Tonia O’Connor


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Unilever’s Keith Weed has been named president by The Advertising Association. Weed has spent most of his career at Unilever, first joining in 1983, and holding roles including marketing director and UK chairman.





Ewen Sturgeon has resigned as chief operating officer at Publicis.Sapient International to pursue opportunities outside the marketing industry after 26 years of agency life.






Facebook has named Mark D’Arcy as vice president of global business marketing and chief creative officer. In this role, he will oversee all marketing functions for the global business marketing organization.





Advertising industry veteran Bunker Sessions has been hired by Extreme Reach as vice president of Sell-Side Solutions. Sessions will be spearheading the development and deployment of Extreme Reach’s new sell-side solutions, addressing the creative sourcing needs of programmers and publishers.





Republica announced the promotion of Melissa Richter Bartolini to senior vice president and chief strategy officer. Before Republica, Bartolini worked at Razorfish and McCann Worldgroup.






Anheuser Busch In-Bev has appointed Pedro Earp as their new global CMO. Earp will now not only be the company’s global CMO but he will also be ZX Ventures officer.






Katharine Newby-Grant has been promoted to marketing director by Procter & Gamble. She will now oversee marketing for P&G in Northern Europe. Katharine joined the company in 2000.





Michael Murray has joined Wunderman as president and chief product officer. His mission will be to drive Wunderman’s data strategy. Murray comes from ItemMaster where he served as chief executive.






Mitú has laid off their CEO Herb Scannell, a television industry veteran who once ran Nickelodeon and BBC Worldwide North America, as well as Mitú president and co-founder, Beatriz Acevedo.







Tonia O’Connor has resigned as chief revenue officer for Univision. O’Connor joined Univision in January 2008 and she had spent 13 years at Gemstar-TV Guide before joining Univision.






People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Univision Communications announced the appointment of Steve Mandala to President of Advertising Sales and Marketing, effective immediately. Mandala, who was most recently Executive Vice President of Advertising Sales, will remain based in New York and will report to Tonia O’Connor, Chief Revenue Officer. In this role, Mandala will oversee advertising sales and marketing for UCI’s suite of media offerings, including the Univision Network, UniMás, UCI’s cable networks including Galavisión and UDN (Univision Deportes Network), as well as Local Media and Digital. As he transitions into the role, he will work closely with Keith Turner, who recently announced plans to retire this year.

Formerly a vice president of Sales for Univision’s west coast network, Mandala rejoined the Company in 2012.

Tonia O’Connor has been promoted to the newly created position of chief revenue officer at Univision Communications. In her new role she will oversee all of Univision Communications’ revenue streams, including linear and digital advertising, content distribution and new revenue development. She joined Univision as executive VP of distribution sales and marketing in 2008 and was most recently chief commercial officer and head of content distribution. Among her first actions as CRO will be to appoint a successor to Keith Turner, Univision’s president of ad sales and marketing ,who recently announced his plan to retire at the end of this year. 

Keesha Jean-Baptiste has joined 4A’s organization as senior vice president. Jean-Baptiste comes to the 4A’s after a long tenure heading up talent and HR at Wieden+Kennedy.Jean-Baptiste will further develop the 4A’s Talent and Inclusion practice by providing strategic planning, program oversight and development of 4A’s diversity and inclusion offerings, including the 4A’s Foundation, the Multicultural Advertising Intern Program (MAIP) and its high school programs. Additionally, she will support member agencies on diversity and inclusion best practices.She will relocate to New York and will be based in the 4A’s headquarters.



Kelly Campbell has been appointed chief marketing officer at Hulu. She was previously managing director of global growth marketing for Google Cloud.





Toby Southgate has been appointed global chief growth officer at McCann Worldgroup. He was previously CEO of WPP communications unit Brand Union, where he spent about a decade in assorted executive roles. Prior to that he was a managing partner at Third Eye Design.




