Freedom Revives La Prensa and Excelsior and Learns a Lesson: ‘Don’t Kill Established Media Brands’
Freedom News Group Spanish-language weekly Unidos en el Sur de California, which was introduced last year by combining the circulation of Excelsior and La Prensa, is now reviving both brands.reedom News Group is reintroducing its weekly Spanish-language UNIDOS newspaper as two distinctly local editions: La Prensa and Excélsior.