UEFA Champions League Bringing in Record Viewership for Univision
Univision’s expanded coverage of UEFA Champions League is drawing record viewership, including non-Spanish language soccer fans.
Univision’s expanded coverage of UEFA Champions League is drawing record viewership, including non-Spanish language soccer fans.
Standard Media Index has revealed that ad revenue from Hispanic television networks remained flat at $2.1 billion during the full 2017-18 broadcast season.
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
Language preference is one of the key factors to take into account when marketing to multicultural audiences, but it needs to be tackled wisely in order to actually succeed.
Brands should take a step back and look at the needs of Latino women in order to understand more effective ways to talk to them and thus build a valuable relationship with the Hispanic consumer.
David Chitel, CEO & Founder of the NGL Collective, is our guest editorial contributor. In this POV article, Chitel tells the inspiring story that led him to found a company that caters to USH needs, as well as the 300% approach to them.
A crossover standout like Lindor, who has appeal not just to Latinos but to a wide variety of fans, can be what baseball needs as it struggles to market outside of die-hard fans, to younger audiences.
Relationships between brands and consumers are highly dependant on the consumer’s attitudes and passion-points, and in the case of Hispanics, acculturation plays an important role.
A summary of the most exciting recent research in brand marketing and consumer behavior in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up with the latest happenings, this is your one-stop shop.
The unprecedented growth of the US multicultural population is calling all marketers into action; by analyzing how experienced companies deal with the cultural attunement question, we can gain helpful insights as to the most effective ways to approach it.
Tú Cuentas, the platform dedicated to US Hispanics’ opinions on products and services, has revealed the results of their latest study. We at Portada talked to Olga Bueno, founder and CEO, about the key findings.
Which gaming sites do US Hispanics prefer? What is most important to them? How are users spread out within this category? Read on for the answers to these questions, drawn from comScore’s March 2017 ranking.
Which sports sites are the most visited by US Hispanic users? What types of content do they provide? Do US Hispanics prefer visiting news sites or web sites of their favorite sports leagues? Read on for the answers to these questions, drawn from comScore’s February 2016 rankings.
Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.
Which are the preferred video platforms by Hispanic residents of the United States? What types of content do they prefer? How do they establish their consumption priorities when it comes to media? The answers to those questions and more, according to those questions and more, according to comScore’s August 2016 rankings.
What consumer categories are seeing increased demand from Hispanics? We talked to Packaged Facts’ Daniel Grandson, Ana Crandell of OMD Multicultural and Isabella Sanchez of Zubi Advertising to find out.
A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
Former CEO of Google and Facebook for LaAm and US Hispanics Joins Agency Nobox
We take a look at the media consumption habits of Hispanic Americans compared to the rest of Internet users in the country, according to comScore‘s
We made an analysis of the Top 20 Most visited sites in the U.S Hispanic and LatAm Markets, according to ComScore. In both rankings, there are