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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

  • TurboTax

TurboTax®, one of the nation’s leading online tax preparation service from Intuit Inc., has launched a new Hispanic integrated marketing communications campaign aimed at empowering the Latino community to take control of their finances with the help of in-language content and bilingual tax advice. The campaign includes TV, radio, digital advertising, media partnerships and integrations, influencer programs and social media activations, with engaging new content, in both English and Spanish, to ensure cultural relevancy.The Hispanic marketing campaign launched in early January with three Spanish language television spots focused on TurboTax Live, a new way to do taxes that allows you to connect live via one-way-video to tax credentialed experts, who are CPAs, Enrolled Agents, and Tax Attorneys with an average of 15 years of experience. TurboTax tax experts are now available year-around for unlimited help, in both English and Spanish. The TV spot creative was concepted and produced by TurboTax’s AOR Wieden+Kennedy and will air through the end of tax season.In addition to airing Spanish television spots on Univision, Telemundo, Azteca America, among others, TurboTax has a comprehensive 2019 campaign that will be complemented with additional strategic efforts that build on key relationships within the Latino community, including: Bilingual Blog Launch, Key Media Integrations, Influencer and Media Relations, #WeAllGrow Partnership and Media Partnerships.

 

  • Urban Skin Rx

Urban Skin Rx, the melanin experts and go-to clinical skin care line geared towards treating and perfecting diverse skin tones, announced it will expand its retail distribution beyond its e-commerce website www.urbanskinrx.com and its retail presence at select Target stores and Target.com into Ulta Beauty, Ulta.com and CVS stores across the U.S. Urban Skin Rx has been a pioneer brand devoted to advancing skincare innovations in the otherwise overlooked multicultural beauty industry. This expansion underscores the importance of reaching and serving a broader segment of underserviced consumers and will increase visibility and accessibility for Urban Skin Rx. Urban Skin Rx will roll-out in early 2019 at Ulta Beauty, Ulta.com and CVS with new products including the new Even Tone Super Glow Serum and Clear & Even Clarifying Glycolic Pads.

 

  • Café Bustelo®

Iconic espresso-style coffee brand Café Bustelo® launches the Café Bustelo® El Café del Futuro Scholarship in partnership with the Hispanic Association of Colleges and Universities (HACU). Since 2014, us$230,000 in college funds have been awarded to 46 Latino students nationwide through the partnership. The campaign generated more than 1,500 entries in 2018. In 2019, Café Bustelo® is doubling the total available scholarship funds by awarding US$100,000 to twenty students.Café Bustelo is encouraging Hispanic students to submit an essay in English or Spanish (800 words or less) describing how their heritage, family, and community have impacted their desire and motivation to obtain a college degree; how they plan to give back to their community; and what they intend to accomplish with their degree. Eligible U.S. students can apply for the opportunity to receive one of twenty $5,000 scholarships by submitting their essay. All eligible applications must be received by May 24, 2019 at 11:59 p.m. CT, and scholarship recipients will be announced on or about Sept. 16, 2019.

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Inca Kola USA

Continental Food and Beverage Inc. / Inca Kola USA has joined the Super Bowl fever to celebrate the Game Week Kick Off Reception in Atlanta, Abasto Hispanic has confirmed. This year, Continental Food and Beverage Inc. / Inca Kola USA honored Josef Martinez as Athlete of the Year. The soccer player from the Atlanta United was named Major League Soccer 2018 MVP.Journalist Mariela Romero, Univision’s regional director of community empowerment in Philadelphia, Raleigh and Atlanta, explained the importance of the Salute to Hispanics in Sports Initiative.The program aims to enhance the positive image of Hispanics by highlighting the great community work being done by these professionals.

 

 

What: TurboTax has added a Hispanic-oriented ad in Spanish to its “Nothing to be afraid of” campaign. “The objective of the campaign is to increase awareness, product consideration, and trial,” says John Sandoval, Senior Brand and Latino Marketing Manager at Intuit.
Why it matters: The 360 degree marketing campaign addresses the fear of doing taxes. It is aimed at giving confidence to Latinos and ensuring relevance of TurboTax among acculturated and unacculturated consumers.

