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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Jose Bello is moving from Hearts & Science, where he served as Senior Director of Total Market for the last 3 years, to a new role as Director, Multicultural and Latam at another Omnicom company: Icon International. Jose will be based out of the newly-opened satellite office in Fort Lauderdale.

 

 

 

 

 

 

 

After reporting a US $1.01 billion loss on its first quarterly financial report, Uber has announced that Barney Harford, the Chief Operating Officer, and Rebecca Messina, the Chief Marketing Officer, are both leaving the company. Jill Hazelbaker, who runs policy and communications, will add the marketing department to her portfolio. Messina’s tenure at Uber lasted just nine months.

 

 

 

 

 

NBCUniversal Owned Television Stations has appointed Jeffrey Stone as Chief Financial Officer. In this role, Stone will manage the financial operations for NBCUniversal’s division that includes 42 NBC and Telemundo owned stations, a regional news network, two multicast networks, and their subsidiary businesses.

 

 

 

 

 

GroupM announced a series of U.S. leadership changes implemented by Tim Castree, who was appointed North American CEO last December. Matt Sweeney has been appointed Chief Investment Officer, GroupM U.S. Lyle Schwartz has been promoted to Chief Integration Officer, GroupM U.S. Beth LeTendre has been named CEO of GroupM Performance U.S., where she will lead Xaxis and other performance marketing functions. Jill Kelly joins GroupM as U.S. CMO.

 

 

 

 

Alejandro Ortega is now SVP at Flimper. In his role, he will drive the company’s growth from its Miami offices.

 

 

 

 

 

 

Being Latino and HLC Media Group have announced a joint venture with the launch of BELatina, a new digital publication for the English-dominant, bicultural Latina. BELatina brings together two industry veterans—Lance Rios, Founder and President of Being Latino and Co-Founder of Supreme Digital, and Lisa Cavalli, Founder of HLC Media Group and HipLatina.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

 

Dentsu Aegis Network (DAN) has promoted Dick van Motman to global CEO, creative. Van Motman, who was previously the global and Asia Pacific president of Dentsu’s creative agencies, will work closely with Gordon Bowen, co-founder and chairman of mcgarrybowen, who steps into the new role of chief creative officer.

 

 

 

 

 

Sabra is naming Jason Levine as its Chief Marketing Officer, pulling the marketer away from Oreo. Levine has spent 19 years at Mondelez International and its predecessors, Kraft Foods Group and Nabisco. He was most recently Global Head of Marketing Transformation and Excellence.

 

 

 

 

 

 

Uber has announced the appointment of Taj Alavi as Senior Director and Global Head of Marketing Communications. Alavi wrote on her LinkedIn account that she is helping the company “to tell the next chapter of the Uber story.” She served as Head of Global Brand Marketing at Instagram until December 2018.

 

 

 

 

 

Netflix Head of Global Marketing Stephen Bruno has exited his post for MGM, where he now fills the role of Chief Marketing Officer. According to reporting by Adweek, Netflix’s entire marketing team was dissolved around the same time that CMO Kelly Bennet announced his retirement.

 

 

 

 

What: Beat, a ride-hailing app backed by Daimler Mobility Group, has announced it will open offices in Mexico City.
Why it matters: Beat will be competing against Uber and Didi Chuxing. The three companies will try to get as much out of the mobility market as possible, which really needs alleviating in Mexico City.

Beat, a ride-hailing app formerly known as Taxibeat, announced that it will extend service to Mexico City in Q1 2019. Backed by Daimler Mobility Group, Beat is opening its offices in Mexico City and anticipates recruiting thousands of drivers by launch. The addition of Mexico City makes it the fourth Latin American city in which Beat operates in.

Beat is one of the world’s fastest-growing ride-hailing apps with over 5 million registered passengers and 200,000 registered drivers worldwide as of today. Headquartered in Athens, Greece where it also provides service, Beat has focused its growth strategy in Latin America where it operates in Lima (Peru), Santiago (Chile), and Bogota (Colombia). In Lima, Beat’s agile strategy along with others has helped the company become the number one ride-hailing app locally, beating out the competition. In Mexico City, Beat will compete with big global players, among other local upstarts.

“This is actually not our first time in Mexico City. We experimented briefly with the market five years ago and quickly discovered how challenging this market is. We didn’t have the resources back then to succeed,” said Nikos Drandakis, founder and CEO of Beat. “Now that we have more experience and honed our competitive strategy with Lima, we believe Beat has what it takes to carve out a sizable piece of the Mexico City market. We’ve beaten bigger players before and we intend to do it again.”

With a population of 21.3 million, Greater Mexico City is the largest metropolitan area of the Western Hemisphere and the largest Spanish-speaking city in the world.

“The opportunity in Mexico City is ten times the size of your average market in Latin America,” said Drandakis. “There’s easily room for a number one, two, and three player.”

Beat is currently growing its Mexico City team and planning a number of brand building and awareness campaigns that implement PR, marketing, and digital strategies to recruit drivers and passengers.

