Posts Tagged ‘us soccer’

us soccer

Chelsea FC Visits Harlem

The Chelsea Premier League Football Club from England aims to promote soccer in the United States ; The Club breaks ground on a brand-new, multi-million dollar covered outdoor soccer facility for the youth players of Harlem.


MLS announces 8-year partnership with IMG for global media rights

Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.


MLS announces 8-year partnership with IMG for global media rights

Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.


Mondelez Signs Sporsorship Deal with US Soccer and Las Chivas Guadalajara

What? Mondelez has signed sponsorship deals with the U.S. national soccer leagues for both men and women. In addition, with star players Clint Dempsey of the Seattle Sounders and Omar Gonzalez of the Los Angeles Galaxy. Alex Morgan, an Olympic gold medalist who plays for the Portland Thorns in the National Women’s Soccer League, also signed […]


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Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Gatorade’s Jill Leccia: “We Promote Sports Within Young Soccer Players and Document Their Amazing Stories”

Jill Leccia, Gatorade Sr. Director of PepsiCo Latin America Beverages, talked to Portada about the process of creating a global marketing campaign that's also aware of consumer's individual needs. Today it is more important than ever for brands to connect with consumers at a personal level while keeping local idiosyncrasies in mind but within a global context.