Versy, a social messaging platform that merges 150 content channels with group chats, is targeting US-Hispanic and Latin American markets, customizing the user experience to their unique needs.
Social networks make work more complex for traditional media companies as they compete for consumer attention particularly the coveted Millennial. An even bigger challenge is to find a way to monetize that attention. What strategies and tools can media companies rely upon when it comes to monetize their content at social networks? An in-depth feature story by Portada’s Digital Media Correspondent Susan Kuchinskas.
Myriad Group AG has announced it has partnered with global media giant Viacom to deliver a content engagement experience for users of Versy in Latin
Paid Social or Social Advertising is becoming a key media type for marketers to use to engage Latin American audiences. An in-depth feature about the high rate the Paid Social market is growing and why. The new Entrants into the sector and the wide array of Social Ad Types, and more…
What: Swiss Mobile software developer Myriad Group has revamped its msngr social messaging service by renaming it Versy and turning it to a more content-driven social experience.