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A summary of the most exciting recent news in online video and adtech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

YouTube Spaces and Telemundo, the #1 producer of Spanish-language content in the U.S., partnered up to bring a YouTube Pop-Up Space to Miami at the Wynwood Warehouse Project from July 26-28, 2016. Telemundo is the broadcast network partner at the three-day event that will bring together YouTube creators and Telemundo stars to generate original content. YouTube creators will then have the chance to enter their original content in a competition sponsored by Telemundo with the chance to win the “Best Novela Scene by YouTube Creators” award at Telemundo’s Premios Tu Mundo 2016 awards in August.

Taboola is acquiring native video advertising company ConvertMedia, a native video provider with a US $50 million annual revenue run rate. The company offers Spanish-language videos for the U.S. Hispanic market, Latin America and Spain. With the acquisition, Taboola is trying to acquire critical mass to rival Google (YouTube) and Facebook, who dominate the video ad market.

SITO Mobile announced the addition of video ad formats to its Real-Time Verified Walk-In (Real-time VWI) products, providing real-time targeting, and data on video advertising campaigns. While the product does not track actual in-store transactions, the one-to-one device-matching technology is able to track whether a device that was served a particular ad ended up at the store being advertised.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

On July 27, Today Verizon and award-winning actress Gina Rodriguez kicked off Bienvenido a lo Mejor, a nationwide campaign to engage Hispanic millennials with experiences and connections that can fuel their fast, varied and always-on lifestyles. For today’s consumers, access to the people and passions that matter most is essential to staying culturally-connected and inspired.

European firm mobile marketing solutions firm Obvious is entering the U.S. with the support of HiMedia Group and Latam Digital Ventures.  Located in Miami, Mobvious’ new office will be led by Isabel Rafferty.  Mobvious will also have offices in Los Angeles. The firm already has offices in Germany, Belgium, Spain, France, Holland, and Italy.

flashtalkingFlashtalking, the leading global independent ad server and full-service provider of dynamic creative solutions, announced a partnership with Integral Ad Science, the leader in quantifying digital media quality. The partnership allows Encore by Flashtalking to incorporate IAS data in its algorithmic attribution platform. By leveraging IAS’s unparalleled verification data, Encore’s attribution models will achieve even higher clarity and predictive accuracy in delivering actionable insights to advertisers across the globe.

Google has released a report on the state of programmatic video. Among the highlights are that advertisement on mobile is surging, as DoubleClick Bid Manager video impressions for mobile devices grew 30x in 2015. Larger screens lead to better metrics for brand lift, viewability, and engagement: in Q1 2016, the growth in large players’ ed spending on its DoubleClick Bid Manager beat the growth of all of the other player sizes combined by 17%. Viewability in general is also on the rise: the study claims that 66 percent of all video ads on browsers and apps are viewable.

Out stream video advertising specialists Teads has unveiled inRead 360, the latest addition to its inRead advertising suite. The product offers an interactive and immersive 360-degree ad viewing outstream experience, similar to a Virtual Reality (VR) environment.

AOL has spent a half a billion dollars so far on investing in programmatic TV advertising solutions, demonstrating that digital strategies may work for the small screen as well. AOL has seen incredible increases in revenue from programmatic advertising: from $43.8 million three years ago to $1.264 billion this year.

The very big news is that Verizon announced on Monday that it would be acquiring Yahoo‘s operating business for $4.83 billion in cash. Yahoo will be integrated with AOL under Marni Walden, executive vice president and president of product innovation and new businesses at Verizon.

On Thursday, Scripps Networks permanently closed it syndicated video division, Scripps Lifestyle Network, leading to layoffs in its New York and San Francisco offices.

Global media company Matomy Media Group Ltd. announced the launch of mtmy – a mobile advertising agency offering a fully-managed service in the US and Asian markets. Charged with Matomy’s own Data Management Platform (DMP), mtmy couples targeting of global media with cross-channel optimization to maximize returns on advertising budgets. There are no current plans to expand mtmy to Latin America.

On July 25 Fox Networks Group and Mondelēz International announced they have finalized a partnership which will see Mondelēz International leverage Fox Advanced Ad Formats on streaming and Video On Demand (VOD) platforms. The partnership is centered around ad format innovation and content co-creation, and reflects how advertisers can work with entertainment properties to define new consumer brand experiences through storytelling. Mondelēz International will collaborate with Fox to roll out new ad formats on new screens, all aimed at creating content and ad experiences that work at scale in streaming and VOD environments.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

 

LATAM MARKET

According to the OTT Video in Latin America report, OTT video markets in Latin America are diverse in terms of both demographic and socio-economic lines and adoption of telecom and video services When  Netflix arrived to Latin America in 2011, various SVoD platforms emerged regionally and in each country. While SVoD is more common, there is a combination of SVoD, TVoD and AVoD as well as paid linear and free linear content among service offerings.

Research and Markets released the “Global OTT TV and  netflixVideo Forecasts”report, and reveals that global OTT TV and video revenues [for 100 countries – up from 64 in the previous edition] will reach $64.78 billion in 2021; an increase from $4.47 billion in 2010 and $29.41 billion in 2015. The Global OTT TV & Video Forecasts report estimates that Latin American revenues will nearly triple.

Netflix CCO Ted Sarandos told the Television Critics Association that the company’s Latin American expansion was not so smooth, revealing: “Latin America was a really difficult process for us,” he said, acknowledging the struggles to set up payments and provide adequate bandwidth in some communities. “Now it’s such an important part of our global business, and it’s some of our fastest-growing territories. It was about four years before we turned the corner on it.”

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Rubicon Project, which operates one of the largest advertising marketplaces in the world, and Screenvision Media, a national cinema advertising leader, made known that  they have formed a strategic alliance under which Screenvision Media will, for the first time ever, make select inventory available to automated buyers via Rubicon Project’s leading Guaranteed Orders platform.

Netflix and CBS Studios International announced a landmark international licensing agreement for the new “Star Trek” television series. Netflix will be the exclusive premiere home of “Star Trek” in 188 countries (excluding the US and Canada). Each episode of the new series will be available globally within 24 hours of its U.S. premiere.

PORTADA RESEARCH: Hispanic Online Video Ad Market to Soar to US $450 million. In a new report Portada estimates that the Hispanic Online Video Ad market volume will climb to US $450  million by 2020. Particularly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

clickdealerClickDealer and MobAir announced the formation of Global Digital Marketing Group (GDM Group), a digital performance marketing company. Focused on online solutions that empower the world’s leading brands and agencies seeking to more effectively engage global audiences, GDM Group’s offerings include a mobile monetization and user acquisition platform, performance marketing, media buying and video advertising.

Spotify has officially enabled programmatic buying across their audio ads globally. Partnering with three of the largest and most established platforms in the programmatic space – AppNexus, Rubicon Project and The Trade Desk— Spotify will give buyers access to over 70 million music fans on Spotify Free. Spotify has also launched Private Marketplaces for their audio advertising platform on mobile, allowing programmatic access to :15 and :30 second audio spots.

Social-media marketing firm Sprinklr has raised $105 million, to bring its valuation to a total of $1.8 billion. The round was led by Singapore-based investment firm Temasek.

Get ready for the 2017 Online Video Marketing Guide to be published on October 25, 2016 with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas.  To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

LATAM MARKET

A recent report by AppsFlyer on Pokémon Go use in Latin America has been released by AppsFlyer. Among other things, the report found that in Latin America, the average spending on the app is US $4.61 per month, but that only 2.4% of users buy a product or service at all.

thqyouTV everywhere company The QYOU is partnering with Mexican-based triple-play TotalPlay to open its content subscribers in Mexico through an IPTV service.

Netflix has revealed that 17 out of 20 countries with the largest catalogue are from Latin America. Panama, Mexico, Nicaragua and Costa Rica are in the lead in Latin America, followed by El Salvador, Honduras, Guatemala, Paraguay and Argentina.

A new Reuters study revealed that users are more interested in short, emotional clips than news. Brazilian users came in third on the list of 26 countries when asked how many watched online news video over the past week.

A Brazilian judge blocked Facebook’s WhatsApp messaging service briefly on Tuesday for failing to co-operate in a criminal investigation. The Supreme Court quickly overturned the decision.

What are the most popular retail sites and platforms among US Hispanics? What priority do they give each one? What do they use the sites and platforms for? The answers to these questions and more, according to comScore‘s May 2016 rankings.

70% of Hispanics with access to internet that reside in the United States visited at least one of the sites in the category during May 2016.

Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, May 2016Total Unique Visitors (000)
    Total Internet:  Hispanic All31.321
    Retail21.998
1    Amazon Sites11.867
2    eBay6.235
3    Wal-Mart4.319
4    Apple.com Worldwide Sites3.285
5    Target Corporation2.196
6    The Home Depot, Inc.1.991
7    Google Shopping1.816
8    Best Buy Sites1.573
9    Macy’s Inc.1.462
10    Intuit1.453

The preferred platform by US Hispanics is Amazon, which attracted 54% of users, followed by eBay, with 28% of the visitors.

20% of the users made supermarket purchases online through Walmart (or at least looked at products and prices before making a purchase in a physical store).

Apple seems to be the preferred technology brand by Hispanics in the United States: 15% consulted the site, and it is the only in its category on this list.

26% of the visitors accessed sites related to products that improve quality of life and home maintenance (Target, Home Depot, Best Buy). This is no small detail, as it adds up to almost as many visitors as eBay’s (ranked second on this ranking).

8% of US Hispanics compared prices and chose Google Shopping as their preferred platform for grocery shopping.

7% of users went to department store Macy’s site.

Finally, personal finances appear on the list of retail platforms: 7% of visitors consulted Intuit (the company specialized in financial programs for small and medium-sized companies and individuals) during the informed period.