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What: Univision Communications Inc. (UCI) has promoted Tonia O’Connor to Chief Revenue Officer (CRO), effective immediately. She will report to Randy Falco, President and Chief Executive Officer.
Why it matters: O’Connor will be in charge of naming a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, and to lead a seamless transition for the advertising sales & marketing team.


Univision Communications Inc. (UCI) announced that Tonia O’Connor has been promoted to the newly-created role of Chief Revenue Officer (CRO), effective immediately. O’Connor will continue to report to Randy Falco, President and Chief Executive Officer, and remain based in New York.

Under O’Connor’s leadership, UCI will also develop opportunities that bring scale to new formats, while advancing consumer engagement and creating a more effective overall experience for marketers and distributors.

O’Connor commented, “In this consumer age of media, audience insights and behavior are – more than ever – critical ingredients in the success of both our content and our partners.  UCI has been the undisputed leader for more than 50 years in delivering the highly-coveted, young and diverse American audience.  That makes us some of the best storytellers on the planet with an incredibly loyal audience – from Univision News to La Doble Vida de Estela Carrillo to Liga MX.  I am excited to lead our groundbreaking approach with an integrated distribution and advertising sales strategy, which will provide tremendous opportunities for our clients to leverage the full value of our enterprise. I look forward to working with my colleagues to continue building UCI’s path as an industry leader.”

Among O’Connor’s first actions as CRO will be to appoint a successor to Keith Turner, UCI’s President of Advertising Sales & Marketing, who recently announced his plans to retire at the end of 2017, and to lead a seamless transition for the advertising sales & marketing team.

Since joining the company as executive vice president of Distribution Sales and Marketing in January 2008, O’Connor has been repeatedly promoted to roles of increasing seniority and has led the Company’s strategy to drive UCI’s content distribution efforts across all screens, including online and mobile.  During her tenure with UCI, O’Connor led the creation of the Company’s first over the top English-language digital network, and the Univision Creator Network; played a key role in the expansion of UCI’s portfolio from three networks to 17 broadcast, cable and digital networks and partnerships; and, most recently, led the launch of UCI’s direct to consumer subscription video service, Univision NOW.

Prior to joining UCI, O’Connor spent more than a decade with Gemstar-TV Guide, where she served in a number of roles, including as executive vice president of distribution.  O’Connor is a Director on the Board of El Rey Network, and fuboTV, a live streaming TV service. She is active in industry organizations and currently serves as the Chairman on the Dean’s Advisory Board at the S.I. Newhouse School of Public Communications at Syracuse University.

“This new executive position not only recognizes the extraordinary track record of impact Tonia has made – and will continue to make – on our Company, but it also represents an important shift in the way we are now approaching our business,” Falco said. “By adopting a total revenue strategy, we will be able to better partner with our clients to create consumer-first, multi-platform solutions and invest in our content, platforms and insights with improved targeting and servicing of our audience.”

Falco continued, “Tonia is a fearless leader with a keen ability to anticipate, influence and adapt to our rapidly changing industry, and she is uniquely qualified to help drive our next phase of growth at a pace that tracks with the convergence of the media and technology worlds.  Since joining UCI, Tonia has led a highly-profitable content distribution strategy that has embraced technology and increased the relevancy of our programming in a multi-screen world.”

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People change positions, get promoted or move to other companies. Portada is here to tell you about it .

Luis Miranda is stepping down as Director of Hispanic Media  at the White House to return to the private sector as a communications consultant. The White House’s director of Hispanic media with helping to provide access not seen in previous administrations. . The White House expects to fill his post, he said.
Univision Communications Inc.,announced the formation of the Corporate Business Development Group. The new initiative will build on Univision’s growth and generate revenue opportunities by forging new partnerships with companies that recognize the benefits of investing in the Hispanic marketplace.The group will be led by Tonia O’Connor as president, Content Distribution and Corporate Business Development. In addition to these new responsibilities, she will continue to drive Univision’s content distribution efforts.“The creation of this group puts a laser focus on our efforts to expand our outreach to the many non-traditional outlets that now recognize the growth opportunity afforded to them by serving Hispanics,” said Randy Falco, president and CEO of Univision Communications, Inc. “Because of the trust we have built with our audience, we are uniquely positioned to help companies make this important connection.” “Since joining Univision several years ago, Tonia has proven her ability to develop and grow business in her current role as president of Distribution Sales and Marketing,” said Falco.

