On Wednesday, during the 9th annual PortadaLat convention in Miami, which started on June 8th, the winners of the Top Digital Innovator, Top Latin Online Video Campaign, Top Video Creator, and Top Panregional Mkt Professional awards were revealed. Find out who they are!
Top Digital Innovator
Companies, including start-ups, belonging to the marketing-tech spaceInnovative SSPs, DSPs, DMPs, Ad-Exchanges in Latin America and the U.S., including Online Video content/advertising providers and Mobile Media Technologies including App-Providers.
Congratulations Sociomantic Labs
Top Latin Online Video Campaign
Advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.
Congratulations RAM 1500/UM/LatinOn
Top Panregional Marketing and Media Professional
Advertising, marketing and media professionals that have made an outstanding contribution to the expansion of media and advertising targeting Latin American audiences. Award candidates should contribute to the growth of the Latin American-panregional advertising and media sector (as opposed to a more national-local approach).
Congratulations Victor Lopez, Head Of Digital Media, HAVAS
Top Video Creator
Nominations are accepted from influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.
PortadaLat has announced the 2017 Video Awards nominees. Voting is open through May 19 to determine the winners of two categories: Top Latin Online Video Campaign and Top Video Creator. Below are the 13 shortlisted nominees. Peer-to-Peer recognition is a foundation of the PortadaLat Awards and it’s up to you to vote which candidates win. Check out the nominees and vote for your favorite now!
Advertising agencies and clients (brands) that have created, planned and executed Online Video Marketing .Campaigns in the U.S. Market and Latin America over the last 12 months. The campaign achieved high ROI for advertisers. In addition, the campaign distinguished itself by a high degree of creativity and originality.
17th Annual Latin GRAMMY Awards Social Media Celebration
360 Social Media Celebration 17th Annual Latin GRAMMY Awards http://latingram.my/360-social-media-celebration-2016
We needed to generate buzz around the Peugeot 308S GTi before the launching campaign. The car was going to be introduced at a press event in Buenos Aires so we had to come up with an idea disruptive enough to get our fans’ attention. We had to show the car to our fans, and what better way to do that, than a race between two of our ambassadors. Facundo Chapur and Sebastien Loeb. A live race between social networks.
Our fans were able to choose between both drivers, joining them in Periscope or Facebook Live.
This is the best example of how to lead potential costumers through a whole marketing funnel with an innovative and impactful 360º video inside of the right format into the most viral platform, inspiring people and driving massive results. All details at the link: https://www.webcargo.net/d/11664169/sZa3SNuYpM/
In association with the National Baseball Hall of Fame, La Vida Baseball is creating 3-5 pieces of original video content each week that celebrates Latino passion through the lens of baseball. From great stories that have been undersold or never told to digging into what helps today’s young stars feel a sense of home while playing in the US, La Vida Baseball is a disruptor in sports media.
#CantemosJuntos earned a NEW GUINNESS WORLD RECORD. 20 countries, 2 languages and +1,200 people united to sing Feliz Navidad creating the online Christmas video in which the most number of people have participated (lasting 4 hours and 38 minutes).
Brand Awareness and Affinity were the main campaign’s objective. KPI’s include +75M people reached thru social ads, +167K post interactions, +70K new page likes, +40K unique visitors to the site, +500K site interactions and viewing 27,300 minutes of brand integrated videos. The Guinness World Record has an estimated PR value of $250,000.
#CantemosJuntos goes to shows how Latin American people united can make a difference. Especially during the last 2 year in which diversity and some Latins seem to be targeted.
LatinOn Creates marketing content and native ads in 300×600 format that includes a video carousel with more than 5 different content focused on the virtues of RAM 1500 We can measure how the user sees the video of marketing content, advertising and we measure the engagement with the video. 337/5000 Agency: Universal McCann Client: RAM 1500
Peugeot was launching the first SUV in Argentina. 90% of Argentines research online before going to a car dealership. That’s why we develop the first unboxing of a car. The main objective of #Unboxing2008 was to create relevant content for those who search “Peugeot 2008” on YouTube. That’s why we made an Unboxing with our tech celebrity Federico Wemymeyer.
Influencers and vloggers that nominate a video campaign targeting the U.S or Latin American consumer due to its originality and creativeness.
Jose Resendez is a popular Snapchat influencer in the US Hispanic market, known to be invited to red carpets and brand events around the USA for social coverage. Jose uses this video and photo platform to create stories and take his followers behind-the-scenes of his brand marketing career and influencer lifestyle. In addition to Snapchat, Jose utilizes other video platforms like Periscope (83K hearts) & YouTube (72K views) to share and cross-promote content. Before Snapchat, Jose also used video on Vine (756K loops). Jose has been nominated 2 years in a row for the TECLA Awards “Best Latino Snapchat Storyteller” at Hispanicize and was recently named one of the “Most Inspiring Latinos of 2016” by ALEGRIA Magazine. Besides his influencer video content, he also works on producing social video content for brands like Procter & Gamble, AT&T Latino and JP Morgan Chase at FleishmanHillard — his professional career landed him on AdWeek’s 30-Under-30.
Unstoppable Latinas is an online concept about successful women supporting other women succeed while uniting and empowering them. It was launched to kick off during the Hispanic Heritage Month with a series of Facebook Live videos to celebrate Hispanic gastronomy, sports, music, and culture, creating over 100K views and millions of expression. Followed by the launch of 2017 UnstoppableLATINAS Leadership Summit in New York, streamed on Facebook LIVE, it impacted the online community and went viral.
HISPANOPOST is the first media channel to create a differentiated video platform. It offers quality video content, with research journalism, trying to tell the other side of the story. hispanopost.com revolutionized broadcast content, with high audiovisual resolution with the help of international multimedia reporters who record with their mobile phones. Thanks to mobile technology hispanopost.com have been able to infiltrate among “the bad guys”. The video we are presenting is a recap of three news recorded by journalists through their cellphones. These news were replicated in other Hispanic media on television and digital channels.
My Youtube Channel targets Spanish-speaking audiences around the world. Our mission is to give latinos practical tips to develop a “success mindset”, as well as to help them achieve happiness. I am personally highly committed to Latino’s empowerment, therefore, content quality is of utmost importance to us.
We have 358 published content videos about success and happiness, including mindset, love, marketing, inspirational videos, etc.
Each content video has a call to action directing the audience to an opt-in to get something free, which will then take them to a paid offer and some videos will directly point to a specific program.
Here you have my channel’s URL youtube.com/user/MarianaFerrari and underneath I will provide a video with an offer for a specific program
It is the first platform of Music E-learning. We have created many videos to help you learn how to play different instruments, join two large user groups, music teachers, and music students. We provide one-to-one live lessons and live group classes. We can create a rock band in real time in different countries. It’s the new way to learn how to play an instrumentnt.
Sandra Cires is the biggest “Hispanic” YouTube channel from Miami with 2.5 million subscribers and 17 million views per month. Winner of “Premio Tu Mundo” an annual award presented by American television network Telemundo, celebrating the achievements of Hispanics and Latinos in the media. Winner of “Tecla” award for best Youtube creator. VIP guest in Latin Grammy’s red carpet and show, as L’Oreal Paris partner.