A summary of the most exciting recent news in online video in the U.S, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./US-HISPANIC MARKET

Linear streaming service FilmOn TV Networks is adding a Spanish-language video and audio channel to its broadcasting in a partnership with Oi2 Media Corp. The move puts FilmOn in competition with other players in the Multicultural/Hispanic online video space like Mitu and YipTV.  This new partnership is just the latest addition to FilmOn’s Hispanic-focused content offerings. In January, the provider teamed with Oscar de la Hoya to offer two of his boxing-themed channels, The Ring Channel and The Golden Boy Channel, for free. FilmOn partner  Oi2 Media distributes Spanish-language radio programming from a number of major providers including Univision, CNN, ESPN and the Associated Press, as well as web television content.Hispanic market competitors like YipTV, mitu, and others.

A new report by Portada estimates that the Hispanic Online Video Ad market volume will climb to US$ 425 million by 2020. Particulaly high growth is to be expected by branded content videos. Among video ad-tipes, in-stream will continue to have the largest share, although out-stream will grow at a higher rate.

Twitter has been testing its live streaming platform, first during Wimbledon last week, and now it has announced that it will livestream the Democratic and Republican National Conventions in a partnership with CBS.

Stands, which makes Fair AdBlock, announced that its Chrome browser extension has been downloaded more than 1 million times since launching in October 2015 in completely organic growth.

Google has announced its acquisition of Mountain View, California-based video platform Anvato, which automates encoding, editing, publishing and secure distribution of video across different platforms. It will join Google’s Cloud Platform, and allow video program producers to use this cloud for most post-production and distribution tasks.

BuzzMyVideos has added the BuzzBroadcast tooBuzzMyVideos-Logol to its creator dashboard, allowing video-makers to publish their work to Facebook and Twitter with a click and reach wider audiences through multiple video platforms.

Amazon is testing personalised video ads with images and text about products that users indicate interest in as a way to create more eye-catching ads instead of the typical static ads on third-party sites.

Crackle, Sony’s streaming network, today announced the premiere date for “StartUp,” a scripted drama starring Martin Freeman (“Fargo,” “Sherlock”), Adam Brody (“CHiPS,” “The League”),Edi Gathegi (“The Blacklist,” The Blacklist: Redemption) and Otmara Marrero(“Graceland”). It launches Tuesday, September 6, 2016.

Amazon has announced the launch of its first Amazon Original series available in Spanish: All or Nothing: A Season with the Arizona Cardinals (Todo o Nada). The series, produced by NFL Films, follows the 2015 Arizona Cardinals from the draft through the NFC Championship game and is the first series to take viewers inside the locker room, on the sidelines, and off the field for an unprecedented look inside an NFL franchise’s complete season.

According to tech agency Mixpo, video advertising to grow to nearly $10 billion this year. The survey of 250 US advertising professionals found that video pre-roll, interactive video pre-roll, and rich media in-banner video ads are thought to have the strongest return on investment (ROI). Viewed as less effective are rich media without video, banner display ads, and social platform ads.

The US Spanish Broadcasting System has signed an agreement with Banijay’s Bunim/Murray Productions to develop and produce online video and digital content for LaMusica, SBS’ online destination and mobile app targeting young Latino smartphone users.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

LATAM MARKET

ESPN’s pay-TV has only been airing de Tour de France in Colombia, Ecuador and Venezuela, but the network has announced that it will also be streamed across the region on ESPN Play, and broadcast live on ESPN3 and ESPN2.

espnESPN has also announced its multi-network, online and mobile broadcasting plans for the Rio Olympic Games in Latin America.
The plan includes over 1,400 hours of live HD programming on ESPN, ESPN2, ESPN3, ESPN+, and the streaming platform ESPN Play, as well as other digital platforms. ESPN2 will be following Latin American athletes, in particular.
New research from Business Bureau’s New Media Essentials shows that Latin Americans are giving up their pay-TV subscriptions due to high prices (20%). 19% say they stopped because they don’t use it enough, and 12% say they find similar content online for free. Also, almost four in ten cord-cutters end up using a subscription video-on-demand (SVOD) service like Netflix or Claro video.
Brazil’s internet has gotten slower: According to the State of the Internet, a trimestrial report published by Akamai, Brazilian internet is 28% slower than normal. And another study conducted by Netflix claimed that between January and May, the average speed offered to Brazilian users dropped from 2.7 to 2.6 Megabytes per second (Mbps).

Argentinean fibre operator Cablevisión Fibertel is launching a new IPTV platform with over-the-top (OTT) access for mobile and connected devices called Flow. With a subscription, users will be able to watch both live and VOD content.

Join us at PORTADA Mexico!

What are the 10 most visited sites and platforms by Hispanic residents in the United States? What topics do they cover? What activities do they allow users to engage in? Here are the responses to those questions and more, according to comScore’s May 2016 report.

The Google sites are at the top of the rankings, with 84% of the unique users.

Source: comScore Media Metrix, United States, Hispanic All, Home and Work, PC/Laptop only, May 2016Total Unique Visitors (000)
    Total Internet:  Hispanic All31.321
    Top 10 Properties
1    Google Sites26.426
2    Microsoft Sites21.151
3    Facebook19.778
4    Yahoo Sites17.734
5    Amazon Sites11.867
6    AOL, Inc.8.313
7    Mode Media8.254
8    Apple Inc.6.905
9    Comcast NBCUniversal6.835
10    eBay6.235

Microsoft, in second place, brought in almost 70% of US Hispanics.

63% of users chose Facebook as the platform through which to generate, consume and share content with friends and acquaintances.

58% of Hispanic residents of the United States chose Amazon and eBay as their preferred e-commerce platforms.

83% of the users visited portals (specifically Yahoo and AOL). This is no small detail, as they tie Google between the two of them (in terms of the quantity of visitors).

Mode Media, the platform dedicated to lifestyle whose content is generated by the user and curated by experts, attracted 26% of the unique visits.

While it came in 8th place on the rankings, Apple seems to be leading in its category: 22% of unique users visited this site in the informed period, and it is the only site dedicated exclusively to technology.

With respect to online TV content, users chose the site NBCUniversal: while it came in last place, it is the only in its category.

 

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKETS

Worldwide revenue from mobile video will reach $25 Billion by 2021, according to the latest research by Strategy Analytics. Growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets. The report, “Global Mobile Video Forecast: 2010-2021,” also predicts users of mobile video to more than double to 2 Billion users by the end of 2022, equal to 36 percent penetration among the global mobile users, and that over the next five years, ad spending on mobile video will grow at a 28% compound annual growth rate.

Performance advertising technology company SourceKnowledge announced the launch of proprietary native video JavaScript ad units for desktop and mobile. This unit allows video ads to be served on non-video inventory such as blog posts and slideshow articles. The ad units dramatically increase access to premium inventory and provide more impactful ad placements for advertisers. It also gives publishers the power to increase monetization of non-video inventory by gaining a higher video ad CPM (cost-per-thousand impressions).

Spanish Broadcasting System, the largest publicly traded Hispanic-controlled media and entertainment company in the United States, announced on June 6 that it has entered into a bunimstrategic content development agreement with Bunim/Murray Productions, a Banijay Group Company, to develop and produce digital content optimized for LaMusica, SBS’ online destination and mobile app for young Latino smartphone users.

Online video house LatinOn has launched “Video InCONTENT,” a new ad format that offers brands the opportunity to generate more revenue through videos that open automatically, and fill the entire screen, when a reader clicks on a link.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Performance advertising technology company SourceKnowledge announced the launch of proprietary native video JavaScript ad units for desktop and mobile. This unit allows video ads to be served on non-video inventory such as blog posts and slideshow articles.

According to a new consumer survey from Verizon Digital Media Services (VDMS), online video service providers can increase video viewership by 25% if they provide a high-quality viewing, and 85% of those surveyed said that it was important to get a TV-like quality experience for every video, on every screen they use.

According to the Reuters Institute for the Study of Journalism, people spend, on average, 2.5 per cent of their time on news sites watching video.

Here are some of the highlights from those wondering how VidCon touched on online video.

Worldwide revenue from mobile video will reach $25 Billion by 2021, according to the latest research by Strategy Analytics. Growth in mobile video revenue will be driven by advertisers seeking to reach an increasing audience of users that are consuming video on their smartphones and tablets. The report, “Global Mobile Video Forecast: 2010-2021,” also predicts users of mobile video to more than double to 2 Billion users by the end of 2022, equal to 36 percent penetration among the global mobile users, and that over the next five years, ad spending on mobile video will grow at a 28% compound annual growth rate.

Entravision today announced that they will host the their annual live-streamed, “La Lucha Más Chafa,” (The Cheapest Fight) event this Friday, July 7 at 5:00 p.m. Oswaldo Diaz, star of Entravision’s marquee radio program El Show de Erazno y La Chokolata and his co-host Daniel Perez, “El Garbanzo,” will compete for victory.

LATAM MARKET

DynAdmic, a private marketplace specialized in online video ads, began operations in Miami last June to reinforce presence in Latin America. The new office, the second in the USA, is responsible to support regional clients and increase the company’s participation in global contracts negotiated throughout the Latin America region. Under coordination of Lara Krumholz, General Manager of LATAM, and the newly hired Sales Manager Kara Bogard, the new operation supports all of the Latin America region.

Samba Tech, an independent distributor of online video in Latin America, has launched Kast, a free mobile video app for the US that helps businesses  achieve more immediate and interactive team communication and collaboration through audio and video posts that can be sent directly to select teams and channels.

Hughes Network Systems, an EchoStar company and leader in broadband satellite solutions and services, announced the launch of HughesNet high-speed satellite Internet service in Brazil, the company’s first international deployment of its award-winning consumer service outside of North America.

