Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads US editions, click here.

  • Poni

Poni and DINEX, leading companies in the development of financial technology solutions, have formed an alliance to offer receivers in Mexico a zero-fee ATM remittance payout solution. Receivers can now simply purchase and register a Poni Cash Card, enabling them to pick up their cash anytime, anywhere in over 50,000 ATMs throughout Mexico. DINEX offers this exclusive technology to its clients where their family members can have this benefit. Patricio Valdés, CEO and Founder of DINEX, said: “For over 10 years we have been regional leaders in money transfers and other financial services for the Hispanic community in the U.S. sending transactions to Mexico, Centro and South America and the Philippines. Our fast, reliable, secure and convenient ways to send money to our customers’ loved ones back home, allows us to consistently provide innovative payment solutions, especially for the 19.3% of the unbanked population according to the 2017 National Survey of Unbanked and Underbanked Households (FDIC).”DINEX partnership with Poni incorporates their zero-fee remittance payment technology for receivers; a solution that significantly improves our customers’ and their families’ experience, while maintaining our traditional and familiar channels for sending money. The only difference now is that the sender can request that the money be paid out at any ATM in Mexico. Poni is financial technology that enables receivers in Mexico to get their money from United States remittances any time, at any ATM in the receiving country, without the need for a traditional bank account and without paying any ATM fees. Poni is a product of American Cash Exchange, Inc., a privately-held company located in Princeton, New Jersey. The company offers personal payment solutions for the international marketplace. DINEX is a Houston based regional leader in Hispanic money transfers founded in 2004. 




  • Travelocity

Travelocity.com, an American online travel agency owned by Expedia Group, has chosen Havas Media and Proof Advertising as its media and creative agencies of record, respectively.The appointments follow separate creative and media reviews. Travelocity will be managed by Havas-owned Arena Media Agency in Chicago, according to a Havas spokeswoman.





  • BodyArmor

Sports drink brand BodyArmor, rival of Pepsico´s Gatorade,  has appointed Laundry Service creative agency-of-record. Coca-Cola Co. has a stake in the brand. The agencywill handle TV, digital, social and out-of-home. Laundry Service replaces incumbent AOR The Brooklyn Brothers.






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  • Mi Padrino®

Mi Padrino®, the leading event-planning and crowd-gifting platform for quinceañeras and Hispanic weddings, released the results from their Mi Padrino Quinceañera Report, the first quinceañera study of its kind. Surveying thousands of quinceañeras from all around the country, Mi Padrino unveiled how the cost of quinceañeras continues to rise, as Hispanic families seek to provide increasingly unique experiences for their daughters’ coming of age celebrations.Over the past 12 months, the average cost of a quinceañera, of which there are over 525,000 in the US every year, was US$21,781. Hispanic families mentally start planning their daughters’ quinceañeras from the day they are born and are not just emotionally, but financially, invested in turning their dreams into realities — not just dinner and drinks, or the iconic ball gown, but finding a way to include all her friends and family in the big event.There are plenty of families finding DIY ideas to work within smaller budgets, but many still can’t hold back from pursuing lavish quinceañera cakes or new trends like La Hora Loca which feature everything from props to LED robots.



Sales Leads US: a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 8 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Jennifer Chan at 347-961-9516 or e-mail him at jennifer@portada-online.com SEE A DEMO OF THE DIRECTORY!
For prior Sales Leads editions, click here.

  • New York Life

New York Life has hired MediaVest for media planning and buying following a competitive review. Weber Shandwick has been chosen for consumer marketing communications and PR and  Anomaly for creative and advertising.A search for a digital agency partner is still underway. Assembly was the company’s incumbent on the media planning and buying side for more than six years. According to Kantar Media, last year New York Life spent $73.9 million on measured media.

  • Travelocity

84060e49dff4fe33725ad3a24b9845bd_400x400Travel site  Travelocity has appointed New York’s Assembly to handle U.S. media without a formal review. Previously, media was handled by Publicis Groupe’s Zenith Media. Travelocity spends about US$30 million annually on domestic advertising, according to Kantar Media. Expedia Inc. acquired Travelocity at the beginning of the year, and the site’s shift to Assembly represents. The MDC Group shop, formed last year by the merger of TargetCast, RJ Palmer and Doner Media, also handles buying and planning for the flagship Expedia brand, and buying for the company’s Hotels.com unit.Expedia Inc. properties—which also include Orbitz, Hotwire.com and Trivago, among others—account for about 75 percent of the U.S. online travel market.

  • Abbott Labs

rmgiDQIH_400x400Abbott Labs, the Chicago-based health and pharmaceutical giant, is about to launch a global media agency review. Abbott Labs works with a handful of shops around the world. This upcoming review is aimed to consolidate global relationships. WPP’s Mindshare is the incumbent on the U.S. business and also supports the account in a number of additional markets. The agency has been working with the company for at least five years.The review is slated to include regions such as Asia, the Middle East and Europe and Latin America, but not China.Abbott spent US$142 million on measured media in the U.S. in 2014, according to Kantar Media.

