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Univision

Analysis: Univision-Hulu / Telemundo-YouTube; 5 Things You need to know

The two Hispanic broadcast behemoths Univision and Telemundo just announced two new partnerships. Telemundo is partnering with YouTube to launch Telemundo and Mun2 channels on the Google owned online media property. Univision announced that video streaming website Hulu will have a selection of the Spanish-language soap opera dramas known as telenovelas and other shows from Univision.

Will Online Video (Advertising) kill the Univision Star?

Hispanic media consumption has a very strong TV component. It makes sense that as Hispanics move towards online and mobile content consumption, videos will play a very important role. According to ComScore data, in June 2011, Spanish primary speakers spent substantially more time (50% more!) than English – primary speakers watching online videos: 1,238 minutes per viewer/month, versus 811 minutes.