Key insights: Pew Research Center shows 54% of U.S. Hispanics prefer English news, 21% prefer Spanish, and 90% use digital devices for news consumption, highlighting language and digital trends in Hispanic news.
Hispanic healthcare tensions encompass barriers in language, culture, and trust faced by the largest racial and ethnic minority group in the US.
Combate Global posted the second-highest television viewership in company history with MMA audience during fight night.
A person familiar with the sale told the New York Times that My Code had paid “more than US $10 million”. The acquisition brings together Impremedia’s local and national brands with My Code’sadvanced digital competencies and reach.
The closing of Canela Media’s US$ 32 million Series A funding round is one of the few relatively sizable investments in digital media companies in the last few years, particularly in Hispanic digital media. Four things You need to know.
Aprende engages with celebrity experts Mariela Bagnato, Anabelle Blum, Andreina Espino, and Adriana Martin to share their knowledge through a masterclass program. Aprende Institute, a
The Dominican Republic’s Grupo Corripio and Puerto Rico’s Grupo Ferré Rangel are the two largest media groups in the Caribbean. Both groups have a significant commonality: a very important audience reach in the United States. With the audience as a backbone, “both media companies joined forces in 2018 to build a larger and stronger audience network of Hispanics in the U.S,” Augusto Romano, CEO of Digo Hispanic Media tells Portada.
Following surge of “pandemic purges,” American credit card holders chose to “wallet edit,” becoming more invested and selective in how they manage money, and enhancing preference for cash back cards.
The Hispanic Market has become the New Mainstream. Due to their enormous contribution to workforce and consumption growth “Latinos play a crucial role in the new Mainstream Economy”, Sol Trujillo, Co-Founder L’ATTITUDE tells Portada. The key role of Latinos in the present and future of the U.S economy will be discussed at the L’Attitude Conference in San Diego from September 29 to October 2, 2021.
This Sunday, June 20th, CNN en Español will present special programming dedicated to portraying the remarkable lives and stories of Latinos whose names will remain
The new programming will offer advertisers a chance to integrate with a top brand and its top talent on TV, Digital and Social in a
Audience engagement rules in the digital age. Due to the rapid growth of video consumption, video engagement plays a crucial role for digital publishers. Video players features and implementation are key factors. Here we look at how two digital media properties increased their audience engagement metrics through video.
An overview of CNN en Español’s key audience highlights across TV, digital, social and audio.
CNN en Español and CNN Audio announced the addition of the new podcast GloboEconomía, thus expanding the news network’s multiplatform content offering.
Canela.TV, one of the first AVOD streaming services for U.S. Hispanics, will host its first-ever upfront presentation themed “We Make It Happen / Lo Hacemos Posible” on May 17th at 3:00 pm ET. Sign up here: https://app.livestorm.co/canela-media/canela-upfront?
Starting February 15, CNN en Español audiences will be able to enjoy a special 10-episode series of unique interviews in the style of Hispanic television icon Mario Kreutzberger, better known as “Don Francisco”.
d2h Partners has acquired the Arenas Group, the first Hispanic entertainment marketing agency of its kind in Hollywood, The transaction reflects the rise of OTT marketing and Direct Response in movie and entertainment marketing.
Hispanic content company Impremedia is launching Siempre Auto: a digital destination specialized in cars and the automotive industry aimed at the Hispanic community living in the United States. Hispanic car buying habits support the launch as Hispanics are aware of 10-20% fewer car brands than the general U.S. population, according to Nielsen.
To get a better understanding of the state of automotive marketing, Portada interviewed Pamela Arteaga, Global Marketing Manager Cadillac. Her take on brand-dealer relationships, customer outreach through non-physical channels, her Hispanic heritage, sales attribution models…and more.
Cynthia Hudson, senior vice president and managing director of CNN en Español and Hispanic strategy for CNN/U.S., was recognized by the Association of Latino Professionals