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Will Ad Money Follow News to Social Media?

Social networks make work more complex for traditional media companies as they compete for consumer attention particularly the coveted Millennial.  An even bigger challenge  is to find a way to monetize that attention. What strategies and tools can media companies rely upon when it comes to monetize their content at social networks? An in-depth feature story by Portada’s Digital Media Correspondent Susan Kuchinskas.

How Social Advertising is Becoming Huge in LatAm

Paid Social or Social Advertising is becoming a key media type for marketers to use to engage Latin American audiences. An in-depth feature about the high rate the Paid Social market is growing and why. The new Entrants into the sector and the wide array of Social Ad Types, and more…