What: Univision Deportes has secured broadcast rights to all 18 of Liga MX’s soccer teams in competition through 2017/18, making it the sole destination for Liga MX fútbol fans. Why it matters: Liga MX Fútbol fans can now enjoy all-inclusive game coverage across all the networks of Univision.
Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), has officially secured broadcast rights to all 18 of Liga MX’s soccer teams in competition through 2017/18, making it the sole destination for Liga MX fútbol fans. Liga MX, the most-watched soccer league in the U.S., regardless of language, consists of clubs América, Atlas, Cruz Azul, Guadalajara, León, Monterrey, Morelia, Necaxa, Pachuca, Puebla, Querétaro, Santos Laguna, Tijuana, Toluca, UANL, UNAM, Veracruz and the recently added, Lobos BUAP.
The distribution deal includes live broadcast on Univision Deportes’ television and radio platforms in major markets across the U.S. as well as digital platforms nationwide. The addition completes Univision Deportes’ position as the home for Liga MX including all its clubs and the highly-rated “Sábado Futbolero” – the Saturday primetime fútbolfiesta codeveloped with Liga MX and featuring the best of the league’s soccer, brought to life, across the Univision Networks.
“We are thrilled to welcome Liga MX’s Lobos BUAP to our extensive Univision Deportes soccer portfolio. Fanáticos across the country have made us their go-to destination for sports entertainment and our commitment to bringing them the best and most popular teams, players and content across all platforms, is stronger than ever and solidifies us at the home of soccer in the U.S.,” said Juan Carlos Rodríguez, President of Univision Deportes.
Rights to Lobos de la Benemérita Universidad Autónoma de Puebla, known as Lobos BUAP, were secured during the mid-2017 season ensuring that fútbol fans can enjoy all-inclusive broadcast of Lobos BUAP games –as well as games played by the other 17 powerhouse teams– through Liga MX’s 2017/18 Apertura and Clausura tournaments.
Liga MX matches will be available via the Univision Deportes app for which authentication is required: fans are encouraged to download the app for iOS and/or Android. Liga MX matches will also be available online via UnivisionDeportes.com, Univision’s live streaming platform Univision Now as well as Univision Deportes’ national sports radio network, Univision Deportes Radio.
Jason Riveiro has been appointed as Senior Marketing Partner at American Modern Insurance (AMIG). Previously, Jason worked as Chief Marketing Officer at NAHREP (National Association of Hispanic Real Estate Professionals.) At AMIG, Riveiro will be working on strategy and branding.
The Interactive Advertising Bureau (IAB) announced that Craig Coleman has been named Vice President of Marketing, charged with harnessing data and analytics to drive the organization’s marketing efforts and to elevate its brand messaging across the industry.He joins IAB from Gannett, where he led digital product marketing and client solutions for Gannett Digital and USA TODAY.Prior to his time at Gannett, Coleman was Vice President, Marketing for Screenvision.Coleman earned a B.S. from the College of Liberal Arts and Sciences at the University of Connecticut.
On the heels of promoting Steve Mandala to president of Advertising Sales and Marketing, Univision Communications Inc.,announced a new leadership team to manage its portfolio of ad-driven platforms:
Jorge Daboub is being promoted to executive vice president of Local Media Sales. He will report to both Mandala and John Eck, Chief Local Media Officer.In his new role, Daboub will lead the sales team for all of television, radio and digital properties in Local Media, including national and local sales. Daboub will maximize the power of the UCI brand and reach while helping marketing executives across industries understand and harness the power of the U.S. Hispanic consumer.
Trisha Pray will broaden her role to serve as executive vice president of Sales and Client Development, leading all sales efforts in Chicago, Dallas, Miami, Los Angeles, and other growth regions. She will relocate to Chicago, her hometown, while continuing to report to Mandala. Pray has served as executive vice president of Network and Cable Sales overseeing the Univision Network and UniMás, as well as Galavisión and other UCI cable networks.