Native advertising platform Adyoulike announced a partnership Headway_logo_violet
with media buying house Headway, which will expand the reach of native advertising into the fast-growing Latin American (Latam) market.

A June 2016 study from BB-Business Bureau reveals that from 2010 to June 2016, more than 190 OTT platforms were installed in Latin America, and that there are over 280,000 pieces of content and 300 live streaming signals in the market.

Join us at PORTADA Mexico!

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Facebook announced four new solutions that make it easier for advertisers to share their messages across mobile platforms, including enhancements to slideshow ads, that make it easy for businesses to create videos from photos.

A recent study by Parks Associates claims that more millennials pay for online video than any other age groups. Highlights include that 23 percent of those surveyed only watch video online, and 61 percent of those surveyed between the ages of 20 and 30 watch online and still pay for traditional TV.

ipsosA report from Yahoo Advertising and Ipsos found that Hispanics watch more online video and less traditional TV than the general American population. The study reports that the time Hispanics spent on mobile video increased by 53% between 2014 and 2015, and that 94% of Spanish-dominant Hispanics use mobile devices to watch online video. 64% of Hispanics didn’t mind video ads if they get access to free content in return.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Twitter has  announced new tools for posting videos that will stretch the limit for posting videos within a tweet from 30 to 140 seconds. Users of Twitter app Vine will be able to post 140 second-videos as well.

Verizon has announced changes to its mobile streaming service, Go90: users will not have to register to watch, and they can “cast” Go90 to a larger screen through Google Chromecast or Apple TV. These changes are thought to be part of the company’s effort to increase the amount of time users spend on the app, which is important for OTT metrics.

Jumping on the live streaming train with Periscope, Switch and Facebook Live, Tumblr is releasing its own live video streaming feature. For more on the interesting way that the site made the announcement, see this link. 

FAV! Network has begun a new production cycle based entirely in Los Angeles to start offering content to Latino audiences living in the United States through new channel “Asumo Dementia,” which will be hosted by Argentine actress Estefania Iglesias. 

LATAM MARKET

Social site and application Versy, an interest-based social networking platform, has launched in Brazil and Mexico, in addition to the United States. Versy has tapped Complex, a media platform and online community that publishes a diverse set of the most relevant voices in culture, as its principal partner and will deliver exclusive content focused on generating conversations across multiple passion points.

shazamShazam, an app that allows users to identify the song he or she is listening to, has renovated an agreement with commercial partner CMI Digital in Latin America. The agency will commercialize Shazam in the region and expand its activity in Brazil.

A study by Zenith revealed that Argentina, Brazil, Ecuador and Venezuela are forecasted to shrink advertising expenditures by 2.4% due to economic and political woes. This is down from 6.3% growth in 2015.

Brazilian online video distributer Samba Tech has raised $3m in funding in a round led by CEO Gustavo Caetano. Investors include José Augusto Schincariol.

Yahoo has chosen IMS Internet Media Services (IMS) to assist the company in its efforts to increase advertising sales in Spanish-speaking Latin America. IMS will take advantage of Yahoo’s data and targeting strategies to reach audiences through video on sites, apps and third-party inventory.

BBC Worldwide, the commercial branch of the British  Broadcasting  Corporation (BBC), has announced a content-licensing agreement with Qubit.tv, a Latin American VOD provider. The content will be offered to clients and subscribers in Argentina, Colombia, Ecuador, Guatemala, Paraguay and Uruguay.

 

A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKETS

Microsoft has entered into an agreement to acquire LinkedIn, the social network for professionals , for US$196 per share in an all-cash transaction valued at US$26.2 billion. LinkedIn will retain its distinct brand, culture and independence. Jeff Weiner will remain CEO of LinkedIn, reporting to Satya Nadella, CEO of Microsoft.

According to a study released by Comcast, advertising agencies are using Instagram more frequently than Twitter for social media ad campaigns, fueling Twitter’s advertising technology woes.

Digital marketing firm Impact Radius is buying fraud prevention service Forensic, to create the “first trusted system of record” for marketers running digital campaigns.

snapchatSnapchat is launching ads between stories, and has launched a new advertising API (application programming interface) that is key  to monetization.

The Association of National Advertisers’ (ANA) media transparency transport is intensifying the debate over how advertisers and trading desks function, highlighting not-so-transparent practices at agencies.

Mike Villalobos has joined FuelX, a video distribution platform that runs DR video campaigns delivered in 2-4x ROI, as their VP of Sales. FuelX has raised 2.5MM from Angel investors and has worked with companies like HP, and Sun Basket.

Unruly, an ad tech company owned by News Corp, is partnering with AppNexus so that advertisers and publishers can generate premium outstream video campaigns at scale in a “fair and open market.” Clients on AppNexus’s open exchange and private marketplace will be able to access Unruly’s ad placements and UnrulyX, Unruly’s viewable video SSP.

Get ready for the 2016/2017 Online Video Marketing Guide with the latest stats/projections and intelligence on the Ad-Driven Online Video market (OTT) throughout the Americas. To align your brand with this important annual reference and thought leadership report, please contact Portada’s Sales and Marketing Director Kelley Eberhardt at kelley@portada-online.com.

Beijing-based Spearhead Integrated Marketing Communication Group is aiming to acquire San Francisco-based Smaato, a real-time advertising platform for mobile publishers and app developers, for $148 million, through an M&A fund.

The browser Opera, has launched built-in ad-blocking technology on mobile platforms iOs and Windows Phone.

LATAM MARKET

Taboola, the world’s leading discovery platform, today announced an exclusive partnership with Grupo Estado, one of the largest communication companies in Brazil. The collaboration will see Estadão utilize Taboola Native, a white-labeled native advertising solution that empowers sales teams to directly sell and promote both on-site and off-site sponsored content campaigns.

Sizmek, the open ad management company for multiscreen campaigns, today announced the appointment of Alfredo Sanchez as country manager for Sizmek in Mexico. In this role, Sanchez is responsible for expanding local market business and driving key partnerships in the region.

Ad-tech firm Adform has hired two former Rubicon Project executives to help expand the company’s global reach. Jay Stevens is the company’s first chief revenue officer, and Oliver Whitten will fill the role of chief operating officer, focusing on Latin America and Asia-Pacific.

Join us at PORTADA Mexico!

What: Brightcom (formerly known as Ybrant Digital), a global ad tech and multi-channel media company, announced today that Medula, a media company focused on U.S. Hispanic and Latin America markets, will lead and manage all of its programmatic digital advertising across its Owned & Operated properties.
Why It Matters: The partnership will help Brightcom in its effort to open itself up to global advertising partners for cross-country audiences and cross-screen ad sales strategies, and , and provide Brightcom with access to Medula’s Spanish language properties.

brightcom-lycos_v2Recent Census bureau data in the U.S. shows that the US-Hispanic population will make up 21% of the country’s population by 2030, and advertisers are racing to acquire the best set of tools to reach these powerful consumers.

As a part of that effort, Medula is now teaming up with Brightcom to take advantage of its multi-channel programmatic products, in order to optimize monetization of its digital inventory for online Hispanics on all devices and levels, including display, video, mobile and social media advertising. Medula’s properties include more than 300 top tier sites including Clarín, La República and La Tercera among others as well substantial U.S. Hispanic traffic.

Brightcom to Provide “Synergistic Uplift of Cross-Device CPMs for Medula”

In a competitive Latin American video market, Brightcom’s mission is to make it easier for publishers, advertisers and other clients to maximize yield across video, display and mobile channels. Powered by Lycos, the company provides proprietary multi-channel advertising products and programmatic advertising solutions and capabilities.

Medula, on the other hand, has proprietary ownership of the largest editorial houses in Latin America as well as the US-Hispanic market. Nonetheless, together, Google and Facebook command more than three quarters of the Video Advertising Market, with publishers and publisher representatives, like Medula, holding a 25% share.

According to Facundo Maldonado, Brightcom’s Managing Director of Latin America & US Hispanic, Brightcom was drawn to the fact that Medula was completely focused on Latin America, and highlighted the owners are media leaders in their respective countries.

“Medula has been an innovative and highly strategic partner of medulaours, epitomizing the modern media company. We expect that when operated in unison, programmatic and direct sales will feed off each other to incrementally raise demand and fill rate for Medula’s inventory,” said Maldonado. “Our programmatic infrastructure, modern ad server, demand facilitation team and family of programmatic buying styles will create a synergistic uplift of cross-device CPMs for Medula.”

Programmatic as Complement to People-Powered Analysis, Insight

Maldonado also made it clear that while the deal is significant for the technological targeting tools that it affords both of them, the human element is still key to reaching key audiences, regardless of the fact that clients will now buy programmatically: “In the end, programmatic is not technology powered.  It is people powered.”

Maldonado went on to explain that “Brightcom will lead on traditional sales, serving agencies and brands throughout the region, and now clients will start to buy programmatically.”

Our programmatic infrastructure, modern ad server, demand facilitation team and family of programmatic buying styles will create a synergistic uplift of cross-device CPMs for Medula.

But does programmatic mean eliminating the human element that goes into the buying process? Maldonado clarified that while many see programmatic as a way to automatize the buying process, Brightcom considers it an added resource on top of data analysis and insight mining to improve results.

Maldonado emphasized that all approaches to buying require a comfortable and direct relationship between the publisher and the agency or trading desk. In terms of encouraging clients to get on board with programmatic, he admitted that the effort “requires a lot of transparency and evangelization.”

Of course, this challenge is not unique to Brightcom, as mounting pressure to develop unique and differentiated technology for reaching key audiences is shaking up the Video Marketing sector.  In the end, Maldonado sums it up in a short sentence: “Our main challenge is to be closer to our clients.”

