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Jaime Guerra: At IMS, “We breathe, think, and talk in Twitter speak for Latin America”

Jaime Guerra, the recently appointed Managing Director for IMS Social, the company charged with overseeing Twitter’s advertising in Latin America, talked to Portada about the company’s expectations for the rest of this year and next, their strategy for increasing Twitter ad sales in the region, and how it plans to market the social network for the 2014 World Cup in Brazil.