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Todd Wilson

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What: Mobile engagement platform provider SITO Mobile Ltd. is seeking to acquire  mobile engagement and analytics Hipcricket Inc. through a US $4.5 million in cash asset purchase agreement.
Why it matters: Following this acquisition, SITO Mobile could become one of the largest publicly traded Mobile Marketing and Advertising companies. SITO Mobile intends to continue to provide services and support to existing Hipcricket customers of which a substantial amount target the Hispanic demographic. However, the transaction is subject to a Bankruptcy Court supervised process under Section 363 of the Bankruptcy Code and is subject to an auction and Bankruptcy Court approval.

descargaSITO Mobile Ltd., a mobile engagement platform provider, has announced that it has entered into an asset purchase agreement with Hipcricket Inc., a mobile engagement and analytics, for US $4.5 million in cash, to acquire substantially all of its assets.

The Agreement provides that SITO Mobile will offer employment to all of Hipcricket’s employees. Subject to the closing of the transaction, SITO Mobile intends to continue to provide services and support to existing Hipcricket customers. As part of the transaction, Hipcricket Chairman and Chief Executive Officer, Todd Wilson, intends to join SITO Mobile during the transition for a period of six to twelve months.

“As a result of this transaction, if approved, SITO Mobile will become one of the largest pure-play, publicly traded companies in the mobile marketing and advertising space,” said Jerry Hug, Chief Executive Officer of SITO Mobile. “Following a transformative year in 2014 which included 27% year-over-year revenue growth, the acquisition and integration of DoubleVision Networks, and the completion of a strategic financing with Fortress Investment Group, SITO Mobile entered 2015 poised for growth and expansion. Consistent with our goal to accelerate our growth, if completed, the acquisition of Hipcricket will bolster our services and solutions and increase our revenue from a customer base which would then include 38 of the Fortune 100 companies.”

On January 20, 2015, Hipcricket filed a petition for relief under Chapter 11 of the U.S. Bankruptcy Code in the Bankruptcy Court for the District of Delaware to facilitate the Agreement. The transaction is subject to a Bankruptcy Court supervised process under Section 363 of the Bankruptcy Code and is subject to an auction and Bankruptcy Court approval. The Agreement comprises the initial “stalking-horse bid” in the auction process, which are subject to higher and better offers. In addition, SITO Mobile has provided debtor-in-possession financing to support Hipcricket’s ongoing operations during the bankruptcy.

Hipcricket reported revenues of US $26.7 million for the fiscal year ended February 28, 2014 and currently holds 21 U.S. patents covering technology inventions.

 

Todd Wilson (no jacket)Todd heads Starcom MediaVest’s Miami Latin American Headquarter office, which leads many of SMG’s multinational clients such as Procter & Gamble, Samsung, Avon, BlackBerry, LEGO among others.

He oversees new business development and strategic leadership with over 12 years experience in the LATAM region.

Prior to SMG Miami, he worked for Publicis Groupe sister agency, Saatchi & Saatchi, in both South Africa and New Zealand.

Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.

 

Latin American Advertising and Media SummitWe are extending the Early Bird registration to our Latin American Advertising and Media Summit (Miami June 4-5, 2013), due to requests from our audience, to this Friday April 19th. Make sure to get your tickets by then to benefit from substantial savings!  Savings are even larger if you decide to also attend the Latin Content Marketing Forum (Combo Ticket).

Focus on Sports Marketing

The crucial role of Sports Marketing will be examined by Advertising and Media Luminaries at the Latam Summit in Miami’s Intercontinental Hotel on June 4-5, 2013. With the 2014 Soccer World Cup and the 2016 Summer Olympics taking place in Brazil, Sports Marketing will be crucial for successful marketing targeting Latin American Audiences. That is why “Getting Ready for the Big Game” is the main theme of the 2013 Portada Latin American Advertising and Media Summit
Major client side marketers will provide the latest insights and intelligence.  Ben Jankowski, Group Head Global Media, Mastercard, will jointly present with Virginia Pereira,  Head of Media Latin America, Mastercard on how MasterCard has activated sports around the world with a special emphasis on the  2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil.