Join us at PORTADA Mexico!

A summary of the most exciting recent news in online video in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US-US/HISPANIC MARKET

According to a new study by the Interactive Advertising Bureau (IAB), video is more memorable online than it is television for males between 18-34 years-old. 50% of the group said original digital video ads were memorable, while only 29% said ads shown on online TV were memorable. Among all people surveyed in general, 38% said ads on original online video were memorable in 2016, while only 29% had said the same in 2015.

The National Basketball Association (NBA) and BroadbandTV launched an online video network, NBA Playmakers, that gives content creators access to game footage and photos for their own videos. The content will be shared across YouTube, NBA’s digital assets and other platforms.

bittorrentBitTorrent announced that it has created a new app for online video streaming called BitTorrent Live, which runs with a P2P video sharing protocol so that content is shared among users in order to avoid implementing a costly content delivery network (CDN). The app is available on Apple TV, and will be launched for Android, iOS, and any OSX device in June.

FilmOn TV Media Networks (FOTV) has announced the acquisition of OVGuide for at least $10 million. OVGuide specializes in helping users find content on different platforms to bring them “one click away” from what they are looking for.

Research and Markets has announced the addition of the “Video Streaming Market – Global Forecast to 2021” report to their offering. The video streaming market is estimated to grow from USD 30.29 Billion in 2016 to USD 70.05 Billion by 2021. The market is expected to grow at an impressive CAGR of 18.3% because of the rising usage of online streaming. The users have started adopting pay TV and OTT solutions for streaming videos. The online video streaming has also increased the viewership up to 60%, which includes young individuals.

Ooyala has released a white paper on the latest trends in the media industry, and made note of the closing gap between mobile consumer usage and ad spending due to mobile-first online video streaming. The study also noted that native video ads aligned with owned editorial content are an effect way to avoid ad blockers while keeping brands and viewers happy. Additionally, mobile video programmatic advertising is expected to increase, from around $1.14 billion in 2015 to $3.79 billion by 2017.

Samsung is supposedly planning on launching an online TV service with live channels. Planning is supposedly still in the early stages.

The Latin Online Video Forum, part of #PortadaLat on June 8-9 in Miami’s Hyatt Regency Hotel, is bringing all of the big players in online video in the Americas together, including key brand marketers such as Nestle, 3M, Volaris, Fallabella, Best Western and many more. Get your early bird tix!

LATAM MARKET

piperA new Piper Jaffray survey found that almost a quarter of consumers in Brazil and Mexico intend to join Netflix in the next year. Only 8% of those surveyed had not heard of the company. The findings align with indications that Netflix’s growth will come from abroad, as 35% of its total revenue is  forecasted to come from outside the United States in 2016.

Israeli company LiveU announced that it will be providing IP-based live video transmission for broadcasters and online streaming customers during the Rio Olympics. The company’s technology will deploy over 300 IP-bonding units for global broadcasters to transit coverage on an estimated 15,000+ live video sessions.

IMS Chile announced stats on video consumption in the country and found that the regional video audience is 119 million, and that 83% of those surveyed watch digital video. 60% of the online video audience falls into the “Millennials” category. Chileans watch a total of 13 hours per week watching online video – 7.6 hours more than the time spent watching TV.

New stats on Pay TV in Mexico from the country’s Federal Communications Institute reveal that 18 million homes were subscribed to at least one service, a 13% increase from 2014. The study revealed that Televisa, Sky/DirecTV, Cablemas, Cablevision, Cablecom, TVI and Cablevision Red are the regional leaders in the sector.

A summary of the most exciting recent news in advertising technology in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

US/US-HISPANIC MARKET

Open ad management company Sizmek announced a partnership with sponsored data experts Datami to expand the spend reach of emerging and low-spend markets through Sizmek’s open ad management platform, MDX-NXT. Datami helps brands and agencies engage consumers on mobile video through subsidizing users’ mobile data usage and consequently lower use of ad blockers.

Comcast has acquired French ad video tech company StickyAds.tv, a SSP, for an undisclosed amount that is said to be more than $100 million. StickyAds specializes in helping publishers and broadcasters sell video advertising inventory for digital and television.

Technology Business Research conducted a study of ad tech buyers in France, Germany, North America and the UK, and found that in North America, 36% of respondents manage their DMPs internally, and that more than a quarter use a tech vendor’s app. More findings can be found in this link.

Cadent Technology, which was formed by last year’s merger between BlackArrow and Cadent Network, is going to be presenting its addressable linear platform at the INTX Conference currently being held in Boston. The company recently added its live linear targeting capacity to its VOD solutions for QAM set-tops, IP-based devices and OTT apps.

Adobe presented its new advertising capabilities for its marketing cloud at the Adobe Summit EMEA. The tools make it easier to create more personalized ads for multiple platforms and includes analytics to form a better understanding of ads’ effectiveness.

YuMe has announced its improved capabilities for brand safety and view ability standards on its programmatic video ad platform, YuMe for Advertisers (YFA). The technology is integrated with Integral Ad Science’s Bid Expert, and can use YuMe’s native SDK-driven brand safety technology to create efficient ads and block suspicious traffic.

New trends in online video monetization, measurement, engagement and many more aspects of the emerging OTT market will be explored at the Latin Online Video Forum during PortadaLat in Miami on June 8-9, 2016. Get your tickets at early bird price now!

LATAM MARKET

The Brazilian government’s shutdown of WhatsApp, the second time a digital service was shut down by a court in the country, has sparked debate about how to appropriately intervene in digital communication services to prevent similar events in the future. Brazilian congressmen want to pass a law to regulate the blockage of website and apps that disseminate illegal content.

European mobile attributes and analytics firm Adjust announced adjustthe opening of a Brazilian office in Sao Paulo, following its global expansion into Latin America. Apparently, they already have clients like Microsoft, Rovio and Loovo.

Mexican data company Mundoejecutivo conducted a study of Twitter use in the region and found that Brazilians use the social network most, reaching 40.7 million users in the country Q4 2015. Mexican use came in second in the region with 35.3 million users, and Argentina came in third with 11.8 million.

But eMarketer showed lower estimates: for the same period, its results showed 24.6 million users in Brazil, 21.3 million in Mexico and 7.1 million in Argentina. Argentina was found to have the highest increase in its user base, with 20.9% growth last year and an expected 12.8% growth rate for 2016.

On Tuesday, German mobile performance marketing firm glispa announced that it is acquiring Mobils, a mobile digital agency based in Sao Paulo. All of Mobils’s 10 employees will stay with glispa, and will bring their publishing partners and Brazilian clients like online car sales portal Webmotors, sporting goods company Netshoes and iFood (Brazilian, similar to Grubhub).

 

 

Which video platforms do US Hispanics visit the most? Whose traffic increased between 2015 and 2016? How high on the rankings do ad platforms come in? comScore gives us all the answers in its latest report.

Source: comScore Video Metrix, United States, Hispanic All, Home and Work, February 2015- February 2016, Video Type: TotalTotal Unique Viewers (000)
Feb-2015Feb-2016Growth %
    Total Internet:  Hispanic All 24.853 31.15025%
1    Google Sites 21.467 25.31418%
2    AOL, Inc. 16.606 16.6090%
3    SpotX Video Advertising Platform 10.629 11.68410%
4    BrightRoll Platform 19.252 11.530-40%
5    Facebook 12.092 10.404-14%
6    LiveRail 17.766 8.929-50%
7    Specific Media 19.532 8.637-56%
8    Yahoo Sites 5.798 8.63049%
9    VEVO 7.349 8.07710%
10    Teads 1.436 7.284407%

In general terms, the video category saw a 25% increase in the number of unique visitors between February 2015 and the same month in 2016.

Google sites came in first with an 18% increase in users in February 2016 compared to February 2015.

AOL came in second, showing stable growth between 2015 and 2016 (in terms of the numbers of unique users).

Facebook comes in fifth, with a 14% decrease in traffic (year on year).

Yahoo sites took eight place in the ranking, with a 49% increase in unique visitors between February 2015 and February 2016. This contrasts with the decrease in traffic observed on the BrightRoll ad platform (see more below).

VEVO, the Universal Music video platform, took ninth place, with a 10% increase YoY.

Video Ad Platforms

It is interesting to observe how diverse ad platforms make up a large part of the video traffic coming from US Hispanics. Nonetheless, in almost all of the cases there is a trending decrease in the number of unique visitors per month (looking at February 2015 vs. February 2016).

One of the ad platforms with positive growth was SpotX, with a 10% increase in traffic in February 2016, compared to the same month in 2015.

BrightRoll, Yahoo‘s ad property, came in fourth place, even with a 40% YoY decrease in traffic.

In sixth place came LiveRail, a Facebook property, with a 50% decrease in the number of unique visitors in February 2016 (compared to the same month in 2015).

Specific Media, a Viant property, came in seventh place, even with a 56% decrease in traffic.

Even though it came in last in the ranking, the Teads video ad platform saw annual growth of 407%.

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./U.S. HISPANIC MARKET

TLC has launched a video hub, TLCMe, with content from video influencers and social media figures like Erica Domesek and Estee Lalonde. The content will aim at connecting with the channel’s key millennial audience.

redboxRedbox, which prides itself on offering new release rentals without a subscription, is apparently considering a go at online video streaming again. The service is rumored to be called Redbox Digital, and beta testing is said to be in process.

RTL Group has bought a 93.75% shareholding in online video advertising firm Smartclip for $53.4 million to strengthen its position as a sales house for video advertising.

Fullscreen is launching its own subscription video service. It will cost $4.99 a month and feature shows with YouTube stars like Grace Helbig, Hannah Hart, Shane Dawson, Andrew Meadows and Katie Wilson.