“At Beat, we fundamentally believe in our ability to grow in South America. We are an app that focuses solely on the region of Latin America and invests in understanding local culture and local market needs like no other. As an organization we might be smaller, yet more agile, and capable of innovating faster than our larger global competitors,” said Drandakis. “Our company culture is radically different from other ride-sharing companies. As an example of this, our gender ratio is split equally -50 percent men and 50 percent women- and that extends to our senior leadership team.”

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Verizon Communications has named K. Guru Gowrappan as Oath’s CEO replacing Tim Armstrong. Gowrappan  previous role was president and chief operating officer (COO)

 

 

 

 

 

Wunderman has appointed Mel Edwards as its global chief executive. Edwards will be responsible for realising Wunderman’s vision of creating a ‘Creatively Driven. Data Inspired’ message to brands.

 

 

 

 

Sara Larsen has been appointed chief marketing officer by Brightcove. Larsen prior role was vice president, Americas marketing and communications at Dassault Systèmes.

 

 

 

 

 

Uber has hired Rebecca Messina as its global chief marketer. Messina joins from Beam Suntory where she held the same role. Prior to this, she spent 22 years at Coca- Cola.

 

 

 

 

 

Imran Khan is leaving his position as chief strategy officer at Snapchat to “pursue other opportunities”. Khan joined the company in 2015.

 

 

 

 

 

Vinayak Hegde has been hired by Airbnb as lead of ‘global growth marketing and traffic platform’. Hedge joins from Groupon where he was the e-commerce company’s senior vice president and global CMO.

 

 

 

Vevo has named Alan Price as chief executive officer (CEO). Price joined the company nine years ago as chief finance officer.

 

 

 

 

 

Twitter has hired Sarah Personette as its new head of global Twitter Client Solutions. Personette joins from Refinery29 and will oversee all of the global regional TCS leaders, Client Solutions Development and Global Brands.

 

 

 

 

 

MDC Partners announced that Scott Kauffman is stepping down as chairman and CEO. Kauffman previously served as presiding director of the board, beginning in 2006.

 

 

 

 

 

 

Chief marketing officer Seth Farbman will leave Spotify at the end of this month to “pursue other opportunities”. Farbman joined from Gap in 2014.

 

 

 

 

 

 

 The IAB today announced that Michael Texidor has been promoted to Vice President, Learning and Development, and Breda O’Reilly has been named Vice President, Investment and Relations.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)

Mariano Otero has been promoted to general manager at Uber for the Southern Cone region. He had previously worked as general manager in Argentina.

 

 

 

 

 

Juan Varela is now business development and project manager at El Observador Uruguay. His main role consists of designing and implementing a new freemium business model and premium product for the digital subscription.

 

 

 

 

Burger King has named Citlali Mateos as new marketing manager for the Mexico region, reported AdLatina. She will be filling this new role from Burger King’s offices in Tijuana.

 

 

 

 

 

Best Buy has appointed Ricardo Rivera as head of marketing, PR and institutional relations in Mexico. Before his appointment, he had worked for Procter & Gamble during a decade.

 

 

 

 

 

Home-appliance firm Haier has named Francisco Marco as marketing manager. He will oversee all major-appliance operations in Spain.

 

 

 

 

 

Red Hat had named Manuel Jiménez as their new marketing manager for the Andean region, Central America, and the Caribbean. He will lead all marketing strategies, which will be more collaborative and better addressed to current demands of the technological market.

 

 

 

 

Diageo has appointed José Luis Eyzaguirre as new regional manager of their whisky brands, as reported by AdLatina. He will be based in Lima, where he’ll manage the brands Johnnie Walker, Old Parr, White Horse, J&B and Vat69 for Peru, Ecuador, Bolivia, Argentina, and Chile.

 

 

 

What: DiDi Chuxing, the Chinese ride-hailing company, has begun advertising available jobs in Mexico City. They plan to launch a smartphone app and hire drivers this year. DiDi Chuxing is the second-most highly valued, venture-backed private firm in the world just after Uber.
Why it matters: DiDi Chuxing expansion into Latin America bodes well for increased Latin American marketing expenditures in the very competed ride-hailing sector. Ride-hailing companies heavily depend on their users downloading their app. Therefore app marketing spend in particular is expected to grow.

During the past two weeks, there have been several job postings on LinkedIn for DiDi’s expansion into the Mexican market. The firm’s interest in Latin America, a market where Uber doubled-down after DiDi drove them out of China, has been public since last year. They plan to launch a smartphone app and hire drivers this year, although they have not disclosed the specific cities to be taken into account in the expansion.

 

 

Globalization is a top strategic priority for DiDi.

 

Cheng Wei, CEO of DiDi Chuxing

We’ve been hearing about DiDi Chuxing’s internationalization efforts since 2015, when the firm invested in India’s Ola and USA’s Lyft. They increased their global presence in 2016, investing on Brazil’s 99 Taxis, a firm they have agreed to purchase, adding 14 million registered customers to their 450 million active users. However, it was their teaming up with Japan’s SoftBank that called the West’s attention: now valued at more than US$56 million dollars, DiDi is the start-up with more private funding in history. According to Cheng Wei, founder of the company,“globalization is a top strategic priority for Didi.”

