Tag

UPS

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Wells Fargo

Wells Fargo is launching a new integrated marketing campaign called “This is Wells Fargo,” highlighting changes the company continues to make to its operations and culture. The campaign launched across the U.S. last Friday, Jan. 25 and will run through the fourth quarter. As part of the campaign, the company also will introduce a new visual identity, including an evolved logo, modern stagecoach, and digitally friendly colors and tone. For the first time in Wells Fargo’s 167-year history, the campaign prominently features Wells Fargo team members helping customers with their everyday financial needs. The campaign will be featured across print, broadcast, online and mobile channels. Future campaign commercials will air in Spanish and Mandarin. Starting later this month, Wells Fargo will introduce new visual identity changes across the company, taking a phased approach beginning with mobile and digital properties, and later extending to Wells Fargo physical locations. The “This is Wells Fargo” campaign was developed with BBDO-San Francisco, Wells Fargo’s agency of record since March 2014. Xochitl A. Leon, VP, Hispanic Segment Strategy Leader at Wells Fargo & Sara Toussaint, VP, Sponsorships at Wells Fargo are both members of Portada´s Council System. 

  • UPS

United Parcel Service, Inc. (UPS) has appointed The Martin Agency as its new creative agency of record. The agency will handle branding and strategic planning efforts in partnership with IPG´s Initiative, which will handle the media portion of the business.

 

 

 

  • Cadillac

GM’s Cadillac has signed a three-year partnership deal with PGA (Professional Golfers’ Association) becoming PGA´s  official vehicle. The deal includes PGA Championship, KitchenAid Senior PGA Championship and KPMG Women’s PGA Championship official vehicle rights. Additionally, Cadillac will have the rights to media buys on CBS and ESPN, which will televise future tournaments.The partnership also includes onsite hospitality at the major championships, vehicle fleets for the players, and Cadillac displays inside Championship Shops for spectators and serving as a partner for the KPMG Women’s Leadership Summit.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Hyundai Motor America

Hyundai Motor America won’t renew its deal with the NFL, after four seasons.The automaker will, however, continue to work with the NFL as the sponsor of individual teams (six during the 2018 season: the Arizona Cardinals, Houston Texans, Los Angeles Rams, Miami Dolphins, Minnesota Vikings and Pittsburgh Steelers) as well as the presenting sponsor of  NBC’s “Sunday Night Football” kickoff show, according to Hyundai CMO Dean Evans. Most of the money saved by not renewing the sponsorship will be reallocated to media buys, according to Evans.

 

  • Adria By Thalia®

Thalia Sodi, world renowned and best selling Latina artists, launches the newest extension of her lifestyle brand, Adria By Thalia. The 7-piece beautifully fragrant hair care collection includes salon quality shampoo, conditioner and five styling essentials.  The unique CAPPA 5™ Complex, found in all of the Adria By Thalia products, includes coconut, agave, passion fruit, peony and avocado extracts full of proteins and amino acids that enhance the overall look, luster, and health of your hair.The brand will begin rolling out this January to most Walmart stores, select Target locations and online at both retailers nationwide. Thalia Sodi is a lifestyle brand encompassing multiple categories including, fashion, accessories and beauty.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Whistle Sports has appointed Joyce Parente, as the company’s new SVP of marketing brand partnerships. Under her guidance, Whistle Sports aims to ramp their branded content efforts with existing clients like Nike, Marriott and Gatorade and expand the companies client roster.

 

 

 

 

 

VaynerMedia has hired Aaron Kovan, former executive vice president and head of integrated production at McCann Worldgroup, as its first-ever chief production officer. As VaynerMedia’s chief production officer, Aaron has oversight over production there, as well as its studio, VaynerProductions.

 

 

 

 

 

Anne Hoffer has been hired by Marketing technology and services company Adaptly as senior vice president of revenue. She wove her career through some of the world’s best training grounds, such as Viacom, ESPN, Apple, and Snapchat.

 

 

 

 

 

 

UM has announced  Jason Rosenbaum as its latest global financial officer. Rosenbaum will manage the global profit and loss statement, build relationships with regional and global UM leaders and serve as a business partner for UM capabilities.

 

 

 

 

 

 

Kathleen Donald has been appointed the new chief marketing officer at Laser Spine Institute. Donald will lead all aspects of brand development, including direct marketing, advertising, internal communications, public relations, stakeholder engagement and strategic planning.

 

 

 

 

Nathan Woodman has been hired by Havas Media as their new U.S. chief data officer. Nathan was the GM of demand and SVP strategic development at IPONWEB for the past three years.

 

 

 

 

 

 

MXM, the New York-based digital agency that was acquired by Accenture Interactive this year, is taking Bill Hughes as creative operations director. Hughes will be responsible for all aspects of the agency’s creative operations, including talent acquisition, management and retention.

 

 

 

 

 AppLift, a leading mobile ad tech company, has just welcomed Tim Kelly as vice president, demand, West. Kelly will oversee business development and account management of the West Coast teams, while working with team members and clients at an international level.

 

 

 

 

 

AppLift has also announced Marcus Imaizumi as the Head of the LATAM Team.  With more than 17 years of leadership experience, Marcus will focus on the development of the mobile app economy growth across LATAM.

 

 

 

 

 

Debra Lee, chairman, and CEO of BET Networks is leaving the company after 32 years.

 

 

 

 

 

 

Chloe Gottlieb, the co-U.S. chief creative at Interpublic Group of Cos.-owned agency R/GA, is leaving the agency to become a director of user experience at Google.

 

 

 

 

Former Xerox executive Kevin Warren has been hired by UPS as chief marketing officer. Warren will handle product development, pricing, communications, loyalty and PR among other business functions.

 

 

 

 

 

Lowe’s has announced  JCPenney CEO Marvin Ellison as its new chief executive. He will start at Lowe’s on July 2, replacing retiring CEO Richard Niblock.

 

 

 

 

 

Kimberly Evans Paige has been appointed the new chief operating and brand-building officer by the Amityville-based hair care and skin care company, Sundial. Kimberly had previously worked at Coty, Coca-Cola and Procter & Gamble and will run Sundial’s operations, including the supply chain, marketing, and sales.

 

 

 

 

Univision has hired former Media General top executive Vincent Sadusky as the company’s new CEO, replacing Randy Falco. Vincent is scheduled to start the new job on June 1.

 

 

 

 

 

Get our e-letters packed with news and intelligence!