Jack Randall is being promoted to executive vice president of Business Development. He will continue to report to Mandala. Randall will oversee all Business Development function for UCI while leading a team of executives who help clients quantify, activate and optimize growth marketing to the Hispanic consumer in the United States. Prior to joining UCI, he held sales roles with Fox Sports and United Stations Radio Networks in both New York and Los Angeles.
John Kozack is being promoted to senior vice president overseeing New York Network and Digital Sales. He will report directly to John Kelly.Prior to his promotion, Kozack served as vice president of Network Sales for Univision Network since 2003.
John Kelly will expand his role from executive vice president overseeing Digital and News Sales to include oversight of the New York Network Sales team. He will continue to report to Mandala.Kelly continues to be responsible for helping brands and marketers create non-traditional solutions to connect with the growing segment of Hispanic America.
Carlos Deschapelles will continue to lead the growing sports portfolio as executive vice president, which includes the fastest growing sports cable network, UDN. He will continue to report to Mandala.Deschapelles will be responsible for all sports sales across UCI’s expanding portfolio of sports properties and platforms, including Network TV, Radio and Univision Digital, which includes online and mobile—in addition to Univision Deportes Network (UDN).
CBS has appointed Facebook’s head of global marketing solutions David Lawenda as executive VP of digital sales and strategy. He will report to longtime CBS sales executive Jo Ann Ross and will spearhead CBS digital ad sales efforts and oversee all ad sales operations. Prior to Facebook, Lawenda served for five years as Univision’s president of ad sales and marketing
Jo Ann Ross has been elevated to the role of president and chief advertising revenue officer. She has served as president of CBS network sales since October 2002, when she succeeded Joe Abruzzese.
Dave Morris was named executive VP-advanced advertising and client partnerships. Morris, who reports to Ross, previously served as chief revenue officer for CBS Interactive.
Katie Ford is no longer president, managing director at Publicis Media-owned Spark Foundry. Ford will join Amobee as chief client officer. Ford is charged with the introduction and adoption of the Amobee Marketing Platform with brand and agency clients. Prior to joining MediaVest, Ford worked at Starcom for over 18 years
Vicky Free has been appointed senior VP of marketing for Disney/ABC Home Entertainment and Television Distribution. She was most recently executive VP and chief marketing officer at BET Networks, and prior to that was VP of entertainment marketing at Turner Entertainment Networks.
Longtime Mondelez International CEO Irene Rosenfeld will step down in November. Rosenfield will continue to serve as chairman of the board through March, when she will retire.
Dirk Van de Put, currently president and CEO of Canada’s McCain Foods, will be her successor.Van de Put will then add the chairman role.
R/GA has appointed Adrienne Walpole to its Austin office as managing director of client services.In the role, Walpole will be tasked with leading the office’s client services operations and serving as a strategic partner to clients across the agency’s roster while reporting to R/GA Austin vice president, managing director Candice Hahn.Walpole joins R/GA from GSD&M.
MPP Global, the technology company that delivers eSuite, an eCommerce platform, announced the ascension of key executives in New York City to support growth in the Americas on the heels of US$15 million in Series B funding, including:
Heath Podvesker as General Manager Americas.
Melissa Pegus was also appointed VP of Channel and Strategic Alliances and Trena De Landro named VP of Publishing and Media.
Rebecca Shpektor has been appointed director of public relations at TransMedia Group. Prior to TransMedia Group, Shpektor held an in-house public relations position at Dassault Systemes.
Performance advertising technology company SourceKnowledge is opening new offices in Los Angeles and Toronto, expanding its presence in the U.S. and Canada. Headquartered in Montreal, the company has hired four employees to staff these new locations.Account executives Ryan Martinson and Mike DeMare will spearhead the Los Angeles office. The Toronto location will be supported by account executives Justin Brunette and Kevin Au.Martinson and DeMare will report to Jason Larocque, Managing Director, West Coast, while Brunette and Au will report to Shane Black, Managing Director, East Coast.