 

Same rivalry, new territory

In December, the firm announced plans to open operations in Mexico, where Uber has established a stronghold with seven million users across 43 cities. If we consider that Mexico City is the third biggest market in Latin America for Uber behind Sao Paulo and Rio de Janeiro, we find that old rivalries between Uber and DiDi will be stronger than ever. Even though DiDi had been investing in other ride-hailing companies, this will be their first international expansion, marking a turning point for the firm.

Offering free rides is one way of promoting referral marketing

In 2017, 40% percent of Mexicans used a smartphone, which means there is a huge segment of the population with access to ride-hailing services. The arrival of DiDi not only means competition for taxi drivers, but also for app marketers. One strategy that has worked so far for the cab industry is referral marketing, where users get discounts or free rides if they share the app with their friends. But what can they offer, and how can they make sure users will spread the word? Here, companies have an opportunity to differentiate themselves from companies offering the same service.

 

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Uber

MediaCom has been appointed Uber´s North American media agency. Incumbent Initiative did not defend the assignment. Uber spent an estimated US$70 million on measured media in the U.S. last year, according to Kantar Media.

 

 

  • Jaguar Land Rover

Jaguar Land Rover has selected Dentsu Aegis Network to handle its´ US$500 million global media account following a review. Mindshare was the car maker´s incumbent for 17 years.

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • TurboTax

TurboTax, the tax preparation software to file taxes online, has released four spots, including one for the Hispanic market, as part of its´ latest campaign called “There’s Nothing To Be Afraid Of,” and one of two new TurboTax campaigns launching this month. The fourth spot, in Spanish, explores the legend of the Chupacabra, a mysterious creature that supposedly attacks and drinks the blood of livestock, especially goats. The legend is particularly resonant in Puerto Rico. TurboTax is also preparing to launch a second campaign, also via W+K, themed “Hey, At Least Your Taxes Are Free.” The 2018 campaign was created by Wieden + Kennedy Portland in partnership with multicultural agency Gallegos United.

https://youtu.be/TaldfjkrHy4

  • LendingTree

LendingTree, an online lending exchange that connects consumers with multiple lenders, banks and credit partners who compete for business, has appointed R2C Group as its new media agency following a formal review. Oxford Road was the incumbent. LendingTree spent US$126.56 million on advertising in 2016, according to Kantar Media. R2C will handle media planning, buying and analytics for TV and radio.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Amazon

Amazon has consolidated its global media planning and buying business with IPG Mediabrands network following a review that began in July. The agency will be in charge of promoting Amazon’s e-commerce hub, assorted tech products and Prime subscription service globally. Mediabrands will create a dedicated team to service the account. Amazon spent more than US$950 million on measured media in the U.S. in 2016, according to Kantar Media. Analysts estimate the company’s annual global budget exceeds US$1 billion.

 

  • Amgen

Global independent biotechnology firm Amgen has launched its first full media review in more than 14 years. Ark Advisors will handle the process.The Brand is said to be seeking a single media agency to handle planning and buying duties for all of its brands in the U.S.MEC has handled the consumer side of the business since 2003, when Amgen concluded its last review, and Omnicom’s SSCG Media promotes the company’s products to healthcare professionals.Amgen spent US$202 million on U.S. marketing in 2016 and US$121 million during the first half of 2017, according to Kantar Media.

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

 

  • UBER

Uber is both looking for a global creative agency and reviewing its media, four months following the appointment of Bozoma Saint John as the brands Chief Brand Officer.The creative review is for Uber’s global work and will not affect Deutsch’s North American account, Ad Age reports. Uber is also switching its media agency partnerships, but it was not immediately clear if the discussions regard the brand’s U.S. or global media business.Uber has recently worked with Interpublic Group of Cos.’ Initiative for some of its media markets including North America. Uber has also recently worked with Dentsu Aegis Network-owned Fetch Media.Uber spent around US$72 million in measured media in the U.S. in 2016, according to Kantar Media. See also. 

 

  •  Speedway Gas/Convenience Store

Young & Laramore has been appointed AOR for Marathon Petroleum Corp.’s Speedway chain of Gas and convenience stores after a formal review, Mediapost has reported.  Y&L and its media division, EchoPoint Media, will be responsible for brand strategy and positioning, creative, digital, social media, media planning and buying, as well as in-store communications and packaging design.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s May 2017 ranking.

Once again, Hispanic netizens showed their love for travel, or at least their interest in travel options. Seventy-four percent of all users visited travel-related sites during the month of May.

One of this month’s surprises was Matador Network. The travel recommendations site, created by real travelers, joined the ranking for the first time. With 2.1 million unique visitors, it seems to have captured the attention of the Hispanic public with its relaxed tone and varied content.

