Posts Tagged ‘us hispanics’

us hispanics

RANKING: Top 10 Websites Most Visited by US Hispanics

Which websites do US Hispanics prefer? What activities do these sites allow them to do? Does gender play a role when it comes to choosing online media? Read on for the answers to these questions, drawn from comScore’s February 2016 ranking.


Hispanic Video: Google Leads Followed by Facebook, Yahoo and VEVO

Which are the preferred video platforms by Hispanic residents of the United States? What types of content do they prefer? How do they establish their consumption priorities when it comes to media? The answers to those questions and more, according to those questions and more, according to comScore’s August 2016 rankings.


RESEARCH: The 10 Most-Visited Sites by US-Hispanics

We take a look at the media consumption habits of Hispanic Americans compared to the rest of Internet users in the country, according to comScore’s rankings. Translated by Gretchen Gardner Hispanic Americans’ consumption habits do not differ from those of the rest of the country’s Internet users when it comes to the top-ranked sites. In […]


Audio.Ad launches digital audio advertising network for the U.S Hispanic and LatAm markets

What: Founded by Entrepreneurs German Herebia, Carlos Cordoba, and Gonzalo Alonso, Buenos Aires, Argentina based Audio.Ad  just launched a digital audio advertising platform for the U.S. Hispanic market and Latin America, with a reach of more than 35 million users in the region. Why it matters: Audio.Ad claims to introduce a new pricing model in the digital industry, called CPL […]


FremantleMedia Bets on Latin America and US Hispanic market with 2 new CEOs

What? FremantleMedia has named Daniela Busoli as President for Brazil and Adrián Santucho as President for Mexico, US Hispanic Market and Latin American operations. Why it matters: Latin America have driven FremantleMedia to set more focus on the region, where demand for content is growing. FremantleMedia has confirmed the appointment of two new CEO’s for Latin […]


FremantleMedia bets on USH and Latin America with new Execs

What? FremantleMedia has named Daniela Busoli as President for Brazil and Adrián Santucho as President for Mexico, US Hispanic Market and Latin American operations. Why it matters: Latin America have driven FremantleMedia to set more focus on the region, where demand for content is growing. FremantleMedia has confirmed the appointment of two new CEO’s for Latin […]


WHY MEXICAN COMPANIES AND AGENCIES ARE LOOKING INTO THE U.S. MARKET

The recent news that Tecate and Tecate Light will consolidate all of their advertising with Mexico-based Olabuenaga Chemistri continues to make waves, with U.S. Hispanic shops fearing other marketers will take their business elsewhere, mostly motivated by a cost-cutting mandate. Tecate (distributed in the United States by Heineken)  decided to leave its U.S. agency Ramona de Kirshenbaum Bond Senecal & Partners, for its Mexican agency, […]


MORE FROM PORTADA

North American World Cup Bid Moving Closer For 2026

North American World Cup Bid Moving Closer For 2026

FIFA has reviewed (markedly different) bids from Morocco and North America for the 2026 World Cup. Initial signs point towards the United 2026 bid, and as that gains traction, marketers can plan for increased interest here.


MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

MARKETER INTERVIEWS: Nestlé and NFL Discuss What’s Next in Marketing

In what some are calling the fourth industrial revolution, new technologies like AI and VR are expected to dominate the marketing space. Marketers like Bravo and Fernandez agree that companies need to evolve to survive. We talked to Nestlé's Margie Bravo and NFL's Marissa Fernandez about what's next in marketing and how to prepare for what the future brings.


Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

Meltwater’s Ana Hoyos: “We See Great Potential for AI Expansion in Latin America”

The social media landscape is changing at an accelerated pace; artificial intelligence is acquiring a prominent role and companies have to adapt to survive. We talked to Ana Hoyos, area director at Meltwater Latin America, about the recent acquisition of Sysomos and what it means for social media analysis.