Mastercard’s  Jankowski is one of several marketing and media luminaries that will participate in the Summit. They also include:
Claudio Ferreira, Publisher, Veja Magazine. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil. Ferreira will answer questions such as whether Brazil’s decade-long expansion in consumer growth has hit the brakes. The Brazilian Media executive will also examine opportunities presented by the 2014 Soccer World Cup and 2016 Olympic Games.
Nick Denton, CEO and Founder, Gawker Media.  The British journalist and internet entrepreneur will talk about the latest trends taking place in the digital media world in a one on one on-stage interview with Portada’s Marcos Baer.

Other major client side marketers and agency executives that have confirmed their participation include:
· Leonardo Loisa, Sr. Regional Marketing Leader, AMD
· Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising
· Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America
· Max Sichel, CEO, Grupo Copesa
· Virginia Pereira, Head of Media Latin America, Mastercard
· Todd Wilson, SVP, Managing Director,  Starcom Mediavest Group
· Mario Cordon, Chief Marketing Officer, Open English
· Jorge Laverde, Marketing Head, Latin America North, Nokia

Early Bird registration expires on Friday April 19th. Take advantage of the early bird here:
Latin Content Marketing Forum. Hispanic Content Marketing ForumThe Latam Summit will be preceded by the Latin Content Marketing Forum, which will take place in the same venue during the morning of June 4th.

The Latin Content Marketing Forum will analyze the enormous role content marketing can play in the Latin (U.S. Hispanic and Latin American) market space, which belong  to the fastest growing markets in the world.
Confirmed Speakers include:

Mariano Moro, Interactive Marketing Director Latin America, Coca-Cola
Damian Voltes, Director, Patagonia Ventures
Tom Gerace, CEO and Founder, Skyword
Nuria Net, Managing Editor, Features – Digital at Fusion, the ABC and Univision Joint-Venture
Nicol Turner-Lee, President and CEO at NAMIC
Javier Farfán, Senior Director of Cultural Branding, PepsiCo
Fernando Semenzato, VP Content, Fox international

Early Bird registration expires this Friday April 19. Take advantage of the Early Bird Combo registration (Latam Content Marketing Forum and Latam Summit!) here:

Sponsors:
Already Confirmed Sponsors of the Latin American Advertising and Media Summit include:
SPONSOR OF EVENING RECEPTION
Batanga Media
LEADER SPONSOR
Alcance Media
DISTINGUISHED SPONSORS
Publicitas 
DG
Televisa Publishing and Digital
ATTENDEE BAG SPONSOR
Latcom

Sponsorship Opportunities
To inquire how you can align your brand with these prestigious events, please call Kelley Eberhardt at (212) 685 44 41 or email her at kelley@portada-online.com.

Mario Cordon, CMO of Open English confirmed his participation at the 2013 Latin American Advertising and Media Summit, which will take place in Miami on June 4 and 5, 2013. Open English is a top 15 cable Advertiser in Brazil and will soon also introduce marketing campaigns targeting the U.S. Hispanic market. Todd Wilson, SVP, Managing Director at Starcom, an agency whose media buying and planning accounts includes Samsung, Telefonica and Procter & Gamble, will also be participating.

Latin American Advertising and Media SummitPortada’s Latam Advertising and Media Summit is the Annual Meeting point for the Global Latin Advertising, Media and Content World (Latin America, U.S. Hispanic and Spain). In its fifth annual edition, and taking place at the newly renovated Intercontinental Hotel in Miami, the 2013 Latam Summit will be a two-day event brimming with fresh ideas, market intelligence and networking opportunities. The Summit can be sponsored and attended in combination with the Latin Content Marketing Forum , which takes place in the same venue in the morning of June 4. Take advantage of the early bird combo rate to attend both events (expires this Friday April 12)!

Other major speakers participating in the Latam Summit will include Ben Jankowski, Group Head Global Media at MasterCard, who will jointly present with Virginia Pereira, Head of Media, Latin America on how MasterCard has activated sports around the world with a special emphasis on the 2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil. The theme of this year’s Latam Summit is “Getting ready for the Big Game.”

Other major marketing and media luminaries Summit attendees will have the opportunity to listen and talk to include:

  • Nick Denton, CEO and Founder, Gawker Media
  • Claudio Ferreira, Publisher, Veja Magazine
  • Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America
  • Leonardo Loisa, Sr. Regional Marketing Leader, AMD
  • Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising
  • Max Sichel, CEO, Grupo Copesa

Make sure to take advantage of the early bird registration expiring on Friday April 12!