Warner Bros. Digital Networks officially unveiled Stage 13, a digital content brand and part of Warner Bros. Digital Networks. The brand showcases a new generation of creative voices charged with creating dynamic, unapologetic scripted and unscripted short-form series. Under the leadership of Diana Mogollón, SVP and General Manager Stage 13, Christopher Mack, SVP of Warner Bros Television and head of scripted content for Stage 13, and Shari Scorca, head of unscripted for Stage 13, Stage 13 has produced 11 series, a select group which have earned audience and juried accolades at this year’s Sundance, SXSW, Tribeca, LAFF, Series Fest and Outfest Film Festivals. Stage 13 will launch in October via YouTube, Facebook and at Stage13.com, with monthly series premieres. In addition, Stage 13 will have two series on Verizon’s go90 platform.
What: Univision Holdings, Inc. and Grupo Televisa expand their relationship by unifying both of their content development and production efforts. Both companies will benefit from a single, integrated focus on the Hispanic audience in the United States and the domestic Mexican audience. Isaac Lee will become Chief Content Officer of both Univision and Televisa, while José Bastón Patiño will assume the role of President of Televisa International. Why it matters: As we noted in ourrecent analysis piece, as a result of Televisa being able to raise its stake in Univision to more than 40%, the Mexican company takes effective control of Univision. The Mexican media behemoth now has many incentives to produce content for the U.S. Hispanic market as well as align its interests with those of Univision.
Univision Holdings, Inc. and Grupo Televisa announced a strengthened and expanded relationship between the two companies by unifying both of their content development and production efforts.
Both companies will benefit from a single, integrated focus on the Hispanic audience in the United States and the domestic Mexican audience, as well as from potential cost synergies from aligned content initiatives. The News and all other operations of both companies will remain independent, and the current terms and conditions of the existing programming license agreement between Univision and Televisa remain unchanged.
As part of this initiative, Isaac Lee, who currently serves as the Chief News, Entertainment & Digital Officer for Univision and Chief Executive Officer for Fusion, will assume the role of Chief Content Officer of both Univision and Televisa, effective immediately. His new role unifies the leadership and strategic direction of the production of content for consumers in the United States and Mexico.In his respective role at each company, Lee will continue to directly report to Randy Falco, President and CEO of Univision and will also now report to Emilio Azcárraga Jean, President of Televisa.
Both companies will benefit from a single, integrated focus on the Hispanic audience in the United States and the domestic Mexican audience, as well as from potential cost synergies from aligned content initiatives.
The new structure will enhance Univision’s and Televisa’s ability to serve a combined audience of approximately 175 million viewers in the United States and Mexico, with an aggregate purchasing power of close to $2 trillion dollars. This announcement reflects both companies’ continued commitment to serve the growing U.S. Latino community, while enabling them to compete more effectively in their respective markets in an environment where the viewing habits of consumers are evolving rapidly and where competition is increasing, both from new content offerings and from traditional and emerging platforms.
Lee has been leading journalistic teams for nearly 20 years at prominent publications serving Spanish-speaking audiences in the U.S. and Latin America and is widely recognized for his creativity, innovation and commitment to excellence. He joined Univision in December 2010 as President of News, and most recently held the position of Chief News, Entertainment & Digital Officer where he spearheaded the Company’s digital expansion and the creation of the Fusion Media Group, including the acquisition of the Gizmodo Media Group, and a strategic investment in The Onion Inc.
In addition, Televisa announced that José Bastón Patiño will assume the role of President of Televisa International, reporting directly to Azcárraga. Bastón will be responsible for the expansion of Televisa beyond Mexico and the United States, and will remain a member of the board of directors of Televisa.
What: Lionsgate, the next generation global content leader, and Univision Communications Inc. are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S. Why it matters: The new premium on demand movie service will tap a base of more than 50 million Hispanic consumers in the U.S.Deep Line-up of Popular Spanish-Language Hits to Include “Instructions Not Included” and Current Breakout Comedy “No Manches Frida.”
