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Tony Weisman has been appointed U.S. chief marketing officer at Dunkin Donuts. He was most recently North America CEO at DigitasLBi. His former agency handled the Dunkin Donuts account for more than six years.The appointment is effective later this month.Weisman will lead marketing, product innovation, field marketing, consumer insights and advertising, as well as the brand’s digital and consumer packaged goods (CPG) initiatives. He will serve on Dunkin’ Brands leadership team and report to Dunkin’ Donuts U.S. president David Hoffman.

 

 

 

Alan Wexler, global co-CEO at Publicis.Sapient, will also oversee DigitasLBi North America until a replacement for Weisman is named. Both agencies are part of Publicis Groupe. Weisman held his Digitas position since 2013. Prior to that he was CMO of Draft Worldwide. He also held assorted positions at Leo Burnett.

 

 

 

Hispanicize Media Group (HMG) announced the appointment of Joe Uva as Chairman & CEO.  Uva’s first order of business will be to integrate the original HMG assets – the Hispanicize events, DiMe Media and Hispanic Kitchen – into the fully acquired platforms of Exit 7 and LatinaMoms.com.

 

 

 

 

 

 

Peter Rice, chairman/CEO of Fox Networks Group, has been added to his current role the title of president of 21st Century Fox, which includes the Fox film business unit.Rice will continue to oversee Fox Networks Group as chairman/CEO — a position he has held since 2012, reporting to 21st Century Fox Executive Chairman Lachlan Murdoch and CEO James Murdoch.

 

 

 

Argentinian native Tito Melega has been appointed WPP’s dedicated Ford agency Global Team Blue global chief creative officer.  Melega, who has nearly two decades of U.S. auto ad agency experience, assumes the role as the automaker enters a critical advertising phase. Global Team Blue has 52 offices across six continents and is headquartered in Ford’s corporate campus in Dearborn, Mich. Melega replaces Toby Barlow, with whom GTB parted ways earlier this year. Melega officially starts in GTB’s Dearborn office on Sept. 11.

 

 

 

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What: Dunkin’ Donuts has appointed DigitasLBi former CEO Tony Weisman as U.S. Chief Marketing Officer.
Why it matters: As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising. At DigitasLBi, he will be replaced by Alan Wexler who will serve in an interim role.

Dunkin’ Donuts announced the appointment of marketing veteran Tony Weisman, 57, to the position of U.S. Chief Marketing Officer (CMO). Weisman, formerly the North American CEO of DigitasLBi, a global digital agency network, will officially join the company in late September. Weisman will report directly to David Hoffmann, President, Dunkin’ Donuts U.S., and will serve on the Dunkin’ Brands Leadership Team.

As Dunkin’ Donuts U.S. CMO, Weisman will lead marketing, product innovation, field marketing, consumer insights, and advertising as well as the brand’s digital and consumer packaged goods (CPG) initiatives. He will be responsible for developing and executing strategies that build Dunkin’ Donuts’ position as a leading coffee and beverage brand for today’s time-strapped, on-the-go consumer and will partner closely with the operations team to drive sales.

Weisman brings nearly three decades of advertising and marketing experience to Dunkin’ Donuts. Since 2007, he helped guide the digital transformation of leading global companies through his senior management positions at DigitasLBi, where he most recently served as the Chief Executive Officer of North America and was a member of the Digitas Global Executive Board. Prior to DigitasLBi, Weisman served as Chief Marketing Officer at Draft Worldwide. He also spent 19 years at Leo Burnett in various management and other related positions leading global consumer accounts.

“Tony is a highly-experienced, much-admired business leader with a proven track record of building global brands. Very importantly, he also has a deep understanding of working with franchised organizations, including Dunkin’ Donuts, having led the work on our account at Digitas for the past six years,” said David Hoffmann. “With his transformative, data-driven approach to marketing, extensive digital acumen and ability to build and inspire teams, we’re confident that he is the right leader to take our brand to the next level.”

“I have been a passionate Dunkin’ Donuts consumer for my entire life, and I couldn’t pass up the incredible opportunity to join the brand,” said Tony Weisman. “It was a tremendous honor to be part of the Digitas and Publicis teams for the last decade, but at this stage in my career I wanted the chance to build a brand on the client side, especially a brand I know and love. This is an exciting and important time in the Dunkin’ Donuts journey, and I look forward to working with the entire Dunkin’ Donuts team and franchise community to make this terrific brand even stronger.”

“I would like to deeply thank Tony for his invaluable contribution to Publicis Groupe’s success in the U.S. over the years. We will definitely miss him but we look forward to continuing to work together in new ways as he takes on his exciting new role at Dunkin’ Donuts,” said Arthur Sadoun, Chairman and CEO of Publicis Groupe. “I am convinced that Tony’s vision and considerable experience will be a fantastic asset to Dunkin’ Donuts, and we look forward to our continued partnership.”

Publicis.Sapient co-CEO Alan Wexler will serve in an interim role while working with the agency’s leadership team to determine Weisman’s sucessor.

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