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What: Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI), has acquired from UEFA (Union of European Football Associations) the U.S. Spanish-language broadcast rights to all UEFA national team competitions from 2018 to 2022.
Why it matters: The deal is a landmark for both UEFA and Univision Deportes marking the most extensive access to UEFA competitions on broadcast television in Spanish in the United States.

489bjVwC_400x400 ViSBGjO3_400x400Univision Deportes, the multimedia sports division of Univision Communications Inc. (UCI) that also includes UDN, the No. 1 Spanish-language sports network, has announced that it has acquired from UEFA (Union of European Football Associations) the exclusive U.S. Spanish-language broadcast rights to all UEFA national team competitions from 2018 to 2022.  This first-of-its-kind centralized deal will make Univision Deportes the Spanish-language home of European national team soccer in the U.S.

The rights include the UEFA EURO 2020™, UEFA Nations League, UEFA Nations League Final Four and the European Qualifiers to the UEFA EURO 2020™ as well as the European Qualifiers to the 2022 FIFA World Cup™. Univision Deportes will be airing the matches across the portfolio of networks including UDN, Univision Network, UniMás, Galavision and will be streaming the properties via the Univision Deportes app.

Under the new rights deal, Univision Deportes will air multiple live matches on every match-day, daily match highlights on existing Univision Deportes programming and at least one match per kick-off slot for the UEFA Nations League, UEFA Nations League Final Four, the European Qualifiers to UEFA EURO 2020™ and the European Qualifiers to the 2022 FIFA World Cup™.  For the UEFA EURO 2020™, the rights deal includes airing of all matches live and daily match highlights on existing Univision Deportes programming. Univision Deportes will also have exclusive rights to live streaming and digital content.

“This new rights deal with UEFA is a part of our continued commitment to delivering the most comprehensive soccer coverage in the U.S.,” said Juan Carlos Rodriguez, president of Univision Deportes. “Univision Deportes is the home of soccer 365-days per year and this partnership with UEFA is part of our strategy to grow our portfolio and acquire the rights to the teams and leagues that our soccer fans care about most. With this new agreement, Univision Deportes will continue to have the best soccer in the Americas and now the best soccer in Europe.”

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What: Univision Deportes, the sports division of Univision Communications Inc.,announced the launch of soccer fantasy gaming, based on Liga MX, the most-watched soccer league in the U.S. Univision Deportes Fantasy will kick-off with the  season opener for Liga MX tomorrow July 24th. Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking.
Why it matters: That Univision, the largest Hispanic media company, is entering the Online Fantasy Sports Sector reflects the potential of this sector. Just last week Online Fantasy Sports Operator FanDuel got US $275 Million in funding from investors including KKR, Time Warner, ComCast Ventures and NBC Sports Ventures. The Univision online fantasy sports project is also likely to increase the valuation of Univision in the light of its upcoming IPO.

dPVhsm9L_400x400Univision Deportes, the sports division of Univision Communications Inc., the leading media company serving Hispanic America, has announced the launch of soccer fantasy gaming, based on Liga MX, the most-watched soccer league in the U.S. The fantasy gaming technology, Univision Deportes Fantasy, will kick off at the beginning of the Liga MX soccer season tomorrow July 24th and Fantasy players will be able to choose their favorite soccer athletes to be part of their fantasy team, create leagues with friends and compete in the overall ranking.

Throughout the soccer season, Univision Deportes Fantasy players can win prizes including personalized soccer scarves for the first 250 leagues registered and weekly prizes of US$100 from WorldSoccerShop.com. The grand prize for the season is an all-expense paid trip to Miami for Premios Deportes, the ultimate sports award show for Hispanic America, and a spot on the 2016 Univision Deportes Fantasy talent league.

Additionally, Univision Deportes Fantasy will include a league featuring Univision Deportes talent. The talent league will include recognizable Univision Deportes on-air talent, such as Adriana Monsalve, Félix Fernández, Rodolfo Landeros, Hristo Stoichkov, Jorge Calvo, Enrique Borja, Raúl Guzmán, Edgar Martínez, Luis Omar Tapia, Lindsay Casinelli and Enrique Bermúdez. The talent league will also feature live on-air commentary during the Liga MX season.

Univision Deportes Fantasy will also include the goal clips and the highlights of all Liga MX top matches, allowing Fantasy players to play in the league and watch the goals and highlights of the Liga MX at the same destination.

