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What: We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in May 2018.
Why it matters: YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.

When it comes to entertainment, consumers have a lot to choose from. In May 2018, Latin Americans went to a variety of sites providing not only videos and movies like Youtube and Netflix, but they also spent time looking for music, games, and general entertainment content in sites like MSN and Globo Entretenimiento.

Top 10 Entertainment Sites in Latin America, May 2018

Total Audience, Home and Work, PC/Laptop.Total Unique Visitors (000)
Total Internet: Total Audience181,779
Entertainment157,842
1YouTube130,230
2Netflix29,351
3Spotify19,406
4Webedia Sites16,541
5MSN Entertainment14,728
6R7 Diversao13,751
7Globo Entretenimiento13,095
8UOL Entretenimiento11,245
9CBS Interactive10,521
10iTunes Software (App)8,013

[Source: comScore]

  • From the total amount of Latin Americans with an internet connection, 86.8% surfed the web looking for entertainment.
  • 82.5% of those users found the entertainment they looked for on YouTube, 3.5% more than the previous month.
  • Netflix was visited by 18.5% of users.
  • 12.2% of users went to Spotify looking for entertainment.
  • Webedia Sites received 10.4% of users.
  • 9.3% of users visited MSN Entertainment. 
  • R7 Diversao received 8.7% of visitors, in similar numbers, Globo Entretenimiento was seen by 8.2% of users.
  • UOL Entretenimiento dropped from the fifth to the eight spot with 7.1%.
  • CBS Interactive received 6.6% of visitors.
  • 5% of visitors went to iTunes Software, exactly the same amount as the previous month.

Top 10 Entertainment Sites in Mexico, March 2018

Total Audience, Home and Work, PC/Laptop, Mobile.Total Unique Visitors (000)
Total Internet: Total Audience66,070
Entertainment62,033
1YouTube59,996
2Netflix15,921
3Spotify14,665
4VEVO13,589
5Warner Music11,444
6Cinepolis Sites7,015
7Comcast NBCUniversal6,817
8Azteca Internet6,417
9TVNotas6,272
10Televisa Entretenimiento5,988

[Source: comScore]

  • 93% of Mexicans with an internet connection visited entertainment websites in March.
  • For Mexicans, YouTube is the best entertainment option. A staggering 96.7% of internet users visited the website.
  • Netflix moved up two spots with 25.6% of visitors.
  • Spotify dropped to the third position with 23.6% of visits.
  • VEVO remains stable with 21.9% of users.
  • Warner Music received 18.4% of visits.
  • 11.3% of users visited Cinepolis Sites. 
  • 10.9% went to Comcast NBCUniversal, 1.7% more than the previous month.
  • Azteca Internet received 10.3% of visits.
  • TVNOTAS was seen by 10.1% of visitors.
  • Finally, 9.6% of users chose Televisa for entertainment.

What: We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in March 2018.
Why it matters: YouTube is the clear winner of the entertainment industry online for Latin Americans, and even more so for Mexicans.

When it comes to entertainment, consumers have a lot to choose from. In March 2018, Latin Americans went to a variety of sites providing not only videos and movies like Youtube and Netflix, but they also spent time looking for music, games, and general entertainment content in sites like MSN and Globo Entretenimiento.

Top 10 Entertainment Sites in Latin America, March 2018

Total Audience, Home and Work, PC/Laptop.Total Unique Visitors (000)
Total Internet: Total Audience184,772
Entertainment159,651
1YouTube126,514
2Netflix28,140
3Spotify19,144
4Webedia Sites15,900
5Globo Entretenimiento14,812
6MSN Entertainment14,486
7R7 Diversao12,550
8UOL Entretenimiento11,915
9iTunes Software8,113
10Terra Entertainment7,577

[Source: comScore]

  • From the total amount of Latin Americans with an internet connection, 86.4% surfed the web looking for entertainment.
  • 79% of those users found the entertainment the looked for on YouTube, 2% more than the previous month.
  • Netflix was visited by 17.6% of users, almost 3% less than the previous month.
  • 11.9% of users went to Spotify looking for entertainment.
  • Webedia Sites and Globo Entretenimiento remain stable with 9.9% and 9.2% of users respectively.
  • 9% of users visited MSN Entertainent. 
  • R7 Diversao received 7.8% of visitors, in similar numbres, UOL Entretenimiento was seen by 7.4% of users.
  • 5% of visitors went to iTunes Software.
  • Terra Entertainment was visited by 4.7% of users.

Top 10 Entertainment Sites in Mexico, March 2018

Total Audience, Home and Work, PC/Laptop. All smartphones, All tablets.Total Unique Visitors (000)
Total Internet: Total Audience68,613
Entertainment63,190
1YouTube52,349
2Spotify15,456
3Vevo13,898
4Warner Music11,859
5Netflix11,551
6Cinepolis Sites7,017
7Comcast NBCUniversal5,864
8Azteca Internet5,745
9TVNOTAS.COM.MX5,248
10VIX.COM5,155

[Source: comScore]

  • 92% of Mexicans with an internet connection visited entertainment websites in March.
  • For Mexicans, YouTube is the best entertainment option. 82.8% of internet users visited the website.
  • Spotify is still in the second position with 24.4% of visits.
  • 21.9% of users visited VEVO. 
  • Warner Music received 18.7% of visits.
  • In the fifth position, Netflix was used by 18.2% of visitors.
  • 11.1% of users visited Cinepolis Sites. 
  • 9.2% went to Comcast NBCUniversal.
  • Azteca Internet received 9% of visits.
  • TVNOTAS was seen by 8.3% of visitors.
  • Finally, 8.1% of users chose VIX.COM for entertainment.

Below is our weekly analysis  of comScore ranking. This week the  10 most-visited e-commerce sites in the US-Hispanic market.

Amazon Sites, Ebay, Walmart and Apple Worlwide sites hold the top four spots in the ranking of the most-visited e-commerce sites in the US-Hispanic market and account for a total of 70.66% of the market share of the top 10 sites. Amazon, in first place, accounts for 31.66% of the market of the top 10 (an impressive figure that represents almost the sum of the second, third, and fourth-placed sites’ market shares).

The presence of new players like Target Corporation, Best Buy Sites, Home Depot, Hewlett Packard and Macy’s is a highlight, as they did not appear in the July 2015 rankings.

Additionally, while people can buy a wide variety of products on Amazon, the presence of Macy’s on the rankings is interesting because the chain specializes primarily in clothing, jewelry ,watches, bags and furniture. What is not surprising is that its number of visitors increases significantly during the month of December due to the holidays.

Ranking: US-Hispanic Market

Source: comScore MMX, Category Retail, US Hispanic, September 2015, PC/Laptop only, Home & Work, 6+Total Unique Visitors (000)
1Amazon Sites11.831
2eBay6.492
3Wal-Mart4.146
4Apple.com Worldwide Sites3.941
5Target Corporation2.676
6Best Buy Sites1.907
7The Home Depot, Inc.1.886
8Google Shopping1.584
9Hewlett Packard1.482
10Macy’s Inc.1.424