Source: comScore MMX Multi-Platform, U.S., Hispanic All, Desktop and Mobile, May 2017, Desktop 2+ and Mobile 18+Total Unique Visitors/Viewers (000)
Total Digital Population
   Total Internet: Hispanic All35,505
   Travel26,276
1   TripAdvisor Inc.10,137
2   Expedia Inc.8,274
3   Uber5,913
4   Priceline.com Incorporated3,817
5   Lyft, Inc.2,865
6   MATADORNETWORK.COM2,115
7   Airbnb Sites1,986
8   USA TODAY Travel1,548
9   Southwest Airlines Co.1,459
10   Delta Airlines1,197

Once again, TripAdvisor made the top of our list. This is probably due to the fact that the platform has been skilled at updating itself, becoming a site that offers not only reviews of hotels, restaurants, and attractions, but also price comparisons. Forty percent of users who consult travel content pass through this platform.

U.S. airlines are still present in the ranking. Delta Airlines placed 10th, with 1.2 million users, squeezing out American Airlines (ranked 8th last month). Southwest Airlines remained in the ranking, although it dropped two positions, with 7% fewer users than in April.

Startups continued to show their relevance. Uber, Lyft and Airbnb remain strong month after month, ranking 3rd (with 5.9 million users), 5th (2.8 million users), and 7th (1.9 million users), respectively.

Which sites do Hispanic users use for their travel planning? How important is each platform, depending on the content offered? On which sites do they decide to make their purchases? Read on for the answers to these questions, drawn from comScore’s April 2017 ranking.

It seems that US Hispanics are very interested in travel, with 74% of all users checking out travel-related sites in April of this year.

Source: comScore MMX Multi-Platform, Travel, U.S., Hispanic All, April 2017, Desktop 2+ and Mobile 18+Total Unique Viewers (000)
Total Digital Population
   Total Internet: Hispanic All35,703
   Travel26,554
1   TripAdvisor Inc.11,971
2   Expedia Inc.7,297
3   Uber6,359
4   Priceline.com Incorporated3,703
5   Lyft, Inc.3,005
6   USA TODAY Travel1,722
7   Southwest Airlines Co.1,571
8   American Airlines1,538
9   CNN Travel1,460
10   Airbnb Sites1,386

The ranking shows that when it comes to travel, Hispanic users like to be well-informed. This could explain why TripAdvisor is in first place, with almost 12 million unique visits in April.

The next step for users is to access and purchase the trips they have chosen. This explains why  OTA Expedia came in second, with 7.2 million visits.

Uber claimed the third spot in this month’s ranking, a sign that the start-up’s efforts to remain a market leader in local transport services have born fruit, with 23.7% of Hispanics who consume travel-related content visiting the Uber site.

But the competition isn’t far behind. Lyft gained territory to claim fifth place, with 3 million unique visits.

Meanwhile, two airlines managed to carve out a spot in the ranking: Southwest Airlines ranked seventh, with 1.57 million visits; and American Airlines, eighth, with 1.53 million. It seems that American’s series of travel altercations did not affect its market presence too much.

Finally, it is worth noting that no hotel chain made the ranking this month. While Hispanic users are interested in lodging, they may prefer new alternatives such as Airbnb, whose usage policies continue to be adjusted in accordance with the local laws of each of the locations where service is provided. Even so, the platform received 1.4 million hits.

PortadaLat is next week! Registration: We have added new Ticket Types to Meet Your Needs!

GENERAL PASS: Attend the overall PortadaLat event on June 7 and June 8. All sessions, keynotes, networking, food and beverage included! (US$549)
VIP ATTENDEE: Meet up to 5 high-level brand, agency or media executives of your choice attending or speaking PortadaLat. These 10 minute meetings will take place in a separate room during the first and second day of PortadaLat and are designed to help you build valuable relationships. General Pass offering is included. (US $ 1,999).
DAY 1: SPORTS AND TRAVEL MARKETING DAY (June 7):
The first day of PortadaLat will focus on how technological innovation is impacting key segments of business and marketing with emphasis on Travel and Sports. All sessions, keynotes and marketing-tech showcases are included as well as light food, sandwiches and beverages. (US $199)
DAY 2: BRAND INNOVATION DAY (June 8)
The second day at PortadaLat will celebrate Brand Innovation and showcase how leading companies are boosting brand equity and increasing their relevance in a disruptive environment in Latin America and the U.S. Breakfast, Lunch and Evening Reception Food and Beverages included. (US$ 549!)
Secure your spot and start the PortadaLat journey!

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads LatAm editions, click here.

  • Johnny Rockets

descarga-6Johnny Rockets continues to experience international growth, opening new restaurants in Latin America and Asia and signing development deals. Recent openings include the brand’s first restaurants in Peru and Bangladesh, while also reaching more than 25 restaurants in both Mexico and South Korea. As part of this strategic growth, Johnny Rockets opened new restaurants in Mexico, Brazil, Chile, Colombia, Paraguay, Peru, Bangladesh, Pakistan, Saudi Arabia and South Korea. Many of these new restaurants are located in malls, as the brand has solidified itself as a leader in this niche market due to its flexible footprint and offering of better burgers, shakes and fries to shoppers. The all-American brand started 2017 with key development agreements, partnering with groups to bring Johnny Rockets to the Caribbean, Singapore, Switzerland and the United Kingdom. Johnny Rockets’ franchise partners currently operate more than 170 restaurants outside the U.S., and the brand plans to continue its aggressive expansion in 2017, with plans to open in more than a dozen new countries, including Australia, Guyana, Sri Lanka and Uruguay.