New trends in online video monetization, measurement, engagement and many more aspects of the emerging OTT market will be explored at the Latin Online Video Forum during PortadaLat in Miami on June 8-9, 2016. Get your tickets at early bird price now!

LATAM MARKET

BuzzMyVideos, a U.K.-based MCN, is heading into Latin America, launching content in Spanish and Portuguese. The platform has about 200 Spanish and Portuguese speakers in its group of 2500 creators. Chilean HolaSoyGerman is the second-most subscribed to channel on BuzzMyVideos with 26.7 million subscribers. This key audience has a reach of about 100 million monthly views.

YouTube multichannel network AwesomenessTV is awesomenessexpanding into Brazil following its strategic partnership with teen content platform Endemic Shine Group. The content will be in Portuguese and feature original series starring local YouTube stars.

YouTube is expected to launch a Spanish-language version of YouTube Kids, which aims to involve parents in what their children are watching.  The move would be part of YouTube’s effort to reach the lucrative  Latin American and U.S. Hispanic market. YouTube Kids is available on Android and iOS screens, and the app has been downloaded almost 10 million times from the Google Play store.

DON’T MISS PORTADA’S UPCOMING EVENT: PortadaLat’s two-day LatAm marketing, advertising, media and digital conference, will be held from June 8-9, 2016 in Miami, and will feature a session on the OTT revolution. Register now to hear about monetization, view ability, YouTube, Facebook and more.

Digital talent management company Club Media is throwing its second pan-American YouTube festival on April 2 in Colombia and Mexico. YouTubers, influencers and bloggers from LatAm will gather in both countries for the event. Last year’s Club Media Fest in Chile and Argentina attracted 12,000 people. Club Media is aiming to turn this festival into a tour across the region.

A recent survey by the Mobile Marketing Association revealed that almost half of Brazilians don’t interact with mobile video campaigns. One third say they don’t pay attention to ads at all, and the skippable ads are most-preferred with 48% of Brazilians asserting that pre-roll videos with a skip option are “positive” advertisements.

Cable TV in Brazil is falling in popularity as a study by Digital TV Research Limited claims that Brazilian cable TV revenues are expected to fall from USD$1.74bn  this year to USD$249m by 2021. But Digital cable TV is expected to “skyrocket” from USD$3.5bn to USD$5.3bn in that same time period.

Telefe has launched a YouTube multichannel network. The new MCN, UPlay, started as a way to feature Argentina’s online video talent, but will now aim to integrate 50 different YouTube channels to be managed by popular online video creators selected through  Desafío UPlay, a talent show aired on UPlay Ya Nada Será Igual.

A summary of the most exciting recent news in ad tech in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./U.S. HISPANIC MARKET

Adaptive Medias, Inc. and AdSupply, Inc. are merging to create one of the most powerful entities in anti-ad blocking technology. Per the terms of the deal, the merged enterprises will be consolidated into Adaptive Medias and will continue to trade under the ticker symbol “ADTM” until the combined entity begins its application to up-list to the Nasdaq. AdSupply (ranked by comScore as the 21st largest online advertising network) has built the patented BlockIQ technology that detects and bypasses ad blockers, including AdBlock Plus. By discovering and overriding the industry’s most tenacious ad blockers, BlockIQ allows online publishers to recover revenue that would have otherwise been lost. Adaptive Medias created the best-in-class Media Graph platform that works across all screens and devices. The platform was designed to scale with the rise of mobile video, which (according to Cisco) will represent 72% of global mobile data traffic by 2019. By joining forces with AdSupply, Adaptive Medias gains access to BlockIQ, providing a critical first-mover advantage over potential competitors. AdSupply has produced consecutive annual revenue growth greater than 30% since its debut in 2012. The company achieved record revenues of $18.5 million in 2015 and serves more than 1,000 publishers with many notable customers, including Google, Alibaba and Caesars Interactive Entertainment.

Snapchat moves into a buzzy part of the Emoji market. Snapchat has agreed to acquire Bitstrips, the Toronto-based maker of personalized emojis known as bitmojis, Fortune has learned from multiple sources. One of the sources says that the deal is valued “in the ballpark” of $100 million, via a mix of cash and stock. Bitstrips was originally founded in 2007 to help users build personalized digital comics, but in 2014 refocused on customized and shareable cartoon avatar or “bitmojis” which the user can put into various different poses or with different accessories, and are readily accessible for mobile communications.

ClicksMob, a mobile-only performance platform that gives app developers and publishers users, has merged with AppGrade, which monetizes video ads for mobile users. The ClicksMob platform will now be able to offer better mobile performance marketing through AppGrade’s SDK platform.

Some may say that ad-tech funding is freezing up, but we don’t see it. German RNTS and its recent purchase Heyzap have acquired Inneractive, an Israeli real-time bidding and mobile ad-exchange company, for $46 million in cash and $26 million in earn-outs and retention payments. Inneractive had only raised $11.5 million in funding until now. RNTS also purchased Falk Realtime for $11 million in 2015.

unrulyLondon-based Unruly, which is owned by News Corp, launched a tool that visualizes statistics about users’ emotional responses to video ads. Until now, the product was only available on a custom basis per client request.

Predictive targeting ad tech firm AdTheorent has launched an attribution service called Barometric, which allows companies to match sales with specific ad campaigns and creates an ID for each user that works across devices and physical stores based on the user’s street address.

Content engine Outbrain has acquired ROI-tracking startup Revee, which had only raised $1 million until now. Revee’s technology has been turned to the Outbrain Automatic Yield service, and they already have a big client: Time, Inc.

Facebook has announced that it has stopped development of a demand-side platform for its ad server and measurement platform, Atlas. Facebook had been testing a buying platform for a small group of marketers that allowed them to bid on advertising on websites and apps programmatically (in real-time).

Premium online video marketplace provider Tremor Video has partnered with digital media agency Integral Ad Science to create real-time video viewability optimization services. Tremor’s platform is now the first of its kind, and will allow Tremor to offer advanced bidding and reporting capabilities. It also gives Tremor Video users the ability to optimize their video campaigns by viewable impressions instead of basing optimization on pre-bid or post-buy approaches.

Buzzfeed is making moves to further monetize its huge reach, and has launched an ad platform, Swarm, to bring ad content to audiences on their favorite platforms. It will allow advertisers to create ads for web, apps and social networks at once.

Gravity4, a digital marketing technology and applications firm, announced that it is opening operations geared towards the Hispanic audiences in the United States. A new app suite that integrated Search, Native Advertisement, DSP, DMP, DCO, CRM, email marketing and analysis in real-time is now available to brands looking to cater to this powerful audience.

Cross-device data management platform Lotame has announced that it is launching the Audience Optimizer, its new solution powered by machine-learning algorithms for more effective campaign optimization and engagement. Audience Optimizer “adjusts for the ‘who’ of the campaign — that is, the audience,” and has already been used by brands like Ulta Beauty, PANDORA and Atkins Nutritionals.

LAT-AM MARKET

Despite its political and economic instability, Brazil is showing strong growth in digital ads: according to IAB Brazil’s data, the market will reach R$10.4bn (£2bn) by the end of 2016, which would be a 12% increase from 2015. The market is composed mostly of search, followed by display and social media and video.

mercadolivreBrazilian digital marketing tools company Predicta, is teaming up with MercadoShops (a unit of Mercado Livre, the e-commerce platform). MercadoShops’s users will be able to use Predicta’s app marketplace, analytics, and other data tools looking at user behavior.

According to a recent study, Mexico processes the highest percentage of encrypted Google traffic in the world. 86% of Mexico’s requests to Google used hypertext transfer protocol secure (HTTPS) encryption. Brazil came in second with 84%.

Dentsu Aegis Network is buying one of Mexico‘s biggest digital agencies, Flock, which represents an important Dentsu expansion effort into Latin America. Dentsu’s Isobar Network is already present in Brazil, but does not currently have a presence in Spanish-speaking Latin America. Flock’s impressive list of clients includes Nike, Coca-Cola, Domino’s Pizza, Jose Cuervo and Cinepolis.

C&W Business, part of C&W Communications (CWC), is partnering with end-to-end software solution provider Scala, Inc., whose clients are mostly in digital signage, visual communications and ad management, to expand their services into the Caribbean and Latin America. C&W is already one of the largest technology providers in the region, and Scala’s 25 years of experience in the industry should make for a powerful team.

 

A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.

U.S./HISPANIC MARKET:

ADOBE ANNOUNCES DIA FOR MPEG-DASH: The Mobile World Congress is under way, and of course the acronyms are the real stars of the event, because marketing wizards love to use them. Through its Primetime multiscreen video platform, Adobe will be offering dynamic ad insertion (DAI)  in MPEG-DASH video, complementing the already-implemented DAI-HLS stream features. If you didn’t understand any of that, this basically makes for more smooth TV transitions between content and advertising (no buffering). So that’s a good thing.

FRAUD GOES DOWN ON VIDEO ADS: Advertising technology company Integral Ad Science has released its Q4 2015 Media Quality Report, and apparently fraud for video ads (and display) purchased through networks and exchanges decreased in every quarter of the year. Video ad fraud decreased by a total of 28.6 percent throughout the year. Some types of video fraud plummeted: programmatic display saw a 33.3 percent decline. We can thank all of that new fraud prevention technology for that.

NEW LEADERSHIP AT THE INTERACTIVE ADVERTISING BUREAU: Leading and advising the digital advertising industry is no walk in the park, so we’re glad a strong woman is being put in charge to do it.  Lauren Weiner,  president of buyer platforms at video advertising software firm Tremor Video, is taking over as the new chair of its board of directors. Good luck, Lauren!

