Tom Glick


Portada is offering a special #PortadaNY discount for attendees who ar passionate about soccer and sports. Portada New York, September 25, will feature brilliant speakers who will discuss various topics related to sports, and the event will close with a flourish: after the last panel, the Portada Awards winners (chosen by the Sports Marketing Board) will be recognized during an exclusive party. Get your tickets for Portada’s annual New York Conference on September 25 and use the code PORTADASPORTS and save US $100!

Time for Sports

This year has been interesting for sports. With the FIFA World Cup recently concluded, clubs going global and teams focusing on local, multicultural efforts, this year’s edition of Portada New York has many exciting surprises prepared for conference attendants. By using the code PORTADASPORTS, you will get the chance to get full-access tickets at US $899 even after prices go up on September 7. Take a look at what’s in store!

Let a Stimulating Agenda Provoke Your Mind

Daniel Keats

Sports is an important passion point, and we are Portada are already known for our brilliant sports marketing experts. This time, however, we have outdone ourselves. Daniel Keats, Director of Consumer Marketing at Allstate and member of the Sports Marketing Board, will take the #PortadaNY stage to discuss the main takeaways from this year’s World Cup. What did we learn about consumer engagement? What worked, what didn’t, and what will the future bring?



Later in the day, Michael Neuman, EVP, Managing Partner at Scout Sports and Entertainment will have an in-depth conversation with Tom Glick, former Manchester City executive and soon-to-be president of the Carolina Panthers. What are the areas of opportunity for soccer and American football, and what are the chances to go global?


For a chance to listen live and network with experts in Sports Marketing, use the code PORTADASPORTS at checkout and save US $100.

Join an Exclusive Ceremony and Party With the Portada Sports Marketing Awards Winners

We received too many brilliant submissions, and Portada’s Sports Marketing board had a hard time choosing the finalists. To find out more about who they chose (and see who you’d like to win), visit the Portada Awards site.


Description: Who has done the best in the past year to engage a multicultural audience? Who were the stakeholders, what were the goals, what media did they use, what was the target audience and how did it go beyond the game?



Description: What brand has done the most to work with a team, league or a property to grow and engage in the space of the multicultural sports business?


Description: Soccer is growing every day in North America; what team, league, network, or brand is doing it the best and why? From MLS to European Leagues to World Cup. (Not limited to MLS or to multicultural).




John Alvarado, VP, Brand Marketing, Constellation Brands
Ward Bullard, Board Chair, Stanford University Athletics Department
Shawn J. Bryant, Managing Director, Intel Sports, Intel Corporation
Joe Favorito, Board Chair, Head of Sports Marketing Content, Portada
Federico Grinberg, CEO, Futbol Sites (new member!)
Lorena Holguin, LAC Sponsorship Director, Mastercard (new member!)
Ed Horne, EVP, Endeavor Global Marketing
Jorge Inda Meza, Head of Marketing West Region, Anheuser-Busch
Daniel Keats, Director Consumer Marketing-Sponsorships, Allstate Insurance
Michael Neuman, EVP, Managing Director, Scout Sports and Entertainment
Felix Palau, VP, Marketing, Heineken
Eduardo Pérez, Partner & Founder, PM3
Tiago Pinto, Global Marketing Director, Gatorade Pepsico

To understand how Portada can help meet your needs related to marketing and networking solutions, please reach out to Sales Coordinator Michelle López at michelle@portada-online.com.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


Kasha Cacy has been named global CEO by Engine. Previously, she was U.S. CEO of Interpublic Group of Cos.-owned media agency UM.






Romina Rosado is leaving her position as SVP of Global Content at E! to become SVP of Digital News for Telemundo. Romina will lead the development and execution of all digital programs across Noticias Telemundo and Digital News.





Airbnb Inc. has named Ann Mather as the first woman on its board. Mather joins from Pixar Studios where she held the role of chief financial officer.






Pete Blackshaw is leaving Nestle to take over as CEO of Cintrifuse. He joined Nestle in 2011 as Nestle’s VP for digital innovation and service models.






Alex Bogusky has been appointed as chief creative engineer at  Crispin Porter + Bogusky. After swearing off advertising altogether 8 years ago, Bogusky returns to the agency world.






Zipcar has appointed Sherrill Kaplan as head of marketing. Kaplan joins from Dunkin’ Donuts and her mission will be to accelerate growth among Zipcar’s consumer, university and business customers.






With more than 25 years of experience in sports management, Tom Glick is joining the Carolina Panthers as team president on September 16. In his role, Glick will oversee the team’s day-to-day operations.






Carat has named two new client managing directors. Kim James will lead the Diageo portfolio and Grant Burke has been promoted to handle the Wickes and Debenhams accounts. James joins from Amplifi while Grant has worked at Carat for ten years.





Antonio Lucio has joined Facebook as CMO after three years as HP’s CMO. He also held the position at Visa and PepsiCo. He is starting on September 4th and replacing Gary Briggs since he announced his retirement in January.






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