Tag

Verizon Media Group

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • Newell Brands

Newell Brands, a premier consumer goods company, has selected WPP as its communications partner for its portfolio of brands globally following a review. In January, WPP will launch Team Newell to accelerate Newell Brands’ growth globally. Geometry, Mindshare and Eicoff will add their respective expertise in shopper marketing, media investment management and direct response television to Team Newell. Additionally, the former Wunderman (now Wunderman Thompson) has been engaged on the client’s digital marketing work, and VMLY&R on social media. Those agencies join existing Newell agencies, BCW, Superunion and Wunderman Thompson as Team Newell. The team, which will be based in New York, will continue to be led by Eva Ruzicka.Omnicom’s PHD was the global media buying incumbent for the company’s Rubbermaid brand since 2013, and did not compete to defend. Newell’s domestic marketing spend was US$101.5 million in 2017, according to Kantar Media. Global spend this year will be about US$80 million.Newell Brands is a leading global consumer goods company with a strong portfolio of well-known brands, including Paper Mate®, Sharpie®, Dymo®, EXPO®, Parker®, Elmer’s®, Coleman®, Marmot®, Oster®, Sunbeam®, FoodSaver®, Mr. Coffee®, Graco®, Baby Jogger®, NUK®, Calphalon®, Rubbermaid®, Contigo®, First Alert®, and Yankee Candle®.

  • Inspire Brands

Inspire Brands, a multi-brand restaurant company whose portfolio includes more than 4700 Arby’s, Buffalo Wild Wings, and Rusty Taco locations worldwide, has consolidated its national media business under Publicis Groupe’s Zenith. Zenith already handled Sonic, while Interpublic’s Initiative previously serviced the national Arby’s business. Zenith will begin working on the Arby’s national account as of of Jan. 1. Initiative, Arby’s media incumbent for more than 15 years, retains the brand’s local media account.Buffalo Wild Wings moved its media to WPP’s Mindshare in the fall. Arby’s spent about US$140 million on measured media in 2017, according to Kantar Media.

 

  • Hennessy

Hennessy, the world’s best-selling Cognac, celebrates Canelo Álvarez‘s second win of the year as he earns the WBA Super Middleweight World Championship, making him one of a select group of Mexican fighters to become a three-division world champion. The victory marks another chapter in Canelo’s “Never stop. Never settle.” journey as he continues to fight for his family, country and fans. As the pride of Mexico and arguably the best pound-for-pound fighter in the world, Canelo continues to cement his legacy and showcase his relentless passion for being a champion both inside and outside of the ring.Now in its second year, Hennessy’s partnership with Canelo and Oscar De La Hoya’s extensive Golden Boy Promotions roster is intended to encourage others to “Never stop. Never settle.” in their own life pursuits.Hennessy invites consumers across the globe to toast to Canelo’s latest victory with this specialty V.S.O.P Privilège cocktail. Hennessy is imported and distributed in the U.S. by Moët Hennessy USA.

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Verizon

Verizon officially announced its media and advertising division would be rebranded Verizon Media Group, effective on January 8. This means the end of the Oath brand. The change is aimed at representing the brand´s  strong alignment as a core pillar of Verizon’s business.A spokesperson for the company confirmed that an official Verizon Media Group logo is launching alongside the official rebranding on January 8.

 

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Diane Kniowski has been named President and Regional General Manager of Local Media at Univision. She’ll be reporting directly to Univision CEO Vincent Sadusky. Kniowski’s initial focus will be on leading Univision’s local television and radio stations in six top markets: Los Angeles, New York, Miami, Dallas, Houston, and Chicago.

 

 

 

 

Jason Peterson, the Chief Creative Officer (CCO) of Havas North America, has abruptly left the company. It was announced today that the creative will no longer work for the agency. In a statement, Havas confirmed employer and employee had reached a “mutual agreement”.

 

 

 

 

 

iProspect announced the promotion of Charlotte Polci to the newly-created role of VP of Integrated Solutions. Effective immediately, Polci will report directly to Jeremy Hull, SVP of Innovation at iProspect, US.

 

 

 

 

Mobile Posse announced Steven McCord has been appointed its Chief Technology Officer. McCord will oversee the company’s engineering, development, project management and quality assurance teams.

 

 

 

 

 

Pinterest has named its first chief marketing officer as Andréa Mallard, the former marketing chief of Athleta. Mallard will oversee Pinterest’s marketing and creative teams.

 

 

 

 

 

Entravision Communications Corporation has announced that Mario M. Carrera has decided to step down as Chief Revenue Officer.  Entravision has commenced a search for a successor and Mr. Carrera will remain in his position until a replacement is named.

 

 

 

 

 

Stacey Zolt Hara has joined Visa in the newly created position of VP and head of global reputation management and public affairs. Reporting to Paul Cohen, SVP and head of communications, Zolt Hara is based in San Francisco.

 

 

 

 

 

As part of a business restructure, Verizon’s CEO Guru Gowrappan announced that Oath is no more. The company will bring its platforms and services under a new division called Verizon Media Group.

 

 

 

 

 

Jon Moeller, Chief Financial Officer at P&G, will expand his responsibilities to include the operations side of the company and will be appointed Vice Chairman, Chief Operating Officer, and Chief Financial Officer.