A summary of the most exciting news in multicultural sports marketing. If you’re trying to keep up, consider this your one-stop shop.
Posts Tagged ‘UFC’
After examining last year’s happenings throughout the vast realm of sports. Portada has identified the top Latino stars, poised to hit it big on the marketing side in 2019.
The Latino MMA franchise and media company has mixed reality TV programming, live events and mobile content to find bigger numbers in the second half of 2018 than ever before.
Between UFC traveling to Buenos Aires and Chile, key broadcast deals by Combate Américas, and impressive victories by Hispanic fighters, the sport of MMA continues to grow in the Hispanic market.
The new flyweight champion is also the only Hispanic Olympic gold medalist, with a huge personality that is an ideal crossover hit for marketers.
Jacqueline Hernandez, formerly of NBCUniversal, has been named President of Combate Americas. The addition of Hernandez, one of the most prominent Latinas in sports media, is a clear indicator that Combate Americas, targeting the Hispanic fan base, is continuing its rise among MMA promotions.
Combate Americas drew strong ratings on its two live April broadcasts, “Combate Estrellas I” and “Combate Estrellas II” on Univision and Univision Deportes, as well as in Mexico on Azteca 7. Combate Americas is positioning itself as a premier destination for Hispanic MMA fans, and advertisers have followed.
Combate Americas CEO Campbell McLaren, who co-founded the UFC, discussed the MMA organization’s new broadcast deal with Univision Deportes. With digital and television programming expanding in both the U.S. and Mexico, as well as Spain, Combate is making a big move towards the growing Hispanic MMA audience.
Modelo Especial has become the official import beer of the MLS’s LA Galaxy. Combined with official beer status with the UFC, Constellation Brands has positioned Modelo well within two sports (MMA and soccer) that resonate strongly with Latino fans.