 

As Intuit TurboTax knows, marketing to Hispanics is not that easy. For the third consecutive year the company has launched a 360-degree marketing campaign dedicated to Hispanic consumers. “TurboTax is committed to educate and empower consumers to file their own taxes,” said John Sandoval, Senior Brand and Latino Marketing Manager at Intuit Inc. With the slogan No hay por qué tener miedo (There’s nothing to be afraid of), TurboTax addresses the fear of the unknown some people get when the time to file taxes approaches. The campaign tries “to communicate ease of use, in-language support and the fact that with TurboTax they are not alone while filing their taxes”, explains Sandoval.

The ads in English, launched on January 1st, revolve around the idea that commonly scary things such as a ghost in the attic, a possessed teddy bear, or a hairy monster in the woods are not as scary as people might think, just like taxes. Similarly, the ad in Spanish shows a traditionally scary creature, famously known in the Hispanic world as “Chupacabra”, presented in a rather comical way. In the midst of shadows and goats bleating, a narrator starts, “We are usually more afraid than necessary of certain things… and then we do our taxes with TurboTax”. We notice ‘El Chupacabra’ is speaking while he picks up a goat… to pet. Everything is easy for Mr. Chupacabra as he consults with a CPA on his phone, in Spanish, all while petting his goat.

https://www.youtube.com/watch?v=9W-eMoislWY

“Multicultural agency Gallegos UNITED leveraged the legendary creature ‘Chupacabra’ that exists in the folklore of various Latin American countries and brought it to life with a twist”, asserted Sandoval. TurboTax is taking into account the nuances of the Latino population, and so they plan to approach the audience from a bilingual perspective: “We are taking a bilingual approach to reach consumers through Spanish and English language content created by prominent social influencers,” added Sandoval. “For us, Spanish is a tactic, not a strategy. We speak to our Latino consumers in the language they prefer based on receptivity and context.”

For us, Spanish is a tactic, not a strategy. We speak to our Latino consumers in the language they prefer.

Multichannel-Effort

To ensure maximum reach, Intuit has planned a multi-channel effort, including community events, influencers, and social media. “The objective of the campaign is to increase awareness, product consideration, and trial,” said Sandoval. “Our newly launched TurboTax Live offering, which allows customers to have a credentialed CPA or EA review their tax return before they file, in the language of their choice and from the comfort of their living room.”

TurboTax is confident users will feel as at ease as Mr.Chupacabra, and they are invited to join the conversation on social media and share their tax experience using the hashtag #ConTurboTaxPuedes during the tax season, which runs through April 17th, 2018.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

For prior Sales Leads editions, click here. 

  • Shell

Energy giant Shell has launched a global review of its creative and media business, after working with WPP-owned agencies JWT and MediaCom for decades. Incumbent MediaCom built ‘Team Media for Shell’ designed to handle planning and buying for the firm’s global retail business as well as its corporate and recruitment advertising when it won the global account. Shell is estimated to spend around US$200m on marketing each year.

 

 

 

 

 

  • TurboTax

TurboTax®, the nation’s leading online tax preparation service from Intuit Inc., announced the launch of its new integrated Latino marketing campaign aimed at giving Latinos the confidence that with TurboTax their taxes are done right with a guaranteed maximum refund.   The integrated program includes TV, radio and digital advertising, community events and social media activations, in both English and Spanish, to ensure relevancy among acculturated and unacculturated consumers. The Hispanic marketing campaign kicked off with “No hay por que tener miedo” (There’s Nothing to Be Afraid Of) advertising theme.  The TV spot creative was concepted by Multicultural agency GALLEGOS United in collaboration with TurboTax’s AOR Wieden+ Kennedy. The Spanish language spot is running on Univision, Telemundo and Azteca America among others and will air through the end of tax season.Through key media integrations on the leading networks and Spanish-language programming including Univision’s “Despierta América” and Telemundo’s “Don Francisco Te Invita”, the brand will be providing insight into the benefits of filing taxes with TurboTax. These are being executed in partnership with GALLEGOS United and Hispanic public relations agency, Havas FORMULATIN.