HACKERS VS. XBOX: In a possible declaration of war on gamers everywhere, online group New World Hackers, known for taking down services and websites, has claimed responsibility for recent online outages affecting Xbox Live. Apparently, they did it because they want to show these big servers that they have no protection in place, and even said they could  “honestly knock Xbox off the face of the Earth” if they wanted to.

The Latin Online Video Forum, part of #PortadaLat on June 8-9 in Miami’s Hyatt Regency Hotel, is going to bring together all the big players in online video in the Americas including key brand marketers such as Nestle, 3M, Volaris, Fallabella, Best Western and many more. Get your early bird tix!

LATIN AMERICAN MARKET

imagesCLARO TESTS 4G LIVE VIDEO SIGNAL FOR SAMSUNG IN BRAZIL: For the first time,  Claro‘s 4G network distributed a live video signal in a test for Samsung S5 and S6 smartphones. The América Móvil company carried out the test in conjunction with Net, Qualcomm, Ericsson, Globosat and Samsung. The companies reported that mobile HD signal had a three-second delay compared to Sportv‘s pay-TV feed, but the team was generally pleased with the results, as they consider the best ways to broadcast to large audiences in the region.

FACEBOOK LAUNCHES LIVE VIDEO FOR LATAM:  Facebook has launched their internal app Live Video, which Facebook-Live-Videoallows users to publish live video broadcasts on personal walls and fan pages, in Latin America. The transmissions cannot exceed 30 minutes and are only compatible with iPhones (sorry, Samsung fans).

TELEVISA TAKES A SECOND CRACK AT VIDEO-ON-DEMAND: Mexico’s Televisa, Veo, is hoping that the second time is a charm as they re-launch a streaming strategy in LatAm. Veo is releasing its VOD platform, blim, which has an extensive content portfolio of its own production houses’s content as well as films and series from all over the world. The platform will be available on iOS and Android devices, smart TVs and computers, as blim’s team hopes to make it the most-watched video platform in the region.

Guillermo AbudBATANGA HAS A NEW HEAD OF GLOBAL BUSINESS & PROGRAMMATIC: Regional digital publisher Batanga Media has named Guillermo Abud as Head of Global Business & Programmatic and Alexandre Jordao as CRO. Both are newly created positions and form a part of Batanga’s focus on branded content programs and programmatic partnerships.

FREDERATOR GOES AFTER LATAM: Federator Networks, owner of the animated network giant Channel Frederator, is teaming up with Latin American animation studio Ánima Estudios to create a Spanish-language animation network, The Átomo Network. And that’s not all – it will also offer translating and dubbing services to help Frederator channels reach Spanish-speaking audiences.

IMS Internet Media Services (IMS) and gamer community and video platform Twitch announced a partnership in which they will start selling advertising in LatAm.  Twitch allows gamers to watch and protagonist their own video game content and has a monthly audience of 100 million members and more than 1.7 million user submissions of content.  IMS will represent Twitch’s ad inventory in the region, focusing especially on Mexico and Brazil.

Related Articles: ONLINE VIDEO ROUND UP:  Spotify Goes After Video, NBC Universal And Latin Video, Piracy, Ad Blocking Trends In LatAm

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./U.S.-HISPANIC MARKET

APP NEXUS RELEASES DIGITAL ADVERTISING INDEX FOR Q4 2015: App Nexus‘s index for Q4 2015 revealed that average CPMs rose from below 20 cents last summer to $1.60 in the span of a few months as part of the company’s anti-fraud efforts against invalid traffic. Impression transactions went down more than 90% from December to September. The company says that this drop came from getting rid of the single impressions that were sold multiple times before being served to a real person.

R3 RELEASES TRENDS IN AD-TECH: Global marketing consulting firm R3 put together a report, Adtech 40, with the best examples of ad-tech across the globe. Asia and North America were responsible for 30% of the winning examples, 47% leveraged technology to increase engagement, a fifth of the winners incorporated a mobile component, and in general, marketers were found to be moving away from AORs to collaboration with other agencies, vendors.

SNAPCHAT DEVELOPING API? Maybe, according to sources. The move would open huge opportunities for advertising on the platform, as advertising options are currently limited to ‘Snapchat Stories’. Insiders also claim that Snapchat is making a general move towards large-scale advertising, and will allow ad tech companies to connect with Snapchat users through micro targeting similar to that of Facebook and Twitter.

VERIZON INVESTS IN DATA MINING: The telecommunications giant has invested $5.5 million in Qualia, which focuses on mining intent data. The move suggests that telecommunications firms are looking for ways to acquire cross-screen data and increase revenue through revenue streams other than mobile subscriptions.

MORE ACQUISITIONS: Time Inc. has reportedly acquired Viant, an ad-tech company that also owns MySpace, the advertising cloud product Vindico, Specific Media and Xumo. As a part of the deal, Time will run Viant as an independent business and create a Big Data-driven advertising operation using Viant’s first-party data and programmatic capabilities. Time Inc. Chairman and CEO Joe Ripp says that through the move, Time ” will be able to deliver advertisers’ messages targeted to optimal audiences across all types of devices, along with the ability to measure ROI.”

Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (6)TELENOR ACQUIRES TAPAD: Multinational telecommunications company Telenor has acquired NY-based cross-device retargeting startup Tapad, for $360 million, covering 95% of the company. Tapad focuses on cross-device marketing tech, and tracks billions of data points on multiple screens for mobile, PC and TV to understand consumer behavior online.

OPERA RECEIVES BUYOUT OF US$1.2 BILLION: A consortium of Chinese companies, including investment fund Golden Brick Silk RoadKunlun Tech (a gaming company), Qihoo 360 (anti-virus and browser software) and Yonglian (Yinchuan) Investment Co., Ltd., bought Opera Mediaworks, the subsidiary for Opera’s desktop and mobile browser products.

WIDESPACE SECURES €15.8m IN GROWTH CAPITAL INVESTMENT: Mobile ad tech firm Widespace secured millions in investment to solidify its strategic position in Europe and invest in automation and data visualization.

Join us at PORTADA Mexico!

LATIN AMERICAN MARKET

APPLE CHANGES APP STORE PRICING IN MEXICO: Bad news, Mexico, New Zealand, Israel, Russia, Singapore and South Africa – Apple has informed developers that the App Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (3)Store pricing will change slightly, including prices for in-app purchases. These changes come from fluctuations in exchange rates, and it is not the first time Apple has made similar moves.

ISOBAR ANNOUNCES NEW VP OF TECH: Alexandre Santos will take over as vice president of technology and operations out of ad agency Isobar‘s Sao Paulo office as part of the agency’s efforts to incorporate disruptive communications into its ad-tech strategy. Santos was previously the technology and project director at Isobar, and will be working on accounts for SKY, Fiat, Jeep, Whirlpool and Nivea.

COMSCORE RELEASES DATA ON DIGITAL ADVERTISING IN LATAM: comScore released its report, “Lessons in Digital Advertising,” which contained a few valuable insights into the industry in Argentina, Brasil, Chile, Colombia and Mexico. Clicks and traffic were revealed to have less of a direct relation to the effectiveness of an advertisement (measured through increases in sales), targeting with cookies is effective for precise messages and obtaining data on demographics and behavior, but 29% of Latin American users eliminate them from their websites. And last but not least, the report revealed that audiences consume more and more content from different platforms and devices.

YOUNG & RUBICAM ARGENTINA HIRES A NEW HEAD OF PLANNING: Gonzalo Fonseca, ex director of planning and integration at Havas, will take over as head of planning at Y&R, where he will expand the agency’s planning and brand development efforts. His more than 25 years of experience at agencies like BBDO, McCann Ericsson, Grey, Casa Matriz, APG Argentina and J. Walter Thompson assure us that he is fit for the job.  

OGILVY BRAZIL ACQUIRES NEW DIGITAL AGENCY: The WPP Group acquired majority participation in the agency 3yz, which specializes in online marketing. WPP is comprised of Ogilvy & Mather, Ogilvy One, Ogilvy PR, Ogilvy Salud, David, Etco Ogilvy, 9ine, Foster and Jussi Intention Marketing, but 3yz will function as a part of Ogilvy Brazil. The move is a part of WPP’s efforts to expand digital revenue, and 3yz’s clientele – Tramontina, Reebok, Shopping Iguatemi and Grenadine are clients – gives us reason to believe that they will be pleased with the results.

MEDIAMATH TEAMS UP WITH DYNADMIC: MediaMath, the company behind the TerminalOne marketing platform, and DynAdmic, dedicated to programmatic online video, are collaborating so that the latter’s premium online video inventory, which is based on an audio-recognition technology that classifies the videos being watched on the Internet at any given time, can be used to connect with consumers more efficiently.  Through the deal, MediaMath can offer clients a better, more transparent way to buy inventory on Ad Exchanges.

 

 

 

 

A summary of the most exciting recent news in online video in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./US-HISPANIC MARKET

SUPER BOWL FEVER: We’d be silly not to start our re-cap of online video in the US-Hispanic super bowlmarket with anything other than Super Bowl 50 stats. We did a nice little review of pre and post-season stats here, but some of the highlights included the top-three performing spots according to organic views and social actions: Hyundai’s ‘First Date,’  with 79.5k social actions and 269mm organic views, Mountain Dew’s ‘Puppymonkeybaby’ with 244.6k social actions and a total of over 272mm impressions and Hyundai’s ‘Ryanville’ – starring Ryan Reynolds – earning over 2 million organic views and generating over 31.4k social actions (Hats off to you, Hyundai).

HISPANICS TUNED IN AS WELL: YuMe also conducted a pre-game survey focusing on US Hispanics’ plans for watching the game. Highlights included the fact that Hispanic viewers were excited about the game’s other major attraction: the ads. 79% of respondents cited advertisements as a major draw, with 34% planning to re-watch ads after the game on their smartphone.