 

Mario Cordon, CMO of Open English confirmed his participation at the 2013 Latin American Advertising and Media Summit, which will take place in Miami on June 4 and 5, 2013. Open English is a top 15 cable Advertiser  in Brazil and will soon also introduce marketing campaigns targeting the U.S. Hispanic market. Todd Wilson, SVP, Managing Director at Starcom, an agency whose media buying and planning accounts includes Samsung, Telefonica and Procter & Gamble, will also be participating.

Latin American Advertising and Media SummitPortada’s Latam Advertising and Media Summit is the Annual Meeting point for the Global Latin Advertising, Media and Content World (Latin America, U.S.  Hispanic and Spain). In its fifth annual edition, and taking place at the newly renovated Intercontinental Hotel in Miami,  the 2013 Latam Summit will be a two-day event brimming with fresh ideas, market  intelligence and networking opportunities. The Summit can be sponsored and attended in combination with the Latin Content Marketing Forum , which takes place in the same venue in the morning of June 4. Take  advantage of the early bird combo rate to attend both events (expires this Friday April 12)!

Other major speakers participating in the Latam Summit will include Ben Jankowski, Group Head Global Media at MasterCard, who will jointly present with Virginia Pereira,  Head of Media, Latin America on how MasterCard has activated sports around the world with a special emphasis on the  2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil. The theme of this year’s Latam Summit is “Getting ready for the Big Game.”

Other major marketing and media luminaries Summit attendees will have the opportunity to listen and talk to include:

  • Nick Denton, CEO and Founder, Gawker Media
  • Claudio Ferreira, Publisher, Veja Magazine
  • Fernando Maroniene, Senior Marketing Manager, Adobe Systems Latin America
  • Leonardo Loisa, Sr. Regional Marketing Leader, AMD
  • Axel Steinman, VP Emerging Markets, Advertising and Online Business, Microsoft Advertising
  • Max Sichel, CEO, Grupo Copesa

Make sure to take advantage of the early bird registration expiring on Friday April 12!

 

Ben Jankowski, Group Head Global Media at  MasterCard, has just been added to an impressive roster of speakers at our Portada Latin American Advertising and Media Summit on June 4 and 5 in Miami.    (Make sure to take advantage of the early bird registration expiring this Friday April 12).

Latin American Advertising and Media Summit Jankowski will jointly present with Virginia Pereira,  Head of Media, Latin America on how MasterCard has activated sports around the world with a special emphasis on the  2014 Soccer World Cup and 2016 Olympics, both to take place in Brazil. The theme of this year’s Latam Summit is “Getting ready for the Big Game.”

Jankowski is one of several marketing and media luminaries that will participate in the Summit. They include:

Claudio Ferreira, Publisher, Veja Magazine. Veja is the second largest magazine in the world ranked by circulation and the largest and most influential in Brazil. Ferreira will provide an in-depth overview of the latest economical and political developments in Brazil as well as an outlook for the next decade.

Nick Denton, CEO and Founder, Gawker Media.  The British journalist and internet entrepreneur will talk about the latest trends in digital media.

Additional speakers we recently got confirmation from, include Mario Cordon, CMO of Open English, a top 15 Cable Advertiser  in Brazil and of Todd Wilson, SVP, Managing Director  Starcom, an agency whose media buying and planning accounts includes Samsung, Telefonica and Procter & Gamble.

Portada’s Latam Advertising and Media Summit is the Annual Meeting point for the Global Latin Advertising, Media and Content World (Latin America, U.S.  Hispanic, Spain). In its fifth annual edition, and taking place at the newly renovated Intercontinental Hotel in Miami,  the 2013 Latam  Summit will be a two-day event brimming with fresh ideas, market  intelligence and networking opportunities. The Summit can be sponsored and attended in combination with the Latin Content Marketing Forum , which takes place in the same venue in the morning of June 4. Take  advantage of the early bird combo rate to attend both events (expires this Friday April 12)!

Learn more about the enormous role Online Video can play in the Latin (Latin America and U.S. Hispanic) marketing space. Book now for our Latin Online Video Forum, a required event for any marketing professional.