“We are proud to be the first to bring soccer fans this new way to engage with their favorite sport,” said Juan Carlos Rodriguez, president of Univision Deportes. “Univision Deportes is the home of soccer 365 days a year and we are passionate about delivering the overall soccer experience that our fans want.”

Users can logon to Univision Deportes Fantasy, visit www.UnivisionDeportesFantasy.com. The gaming technology is free to users.

Will mostly U.S. based Online Video and Advertising Technology providers really be able to deliver the goods when it comes to the Latin American Online Video Market? What are the main challenges ahead? In order to find out more about the evolution of Online Video in LatAm, we asked major experts what online video formats they see growing the most in 2015. Below, their answers.

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Jorg Nowak, Head of Latin America, YuMe

“Video Advertising has arrived in Latin America and is certainly nothing new. At YuMe, our IAB and MMA Award winning ad units such as “Ngage” and others transform the traditional 30 second TV Spot/Pre-roll into an experience that engages the audience and create the brand recognition advertisers are asking for”.

The enormous opportunities presented by the Latin American and U.S. Hispanic online video landscape will be examined in-depth by major experts of the brand marketing, agency, media and measurement world at Portada’s Latin Online Video Forum on June 3 in Miami (part of #Portadalat.) Check out the evolving agenda and register!

Chris Stanley, CEO, Alcance Media

38859b2“Overall, I expect video to continue its strong growth as more advertisers see the benefits. As for the formats, pre-roll will be number one, but as more offerings become available in mobile pre-roll this should see strong growth as well”.

Mike Downs ‎VP, Hispanic & LatAm at TubeMogul

“Pre-Roll is the format growing most consistently, with the majority of that growth driven by mobile devices, and we believe that both will continue to develop in 2015. We work with advertisers looking for innovative solutions to deliver brand messages and will continue to do what’s best for them”.

Eric Tourtel, SVP and General Manager Latin American, Teads

iWl5-mjI_400x400“Pre-roll within a quality environment will not grow, quite simply because there are not any more inventories available (producing video content is expensive hence why there is not too much availability and it tends to be sold out immediately). Pre-roll within user-generated content may grow if advertisers prefer price over quality. Hope for users and advertisers mid-rolls and post rolls will not grow either since that would have a negative impact on the way people perceive brands (no one likes to be forced to see an ad while consuming video content).
I am convinced, thanks in part to our conversations with many brands and agencies, that Outstream formats will grow, and that inRead will soon be a commoditized format. Finally, 2015 will be the year of mobile! According to eMarketer, Latin America is the second fastest growing region for mobile phone internet user growth, ranked 2nd worldwide behind Central & Eastern Europe. eMarketer predicts Latin America will have 322 Million Mobile Phone internet users by 2018, a jump of 194M from 2014 (a 65%+ increase in 4 years alone).

In Mexico 94.7% of the mobile traffic goes through Wi-Fi

Research firm eMarketer expects  a very high growth rate of  mobile internet ad spending in Latin America, growing to US$2.24 billion  by 2018 from US$334 million  in 2014. One very important point to consider is that since the quality of mobile broadband’s is extremely low, people tend to use Wi-Fi on their devices all the time, to the direct detriment of the broadband quality available on mobile devices. For example, in Mexico 94.7% of the mobile traffic goes through Wi-Fi, which means we can deliver a lot of video on mobile. In our view the major growth in mobile formats will come from inRead and mobile-friendly formats”.

There will be a rapid increse in mobile internet ad spending, growing to US$2.24B by 2018 from US$334M during 2014

Manny Montilla Sales Director at Adap.tv

Manny_0165(1)“Although I think mobile video will grow tremendously in 2015, I think the more compelling growth to keep tabs on will be centered around publishers concentrating their efforts in generating more medium and large player inventory. The saturation of small player inventory and the increasing negative user experiences associated with them are making advertisers more and more prone to targeting away from small pre-roll inventory sources and concentrating their spends toward larger sized pre-roll sources”.

The opinions are manifold. As 2015 moves on, we should have a clear perspective on the format that best meets advertisers’ needs as well as users’ habits.

CHECK OUT:
10 things you need to know about the Latin American Online Video Advertising Market

Will Online Video Take Money Out of the Huge LatAm TV budgets?

The enormous opportunities presented by the Latin American and U.S. Hispanic online video landscape will be examined in-depth by major experts of the brand marketing, agency, media and measurement world at Portada’s Latin Online Video Forum on June 3 in Miami (part of #Portadalat.) Check out the evolving agenda and register!