 

 

  • AT&T

descargaAT&T’s focus on growing its newly acquired Mexican operations appears to be successful, helping the company offset ongoing its US weaknesses. In Mexico, AT&T added 1.3 million wireless net subscribers in 4Q16, as compared to 0.6 million in 4Q15.Total Mexican wireless subscribers for the company are now 12 million in more than 160 markets with 78 million 4G LTE (long-term evolution) POPs (points of presence). In Latin America, DIRECTV lost 21,000 video subscribers in 4Q16, primarily driven by declines in Brazil.Through its DIRECTV acquisition, AT&T has become the leading pay-TV player in the US. AT&T media account in Latin America is run by Omnicom’s Hearts & Sciences. An office in Mexico is currently being set up by Hearts & Science.

 

 

  • PepsiCo

descarga-4Pepsico has released its’ new bottle #Selfie, which suggests a new way to enjoy a refreshing drink and share the experience this summer. Pepsico’s brands Pepsi, 7up, H2Oh !, Paso de los Toros and Mirinda , will come in new 250ml. bottle  packagings that will be available at different stores and supermarkets in Argentina. The launch was introduced through a digital campaign and a video that shows how the new bottle adds to those practical and cute objects that fit in a hand, and in this case, they are also refreshing.

 

 

  • Cerveza Victoria

vickychelada_4Victoria, the Mexican beer that promotes Mexican culture and traditions, has recently added the new  Vickychelada, a combination of BEER VICTORIA, LEMON, SALT AND TOMATO, to its’ brand portfolio. Prior to its official launch, there were some Vickychelada sales promotions at strategic points for the brand. This drink is already on sale in different parts of Mexico like CDMX, Guadalajara, Puebla, Guerrero, Aguascalientes, Leon and San Luis Potosí, but with a vision of expansion. It can be found in self-service chains, convenience and traditional channels.

 

 

 

  • Uber

descarga-8Omnicom Media Group’s OMD has won Uber’s international media business, so it will handle planning and buying in several key markets. OMD is now responsible for Uber’s media in the UK, France, Russia, Italy, Poland, Ukraine, Egypt, Saudi Arabia, South Africa, Nigeria, Kenya, Tanzania, Ghana, Uganda and Pakistan.

 

 

 

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting LatAm consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • Jaguar Land Rover

descarga-9Car maker Jaguar Land Rover (JLR) is launching a review of its global media planning and buying business. Mindshare is its’ incumbent since 2000. Creative and digital accounts are handled by agency Spark44.The review goes across its media strategy, planning and buying services.Other media agencies have been contacted but its unclear who else is involved.

 

 

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

GET YOUR FREE TRIAL to PORTADA’s Interactive Database! 15 NEW LEADS HAVE JUST BEEN UPLOADED. If you have questions, please  e-mail Research Sales Manager Silvina Poirier at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Marriott International

descarga-12Arne Sorenson, President and CEO of Marriott International, Inc., announced the signing of four hotels in México. Following an aggressive expansion strategy in one of the region’s key markets, Marriott expects to add the new properties to its existing portfolio of 70 hotels. The company operates more than 200 hotels in the Caribbean and Latin American region, spanning 20 brands in 33 countries and territories.Marriott is meeting the growing demand in the full-service segment in Mexico with the signing of The Westin Puebla, set to open in the second half of 2018. The property will join Westin’s portfolio of hotels throughout the country, including in Mexico City, Guadalajara and Cancun. Two additional Westin hotels are under construction in Cozumel and Monterrey, expected to open in 2017 and 2018, respectively. Additionally, together with Grupo Diestra, Marriott’s largest full-service franchise partner in the Caribbean and Latin America, Marriott prepares to introduce the Renaissance Hotels brand to Mexico with the development of a Renaissance hotel in Cancun, a strategically important market in Mexico.

  • P&G

Important information was provided on P&G’s recent financial analyst day in Cincinatti. Juan Fernando Posada, president of the Latin America Selling & Market Operation based in Panama City, said P&G has cut these so-called “non-working media” costs by $100 million in Latin America. The LatAm portion accounts for around 16% of P&G’s overall media budget reduction. Latin America sales grew 8% organically last fiscal year and amounts to 8% of P&G’s global sales.

