Adobe Buys TubeMogul for US$540 Million
What:Adobe has entered into a definitive agreement to acquire TubeMogul for approximately US$540 million net of debt and cash. Why it matters: TubeMogul acquisition brings a
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What:Adobe has entered into a definitive agreement to acquire TubeMogul for approximately US$540 million net of debt and cash. Why it matters: TubeMogul acquisition brings a
The entrance of Online video into the Latin American region is certainly very exciting. Will mostly U.S. based Online Video and Advertising Technology providers really be able to deliver the goods when it comes to the Latin American Online Video Market? What are the main challenges ahead? In order to find out more about this year’s outlook, we asked the experts what online video formats they see growing the most in 2015. Below, their answers.
Enterprise software company for digital branding TubeMogul has officially opened offices in Mexico and Brazil and hired media veterans Bernardo Toca in Mexico and Adriano Hayashi in Brazil to lead their country’s respective offices.The company has also signed a global deal with 3M.
Video demand-side platform TubeMogul priced the shares for its public offering on Thursday at US $7 per share and finished on Friday at US $11.50,up 64% on its first day of trade. Monday Morning (July 21) the stock was trading in the US US$ 10.6- US$ 11.7 range.
Video demand-side platform TubeMogul priced the shares for its public offering on Thursday at US $7 per share and finished on Friday at US $11.50,up 64% on its first day of trade. Monday Morning (July 21) the stock was trading in the US US$ 10.6- US$ 11.7 range.
What creative should be used in online video ads? Should TV spots just be repurposed? What experts including Brett Dennis, Maria Lopez Knowles, John Trainor, Marla Skiko, Xavier Mantilla, Todd Wilson and Robert Mc Neill have to say.
What: There’s an opportunity for online video to drive Hispanic media, as, on average, Hispanics watch more online videos compared to the U.S. consumer. Cisco