
Six Latino Athletes with Brand Power to Watch in 2019
After examining last year’s happenings throughout the vast realm of sports. Portada has identified the top Latino stars, poised to hit it big on the marketing side in 2019.
After examining last year’s happenings throughout the vast realm of sports. Portada has identified the top Latino stars, poised to hit it big on the marketing side in 2019.
Between UFC traveling to Buenos Aires and Chile, key broadcast deals by Combate Américas, and impressive victories by Hispanic fighters, the sport of MMA continues to grow in the Hispanic market.
Modelo Especial has become the official import beer of the MLS’s LA Galaxy. Combined with official beer status with the UFC, Constellation Brands has positioned Modelo well within two sports (MMA and soccer) that resonate strongly with Latino fans.
Ray Flores has become one of the most prominent broadcasters and ring announcers in MMA and boxing. He has set a high standard and serves as an outstanding role model for Latinos in the sports broadcasting word, particularly in combat sports.
With the exception of Mexico, exclusive broadcast rights in all Latin American countries belong to FOX Networks Group Latin America.
Follow the weekend’s ratings through the live sports top 25 ranking! Here is a quick look at what people watched over the past weekend.
The UFC will continue to focus on growing in the Latin American market.