Lionsgate, the next generation global content leader, and Univision Communications Inc., the media company for Hispanic America, are teaming to launch a premium subscription video on demand (SVOD) service for the booming Hispanic movie-going audience in the U.S., it was announced today by UCI President & Chief Executive Officer Randy Falco and Lionsgate Chief Executive Officer Jon Feltheimer.
Launching early next year with a deep line-up of titles, this is the first premium SVOD movie service designed specifically for the tens of millions of Spanish-speaking and bilingual Hispanic consumers in the U.S.
The service will include Spanish-language box office hits spanning the comedy, family, kids, horror and drama genres and current titles from across the Spanish-speaking world, with many available on the same date as their theatrical release in Latin American markets. It will also encompass titles from Lionsgate’s joint venture with Televisa, Pantelion Films, and Hollywood films from Lionsgate’s 16,000-title library and other catalogs dubbed into Spanish.
Pantelion Films, the first major Hollywood Latino studio, has rights to more than 70% of the top-grossing films from Mexico over the past five years, including such blockbusters as Instructions Not Included, the highest-grossing Spanish-language film ever released in the U.S., the animated hit Un Gallo Con Muchos Huevos, and the breakout comedy No Manches Frida, which opened recently with the highest per screen average of any national release.
The service is positioned to become the leading Spanish-language premium movie offering in the U.S. The venture will capitalize on the marketing and distribution expertise of Univision, which will offer the new service to cable and satellite operators individually as well as in tandem with its own Univision NOW, a subscription service for its broadcast networks Univision and UniMas. Univision will also license titles from its classic Latino cinema library to the new service.
“Our premium movie service checks all the boxes for success – a world-class partner in Univision, films from the Pantelion brand that has great equity among Spanish-speaking audiences, strong management, terrific intellectual property and a well-defined market opportunity,” said Feltheimer. “This new service has all the ingredients to be the leading premium movie channel for Hispanic audiences in the U.S. as well as a great addition to our growing portfolio of SVOD services.”
“Hispanic movie-goers are one of the fastest-growing segments of the entertainment business today, and this platform offers a unique value proposition combining premium content, advanced technology and tremendous accessibility,” said Falco. “We’re pleased to bring our marketing and distribution experience to an exciting new service driven by current and classic Spanish-language films and Hollywood favorites that will resonate with our audience. Univision’s experience and vast reach coupled with Lionsgate’s and Pantelion Films’ successful track record demonstrate the tremendous opportunity of the Spanish-language movie audience in the U.S.”
The new premium movie service joins a growing portfolio of Lionsgate SVOD services that already includes Tribeca Shortlist, launched with Tribeca Enterprises last fall, Comic-Con HQ, which debuted in July, and superstar Kevin Hart’s Laugh Out Loud comedy platform which premieres early next year.
What: Univision Deportes, the sports division of Univision Communications Inc.,announced the launch of soccer fantasy gaming, based on Liga MX, the most-watched soccer league in the U.S. Univision Deportes Fantasy will kick-off with the season opener for Liga MX tomorrow July 24th. Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking. Why it matters: That Univision, the largest Hispanic media company, is entering the Online Fantasy Sports Sector reflects the potential of this sector. Just last week Online Fantasy Sports Operator FanDuel got US $275 Million in funding from investors including KKR, Time Warner, ComCast Ventures and NBC Sports Ventures. The Univision online fantasy sports project is also likely to increase the valuation of Univision in the light of its upcoming IPO.
Univision Deportes, the sports division of Univision Communications Inc., the leading media company serving Hispanic America, has announced the launch of soccer fantasy gaming, based on Liga MX, the most-watched soccer league in the U.S. The fantasy gaming technology, Univision Deportes Fantasy, will kick off at the beginning of the Liga MX soccer season tomorrow July 24th and Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking.