  • Airbnb

uqcbceyn_400x400The online community marketplace is investing a great deal of money to boost the brand in Mexico. Mexico is the company’s second most important market following Brazil, according to Jordi Torres, Airbnb director for Latin America. Along with Teran, Airbnb’s’ agency in Mexico, the company is planning to run a TV campaign and displaying OOH in that country. A new Airbnb Magazine, announced for the U.S market,,  might rollout in Mexico though “the magazine is still a very ambiguous project and there is not exact information about its’ release in the Mexican market,” sources familiar with the matter told Portada. In addition, On the heels of Airbnb signing its first Caribbean partnership with the Aruba Tourism Authority, Jamaica’s Tourism Ministry is set to sign a major agreement with the online short-term rental business. The market for Airbnb in Jamaica is rapidly growing and is extremely lucrative, according to Airbnb’s executive with responsibility for public policy in Latin America and the Caribbean, Shawn Sullivan.

  • Coca-Cola

imagesCoca-Cola will release its’ new Christmas TV ad under the “Taste the Feeling” campaign, which debuted in January.The TV spot, called “A Coke for Christmas,” follows a teenager as he surprises people in his neighborhood with free bottles of Coke. The ad ends when he gives his last bottle to Santa Claus. The commercial was created by SRA Rushmore and was designed to run across global markets. On social media, the brand will promote the hashtag “#WeSleigh” in an effort to get teenagers to “showcase the different ways they step it up during the holidays,” according to a statement. The polar bears will appear on some packages of Coke, Coke Zero, Diet Coke and Coke LifeCoke this year is also putting its iconic version of Santa Claus on some packaging. Coke’s classic version of St. Nick was created in 1931 by artist Haddon Sundblom and Coke has consistently used Santa since then. SMG’s MediaVest and MediaCom work on global Coke business, along with Carat/Dentsu.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • Revlon

descarga-10Agency Pavlov was in charge of Revlon’s latest spot for the international launch of Be Fabulous, the brand’s new exclusive line. The campaign features Oscar winner Halle Berry, one of the brand’s official ambassadors. In the TV spot, the actress reveals her secret to be fabulous is Revlon’s new line. The spot will be launched worldwide in different audiovisual platforms, depending on the communication strategy of each country. The campaign is complemented by OOH and press releases.In 2011, MediaCom won Revlon’s global media planning and buying business across all of the company’s brands.

 

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

GET YOUR FREE TRIAL to PORTADA’s Interactive Database! 15 NEW LEADS HAVE JUST BEEN UPLOADED. If you have questions, please  e-mail Research Sales Manager Silvina Poirier at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Uber

descarga-4Transportation network and technology company Uber launched its signature debit card network in Latin America, in cooperation with FinTech bank Bankaool. Bankaool is a Latin American online FinTech bank that offers various financial services, including Mastercard debit card issuance. The firm is mostly focused on mobile banking, which enables its consumers to control virtually any financial settlement and tasks online, via mobile.The Uber signature debit card, for instance, can be accessed internationally via the web or mobile. Like traditional bank-issued debit cards, consumers can buy online, make free transfers and manage balances on the Bankaool mobile application.For Uber, the debit and credit card penetration rate is crucial as the entire platform is based on the two payment options. Without debit and credit cards, users cannot use Uber to travel around.#YourUberCardforEverything (#TuTarjetaUberParaTodo) can be used to pay at movie theaters, stores or restaurants, as well as ecommerce and mobile apps that accept Mastercard, both in Mexico and internationally, and even to withdraw cash at ATMs.

  • Hilton

bbThe Latin American hospitality market continues to undergo what might be called a “slow boom,” and Hilton brands are in the thick of it. Hilton currently has more than 16,000 rooms across a portfolio of more than 90 hotels and resorts in Latin America, in addition to a development pipeline of more than 60 projects throughout the region. Those projects span Argentina, Belize, Chile, Colombia, Costa Rica, Ecuador, Honduras, Mexico, Panama, Paraguay, Peru and Uruguay, with Mexico, Colombia and Peru driving the largest percentage of Hilton’s growth. In all, Hilton is on schedule to have its 100th hotel in Latin America by year’s end. A few Hilton brand milestones in new markets include: Hampton by Hilton Santa Cruz, Bolivia; Hilton Garden Inn properties in Guatemala, Brazil, Peru and Uruguay; DoubleTree by Hilton hotels in Colombia; Curio – A Collection by Hilton hotel in Argentina; The Hilton Santiago Las Condes, the company’s first Hilton Hotels & Resorts property in Chile. “In Latin America, we see significant growth and continued interest in development, thanks to steadier political landscapes, stable economies, a growing middle class and a push to generate tourism,” said Ted Middleton, senior vice president of development, Latin America for Hilton.

  • New Colombia Resources Inc

images-2New Colombia Resources, Inc., a U.S. listed Colombian company with natural resource assets in Colombia, is pleased to detail initial marketing plans to introduce their 100% organic, all natural medical marijuana products to the US$ 1.5 Trillion U.S. Hispanic and Latin American Markets. The Company will bring on board well known and respected Latin American and U.S. sports stars to help market their products.Doral Studios Inc. d/b/a RC Television Production has been producing English and Spanish speaking commercials, infomercials, music videos, and political campaign ads for over 15 years. RC Television handles every aspect of an infomercial including: concept, logo, animation, graphics, passive and aggressive CTA (Call to Action), and high definition production. The initial marketing campaign for their all natural cannabis products will be handled in two phases. Additionally, New Colombia Resources will be giving an update on their cannabis based Orphan Drug Designation application with the FDA very soon.