https://youtu.be/9W-eMoislWY

  • Netflix

Netflix has announced its quarterly results, and they plan to increase their ad spend from US $1.3 billion to $2 billion in 2018. Netflix is a major global advertiser, particularly in the digital category. The ad spend is producing a positive ROI: “We’re taking marketing spend up a little faster than revenue for this year (from about US $1.3 billion to approximately US $2 billion) because our testing results indicate this is wise, ” Netflix Q4 earnings release says.

 

 

 

  • Domino’s

Domino’s has appointed The Community as its U.S. Hispanic agency of record, following a review.The Community will be tasked with creating campaigns encompassing traditional, social, digital, and mobile advertising for the U.S. Hispanic market. Its first work is expected to launch in mid-2018.

 

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • Modell’s

Dennis Holt’s independent media agency USIM has been named print and broadcast media agency of apparel retailer Modell’s Sporting Goods, Mediapost has reported. USIM was selected following a formal review.Omnicom’s Zimmerman Advertising was the incumbent.USIM will be in charge of providing insights, strategy, planning and execution, and the business will be managed out of USIM’s New York City office.

 

 

 

 

  • Bacardi – Patrón Tequila

Family-owned Bacardi Limited, one of the largest privately held spirits company in the world, announced it is expanding its portfolio of premium spirits with a definitive agreement to acquire 100% ownership of Patrón Spirits International AG and its PATRÓN® brand, the world’s top-selling ultra-premium tequila. According to the most recent IWSR data, this transaction will make Bacardi the number one spirits player in the super-premium segment in the U.S. and the second largest spirits company in market share by value in the critically important United States market.The Patrón leadership team, including Chief Executive Officer Edward Brown, Chief Operating Officer David R. Wilson, and Chief Marketing Officer Lee Applbaum, will continue in their roles.

 

  • San Antonio International Airport

Fort Worth-based PAVLOV Advertising has been named agency of record for San Antonio International Airport (SAT) and the San Antonio Airport System (SAAS), according to a news release. The US$4 million contract covers an initial three-year term, with the option to extend for two additional one-year periods.The provided services include: advertising creative, graphic design, traditional and digital media planning and placement, public relations and interactive to promote SAT’s service offerings from new routes and in-airport concessions to the SAT “Meet Me” loyalty program and parking.

 

  • HSBC

HSBC, the British banking and financial services company, has launched a review of its global media account.The incumbent on the account is GroupM’s Mindshare. ID Comms, the U.K.-based media consulting company, will be running the pitch. It is thought the bank spends about US$400m a year on media but the bank does not disclose its spend.

 

 

 

 

  • P&G

Procter & Gamble Co., one of the world’s biggest ad spender, Procter & Gamble Co., It’s  moving more media planning and buying in-house, according to Chief Financial Officer Jon Moeller.P&G has already cut agency and production costs by US$750 million annually in recent years, and looks to cut another US$400 million in the future.The firm will automate more media planning, production and distribution, bringing more of it in-house and more likely affecting its’ North American media shops: Omnicom’s Hearts & Science and Dentsu Aegis Network’s Carat.

 

 

 

  • Tecate

Tecate, the Mexican growth engine inside the Heineken USA portfolio, announced an evolution to their award winning “Born Bold” campaign introduced in 2015 called “We Are Bold.” The new campaign is built around four friends’ brotherly bond while emphasizing the camaraderie, rivalries and unspoken, yet understood inside jokes during their regular barbecues (BBQ). The “We Are Bold” campaign is rooted in consumer insights for the beer brand’s core demographic, the bicultural Hispanic male, and the role that the BBQ grilling occasion or Carne Asada, as literally translated by this group, plays culturally as a social forum to grow closer to their friends and as a key consumption occasion.The campaign will launch on national Hispanic and English television with two 30-second spots created by Tecate with Nómades including “CHILL” and “GYM” with a third, “COMPETITION,” debuting closer to May.Tecate will increase their investment in paid media by five-fold in 2018 with the campaign running for 52 weeks, up from 17 in 2017, across online video, broadcast, digital, social, PR and out-of-home. Billboards will start appearing in select Sun Belt states (AZ, CA, NM, NV and TX) in the coming weeks and expanding to 30 key markets including New York, Chicago, Atlanta, Orlando and others by early Spring.

