CHANGING PLACES: Donald Chesnut, Fran Mires, Chris Hirst, Mandy Dean…
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
As the brand continues to exert its marketing force more and more into sport, the Latino audience will become that much more valuable.
Between UFC traveling to Buenos Aires and Chile, key broadcast deals by Combate Américas, and impressive victories by Hispanic fighters, the sport of MMA continues to grow in the Hispanic market.
Univision’s expanded coverage of UEFA Champions League is drawing record viewership, including non-Spanish language soccer fans.
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
Univision has announced a video-on-demand extension of Univision Now focused on Hispanic content. Though Univision has already collaborated with Netflix to produce content aimed at Latin Americans and U.S. Hispanics, the network has decided to expand its OTT services and cater specifically to the Hispanic niche.
Univision Communications Inc. (UCI), has announced that Liz Blacker has been appointed to SVP of Branded Content Revenue. Blacker is well-known in the industry for her track record of digital revenue generation on behalf of major media companies and brands.
Miami’s “Vice City Rollers” are riding a wave of popularity in the sport of roller derby with a strong Latino fan base and team makeup. The revival of roller derby over the past couple of decades has given rise to hundreds of teams and thousands of players, and is a fun way for brands to connect with this passionate fan base.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
UCI and MAGNA have revealed the results of their study “Marketing to the Hispanic Mindset”. In-language and in-culture video ads are more engaging for Hispanics, at times twice as effective as non-contextual targeted ads.
People change positions, get promoted or move to other companies. Portada is here to tell you about it.
During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!
Telemundo, the official Spanish-language broadcaster of the 2018 FIFA World Cup in Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.
The just ended first quarter of 2017 was certainly eventful for politics and marketing. 7 essential insights that impact your multicultural marketing business. Questions we answer: Is Univision
The Federal Communications Commission (FCC) has decided that it will allow foreign investors to own equity in Univision beyond the mandated 25% cap on foreign ownership in U.S. radio and television companies, Radio and Television Business Report reveals. Foreign investors will now be able to own up to 49% of Univision’s stock and voting rights.
Univision Communications will lay off at least 250 employees. The cuts are mostly related to Univision’s digital units including Fusion Media Group.The lay offs amount to almost 6% of Univision’s workforce.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
We spoke to Felix Palau, Heineken Brand Regional Director at Global Marketing Americas Heineken, about Tecate’s latest campaign’s impact as well as brand’s impressive growth in the general market.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.