaldo Tirse-  ESPN  :::  Pierluigi Gazzolo – Viacom ::: Juan Isaza ::: Publicis Worldwide (PWW)- Hugo Rodrigues ::: Diego Tuya- Darío Rial-Mercado McCann :::

descargaFrancisco Garcia has been appointed Manager, Platform Solutions- Latin America at MediaMath. Garcia previously worked as Digital Media Director: LAtAm & US Hispanic at Publicitas.

 

descarga (1)Osvaldo Tirse was recently appointed Sr. Manager, Multimedia International Ad Sales at ESPN in Miami. Tirse’s prior position was in Advertising Sales at Rovio Entertainment.

 

unnamedViacom International Media Networks has appointed Pierluigi Gazzolo as President of its Americas division, giving him responsibility for its operations across Latin America, Canada and the US Hispanic market (Tr3s). In addition to his role as Chief Operating Officer (COO) of VIMN, Gazzolo will move from New York to Miami to take up the Americas role on a dedicated basis reporting to VIMN President and CEO, Bob Bakish.In his new role, Gazzolo will provide leadership for one of VIMN’s most important business divisions, spanning operations in markets across the Americas division including Argentina, Brazil, Colombia, Mexico, Canada and US Hispanic (Tr3s). He will oversee the ongoing expansion of VIMN’s portfolio of TV channels, including the Paramount Channel launch in the region. In addition, Gazzolo will retain his role as the Nickelodeon brand lead for all markets outside of the U.S.Prior to this new Americas’ role, Gazzolo served as VIMN’s Chief Operating Officer since January 2011. Previously, Gazzolo was COO of MTV Networks International (MTVNI).Gazzolo holds a bachelor’s degree in Communications from Florida International University, where he was honored as Alumni of the Year in 2011.

 

juan-isaza-Juan Isaza was appointed as head of strategic planning Latin America at DDB after two years of serving as Director of Social Media Lab of the firm. The executive has led the strategic planning department of DDB in countries like Colombia and Mexico.

rodrigues-Publicis Worldwide (PWW) has announced the appointment of Hugo Rodrigues as chairman of Publicis Brazil and Salles Chemistri. He will report directly to Paul Giovanni, chairman of PWW in Brazil.

 

diego tuya y darío rial-Diego Tuya and Darío Rial  were appointed Creative Directors at Mercado McCann.

What:  DirecTV will launch an online video service called YaVeo , exclusively catering to Hispanic consumers, by the end of this year. Univision will be DirecTV’s  new service major content supplier.
Why it matters: DirecTV’s “YaVeo”, joins a growing number of companies (Viacom. Sony, Verizon) signing deals with media companies to offer content for new online video services.

imagesFollowing announcements from Sony, Verizon and Dish, DirecTV CEO Mike White said in a recent Financial Analysts Conference that the company is creating and close to launch an online video service by the end of this year.
However, DirecTV’s service will vary from the three others in that it will specifically target Hispanics, and will be called YaVeo , which translates to “Now I see.”

“There’s an ethnic opportunity,” noted White. Through a licensing deal, the service is expected to niche programming for a minimal price, with Univision as a major content supplier. The deal is expected to close by 2015.

Univision’s content would be a crucial offering for DirecTV’s online service, as it will help the satellite operator to offset smaller rival Dish Network Corp (DISH.O), which is creating a multichannel Internet TV service that would be a cheaper alternative to traditional cable and satellite services. Still, Univision didn’t specify whether this deal will include its’ linear channels or just access to its on-demand content. In addition to Univision, DirecTV may be in talks with other Spanish language media companies to supply content for the service.

The Hispanic service would be the first of a series of lower-priced niche online channels CEO Mike White has said the satellite provider would launch. However, It’s not clear yet how the service would function or look like. It is uncertain whether it would be ad-supported and/or subscription based, or even if it would offer live linear channels or on-demand access to telenovelas and other Spanish-language content.

The Hispanic service would be the first of a series of lower-priced niche online channels DirecTV will be launching.
 

Both the multichannel Dish offering and the more targeted DirecTV service are aimed at potential subscribers for whom traditional satellite service is too expensive.

Entiring the “niche” OTT space

Going after a Spanish-language audience makes a lot of sense for DirecTV. Not only is the size of this audience growing but also Latinos watch 90 minutes more online video per month than the average U.S. consumer, according to a recent Nielsen report. Focusing on Spanish-language content will also help DirecTV avoid directly competing with either Netflix or traditional TV services, both of which can be very expensive. That’s why other big operators, including Comcast and AT&T, are increasingly looking to niche programming for their online efforts as well.