ABC and Univision’s new Fusion network is creating a Board. Univision’s CEO Cesar Conde told TVNewsCheck. Conde is one of three Univision executives on the six-person board. The others are Isaac Lee, president of Univision News, and Andrew Hobson, senior EVP and CFO of Univision Communications. ABC is represented by Ben Sherwood, president of ABC News; Anne Sweeney, co-chairman, Disney Media Networks and president, Disney/ABC Television Group; and Kevin Mayer, EVP, corporate strategy and business development for Disney. The next big step will be the hiring of a CEO. Conde says the board is interviewing candidates, but he would not name names or hint at when the hire would be made.The next big step will be the hiring of a CEO. Conde says the board is interviewing candidates, but he would not name names or hint at when the hire would be made.

Telemundo 52-KVEA announced today that accomplished and award-winning journalist Edgar Muñoz has joined the station as co-anchor of its 6PM and 11PM Noticiero T52 weeknight newscasts.  He will join current anchor Ana Patricia Candiani. Muñoz, a familiar face to Southern California audiences, brings a vast experience, solid integrity and proven credibility to the station’s daily newscast. Noticiero T52 airs weeknights at 6PM and 11PM on Telemundo 52- KVEA.”With more than 20 years in the news, Edgar Muñoz is an exceptional journalist who will bring to KVEA Telemundo 52 an incredible depth of news experience that includes covering high-profile events around the world,” said Celia Chavez, President and General Manager of Telemundo 52-KVEA Los Angeles. “We are thrilled to welcome him to the station and feel very confident that his deep knowledge and understanding of the U.S. Hispanic audience will be a great asset to our news team.”

The Summit Group Communications is pleased to welcome three new members to its  team. Dan Fletcher, Sandra Gonzales and Amy Birkner are the latest additions to  the firm’s advertising account department at its Salt Lake City  headquarters. “The caliber of our new recruits is a reflection of the  growth of our agency,” said Bill Paulos, founder and CEO of TSG. “The amount of  talent here is nearly palpable it’s so prevalent. TSG’s clients are happier than  they’ve ever been.”Fletcher returns to his home state of Utah after a  number of years in New York City, working most recently with Edelman Digital  where he developed and managed The AXE Voice Program. Before Edelman, Fletcher worked with  VICE Media agency Virtue Worldwide on projects including Intel’s The Creators Project and Dell’s Motherboard and developed the Social Media Strategy for  owned VICE Magazine properties. He got his start in advertising and digital  marketing in the non-profit world, a passion he continues to support through  pro-bono consulting.Gonzales, the agency’s newest advertising account  supervisor, joins TSG with nearly 20 years in the business and skills in  strategy, plan building, working with media and mentoring team members. She also  has expertise with multicultural marketing. While with her former firm, HMC La  Agency, she managed the grassroots strategy and implementation for Zions Bank  Hispanic market for more than nine years, and Intermountain Healthcare Hispanic  campaign “Vive” for more than six years. She holds a bachelor degree in  journalism and communications from Externado de Colombia University in Bogota  Columbia, and a second bachelor degree in business  administration .Birkner joins TSG as an advertising account manager  bringing a variety of high-tech and healthcare marketing related experiences.  Most recently, she worked as a senior marketing manager for Henry Schein  Practice Solutions and prior to that as manager, marketing communications for 3M  Health Information Systems. Birkner graduated with degrees in both English and  American Studies from the University of Mary Washington.