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Uber

MediaCom has been appointed Uber´s North American media agency. Incumbent Initiative did not defend the assignment. Uber spent an estimated US$70 million on measured media in the U.S. last year, according to Kantar Media.

 

 

  • Jaguar Land Rover

Jaguar Land Rover has selected Dentsu Aegis Network to handle its´ US$500 million global media account following a review. Mindshare was the car maker´s incumbent for 17 years.

 

 

NEW PORTADA RESEARCH REPORT: “Content Marketing Initiatives targeting Hispanic and Multicultural Audiences”. The report is filled with intelligence for brand marketing executives targeting multicultural consumers – the majority of consumers in many major U.S. markets –  as well as for media and marketing tech vendors. This report provides a description of 20 content marketing initiatives. Each program’s main elements are described (Brands involved, Target Audience, Owned Properties, Paid Media Program, Key Influencers) are summarized and the agencies and brand decision-makers behind them are listed. Described companies include: Avocados from Mexico, Barilla, Best Western, Ford, General Mills, Hershey’s, Kellogg, Kimberly Clark, Kraft, Makita, Miller Coors, Nestle, Procter & Gamble, State Farm, Sprint, Unilever, Verizon, Vilore and Wonderful Pistachios. Buy the report here  Upgrade to “Research Plus Membership” for only US$ 999 and access this report and 9 more!

  • TurboTax

TurboTax, the tax preparation software to file taxes online, has released four spots, including one for the Hispanic market, as part of its´ latest campaign called “There’s Nothing To Be Afraid Of,” and one of two new TurboTax campaigns launching this month. The fourth spot, in Spanish, explores the legend of the Chupacabra, a mysterious creature that supposedly attacks and drinks the blood of livestock, especially goats. The legend is particularly resonant in Puerto Rico. TurboTax is also preparing to launch a second campaign, also via W+K, themed “Hey, At Least Your Taxes Are Free.” The 2018 campaign was created by Wieden + Kennedy Portland in partnership with multicultural agency Gallegos United.

https://youtu.be/TaldfjkrHy4

  • LendingTree

LendingTree, an online lending exchange that connects consumers with multiple lenders, banks and credit partners who compete for business, has appointed R2C Group as its new media agency following a formal review. Oxford Road was the incumbent. LendingTree spent US$126.56 million on advertising in 2016, according to Kantar Media. R2C will handle media planning, buying and analytics for TV and radio.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • Walgreens Boots Alliance

descargaWalgreens Boots Alliance, Inc.  has awarded WPP  its US$600 million global retail, wholesale, health and beauty product brands businesses after a 1 year review.‘Team WBA’, the bespoke WPP team, will provide services including traditional and digital advertising, media investment management, promotion & relationship marketing, public affairs, media relations and communications for the enterprise, realizing significant benefits globally.Hub office locations for ‘Team WBA’ will be created by WPP in Chicago, London and New York to support Walgreens Boots Alliance and businesses including Walgreens, Boots and Alliance Healthcare businesses.

https://youtu.be/6WqsLBsXy-0

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

  • State Farm

descarga-5State Farm social has released its latest campaign that make finances a little less daunting; particularly for Millennials as the content aims to educate them on handling their personal finances. The Meme-o-nomics campaign is a series of four videos that provide helpful financial tips in the form of metaphorical “memes” or content young adults are used to seeing online (i.e. make-up tutorials, trick shots, cats, etc.). Each video meme is between :45 – :60 seconds and running on Facebook only( Impossible Plays, Makeup,Cake and Cat).All four videos were also adapted for the Hispanic market and named Consejo-nomia (Wisdom-nomics) by Alma. Additionally, online videos were also adapted for the Hispanic audience in a mini-series called Los Asegurados (“The Insured”). The teaser for Los Asegurados launched in December and the series will roll out over the next few weeks. Click below to watch Los Asegurados.

