A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Posts Tagged ‘Univision Deportes’
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Combate Americas drew strong ratings on its two live April broadcasts, “Combate Estrellas I” and “Combate Estrellas II” on Univision and Univision Deportes, as well as in Mexico on Azteca 7. Combate Americas is positioning itself as a premier destination for Hispanic MMA fans, and advertisers have followed.
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Univision Deportes has secured broadcast rights to all 18 of Liga MX’s soccer teams in competition through 2017/18, making it the sole destination for Liga MX fútbol fans.
Liga MX Fútbol fans can now enjoy all-inclusive game coverage across all the networks of Univision.
10 Golazo Award Finalists will Pitch their Campaigns to Brown Forman, Visa and Heineken Jury Members at #PortadaLat
This week nine executives will pitch their campaign to a highly specialized jury to become PortadaLat’s Golazo Award winner, at 12:00 on June 7, at the Hyatt Regency Miami Hotel.
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
In this regular feature we look at the most watched soccer matches over the past weekend, the networks that came out on top and other relevant insights.
Take a quick look at the sports events that people watched over the past weekend in this new regular weekly feature!
Juan Carlos Rodríguez, president at Univision Deportes, confirmed during Sport Innovation Summit (SiS) Mexico 2017 that LigaMX team, Las Chivas from Guadalajara has signed one more year of TV rights with the Hispanic-focused broadcaster.
Follow the weekend’s ratings on live sports top 25.
Univision Deportes, the multimedia sports division of Univision Communications Inc.(UCI), announced the launch of a new national sports radio network called Univision Deportes Radio.Univision Deportes Radio will offer digital streams of select games and content as well as podcasts so that fans can access their favorite shows on their mobile device.
What: Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), has acquired from UEFA (Union of European Football Associations) the U.S. Spanish-language broadcast rights to all UEFA national team competitions from 2018 to 2022. Why it matters: The deal is a landmark for both UEFA and Univision Deportes marking the most extensive access to UEFA […]
Hispanic’s passion for sports does not only have to be about soccer. At least that is what QSR giant McDonald’s tries to convey to Hispanic consumers through its “Game Time Gold” Campaign. “We know that more and more Latinos are becoming football fans. In fact, Nielsen recently reported that 1.5 million Hispanics watched NFL games during the 2014 season. We also know that our Hispanic consumers are still loyal soccer fans, too,” Patricia Diaz, Director of U.S. Hispanic Marketing for McDonald’s USA, tells Portada.
Univision Deportes, the sports division of Univision Communications Inc., announced the launch of soccer fantasy gaming, based on Liga MX. Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking. That Univision, is entering the Online Fantasy Sports Sector reflects the potential of this sector. Just last week Online Fantasy Sports Operator FanDuel got US $275 Million in funding from investors including KKR and Time Warner.
Juan Carlos Rodriguez: “The 2014 World Cup is going to be the most successful ad-event in the history of Univision”
As the biggest show in the world, the 2014 Soccer World Cup, starts this Thursday June 12 at 4pm EST with the match between World Cup host Brazil and Croatia, Portada interviewed Juan Carlos Rodriguez, president of Univision Deportes, to talk about this major global marketing and advertising event.
In this day and age, merely looking at television ratings is no longer enough to understand the engagement of viewers with a specific program or TV event. This was the case of Sunday’s (May 26) historic match between Mexico’s Club América and Cruz Azul, in which the former was crowned winner of the 2013 Liga […]