U.S. Soccer


Hope Solo’s quest to succeed Sunil Gulati as President of the U.S. Soccer Federation shouldn’t be, and likely won’t be, strongly considered.

The United States’ embarrassing failure to qualify for the 2018 World Cup helped trigger Gulati’s decision to not seek re-election for a fourth term, creating a logjam of nine candidates looking to replace him.

However, Solo is not the answer.

The decorated U.S. Women’s goalie took the stance — detailing her passion and qualifications on Facebook — that in order for U.S. soccer to return to prominence, it would need to distance itself from the path of capitalism and elitism that she claimed persisted under Gulati’s reign.

Referencing her own experience as a youth, Solo drilled down on how the USSF must refocus on the development of youth soccer in America. From Solo’s Facebook post:

“The systemic problem in U.S. Soccer starts at the youth level. Soccer has always been a middle-class sport and in more recent times, has become an upper middle-class sport. Some of the best clubs around the country charge each youth player between $3000-$5000 per season. I have personally witnessed young players heartbroken over the financial reality that they could no longer pursue their dream.”

Solo holding up a mirror to the USSF is refreshing, and an unfortunate truth. But her vision to eradicate a pay-for-play culture in American soccer, among other goals, rings hollow, as her personal past makes her unfit to do so.

Solo was arrested in 2014 for allegedly drunkenly assaulting her nephew and half-sister, which is still a pending case according to ESPN. And more recently, she was suspended in 2016 for six months after she called the Swedish team that eliminated the U.S Women from the Rio Olympics, “a bunch of cowards.”

Solo has always been a strong advocate for soccer and was outspoken as a player, but some of her actions off the pitch don’t align with her vision to rebuild American soccer at the youth level, should she be president.

Someone that the USSF could benefit from at the helm is Kathy Carter, who is currently president of Soccer United Marketing.

As one of the several candidates vying to replace Gulati, Carter has a proven track record of promoting and executing the business of soccer in America.

The other seven people in the running, besides Solo and Carter, are former men’s U.S. players Paul Caligiuri, Eric Wynalda and Kyle Martino, USSF vice president Carlos Cordeiro, Boston lawyer Steve Gans, New York lawyer Michael Winograd, and Northeast Conference manager of the United Premier Soccer League, Paul LaPointe.

Should Solo work with the USSF in some capacity? Absolutely. Just not as the president.

The election will be held at the annual general meeting in February.

What:AT&T has extended its sponsorship agreement with Soccer United Marketing, the commercial arm of Major League Soccer (MLS). The  telecom company will continue to sponsor not only MLS, but also the United States and Mexican national soccer teams.
Why it matters: The multi-property sponsorship is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key events.

Soccer United Marketing (SUM), Major League Soccer’s commercial arm, announced a multi-property sponsorship extension with AT&T. The agreement renews AT&T’s status as the Official Partner of Major League Soccer (MLS), U.S. Soccer and the Federación Mexicana de Fútbol (FMF), via the annual Mexican National Team U.S. Tour.

The multi-property sponsorship is a multichannel approach with brand integration across broadcast, digital, video, content, in-stadium exposure, and on-site activation at key events.

AT&T will become the presenting sponsor of MLS’ Decision Day, the final day of the regular season when every team plays at the exact same time. The result is the most intense and dramatic two hours of the MLS season as teams fight for playoff positions. This year’s Decision Day is Oct. 22. AT&T also has a strong presence across a number of promotional vehicles, including the AT&T Goal of the Week, Month, and Year voting platforms and The Movement presented by AT&T, an online MLSsoccer.com series that explores the growing soccer movement and culture in North America. AT&T has been a sponsor of MLS since 2009.

AT&T will continue as the official sponsor of the U.S. Men’s, Women’s and Youth National Teams. The sponsorship will provide AT&T with the opportunity to support the U.S. National Teams through the 2018 FIFA World Cup, the 2019 FIFA Women’s World Cup, and a wide variety of games and tournaments at every age level. AT&T will also continue as the presenting sponsor of friendly matches between the U.S. vs. Mexico played in the United States. AT&T has been a sponsor of U.S. Soccer since 2009.

The annual Mexican National Team U.S. Tour matches are among the most popular events in the sport. With millions of already established fans in the U.S., the Mexican National Team has been able to use the U.S. Tour matches as a way to prepare for important competitions like the FIFA World Cup and the CONCACAF Gold Cup. AT&T will continue as the title sponsor of the AT&T Fútbol Fiesta, the ultimate fan zone featuring interactive games, on-site product demonstrations, sponsor booths and autograph sessions. AT&T has been a sponsor of the Mexican National Team U.S. Tour since 2005.
F. Image: Rudy Calderon / MLSsoccer.com