Not only is the size of this audience growing but also Latinos watch 90 minutes more online video per month than the average U.S. consumer
 

descarga (1)White also discussed the AT+T acquisition made earlier this year. DirecTV, which has accepted a US $48.5 billion takeover offer from AT&T Inc (T.N), secured Internet rights to Univision content as part of a previously disclosed agreement signed in March 2013. DirecTV’s Latino video service could be a good complement to AT&T’s own niche video plans, should the acquisition be approved by regulators.

DirecTV’s “YaVeo”, joins a growing number of companies signing deals with media companies to offer content for new online services. Viacom and Sony announced on Sept. 10 an agreement for Viacom’s 22 cable channels, including MTV and Nickelodeon, to be offered online through Sony Internet-connected devices. Verizon Communications Inc (VZ.N) CEO Lowell McAdam said on Thursday that the telecoms provider plans to launch an Internet-based television service in the first half of 2015.Dish plans to offer a service by the end of the year, as the company has signed deals with Disney and A&E Networks to provide ESPN, the Disney Channel and Lifetime, among others.

How can we reach millennials through online video? This was the overall theme of the panel moderated by Bob Oliva, business development director of Portada, and made up of Jorg Nowak, Head of Latin America and US Hispanics, YuMe; Maximiliano Vaccaro, Director- Digital Media Latin America – Brazil and US Hispanics, Discovery Networks; and Noel Gladstone, VP Research and Consumer Insights, Viacom International Networks. 

Nowak.YuMe_-156x156Jorg Nowak, Head of Latin America and US Hispanics, YuMe, expressed the view that “you have to follow the audience; you have to be able to serve them in all platforms.” Nowak added that before we know it the “big screen” will surely be part of the digital matrix.

“At YuMe we no longer talk about campaigns for VC video, TV or mobile; we talk about video campaigns,” and “no longer talk about video campaigns in each platform.” Nowak said the time has come, in fact, to pose the question once again: “Which is the ‘first screen?’ Is it still TV?”

mvFor his part, Maximiliano Vaccaro, Director- Digital Media Latin America – Brazil and US Hispanics, Discovery Networks, maintained that when it comes to thinking about the production of video content for millennials, “this has to be done in a way that’s really different from content production for other age groups.” “Millennials are everywhere, but not so much on TV.” “For millennials, technology is organic, they’re not ‘early adopters’,” Vaccaro said.

We seek to create an ecosystem that means a simple experience on multiple screens
 

“The question we ask ourselves is how can we understand the cycle of each video, and not just focus on the production of video content,” Vaccaro added. “Not just creating content – but having tools for looking at the content’s behavior.”

With regard to the production of content, he said “you have to be king” in terms of quality, given that these days everybody can “create quality content on YouTube.”

Creating an ecosystem, creating multi-screen experiences, it’s not about YouTube, or about mobile, it’s how to tell a story and be king in that realm
 

Vaccaro added: “We’re all learning about integrating screens,” but “we’re moving slower than the video market.” “For media companies, as well as metrics companies like Ibope, Comscore, etc.,” he stated, “it’s a challenge to measure up to the development of the market.”

Noel Gladstone, VP Research and Consumer Insights, Viacom International Networks, highlighted the importance of online video, noting that “the way we watch TV is changing, it’s not a novelty.” Gladstone remarked that “The audience still loves TV, so what millennials are looking for is a multi-screen experience.” “The challenge now,” he pointed out, “is to measure video engagement.”

How can we reach millennials through online video? This was the overall theme of the panel moderated by Bob Oliva, business development director of Portada, and made up of Jorg Nowak, Head of Latin America and US Hispanics, YuMe; Maximiliano Vaccaro, Director- Digital Media Latin America – Brazil and US Hispanics, Discovery Networks; and Noel Gladstone, VP Research and Consumer Insights, Viacom International Networks. 

Nowak.YuMe_-156x156Jorg Nowak, Head of Latin America and US Hispanics, YuMe, expressed the view that “you have to follow the audience; you have to be able to serve them in all platforms.” Nowak added that before we know it the “big screen” will surely be part of the digital matrix.

“At YuMe we no longer talk about campaigns for VC video, TV or mobile; we talk about video campaigns,” and “no longer talk about video campaigns in each platform.” Nowak said the time has come, in fact, to pose the question once again: “Which is the ‘first screen?’ Is it still TV?”

mvFor his part, Maximiliano Vaccaro, Director- Digital Media Latin America – Brazil and US Hispanics, Discovery Networks, maintained that when it comes to thinking about the production of video content for millennials, “this has to be done in a way that’s really different from content production for other age groups.” “Millennials are everywhere, but not so much on TV.” “For millennials, technology is organic, they’re not ‘early adopters’,” Vaccaro said.

We seek to create an ecosystem that means a simple experience on multiple screens
 

“The question we ask ourselves is how can we understand the cycle of each video, and not just focus on the production of video content,” Vaccaro added. “Not just creating content – but having tools for looking at the content’s behavior.”