Throughout the soccer season, Univision Deportes Fantasy players can win prizes including personalized soccer scarves for the first 250 leagues registered and weekly prizes of US$100 from WorldSoccerShop.com. The grand prize for the season is an all-expense paid trip to Miami for Premios Deportes, the ultimate sports award show for Hispanic America, and a spot on the 2016 Univision Deportes Fantasy talent league.
Additionally, Univision Deportes Fantasy will include a league featuring Univision Deportes talent. The talent league will include recognizable Univision Deportes on-air talent, such as Adriana Monsalve, Félix Fernández, Rodolfo Landeros, Hristo Stoichkov, Jorge Calvo, Enrique Borja, Raúl Guzmán, Edgar Martínez, Luis Omar Tapia, Lindsay Casinelli and Enrique Bermúdez. The talent league will also feature live on-air commentary during the Liga MX season.
Univision Deportes Fantasy will also include the goal clips and the highlights of all Liga MX top matches, allowing Fantasy players to play in the league and watch the goals and highlights of the Liga MX at the same destination.
“We are proud to be the first to bring soccer fans this new way to engage with their favorite sport,” said Juan Carlos Rodriguez, president of Univision Deportes. “Univision Deportes is the home of soccer 365 days a year and we are passionate about delivering the overall soccer experience that our fans want.”
Fred Medina, executive VP and managing director of BBC Worldwide for Latin America and the US Hispanic market for the last three-and-a-half years, is to quit his position on 1 July.During his time at BBC Worlwide, Medina was in charge of all the business areas in the region, including channels, content sales, digital platforms, formats and co-productions, leading the company across Latin America and the US Hispanic market from Miami.”I’m honoured to have led the reorganisation process of BBC Worldwide Latin America, which has consolidated different business in the region and brought content to million homes through several platforms,” stated Medina. “But now is time to look for new professional challenges.” “Fred established and led a team which reverted our business in Latin America,” added Paul Dempsy, BBC Worldwide’s president for global markets. “He helped BBC’s brand to grow and created a solid base for the company’s future.”
Univision Communications Inc. has appointed Mark Lopez executive vice president and general manager, Univision Digital, effective May 1. He will be based in Miami and report to Isaac Lee, president of news and digital for UCI and CEO of Fusion.In his new role, Lopez will lead business responsibilities for Univision Digital across platforms, working closely with Univision’s established sales, product, technology, and content teams. He will also be responsible for ensuring that Univision continues to be a profitable digital business and develops new sources of revenue and innovative multiplatform experiences and opportunities, including entering the native advertising market, expected to grow substanciaally in 2015.Read more.
GlobalHue,a full service integrated marketing agency, has announced the hiring of Chris Surrey, as Executive Creative Director, as well as Creative Directors Mallie Mickens and Phillip Shung.In previous roles, Surrey, Mickens and Shung were associated with GlobalHue for different initiatives for several clients, making the transition to full-time employees organic and fluid. Surrey will lead the agency creative team. He previously work for brands like Domino’s, Ford and Chevrolet. Mickens and Shung are both well-known art directors. They have worked for various global brands, including Adidas and Sony Music. The creative team joins the agency from Pixod Interactive Studio.They have previously worked in brands like Chevrolet, Cadillac, Intel and American Express in traditional and digital capabilities.
ZGS Communications has appointed Carmen Moras General Manager of holaciudad.com. Moras will report to Ronald J. Gordon, CEO of ZGS Communications, beginning Monday, April 20.Moras began her career as an advertising sales operator at the Pan-American Sports Network in Miami. She then moved on to E! Entertainment Television Latin America and most recently served as the digital manager for Terra Networks in Miami.
Tim Scott, international CEO and president of the McGarryBowen’s Chicago office, is leaving the agency. Mr. Scott’s departure is the second leadership change in under a month for McGarryBowen, after Simon Pearce ,president and chief client officer, departure. Scott started at McGarryBowen as managing director in 2009, two years after McGarryBowen opened the Chicago office.McGarryBowen said it will begin a search for a new Chicago president with the added title of chief client officer. Laurel Flatt, who has been group managing director on accounts like Disney, will be interim general manager of the Chicago office while the agency looks for a new leader.