SPOTIFY LAUNCHES VIDEO CONTENT: Spotify announced that it is releasing its first video content this week for its Android playback app, which will feature short video clips in a sample of markets such as the United States, the UK, Germany and Sweden. 

NBC UNIVERSAL’S NEW MIAMI HQ  TO CHURN OUT MULTIPLATFORM VIDEO: NBCUniversal Telemundo Enterprises recently announced that it is to build a new  450,000 square-foot global headquarters in Miami-Dade County, unifying Telemundo Network, Telemundo Studios, Telemundo International and cable network NBC UNIVERSO under one roof. The huge investment is part of NBC Universal’s strategy to churn out more compelling Spanish-language programming across different platforms, including digital, to the US Hispanic and LatAm markets.

Mediabong, a global network for video advertising, announced the launch of its new product, Syncroll, a video advertising platform that guarantees 100% attention and viewability standard. Volvo, Wal-Mart and Chrysler have already adopted the tool to design more effective video campaigns. The technology measures real-time viewer behavior, measuring their interest in the ad displayed (the interest trend coefficient) to adapt the way the ad is displayed based for each user.

WELCOME, GOORU: We were alerted to the February 9 launch of Gooru, a new white-label, B2B video platform designed to enrich the exchange and use of ideas among colleagues and constituents through customized, branded video (both live streaming and on-demand) sharing for select audiences. Clients include Yale University, Banco Santander and Diario las Américas. 

RICKY MARTIN AND UNIVERSAL TEAM UP: Univision Digital, the digital division of Univision Communications Inc. (UCI), announced its new official parenting channel, “Papás y Mamás,” a collaboration with Ricky Martin’s parenting website, Piccolo Universe. The content will be in both English and Spanish and include video content for both kids and adults.

LATAM MARKETS:

BRAZIL  TOPS LATAM VIDEO VIEWING: According to comScore, Brazil is home to the largest online video viewing population in Latin America, as  65.5 million unique online video viewers from December 2014 were in Brazil, which is the highest penetration rate in the region. Another fun stat: In September 2014, Brazil’s ad completion rate was almost 41% higher than the worldwide average, at 87.1%.

The Mobile Marketing Association (MMA) released a study stating that the majority of advertising budgets would be directed at mobile. This focus is impulsed largely by the rapid development of mobile video content, and suggests that agencies are paying more attention to developing video content that people will be more inclined to watch from a smartphone, as opposed to larger devices like laptops, PCs or television.

OTT TO SURGE IN LATAM:  Enterprise-class subscription billing platform Vindicia and vindiciavideo, analytics and advertising technology innovator Ooyala released data implying that OTT is set for big growth in Argentina, Brazil and Mexico, as many industry participants believe that these key markets will double in size by 2018 from $45m to $115m in Argentina, $180m to $460m in Brazil, and from $240m to $450 million in Mexico. Challenges to delivering OTT in the region will include poor broadband infrastructure, strong local TV providers, piracy and the complexity of processing payments.

NETFLIX OUTPERFORMS PIRATE VIDEO SITES IN LATAM OTTs: According to the new BB Business Bureau study, Netflix is the most popular OTT service in LatAm. While we will miss Cuevana 2, Cuevana Storm, Pop Corn Time and Series Yonkies (mostly because of their ridiculous names) when they’re gone, we think this is a good thing. Some factors that influence users’ choices are the site navigability, accuracy of subtitles and speeds at which content loads.

A summary of the most exciting recent news in advertising technology in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.

U.S./HISPANIC MARKET

SO HOW DID 2015 GO? Bot Data released data on advertising impressions from 1,300 campaigns over 61 days in 2015, and found some interesting stuff. Supposedly, advertisers had a higher amount of bot percentages in 2015 than they did in 2014. Media with higher CPMs (cost per thousand impressions) was more vulnerable to bots. Programmatic ad buys displayed higher levels of fraud, and campaigns designed for particular demographics typically resulted in more bots.

AND WHAT ABOUT AD-TECH ACQUISITIONS? Another research firm, Results International, found that ad-tech acquisitions were high between Q3 and A4 in 2015, representing almost a third of all mergers and acquisitions in ad and marketing tech during Q4. Marketing automation M&A (involving mostly private equity firms and network agencies) is set to increase in 2016, as advertising platforms surged in Q4 after a poor performance earlier in the year.

NOW, BACK TO 2016…Audio industry tech provider Triton triton digitalDigital and Audio.Ad, a digital audio ad network that caters  to the LatAm and U.S. Hispanic markets, announced a partnership to launch programmatic buying and selling of Audio.Ad’s digital audio inventory through Triton’s audio ad exchange, a2x.

Ad tech platform operator So Operative, which facilitates the management of online ad space for publishers, is launching a “partner premium” so that companies on Operative can share inventory in an “ad-tech tax-free environment,” says CEO Lorne Browne. According to Browne, supply-side specialists will be happy to share inventory with another Operative customer instead of giving it to a programmatic company.

SNAPCHAT LOOKING TO AUTOMATIZE ADS, MAKE SOME ENTREPRENEURS VERY RICH: Snapchat will be looking for ways to build ad technology to automatize its ads, and to do so, may be willing to make a tech acquisition. Rumor has it its looking at Beeswax which helps advertisers bid for targeted ads, and Metamarkets, which focuses on programmatic buying.

WHATSAPP WON’T PERMIT ADS, WILL BE FREE-OF-CHARGE: WhatsApp has announced that it will not allow third-party ads and will not be charging subscription fees. Instead, the cmopany will be testing ways to allow users to “communicate” with businesses and organizations that they want to interact with.

TWITTER TO THE RESCUE: Twitter wants to help its advertisers improve the promotion of their ad campaigns, so it’s compiling the positive tweets published by users that relate to a particular service or product. It’s called a “Gallery of Brand Enthusiasts,” and it will allow brands to tweet the recommendations that they find most useful.

THE ONION, SET TO HELP UNIVISION REACH MILLENNIALS? We didn’t see it coming either, but Univision announced that it purchased a 40% stake in The Onion. Other than helping Univision reach millennials, the move should give Univision a new way to experiment with its digital advertising through different channels.

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LATAM MARKET

BRAZIL, CRACKING DOWN: Brazilian congressman Esperidião Amin is proposing an investigation into cybercrime and web automation that will involve a crackdown on companies that place ads on sites with illegal content in an attempt to “punish funding” of illegal online activity. Good luck with that, Esperidião, you’re going to need it.

CHILE: DISCONNECTING? The Subsecretary of Telecommunications in Chile is claiming that mobile connections have dropped since 2014. But don’t worry, people aren’t actually disconnecting – this probably just means that people with multiple devices are cutting back, or that the arrival of 4G has caused 3G usage to decrease, so those with campaigns in Chile shouldn’t take their advertising money out of mobile just yet.

BRAZIL GOES SMART: eMarketer reports that more than 90% of mobile internet users under 35 have a smartphone. The information in the report came from research compiled from Mobile Marketing Association (MMA), Millward Brown, Netquest, Adsmovil, Mirum, ROIx and Zenvia. This should push advertisers that haven’t shifted their focus to mobile onto the bandwagon.

BRAZIL (YES, BRAZIL) IS GOING TO THE SUPERBOWL: Heinz ketchup is introducing the “Meet the Ketchups” campaign during the Superbowl, and has turned to Brazilian agency David to create it. David is an offshoot of Ogilvy&Mather with its original offices in Sao Paulo and Buenos Aires, David recently opened a Miami office to improve coordination with Heinz. It’s important to note that one of Kraft Heinz’s owners is 3G Capital, a Brazilian global investment firm.

LEO BURNETT ARGENTINA WINS BIG AT “ONE SHOW” AWARDS: Leo Burnett Argentina was the only Latin American agency to be recognized by the Automobile Advertising of the Year awards on January 11 in Detroit. Their “Safety Truck” campaign, which was also recognized in Cannes, was awarded the prize for Corporate Social Responsibility. Congratulations!

 

A summary of this week’s most exciting news in online video in the U.S. and Latin American markets. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.

U.S./HISPANIC MARKET:

YOUNG LATINOS ARE WORTH MILLIONS: Mitú, a digital media content provider with more than 6,000 “creators” catering to Latinos across the globe, has announced a $27 million Series C funding from investors like AwesomenessTV (a Joint Venture of Dreamworks Animation and Hearst Corporation), Verizon and WPP Digital. This means that the company has raised $43 million thus far. The impressive team at Mitú has managed to generate around two billion video views per month, so we can see what all the fuss is about.  Mitu’s early backers include the Chernin Group.

NOTHIN’ BUT NET: SendtoNews has teamed up with the NBA to syndicate their digital highlights from the NBA, WNBA and sendto newsNBA D-League, which will be distributed by SendtoNews’s online publishing partners, which includes over 1,400 online companion sites for newspapers, radio and television stations, as well as news websites and blogs across North America.  This syndication agreement is just another that the company has arranged with sports leagues such as the MLB, NASCAR, the PGA Tour and Golden Boy Promotions (for boxing video highlights). SendtoNews network of online publishing partners generates over 1 billion views per year.

DEMOCRATS GO AFTER THE HISPANIC VOTE: The Democratic National Committee has launched its first Spanish-language video in a spot attacking Republican candidates for opposing President Barack Obama‘s executive action on gun control. The spot is visible on digital channels like The Democrats’ YouTube channel.

LAUGHTER, A UNIVERSAL LANGUAGE: “Saturday Night Live” creator Lorne Michaels and SNL alumni Fred Armisen and Horatio Sanz have launched a new venture called  Más Mejor, a digital comedy channel targeting the Latino millennial audience that will feature short-form videos and editorial programming in both Spanish and English. Armisen and Sanz will be writing for the project, so get ready to laugh, whatever language you speak.  According to the press release, Más Mejor’s content will instantly reach over 100 million unique monthly viewers thanks to powerful distribution partnerships with NBCUniversal Telemundo Enterprises, POPSUGAR Latina and Batanga Media.