With regard to the production of content, he said “you have to be king” in terms of quality, given that these days everybody can “create quality content on YouTube.”

Creating an ecosystem, creating multi-screen experiences, it’s not about YouTube, or about mobile, it’s how to tell a story and be king in that realm
 

Vaccaro added: “We’re all learning about integrating screens,” but “we’re moving slower than the video market.” “For media companies, as well as metrics companies like Ibope, Comscore, etc.,” he stated, “it’s a challenge to measure up to the development of the market.”

Noel Gladstone, VP Research and Consumer Insights, Viacom International Networks, highlighted the importance of online video, noting that “the way we watch TV is changing, it’s not a novelty.” Gladstone remarked that “The audience still loves TV, so what millennials are looking for is a multi-screen experience.” “The challenge now,” he pointed out, “is to measure video engagement.”

The 7th Annual Portada Latam Advertising and Media Summit will take place on June 4 and 5 2015 in Miami

More major additions to the already impressive speaker roster at our Latin Online Video Forum and Portada Latam Summit in Miami on June 3 and 4 (#Portadalat)!

summit

Starcom’s new SVP/Managing Director for Latin America Diego Fernandez-Martin will be participating at the Latam Summit and provide his views on whether Latin markets are really ready to embrace Real-time Marketing and Advertising.

In addition, Discovery’s   Maximiliano Vaccaro, Director – Digital Media Latin America  Brazil and US Hispanic,  as well as Viacom’s VP Research and Consumer Insights Noel Gladstone will be participating in a panel called” Multiscreen Video; Millennials and younger” at the Latin Online Video Forum. They will explain how the multiscreen Latin future looks like and what marketers and media need to do to profit from it. Topics they will address include:

-What are the media consumption habits of today’s kids and teenagers?
– How can media properties thrive by monetizing their content and not relying only on ad sales?
– Beyond Theory. Find proven roots to success.

The super #PortadaLat Hotel deal is expiring this Friday May 2!

Attend the Latin Online Video Forum and  the Latam Summit for only US $699 and get 2 free hotel nights at the amazing InterContinental Hotel Miami!  

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

More major additions to the already impressive speaker roster at our Latin Online Video Forum and Portada Latam Summit in Miami on June 3 and 4 (#Portadalat)!

 

Starcom’s new SVP/Managing Director for Latin America Diego Fernandez-Martin will be participating at the Latam Summit and provide his views on whether Latin markets are really ready to embrace Real-time Marketing and Advertising.

In addition, Discovery’s   Maximiliano Vaccaro, Director – Digital Media Latin America  Brazil and US Hispanic,  as well as Viacom’s VP Research and Consumer Insights Noel Gladstone will be participating in a panel called” Multiscreen Video; Millennials and younger” at the Latin Online Video Forum. They will explain how the multiscreen Latin future looks like and what marketers and media need to do to profit from it. Topics they will address include:

-What are the media consumption habits of today’s kids and teenagers?
– How can media properties thrive by monetizing their content and not relying only on ad sales?
– Beyond Theory. Find proven roots to success.

The super #PortadaLat Hotel deal is expiring this Friday May 2!

Attend the Latin Online Video Forum and  the Latam Summit for only US $699 and get 2 free hotel nights at the amazing InterContinental Hotel Miami!  

 

What: Viacom International Media Networks (VIMN) The Americas appoints industry executive Maria Iregui as Brand Manager and SVP of Programming & Production for MTV Latin America.
Why it matters: The executive will be in charge of all the brand in the region.

maria.ireguiIregui will be overseeing the content and creative for the brand in the region. She succeeds former MTV Latin America & Tr3s Brand Manager and SVP of Programming & Production, Fernando Gaston, who has decided to leave the company for personal reasons. Maria Badillo, VP of Programming & Production for Tr3s (VIMN’s US Hispanic network) will have oversight of the brand in the interim. Both will report into Sofia Ioannou, Managing Director of VIMN the Americas.

“Iregui is a highly knowledgeable, consumer-focused executive with market expertise and versatile experience in content, marketing and digital needed to drive sustainable and long-term growth for MTV.” said Ioannou. “I’d like to thank Fernando for his valuable contributions to the company over the years and wish him well in his future endeavors.”

“I’m looking forward to joining the creative and seasoned teams at VIMN.” said Iregui. “MTV has a sharp focus on the millennial consumer and together we will drive innovation, increase market share and optimize market strategies to take the brand to its next phase of growth.”

Iregui brings over 20 years of strategic management experience, including 16 years in television, to MTV Latin America with a proven track record of leading content strategies for multi-media entertainment brands. Prior to joining VIMN, she served as VP of Programming for Telemundo Networks, leading the content and programming strategy for the company’s brand portfolio.
A Colombia-native, Iregui holds a bachelor’s degree in Business Administration from CESA in Bogotá, Colombia, as well as a specialization in Marketing from TEC de Monterrey.