  • Sobieski Vodka

UOCxJwNp_400x400Sobieski Vodka, which is distributed in the USA by Imperial Brands, has moved its account to Coconut Grove, FL based MARCA. The agency’s duties on behalf of the brand will include advertising, media planning and buying, digital and public relations.



  • Tequila Don Julio

JnglaG27_400x400On November 1st, Tequila Don Julio introduced a video by sharing the original story of the man whose ventures paid off to forever revolutionize the tequila industry. Don Julio Gonzalez’s efforts led not only to the creation of Tequila Don Julio, but also to a new era of luxury tequila production. By showcasing his poignant personal journey, The Legend of Don Julio Gonzalez Video showcases that it is possible to overcome obstacles when you have determination and passion.In addition to the decorated altars, food and music, it is traditional to enjoy the worldly items that ancestors once enjoyed, so we raise a glass this Dia de los Muertos to the man himself, a glass of Tequila Don Julio Reposado, which was the first variant he created in the Tequila Don Julio portfolio. The brand has come a long way since then, now offering six variants ranging from the un-aged Blanco (SRP US$45) through to Tequila Don Julio REAL (SRP US$350), a leader in the Extra-Anejo category.Diageo collaborated with Colangelo Synergy Marketing in partnership with Process Creative, Inc. to create The Legend of Don Julio Gonzalez Video, which can be viewed on the Tequila Don Julio YouTube channel.

  • CIROC™ Apple Infused

descargaSean “Diddy” Combs introduced the world to CÎROC™ Apple Infused Vodka during his appearance on “Late Night with Seth Meyers.” CÎROC Apple is the sixth flavor in the line extension from the makers of CÎROC Ultra Premium. The newest variant joins the lineup, which includes CÎROC Ultra Premium, CÎROC Pineapple, CÎROC Peach, CÎROC Amaretto, CÎROC Red Berry and CÎROC Coconut.In honor of the launch, CÎROC™ has commissioned American performance painter David Garabaldi to share his creative interpretation of the “forbidden fruit” thematic with audiences in New York and Los Angeles. The artist’s masterpieces will be exposed on wallscapes prominently placed in highly trafficked areas during the month of November. In addition to the bicoastal billboard reveal, Sean “Diddy” Combs hosted the Emperor’s Ball in New York City to celebrate the launch of CÎROC Apple on October 31st. CÎROC™ Apple is now available for pre-order at ReserveBar.com/CIROCApple. Beginning next month, consumers can enjoy CÎROC Apple cocktails at top restaurants, bars and lounges across the country with full nationwide distribution expected for January 2016.

What: Assembly, MDC’s full-service media agency, has won the Travelocity account, awarded without a review.
Why it matters: Travelocity was acquired last January by Expedia. Expedia handles most of its media buying through Assembly. Expedia Inc. properties, which besides Travelocity include Orbitz, Hotwire.com and Trivago account for about 75% of the U.S. travel market.

descargaAssembly, MDC’s full-service media agency, has won the Travelocity account, awarded without a review. Now, the agency will handle all media planning and buying for Travelocity, and will work closely with Campbell Ewald, recently appointed as the company’s creative agency. Previously, media was handled by Publicis Groupe’s Zenith Media.

Assembly currently handles media buying for Hotels.com and media planning and buying for the Expedia.com brand.“We have been impressed with Assembly and their ability to quickly understand our business challenges and our need to use media to drive transactions,” said Bruce Horner, Director of Media & Alliances at Travelocity. “We have made the decision to work with Assembly to ensure that our brand and the Travelocity Roaming Gnome remain visible, relevant and differentiated in an increasingly competitive landscape.”

Expedia companies spend $265 million annually on U.S. ads in 2014, with the Expedia brand accounting for $180 million. Travelocity, owned by Expedia since the beginning of the year,  spent nearly US$30 million on ads last year.  [/comillas ]

Another Brand in the Expedia portfolio

“We are thrilled to be working with yet another brand in the Expedia Inc. portfolio,” said Assembly CEO Martin Cass. “The agency has a proven track record of excellence as the company’s strategic business partner that spans a decade. I applaud the great work our team has done over the years in this extremely dynamic and competitive category.”

Expedia Inc. properties—which also include Orbitz, Hotwire.com and Trivago, among others—account for about 75 percent of the U.S. online travel market. The company spends $265 million annually on U.S. ads, with the Expedia brand accounting for $180 million of that outlay, per Kantar. Travelocity spent nearly US$30 million on ads last year, according to Kantar Media.

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