Chris Zarkowski has been promoted to the newly created position of senior VP, Hispanic Group advertising sales at NBC Universo cable network. He will report to Mike Rosen, executive VP, advertising sales, News and Hispanic Groups, NBCUniversal. Czarkowski was previously VP, Entertainment Advertising Sales Group, where he oversaw cross-platform and branded entertainment opportunities for NBC, USA and Syfy networks. Prior to joining NBCU in 2008, he served in a variety of sales roles at Discovery, Turner Broadcasting and Eurosport. Harish Peri has been named senior VP of product marketing overseeing ratings and planning products at Nielsen. Peri will be based in New York and report to Megan Clarken, executive VP, global product leadership, and Marcy Shinder, chief marketing officer. Peri was most recently senior director of product marketing and solutions at Salesforce.com. Prior to that, he held assorted roles at Blackrock and at UBS.
Univision Communications Inc. has appointed Mark Lopez, Google’s former head of Hispanic audience sales, executive vice president and general manager, Univision Digital to continue with the company’s digital expansion.
Univision Communications Inc. has appointed Mark Lopez executive vice president and general manager, Univision Digital, effective May 1. He will be based in Miami and report to Isaac Lee, president of news and digital for UCI and CEO of Fusion.
In his new role, Lopez will lead business responsibilities for Univision Digital across platforms, working closely with Univision’s established sales, product, technology, and content teams. He will also be responsible for ensuring that Univision continues to be a profitable digital business and develops new sources of revenue and innovative multiplatform experiences and opportunities, including entering the native advertising market, expected to grow substanciaally in 2015.
Lopez is Google’s former head of U.S. Hispanic audience sales . He was responsible for developing and growing Google’s U.S. Hispanic media business.Prior to that, he was chief operating officer of Terra Networks U.S.A., a post he held from 2007 to 2010. Between 2004 and 2007, Lopez was a publisher at AOL Latino, in charge of all U.S. Hispanic advertising revenue, trade marketing and business development.He began his career as a senior consultant at Mercer Management Consulting and Andersen Consulting.He has a bachelor’s degree from Rensselaer Polytechnic Institute and an MBA from MIT’s Sloan School of Management.
What: Comcast and Univision Communications Inc. have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY TV customers. Why it matters: XFINITY TV customers will begin receiving channel in October.
Comcast and Univision Communications Inc. have announced they have reached a long-term agreement for Comcast to distribute Univision Deportes Network (UDN) to XFINITY TV customers who subscribe to its Digital Preferred or XFINITY Latino levels of service.UDN is expected to begin airing next month for XFINITY TV customers.
Launched in April 2012, UDN is a 24/7 all-sports network that provides viewers access to Liga MX soccer matches and daily sports coverage of the league’s teams and athletes. The Spanish-language sports network also covers top sporting events, including international friendly matches, U.S. and Mexican national soccer team matches, Major League Soccer, CONCACAF Champions League, Copa MX, Formula 1 races, boxing, NFL, NBA, MLB, and other sports leagues.
UDN will be available in standard definition and Comcast’s largest Hispanic markets, which include New York, Miami, Houston, Chicago, San Francisco, Sacramento, Albuquerque, Fresno, Denver and El Paso, will begin receiving the channel in HD by year-end.
“Comcast is already the nation’s largest provider of Latino packages and we’re excited to add UDN’s wide range of sports programming for our XFINITY TV customers,” said Marcien Jenckes, Executive Vice President, Consumer Services, Comcast Cable
“We are pleased to expand the reach of UDN and our popular sports content through this deal with Comcast. This partnership speaks to the growing influence of Hispanics and underscores Univision’s position as the gateway to a growing and increasingly influential consumer base,” said Juan Carlos Rodriguez, President of Sports, Univision Communications Inc.