SALES LEADS: Toyota, Palace Resorts, Valvoline…
06/16/2019
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
Univision Deportes
SALES LEADS: Lactalis, ECHO Incorporated, Amazon…
12/09/2018
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
The Week in Soccer Marketing
11/22/2018
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
The Week in Soccer Marketing
08/02/2018
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
SALES LEADS: Macy’s, BMW’s Mini USA, Beiersdorf…
06/04/2018
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.
Combate Americas Live Events Earn Solid Ratings In April
05/01/2018
Combate Americas drew strong ratings on its two live April broadcasts, “Combate Estrellas I” and “Combate Estrellas II” on Univision and Univision Deportes, as well as in Mexico on Azteca 7. Combate Americas is positioning itself as a premier destination for Hispanic MMA fans, and advertisers have followed.
The Week in Multicultural Sports Marketing
04/10/2018
A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
The Week in Soccer Marketing
02/22/2018
A summary of the most exciting news in soccer marketing. If you’re trying to keep up, consider this your one-stop shop.
Univision Deportes Secures Broadcast Rights for All 18 Liga MX Teams in the 2017/18 Season
10/26/2017
Univision Deportes has secured broadcast rights to all 18 of Liga MX’s soccer teams in competition through 2017/18, making it the sole destination for Liga MX fútbol fans.
Liga MX Fútbol fans can now enjoy all-inclusive game coverage across all the networks of Univision.
10 Golazo Award Finalists will Pitch their Campaigns to Brown Forman, Visa and Heineken Jury Members at #PortadaLat
06/05/2017
This week nine executives will pitch their campaign to a highly specialized jury to become PortadaLat’s Golazo Award winner, at 12:00 on June 7, at the Hyatt Regency Miami Hotel.
Upfronts: Univision Claims to have 3 Times More Soccer Viewing Opps than any other Broadcaster
05/16/2017
Univision Communications Inc. unveiled its 2017-2018 programming line-up with special attention to soccer, as a strategy to create unique opportunities for marketers to deliver results leveraging viewers’ passion.
Last Weekend’s Most Watched Soccer Match: Stoke City-Chelsea followed by Barcelona-Valencia
03/23/2017
In this regular feature we look at the most watched soccer matches over the past weekend, the networks that came out on top and other relevant insights.
The Most Watched Live Sports Events from March 4-5
03/08/2017
Take a quick look at the sports events that people watched over the past weekend in this new regular weekly feature!
Chivas Signs on with Univision for U.S. TV Rights for One More Year
02/23/2017
Juan Carlos Rodríguez, president at Univision Deportes, confirmed during Sport Innovation Summit (SiS) Mexico 2017 that LigaMX team, Las Chivas from Guadalajara has signed one more year of TV rights with the Hispanic-focused broadcaster.
The Most Watched Live Sports Events Last Weekend! (NEW!)
02/15/2017
Follow the weekend’s ratings on live sports top 25.
Univision Deportes Introduces National Sports Radio Network
12/20/2016
Univision Deportes, the multimedia sports division of Univision Communications Inc.(UCI), announced the launch of a new national sports radio network called Univision Deportes Radio.Univision Deportes Radio will offer digital streams of select games and content as well as podcasts so that fans can access their favorite shows on their mobile device.
Univision Acquires Spanish Rights to UEFA 2018-2022 National Team Competition
01/12/2016
What: Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), has acquired from UEFA (Union of European Football Associations) the U.S. Spanish-language broadcast rights
McDonald’s Patricia Diaz: “More and More Latinos are Becoming Football Fans”
12/02/2015
Hispanic’s passion for sports does not only have to be about soccer. At least that is what QSR giant McDonald’s tries to convey to Hispanic consumers through its “Game Time Gold” Campaign. “We know that more and more Latinos are becoming football fans. In fact, Nielsen recently reported that 1.5 million Hispanics watched NFL games during the 2014 season. We also know that our Hispanic consumers are still loyal soccer fans, too,” Patricia Diaz, Director of U.S. Hispanic Marketing for McDonald’s USA, tells Portada.
Univision Jumps on Online Fantasy Sports with Soccer Fantasy League based on Liga MX
07/23/2015
Univision Deportes, the sports division of Univision Communications Inc., announced the launch of soccer fantasy gaming, based on Liga MX. Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking. That Univision, is entering the Online Fantasy Sports Sector reflects the potential of this sector. Just last week Online Fantasy Sports Operator FanDuel got US $275 Million in funding from investors including KKR and Time Warner.
Juan Carlos Rodriguez: “The 2014 World Cup is going to be the most successful ad-event in the history of Univision”
06/09/2014
As the biggest show in the world, the 2014 Soccer World Cup, starts this Thursday June 12 at 4pm EST with the match between World Cup host Brazil and Croatia, Portada interviewed Juan Carlos Rodriguez, president of Univision Deportes, to talk about this major global marketing and advertising event.