A recap of major news on the Marketing and Media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Hyundai and
#PortadaLat: Wired’s Editor in Chief Scott Dadich and Univision’s “El Presidente” star sports caster Fernando Fiore are adding star power to a high quality program (DOWNLOAD IT HERE) studded with key brand marketing, agency and media players.
If you weren’t at the TV upfronts last week, or even if you were, here are 5 things Portada’s Editorial Team wants you to know about: Telemundo’s plans, Where is Fusion?, Univision’s IPO, Sports offerings, TV Azteca means it…
Univision and T-Mobile have joined forces to launch Univision Mobile, a wireless service targeting the Hispanic market with specific plans and Univision content. Although Financial terms weren’t disclosed, it is known the service launches May 19.
Sony Pictures Television (SPT) and Televisa have announced that they have closed a deal to co-produce 12 series -,which involves 840 total hours of television , over the next five years for broadcast in México.
Sony Pictures Television (SPT) and Televisa have announced that they have closed a deal to co-produce 12 series -,which involves 840 total hours of television , over the next five years for broadcast in México. SPT will produce the series in México featuring some of Televisa’s actors. In addition, the series will air in the U.S. on Univision’s Spanish-language broadcast network UniMás.
Reuters finance and news media writer Felix Salmon has decided to leave the media giant and join Fusion cable channel, a joint venture between ABC and Univision aimed at the millennial market launched in 2013. English-language cable TV channel Fusion is designed to appeal to young U.S.-born Latinos who primarily speak English.
Univision has launched TheFlama.com, an English-language video channel with an eye on Hispanics between ages 15 and 30, Ad Week reported. The Condom brand, Trojan, is the cross-programming launch partner and McDonald’s is sponsoring the¨Super Accurate Soccer History¨ show.
Entravision Communications Corporation , has announced the launch of Todobebe , a content property focused on motherhood issues reaching Latinos in the US and Latin America across an integrated media platform, including digital and mobile media, television, radio and point-of-sale marketing services.
Media Company Univision News, has announced that Spanish journalist Borja Echevarría de la Gándara has been appointed vice president, Digital. He will be based in Miami and report directly to Daniel Coronell, senior vice president and executive director of News at Univision.
What: Univision taps Ooyala to enhance its “TV everywhere experience”. Why it matters: With this agreement, Univision strengthens its video network and its video advertising strategies.
What? Univision Communications Inc. has announced the appointment of Mehul Nagrani as new SVP and General Manager of Digital. Why it matters: Nagrani’s Expanded Role Includes Oversight
What? Univision and HSN partner to launch an integrated marketing partnership. Why it matters: The deal includes product integrations of the two brands. The partnership
Fusion –the news, pop culture and satire network from ABC and Univision– announced today that several of America’s most recognized brands have signed on as launch partners.
Fusion –the news, pop culture and satire network from ABC and Univision– announced today that several of America’s most recognized brands have signed on as launch partners.
Media buzz around new Univision-ABC TV channel targeting Hispanic millennials is loud and solid. What are they saying?
Media buzz around new Univision-ABC TV channel targeting Hispanic millennials is loud and solid. What are they saying?
What? Univision and Bedrocket founded a new digital network called Flama. Why it matters? Univision is one of the largest content producer for Hispanics. Whit
Univison teams up with TWC and Bright House to broaden its reach and offer access to content for digital platforms and VOD.
The Hispanic landscape is complex from a media standpoint because “this is not a one-size fits all audience. There are nationalistic differences. There are generational differences, bilingual second generation Hispanics, differences in passion points and how they consume media