The Week in Soccer Marketing
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
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A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
We talked to Jim Zabel, Marketing VP at Volkswagen, about the brand’s integrated partnership with U.S. Soccer, which makes it the presenting automotive partner to the Federation through 2022.
Portada New York included two sports marketing panels, featuring Portada board member and Allstate Director of Sports Marketing Daniel Keats, Comcast’s Hispanic Marketing Director Alejandro Solorio, Portada board member and EVP, Managing Partner, Scout Sports and Entertainment Michael Neuman, and Jon Patricof, president of the New York City Football Club.
Can Carlos Cordeiro, the new president, point U.S. Soccer back in the right direction, and will his Hispanic background influence the organization’s marketing efforts moving forward?
the New York Cosmos have enjoyed a huge resurgence lately, but are at risk of becoming defunct unless the North American Soccer League scores a major assist.
The Chelsea Premier League Football Club from England aims to promote soccer in the United States ; The Club breaks ground on a brand-new, multi-million dollar covered outdoor soccer facility for the youth players of Harlem.
Johnson & Johnson announced a multi-year extension as the official healthcare partner of MLS and US Soccer.
Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.
Major League Soccer (MLS) and U.S. Soccer have partnered with sports and entertainment powerhouse IMG to market and distribute international media rights for the two soccer organizations for the next eight years. The deal was closed between IMG and Soccer United Marketing (SUM), which represents MLS and U.S. Soccer’s commercial rights.
What? Mondelez has signed sponsorship deals with the U.S. national soccer leagues for both men and women. In addition, with star players Clint Dempsey of the