Find out who are the brand and agency executives behind these campaigns/moves. Plus detailed contact information on more than 1,500 Corporate Marketers and Agency Executives targeting Latin American consumers.GET YOUR FREE TRIAL to PORTADA’s Interactive Database! Contact Sales Research Manager Silvina Poirier if you have questions: silvina@portada-online.com

  • LEVI’S®

descarga-5Sahara Force India is delighted to welcome the iconic Levi’s® Brand as a team partner for the remainder of the 2016 season in Latin America.The famous Levi’s® logo will appear on the roll hoop of the VJM09 for this week’s Mexican Grand Prix, as well as on the drivers’ race suits and other team assets. Auto Sports Racing drives a huge engagement across Latin America. Although the F1 calendar travels to Mexico and Brazil, fans from across the region follow or travel to experience the ultimate expression of the sport in these two countries creating an exciting moment for the fans at this time of the year.

 

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICAN CONSUMERS! with newly introduced upgraded features (see at the bottom of this article. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please contact Silvina Poirier at 1-800-397-5322  or e-mail her at silvina@portada-online.com.

Click here for previous Latam Sales Leads editions

  • Kellogg

descarga-9Kellogg Co. is buying a maker of Latin American snacks for 1.38 billion Brazilian reais (US$429 million), as it continues to expand into emerging markets.Kellogg is buying Ritmo Investimentos, the controlling shareholder of Parati SA, Afical Ltda and Pádua Ltda, known as the Parati Group. Kellogg said the move aligns with its goals of becoming a global snacking giant and expanding its presence in emerging markets. It is Kellogg’s fourth emerging-market acquisition in the past two years.Brazil-based Parati makes regional food brands including Parati, Pádua, Minueto, Zoo Cartoon and Hot Cracker biscuits. It also makes Trink powdered beverages, Parati Lamen instant noodles and Parati dried pasta.Parati revenue is expected to be about BRL600 million (US$190 million) and the deal is expected to close by the end of the year.Parati has 3,200 employees, including a sales force of about 1,300 people serving about 60,000 customers directly. Parati has a “strong presence” in small to medium high-frequency retail stores in Brazil, which help Parati reach the country’s growing population.

  • Hyatt Place

ggggggHyatt Place Celaya is opening its doors, marking the fifth Hyatt Place hotel to open in Mexico. The brand’s global growth throughout Mexico and Latin America illustrates the success of the select service model as Hyatt Place hotels continue to create value for guests and owners. Hyatt Place Celaya is owned by a joint venture between affiliates of Hyatt and Grupo Hermosillo. Other joint ventures formed by affiliates of Hyatt and Grupo Hermosillo also own Hyatt Place Los Cabos and Hyatt Place Tijuana.

  • Uber

descarga-11Uber’s future depends on international growth-especially in Latin America. Uber operates in more than 65 cities in Latin America and is planning to double that by the end of next year. Brazil is Uber’s third biggest business after the U.S and India. Mexico City is Uber’s busiest city in the world. Sao Paulo is number two. But for Uber to win over Latin America, it will need to navigate disparate regulations and cultures in dozens of countries. Buenos Aires, the most populous city in Argentina, has issued Uber multiple notices that it should stop operating since it is not registered as a taxi service. Uber has said that since it isn’t a taxi service, the company has the right to operate there. In Bogota, Colombia, the country’s taxi unions have campaigned vehemently against Uber. Lima, Peru, has a flourishing taxi industry, which has made it harder for Uber to find a foothold. In September, Uber rolled out its carpooling service in hopes that it could beat out its competitors by driving prices down.Jeff Jones, the chief marketing officer for Target, has just been named as Uber’s new president, in charge of its global business. Andrew Macdonald oversees all of Uber’s operations in Latin America and Asia.While the company wouldn’t put a number on how much it was spending in Latin America, its Mexico City offices now have more than 150 employees and the company has hired more than 350 employees in Latin America.

  •  Granja Iris

zvmqmcin_400x400Brand Granja Iris has launched the first of its new campaign for its’ sausage brand, created by  agency Grey Argentina. Each spot contributes to highlight the main benefits of the product with a strong focus on digital. The campaign will be release on social networks and the brand’s web platforms. The campaign includes 4 spots: “3 minutos”, “Romina”, “Ketchup” y “Jacuzzi”.

 

 

 

INTRODUCING NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting Latin American consumers:
New Sales Leads: Weekly more than 20 new leads uploaded to the Database by the Portada Team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.
SPECIAL INTRODUCTORY OFFER:
For a short period of time we are offering the database for an introductory annual subscription of US$ 899!
Read the Frequently Answered Questions. (click on link “the most commonly asked questions…” and/or contact Research/Databases Sales Manager Silvina Poirier at silvina@portada-online.com.

