Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Univision Deportes

Combate Americas Live Events Earn Solid Ratings In April

Combate Americas drew strong ratings on its two live April broadcasts, “Combate Estrellas I” and “Combate Estrellas II” on Univision and Univision Deportes, as well as in Mexico on Azteca 7. Combate Americas is positioning itself as a premier destination for Hispanic MMA fans, and advertisers have followed.

Univision Deportes Introduces National Sports Radio Network

Univision Deportes, the multimedia sports division of Univision Communications Inc.(UCI), announced the launch of a new national sports radio network called Univision Deportes Radio.Univision Deportes Radio will offer digital streams of select games and content as well as podcasts so that fans can access their favorite shows on their mobile device.

Superbowl

McDonald’s Patricia Diaz: “More and More Latinos are Becoming Football Fans”

Hispanic’s passion for sports does not only have to be about soccer. At least that is what QSR giant McDonald’s tries to convey to Hispanic consumers through its  “Game Time Gold” Campaign. “We know that more and more Latinos are becoming football fans. In fact, Nielsen recently reported that 1.5 million Hispanics watched NFL games during the 2014 season. We also know that our Hispanic consumers are still loyal soccer fans, too,” Patricia Diaz, Director of U.S. Hispanic Marketing for McDonald’s USA, tells Portada.

Univision Jumps on Online Fantasy Sports with Soccer Fantasy League based on Liga MX

Univision Deportes, the sports division of Univision Communications Inc., announced the launch of soccer fantasy gaming, based on Liga MX. Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking. That Univision, is entering the Online Fantasy Sports Sector reflects the potential of this sector. Just last week Online Fantasy Sports Operator FanDuel got US $275 Million in funding from investors including KKR and Time Warner.