Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Twitch

World Cup and Twitch Provide Great Glimpse to the Future

With World Cup over, it can be deemed an overall global success not just in soccer, but in sports
business. Brands were able to use social media to deliver messages more than ever, via nontraditional outlets like Twitch, a trend that will only increase.

Google adds live-streaming company Twitch to its video empire

Google is about to buy game-livestreaming firm Twitch for US $1 billion. Although further terms of the deal were not disclosed, the acquisition will definitely  expand Google’s video ad inventory beyond YouTube. The deal underlines the value of live Internet streaming and the rise of competitive gaming as a spectator sport — something that attracts millions of viewers and provides millionaire opportunities for advertisers.

Google adds live-streaming company Twitch to its video empire

Google is about to buy game-livestreaming firm Twitch for US $1 billion. Although further terms of the deal were not disclosed, the acquisition will definitely  expand Google’s video ad inventory beyond YouTube. The deal underlines the value of live Internet streaming and the rise of competitive gaming as a spectator sport — something that attracts millions of viewers and provides millionaire opportunities for advertisers.