A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Jennifer Chan 347-961-9516 or e-mail him at firstname.lastname@example.org. SEE A DEMO OF THE DIRECTORY!
::: Orangetheory Fitness/Mexico ::: Turismo Marruecos – Mindshare ::: Arredo – Maxus ::: Mars – Mediacom :::
- Orangetheory Fitness/Mexico
U.S. firm Orangetheory Fitness has expanded into the Mexican market to compete with companies like Sports World and Sport city. In late November, the company will open its first studio in Magnocentro square at the Interlomas section close to Mexico City. The company is also planing to open 10 studios in Mexico City and the metropolitan area over the next three to five years, starting in November 2015. Orangetheory Fitness originated in USA and has about 300 gym centers and over 200,000 members worldwide, most of whom are located in the US market and a small percentage in Canada, UK, Australia and Colombia. Read more.
- ARREDO/ Argentina
Maxus Argentina, GroupM media agency,WPP media agency holding, has been chosen by Arredo, as its new media agency. Maxus will be offering the new client media planning and buying services for its entire line of products. Arredo is a national company of design, development, manufacture and marketing of household items.
- Turismo Marruecos
The Moroccan National Tourist Office has chosen Mindshare as its media agency in Spain, for its advertising campaign in 2015 and following years. In fact, the agency has already launched a campaign in radio, tv, magazines and outdoor to promote the actions of the office in October 12.
Mars has appointed MediaCom to handle media in Latin America following a pitch. Starcom, Initiative, OMD and Havas Media, which were handling the account, also participated. This appointment strengthens the food and beverage company relationship with MediaCom, which since January is in charge of the planning business globally.