  • bareMinerals

Makeup line bareMinerals has launched a new campaign to highlight the expansion of its foundation range to include 12 new shades, allowing the brand to better cater to a more diverse consumer base.

      • Ruby Tuesday

descarga-6Ruby Tuesday has appointed MARC USA as its AOR following a review. The incumbent agency was American Rogue. MARC USA will be in charge of a new ad campaign to support the dining chain’s expanded salad bar. In addition to a  seven-week TV buy across broadcast and cable channels, the campaign includes a comprehensive digital strategy targeting mom bloggers, videos on social platforms, search and a major presence on the Ruby Tuesday website.Also the campaign will feature local market support with billboards, radio and couponing. Ruby Tuesday spent US$12.76 million on advertising during 2016.Ruby Tuesday has more than 600 restaurants in 42 states of US and 14 foreign countries. Marca, Marc USA Hispanic agency, does not have any involvement in this account.

      • TurboTax

cb_tt_pref_i_rgbTurboTax®, a preparer of federal tax returns from Intuit Inc, is launching a new, integrated marketing campaign developed to empower the Latino community to take charge of their finances, starting with their taxes. The campaign includes TV and digital advertising, media integrations, community events, influencer engagement and social media activations.The campaign “Relájate, Tienes TurboTax.” (Relax, There’s TurboTax) began in early Jan. with Spanish language television spots featuring actress Karla Souza and retired baseball player David Ortiz. The spots, running on Univision, Telemundo and Azteca America among others, will air through the end of the tax season.Consumers are invited to join the conversation on social media and share their tax experience using the hashtag #ConTurboTaxPuedes throughout tax season.

https://youtu.be/6WqsLBsXy-0

To get detailed contact information about the DECISION MAKERS BEHIND THESE CAMPAIGNS AND ACCESS AN INTERACTIVE DATABASE OF MORE THAN 2,500 MARKETERS targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

      • The Specialist Works

descarga-3Independent media agency The Specialist Works (TSW) is opening an office in New York, following its acquisition of US agency, Atlanta-based Elarbee Media, last year.

 

 

 

      • Avocados From Mexico

mf4vpnqc_400x400Avocados From Mexico and creative-agency GSD&M are bringing avocados back to the Super Bowl. The spot entitled “Secret Society,” features actor and comedian Jon Lovitz and offers cultural insight that pokes fun at today’s society, heavily reliant on social media and sharing, and therefore its inability to keep a secret. The 30-second spot airs during the first break of the first quarter. AFM’s Super Bowl efforts correlates with a recent public health recommendation from the U.S. Food & Drug Administration to redefine the term “healthy”.

 

https://youtu.be/VneoEvAJX0gç

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

To subscribe to Portada’s Interactive Database of Marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com.

For prior Sales Leads editions, click here.

  • TurboTax

TurboTaxcb_tt_pref_i_rgb®,  the tax preparation provider owned by Intuit, announced the launch of its 2017 advertising campaign. Titled “Relax There’s TurboTax,” the campaign includes the brand’s return and fourth consecutive appearance in America’s biggest football game (Super Bowl). The campaign includes five broadcast spots, in both English and Spanish, and web films showing reassuring conversations that happen between TurboTax experts and customers, played by celebrities Kathy Bates, DJ Khaled, David Ortiz and Karla Souza. A series of new spots, including “Kathy Bates Scary Dependents,” “David Ortiz New Job,” “DJ Khaled The Exercise Program,” and “Karla Souza Dependientes,” launched over New Year’s, during NFL and college bowl games, with additional spots rolling out over the next few weeks.The campaign includes media integrations, digital and social activations and will continue throughout the 2017 tax season in high-impact sports, entertainment and cultural moments—including a 45-second ad on Sunday, February 5 in America’s biggest football game.The campaign was created in partnership with independent advertising agency Wieden+Kennedy, based in Portland, Oregon and multicultural agency Grupo Gallegos.

https://youtu.be/gxYuHVDnL8o

      • Walmart

descargaWalmart has confirmed that it appointed Minneapolis-based Haworth Marketing + Media to handle AOR duties and its’ US$900 million U.S. media account with.Haworth will play a number of roles including media planning and placement, strategy for brand integrations and strategic partnerships in the marketing, media and entertainment arenas.