What: Google and Viacom have reached a deal on a 7-year old YouTube copyright lawsuit.
Why it matters: The settlement reflects an increasing communication and understanding between the two companies related to important opportunities. (Note: A prior version of this article said that the settlement involves Google paying US$ 1 billion to Viacom. That is not correct. The financials of the deal have not been disclosed).

youtube viacomGoogle has settled a copyright lawsuit that Viacom filed in 2007, accusing the internet giant of posting its programs on YouTube without its permission. (Originally Viacom had filed a $1 billion lawsuit against YouTube and others in 2007, and eventually accused the Google unit of illegally broadcasting 79,000 copyrighted videos on its website between 2005 and 2008.)

Viacom alleged that YouTube was aware of the number of videos on its site stolen from Viacom’s TV networks such as Comedy Central, MTV and Nickelodeon. According to the New York-based company, Google had illegally broadcasted 79,000 copyrighted videos on its website between 2005 and 2008.

After many years of litigation, a federal judge finally ruled last year that the online video site didn’t have to police itself as long as it removed infringing videos when copyright owners gave it notice.

Viacom and Google Inc., which bought YouTube in 2006, say the settlement reflects an increasing communication and understanding between the two companies related to important opportunities.

Terms of the deal were not disclosed but reports state that no money exchanged hands.

What: Google and Viacom have reached a deal on a 7-year old YouTube copyright lawsuit.
Why it matters: The settlement reflects an increasing communication and understanding between the two companies related to important opportunities. (Note: A prior version of this article said that the settlement involves Google paying US$ 1 billion to Viacom. That is not correct. The financials of the deal have not been disclosed).

youtube viacomGoogle has settled a copyright lawsuit that Viacom filed in 2007, accusing the internet giant of posting its programs on YouTube without its permission. (Originally Viacom had filed a $1 billion lawsuit against YouTube and others in 2007, and eventually accused the Google unit of illegally broadcasting 79,000 copyrighted videos on its website between 2005 and 2008.)

Viacom alleged that YouTube was aware of the number of videos on its site stolen from Viacom’s TV networks such as Comedy Central, MTV and Nickelodeon. According to the New York-based company, Google had illegally broadcasted 79,000 copyrighted videos on its website between 2005 and 2008.

After many years of litigation, a federal judge finally ruled last year that the online video site didn’t have to police itself as long as it removed infringing videos when copyright owners gave it notice.

Viacom and Google Inc., which bought YouTube in 2006, say the settlement reflects an increasing communication and understanding between the two companies related to important opportunities.

Terms of the deal were not disclosed but reports state that no money exchanged hands.

What? Viacom International Media Networks launches in association with the Rubicon Project a new programmatic ad exchange.
Why it matters: MTV and Nickelodeon will be now part of the digital portfolio of the new ad exchange. It´s now available in UK and Germany. Latin America is one of the next markets that the ad exchange will operate.

Viacom International Media Networks (VIMN) has announced the launch of a programmatic ad exchange, in partnership with advertising automation company Rubicon Project, for its digital portfolio of music and entertainment sites including MTV and Nickelodeon.

The ad exchange will ofer VIMN´s  online and mobile products for automated trading and real-time bidding. VIMN’s exchange is now operating in the UK with Germany. But the companies say Latin America and Australia are going to  follow shortly.

The exchange will be powered by Rubicon Project’s real-time trading platform and advertisers around the world will be able to bid on VIMN’s portfolio.

Tom Armstrong, vice president digital sales, Viacom said, “As agencies innovate and change their structure we need to ensure we can continue to deliver the very best service and access to our partners by leveraging the latest technologies so they can trade with us programmatically as well as buying from us directly.”

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

What? Viacom International Media Networks launches in association with the Rubicon Project a new programmatic ad exchange.
Why it matters: MTV and Nickelodeon will be now part of the digital portfolio of the new ad exchange. It´s now available in UK and Germany. Latin America is one of the next markets that the ad exchange will operate.

Viacom International Media Networks (VIMN) has announced the launch of a programmatic ad exchange, in partnership with advertising automation company Rubicon Project, for its digital portfolio of music and entertainment sites including MTV and Nickelodeon.

The ad exchange will ofer VIMN´s  online and mobile products for automated trading and real-time bidding. VIMN’s exchange is now operating in the UK with Germany. But the companies say Latin America and Australia are going to  follow shortly.

The exchange will be powered by Rubicon Project’s real-time trading platform and advertisers around the world will be able to bid on VIMN’s portfolio.

Tom Armstrong, vice president digital sales, Viacom said, “As agencies innovate and change their structure we need to ensure we can continue to deliver the very best service and access to our partners by leveraging the latest technologies so they can trade with us programmatically as well as buying from us directly.”

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