8-DIGIT FUNDING FOR INNOVID: New York-based startup Innovid, an interactive video advertising company that uses a SaaS business model to avoid traditional strategies like ad buying, has announced a $27.5 million Series E funding round. This follows their previous round of funding in March 2015, in which they were awarded $10 million investment. Investors include NewSpring Capital, Sequoia Capital Israel, T-Venture (Deutsche Telekom’s investment arm), Cisco Investments, and Genesis Partners.

PERISCOPE AND TWITTER, A NEW DYNAMIC DUO: Apple device owners using Twitter‘s app will soon see Periscope videos seamlessly integrated into their feed, which can either be streamed live or watched later on demand until they expire. We’d be surprised if Twitter hadn’t acquired Periscope in March 2015.

VIRTUAL REALITY: THE FUTURE OF ONLINE VIDEO? YouTube is making big moves in its effort to support high-quality virtual reality content, compatible with the company’s Google Cardboard virtual reality headset and Google Jump google cardboardcamera rig. The company is also working to make virtual reality compatible with the YouTube iOS app. While YouTube already offers virtual reality support for its app on Android, the move indicates that VR will play a big role in the future of online video.

SANTA WAS GOOD TO AMAZON PRIME:  Amazon has announced that it signed up more than 3 million new Prime members in the end of December. The Fire tablet was the top-selling device during the holiday season, and the Fire TV Stick, a $50 tablet, was the third-most sold streaming device, which includes a 30-day trial membership to Prime (which probably explains the jump in new members).

NBCUniversal, which is owned by Comcast, is releasing its first subscription video on demand (SVOD) service, which will feature 2,000 hours of original comedy content for $3.99 a month. This marks a shift in the company’s digital strategy towards OTT, on-demand video.

IBM LEAPS INTO ONLINE VIDEO: IBM has purchased the online video service provider Clearleap, which it will incorporate into its IBM Cloud platform for distribution all over the world. Clearleap’s clients include HBO, Time Warner y Verizon, for which they provide streaming services.

LATIN AMERICAN MARKET

MOST-VISITED SITES IN LATAM: Check out our latest rankings in the most-visited sites in Latam, separated by country. Some will surprise you, some won’t. Portada’s expert-in-residence, Lorena Hure, weighs in.

BITCOIN AND NETFLIX: A MATCH MADE IN HEAVEN? In a speech at the 2016 Internet, Media and Telecommunications Conference, held on January 6th and 7th, David Wellschief financial officer at Netflix, was asked about the complexity of launching payment services in Latin America, and seemed to imply that he is open to the idea of accepting Bitcoin in the region, saying: “[it] sure would be nice to have bitcoin, in terms of a global currency, that you could use globally.”

FAV, OFF TO A GOOD START: Fav, the digital content and entertainment channel for young Spanish-speaking audiences, had a great first year, with 53 channels, 205 million views and 1.3 million subscribers. Fav’s goal is to connect global content creators (in English, Spanish and Portuguese) in Latin America with the Hispanic market in the U.S., and it looks like they’ve done a good job so far.

GOOGLE IN LATAM: Google has released a new CDN (Content Delivery Network) that will allow faster uploads and downloads for non-conventional platforms like OTT, TV Everywhere and VOD in Latin America, with five servers in Mexico City, Sao Pablo and Rio de Janeiro in Brazil, Buenos Aires, Argentina and Santiago, Chile.

OTT REACHES DEEPER INTO LATAM: Nickelodeon has nogginreleased the first version of its international OTT channel, Noggin, in Latin America. The application includes SVOD content for pre-school audiences, costs $2.99 a month and works on all iOS and Android mobile devices.

ADSMOVIL LOOKS BACK AT VIDEO IN 2015: Adsmovil released a report on the year that mobile had in Latin America, and as you could have guessed, it was big. Regarding video, the report found that Brazil represented 48.7% of all video views in the region, while the most popular device for watching videos was the smartphone, the typical Latin American watching an average of 5.2 hours of video per week.

A summary of the most exciting recent news in online video in the U.S. and Latin America. If you’re trying to stay up-to-date with these constantly-evolving markets, look no further.

U.S/U.S.-HISPANIC MARKETS

ONLINE VIDEO GROWS: ZenithOptimedia has come out with a study indicating that programmatic advertising will account for 60% of digital display in 2016, and that Internet advertising will outspend television by 2018. Online video plays a large role in that, as it offers some of the most targeted, customized messaging options.

WE’RE IN FOR MORE NETFLIX AND CHILL IN 2016: Netflix Head of Content Ted Sarandos has made an netflixannouncement that will keep many of us sitting on the couch in our pajamas for most of next year: as compared to its 16 original series in 2015, Netflix will be producing 31 new original series in 2016! The online streaming service will also be releasing 10 full-length feature films, 30 children’s shows and 12 documentaries. Whelp, there goes my new year’s resolution to get out more in 2016…

SNAPCHAT TRIPLES ITS VIEWS SINCE LAST MAY: Snapchat has stated that its messaging platform receives six million views a day, a statistic that should confirm the importnace of short form video and in general, online video, as an advertising platform for the 60% of 13-34 year old smart phone owners in the US that are also Snapchat users. Just last May, Snapchat CEO Evan Spiegel claimed that the platform had two billion daily views.

 HAS ANVATO DEFEATED AD-BLOCKERS FOR GOOD? OTT video supply chain company Anvato is claiming that its Media Content Platform (MCP) technology customers are not affected by ad blocking technology. As programmers and media brands worry about the popularity of ad-blocking, Anvato offers Dynamic server-side, frame-accurate, broadcast-quality ad insertion. If Anvato is right about its technology, this could be the million-dollar ticket for brands that want to ensure the deliverability of their messages on online video.

AT&T ABANDONS HISPANIC STREAMING SERVICE YAVEO, BUT NOT VIDEO: AT&T has quietly discontinued its Hispanic Yaveo streaming service, which it launched through DirecTV (AT&T acquired DirecTV earlier this year) in 2014 in an effort to attract more customers through online video channels. Apparently, the company’s next move is to release another video service for DirecTV subscribers in January 2016. AT&T also announced that AT&T will become the “corporate brand” for its television products, including DirecTV and its AT&T U-Verse cable service.While DirecTV’s logo will change in January, AT&T will keep the DirecTV brand name “for the forseeable future,” a spokeswoman said.

LATAM MARKET

GOOD INTENTIONS, BAD RESULTS: Coca-Cola Mexico coca colahad to issue an apology and take down a YouTube ad featuring goodwilled white teenagers bringing Cokes and a big, pretty Christmas tree to a group of indigenous Mixes in Oaxaca. Coca-Cola’s #OpenYourHeart campaign was supposed to be aimed at ending prejudice, but it ended up reinforcing some pretty bad racial and colonial stereotypes. Oops.

VALUABLE MONETIZATION TOOLS BREED MORE PARTNERSHIPS: Global Demand Side Platform (DSP) company MediaMath (represented by Headway Digital in Latin America) has teamed up with video outstream advertising firm and monetization support platform Teads to offer MediaMath clients access to Teads’s premium video programming in Latin America through Deal ID, a function that connects ad buyers and sellers through filters like price, ad placement and format.

ESPN EN ESPANOL, BUT BETTER: Those visiting ESPN.com in Argentina, Chile, Colombia, Mexico and Venezuela will be greeted with an improved version of the sports platform, with the same technology and design as that of the site that was launched in April, but with better audio and video content that covers more sporting events with better speed and performance. It will also be responsive, as mobile-friendliness is a must with any digital product.

MEXICANS GO MOBILE: Programmatic advertising software company TubeMogul released a study on the Mexican online video advertising market and found that more pre-roll video ad impressions occur on mobile devices in Mexico than in the United States: 33% versus 23.9%. The study also found that while 30-second ads conform 70% of mobile ads in said country, 15-second ads are more effective, as they were found to have a higher completion rate.

ARGENTINA DEVOURED ONLINE VIDEO IN 2015: According to a new study, video downloads and consumption increased by 66% in 2015, as more than three billion videos were viewed in October 2015 alone. Argentines spend 11 hours a week watching videos on their smartphones and SmartTVs, and the amount of mobile video consumption grew 7%.

REACHING LATAM: WORTH MERGING FOR?: Video compression company Thomson Video Networks (TVN) is rumored to be considering an offer from delivery infrastructure company Harmonic to acquire 100% of its assets for $75 million. The purchase would give TVM greater reach, scale and resources while Harmonic is attracted to TVN’s strength in regions like Latin America as well as its content and service provider relationships.

LATAM DIGITAL VENTURES DEBUTS FULLSCREEN: José Valverde Padilla, co-founder and CEO of Fullscreen spoke with Portada about the newly-created venture that Latam Digital Ventures opened seven months ago in an effort to provide multi-screen, integral online video advertising solutions for a variety of platforms. The agency will offer formats like pre-roll, mid-roll, post-roll, pre-home, in-banner, rich media and rising stars, to name a few. Their network of premium sites already has 4.6 million unique viewers, and is planning to reach the US-Hispanic market by 2016.

VIACOM BRINGS ONLINE VIDEO TO LATAM: Viacom International Media Networks The Americas has launched an app suite for TV Mobile Viacom Play Plex. All of Viacom’s Latin American distribution partners the opportunity to offer clients with smartphones and tablets access to all of Viacom’s international television content like MTV Play, Comedy Central Play and Nick Play anywhere, anytime.

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