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What: Impremedia has achieved the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group for the second straight year.
Why it matters: By receiving TAG recertification, Impremedia reaffirms efforts to fight ad fraud and promote transparency.

Impremedia has renewed its commitment to combating invalid traffic and ad fraud in the digital advertising industry by achieving the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group for the second straight year.

By receiving TAG recertification, Impremedia reaffirms efforts to fight ad fraud and promote transparency. This lets brands and marketers know that they can confidently advertise campaigns with the assurance that their investments are not being affected by fraudulent invalid traffic.

“As creators and curators of quality content, our standards are set high as an obligation to our audience and advertisers. That’s why we are constantly on the lookout to improve Brand Safety and prevent Ad Fraud” said Ivan Adaime, CEO of Impremedia.

To receive the Certified Against Fraud Seal, TAG requires companies to undergo a rigorous review process that certifies a company’s commitment to quality advertising. This program has become the gold standard for companies who want to raise accountability in today’s digital landscape.

As a recipient of the TAG seal, companies are demonstrating that they have taken the necessary steps to ensure the brand safely of their partners. With a digital portfolio of trusted top brands, advertisers are choosing Impremedia to partner up due to those safety standards since 2018.

As part of the responsibility to provide quality solutions, publishers will continue attending TAG’s programs in order to maintain best practices.

“Effective certification programs set a high bar for compliance and then raise that bar each year, so companies like Impremedia can assure their partners that they are taking the necessary steps to fight ad fraud and protect the digital advertising supply chain,”  said Mike Zaneis, CEO of TAG.

What: Adsmovil has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group.
Why it matters: Adsmovil meets the strict anti-fraud requirements of TAG, the leading advertising accountability group. Digital marketers can be sure Adsmovil has rigorous standards to combat ad fraud.

Good news for digital marketers looking to reach U.S. Hispanics, as Adsmovil has been awarded the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG). The coveted certification recognizes Adsmovil for setting rigorous standards to combat ad fraud and increase transparency for its advertising and publishing partners.

The Trustworthy Accountability Group is an advertising industry initiative to fight criminal activity in the digital ad supply chain, and it focuses on four main areas: eliminating fraudulent digital advertising traffic, combating malware, combating Internet-supported advertising piracy to promote brand integrity and promoting brand safety through greater transparency.

“We’ve always been careful to ensure that our inventory is genuine, human and free of fraud,” said Adsmovil’s CEO Alberto Pardo “Banano”. “That’s why it’s key for brands to work with partners like us that have the technology, scalability and a dedicated team that understands the niche the brand is targeting.”

“We are delighted to recognize Adsmovil for the steps it has taken to fight fraud and strengthen the digital advertising supply chain,” added Rachel Nyswander Thomas, SVP for Operations and Policy at the Trustworthy Accountability Group. “We look forward to continuing to work with Adsmovil to further raise the bar in fraud prevention across the industry.”

Adsmovil has made sure to work with trustworthy partners to offer publishers and advertisers the best technology that’s able to safeguard their brand.

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