What: Spotify and Uber have inked a first-of-its kind agreement that will allow users to chose the music they hear during their ride.
Why it matters: Through the agreement, Spotify’s music streaming service will be integrated into Uber cars.The launch will  include a global celebration across 10 cities and 4 continents featuring artist ride-alongs and exclusive live sessions.

descargaSpotify and Uber are teaming up to create a personilazed soundtrack that to allow passengers to choose the music for their ride. Through the agreement, Spotify’s music streaming service will be integrated into Uber cars.

The service will be launched in compatible cars starting from November 21, in 10 cities initially – London, San Francisco, Los Angeles, New York, Mexico City, Nashville, Singapore, Stockholm, Toronto and Sydney- and land in other international markets in the weeks that follow.

To kick off the new partnership, both companies are also giving fans a chance to connect with some of their favourite artists in the 10 global launch cities.The artist include: Andrew W.K., The Sam Willows, Ximena Sariñana, Ansiktet, Professor Green, Diplo, Matt and Kim, Ricki Lee, Kevin Drew and Jake Owen.

The new Uber and Spotify integration will be available to all Uber and Spotify Premium users on iOS (and Android with a limited feature set.)

“For Uber we’re trying to always create a highly-evolved experience, the opposite of course which is the taxi world that came before us,” said Uber CEO Travis Kalanick on a global press call.

An partnership with Uber is significant for Spotify, at a time when the streaming service’s main competitors Pandora and iHeartMedia are doubling  in-car dashboard app deals with major auto manufacturers.

“The world is moving to having cars on demand, and Spotify is all about having music on demand.Having Spotify available in your Uber car, we think, takes Spotify to the next level. Imagine you’re going to a party on a Friday night, you can choose which music is playing to get you in the mood,” says Spotify’s Daniel Ek.

So, how does it work?

Users must connect their Spotify account via the Uber app, request a ride, and when they get matched up with a Spotify-enabled Uber, they have to simply select music from any one of Uber’s featured playlists or one of their own Spotify playlists within the Uber app.

Users can also jump to the Spotify app and select music from within the Spotify catalogue.When their ride arrives, the user’s tunes will be playing on the speakers.

One can also change what’s playing during the journey right through the Spotify and Uber mobile apps.

The tie-up is no surprise since Spotify has been increasingly adding support for cars for a while already. The agreement brings added value for Spotify subscribers and it also means that Uber subscribers have more control over their in-car experience.

Meanwhile, the official promo parody below:

What: Spotify and Uber have inked a first-of-its kind agreement that will allow users to chose the music they hear during their ride.
Why it matters: Through the agreement, Spotify’s music streaming service will be integrated into Uber cars.The launch will  include a global celebration across 10 cities and 4 continents featuring artist ride-alongs and exclusive live sessions.

descargaSpotify and Uber are teaming up to create a personilazed soundtrack that to allow passengers to choose the music for their ride. Through the agreement, Spotify’s music streaming service will be integrated into Uber cars.

The service will be launched in compatible cars starting from November 21, in 10 cities initially – London, San Francisco, Los Angeles, New York, Mexico City, Nashville, Singapore, Stockholm, Toronto and Sydney- and land in other international markets in the weeks that follow.

To kick off the new partnership, both companies are also giving fans a chance to connect with some of their favourite artists in the 10 global launch cities.The artist include: Andrew W.K., The Sam Willows, Ximena Sariñana, Ansiktet, Professor Green, Diplo, Matt and Kim, Ricki Lee, Kevin Drew and Jake Owen.

The new Uber and Spotify integration will be available to all Uber and Spotify Premium users on iOS (and Android with a limited feature set.)

“For Uber we’re trying to always create a highly-evolved experience, the opposite of course which is the taxi world that came before us,” said Uber CEO Travis Kalanick on a global press call.

An partnership with Uber is significant for Spotify, at a time when the streaming service’s main competitors Pandora and iHeartMedia are doubling  in-car dashboard app deals with major auto manufacturers.

“The world is moving to having cars on demand, and Spotify is all about having music on demand.Having Spotify available in your Uber car, we think, takes Spotify to the next level. Imagine you’re going to a party on a Friday night, you can choose which music is playing to get you in the mood,” says Spotify’s Daniel Ek.

So, how does it work?

Users must connect their Spotify account via the Uber app, request a ride, and when they get matched up with a Spotify-enabled Uber, they have to simply select music from any one of Uber’s featured playlists or one of their own Spotify playlists within the Uber app.

Users can also jump to the Spotify app and select music from within the Spotify catalogue.When their ride arrives, the user’s tunes will be playing on the speakers.

One can also change what’s playing during the journey right through the Spotify and Uber mobile apps.

The tie-up is no surprise since Spotify has been increasingly adding support for cars for a while already. The agreement brings added value for Spotify subscribers and it also means that Uber subscribers have more control over their in-car experience.

Meanwhile, the official promo parody below: