A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Posts Tagged ‘Univision’
Who are brands turning to in order to engage today’s evolving Hispanic audiences? Are Univision and Telemundo still the go-to networks, and how are budget allocations shifting as new platforms and media emerge?
A week ago, Univision announced its alliance with Juanfutbol to launch an exclusive soccer channel focused on millennials. Now, in an interview with Portada, Juanfutbol founder Miguel Ramírez Lombana tells us about his plans for expanding the business to a second country in Latin America.
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
During this edition of #PortadaLat, Portada is recognizing the important role of soccer marketing in the U.S. and Latin America. In addition to an agenda focused on sports marketing, on June 7, we introduced the Golazo Award, where nine shortlisted nominees will battle it out in front of a jury. Now, it is up to you who gets on that list. Check out the nominees and vote for you favorite now!
Telemundo, the official Spanish-language broadcaster of the 2018 FIFA World Cup in Russia, has selected Anomaly to lead the strategy and creative for the broadcast of the event.
English-language soccer broadcasting is becoming more relevant in the U.S. for everyone involved: fans, broadcasters, soccer teams and brands. NBC, Univision Deportes, Turner,BeInSports and others are jumping on the opportunity.
The just ended first quarter of 2017 was certainly eventful for politics and marketing. 7 essential insights that impact your multicultural marketing business. Questions we answer: Is Univision back on track?; Trump’s impact on Hispanic advertising, Are agencies winning multicultural accounts…and more. 1. Is Univision back on track? Well…. Early in January the Federal Communications Commission announced that […]
José Luis Higuera, CEO of Club Guadalajara, announced that his team would not return to television, neither open nor cable.
Carlos Slim is planning to launch a 100% Mexican channel aimed at Mexican audiences in the United States, in late 2017.
As the US-Hispanic demographic evolves and grows, multicultural strategists and media planners are faced with the challenge of connecting with an audience that cannot be defined by a single language or set of behaviors.
Yesterday’s announcement of the FCC by which the U.S. regulator allows foreign ownership of Univision to exceed the mandatory 25% is major news. As a result Televisa will increase its stake to 40%. 5 ways this may impact the largest media company targeting Hispanic audiences in the U.S and the multicultural marketing space.
The Federal Communications Commission (FCC) has decided that it will allow foreign investors to own equity in Univision beyond the mandated 25% cap on foreign ownership in U.S. radio and television companies, Radio and Television Business Report reveals. Foreign investors will now be able to own up to 49% of Univision’s stock and voting rights.
Univision Communications will lay off at least 250 employees. The cuts are mostly related to Univision’s digital units including Fusion Media Group.The lay offs amount to almost 6% of Univision’s workforce.
A summary of the most exciting recent news in online video and ad tech in the US, US-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
We spoke to Felix Palau, Heineken Brand Regional Director at Global Marketing Americas Heineken, about Tecate’s latest campaign’s impact as well as brand’s impressive growth in the general market.
A summary of the most exciting recent news in sports marketing and media in the U.S., U.S.-Hispanic and Latin American markets. If you’re trying to keep up, consider this your one-stop shop.
What: Univision has won the auction for Gawker Media after placing a winning bid of US$135 million. The offer includes all seven of Gawker Media’s sites, including Gawker.com. Why it matters: This is the first acquisition of a major digital media property by Univision, perhaps together with the purchase of a controlling stake in The Onion earlier this year. Univision […]
Univision Holdings has requested the Federal Communications Commission (FCC) permission to increase from 10% to 40% Televisa’s stake in Univision. FCC reported that it will publish comments on the operation on August 8 and provide a final answer on September 7.
Broadcast channels in the U.S. are spending millions of dollars a year to obtain the rights to transmit Mexican soccer games in an effort to reach the 35 million Hispanics of Mexican descent living in the U.S. (Note: This article is included in Portada’s 2016 Sports Marketing Guide, to get the full version,