 

 

 

      • The U.S. Army

descargaThe U.S. Army has issued an RFP for its next ad and marketing program contract, valued at US$4 billion over ten years, Mediapost repots. IPG’s McCann is the current incumbent and is expected to defend. The base contract of the new pact would have an initial five-year term but potentially, the new agreement could span 10 years if options to extend are exercised. The work would cover marketing efforts for the “Active Army, Army Reserve, Army Civilian workforce, and the Army National Guard. In addition, campaigns may be required for influencer and multi-cultural markets.” It also includes development and production of creative; planning and purchasing of media; strategic planning/research; local marketing; event marketing; interactive marketing; promotions marketing; public relations; multi-culture advertising; as well as online and social media.

 

 

      • U.S. Bank

descarga-3Minneapolis-based U.S. Bank, which is operated by U.S. Bancorp, has appointed Crossmedia as its new media agency of record following a review. The bank spent US$45.7 million on measured media in the U.S. last year.

 

 

 

 

      • TD Bank

descarga-1TD Bank has appointed Havas Media U.S. as its media agency of record following a review. TD Bank spends around US$70 million annually on ads, according to Kantar Media.The incumbent was Tierney, part of Interpublic.Havas will be responsible for all of TD Bank’s media across video, print, digital, mobile and social marketing as well as analytics duties.TD Bank is one of the ten largest banks in the U.S., with more than 8 million customers and 1,200 locations primarily along the East Coast.

 

To get detailed contact information about the decision makers behind these campaigns and access an annual subscription to the interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription at the special offer price.

 

  • BMW

descarga-1Luxury automaker BMW has made agency changes in the U.S. KBS will remain the brand’s lead creative agency, but lose social media, CRM and web development assignments. Omnicom’s Critical Mass has been appointed  to handle web development following a competitive review. Interpublic Group’s UM, which won BMW’s North American media planning and buying account last July, will retain the account. BMW spent US$314.1 million on U.S. advertising in 2015, according to the Ad Age Datacenter.

 

 

  •  Kia Motors

descargaIndependent creative agency Grupo Gallegos is launching Kia Motors America’s first social media campaign targeting Hispanics. The campaign, #SantaEnCasa (Santa at Home), also marks the agency’s first social media effort for Kia. This year Kia has a “Holiday On Us” sales event that aims to “bring joy beyond the holiday season” by picking up the tab for the first two months and allowing consumers to postpone payment for five months. In order to showcase what joy beyond the holidays looks like, Grupo Gallegos has created a humorous campaign showing what happens when Santa comes to drop off presents on Christmas and then stays with a family well past the holiday.Encompassing five spots created by Grupo Gallegos, the campaign shows Santa as a fish out of water while doing daily chores at his new home away from the North Pole. For example, in the spot Medias (Socks), we see Santa folding laundry with the family’s mother, and Santa taking each sock and putting a gift in it like you would do so for a stocking. The campaign will launch on Kia Latino Facebook and on Instagram, and in addition to the five videos the campaign will include month-long content of Santa’s happenings as he encounters his new life outside the North Pole. The campaign will also be supported via paid media and with the hashtag #SantaEnCasa.

To get detailed contact information about the decision makers behind these campaigns, access an interactive database of more than 2,500 marketers targeting U.S. consumers, please contact Sales Research Manager Silvina Poirier silvina@portada-online.com to activate your subscription.

NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting U.S. consumers:
New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.