Tito Melega


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Facebook has named Ana Clara Prilutzky communications manager for Argentina. Prilutzky comes from Samsung, where she was in charge of the company’s PR in Argentina. Previously, she worked for Personally, Edelman and Hilton. Prilutzky will be based in Facebook’s  Buenos Aires office and will report to latAm Director of Communications Esteban Israel.






DirecTV has appointed Nadine Pavlovsky Marketing VP for Argentina, Uruguay, Chile and Peru. The executive will be in charge of the marketing strategy, product, programming and consumer experience of DirecTV. She joined the company in 2012.





 Argentine native Tito Melega joins advertising agency GTB to handle creative for Ford brand. Melega has extensive experience working with brands such as Miller Lite, Pepsi, Kodak, Holiday Inn and Clairol, among others.






M&C Saatchi Worldwide has opened a new shop in Mexico called M&C Saatchi Chilanga, with Alvaro Dopico and Manolo Techera, partners and CEO and CCO respectively. With the new shop, M&C Saatchi consolidates its presence now also in Latin America with Mexico as a gateway to it.





Agency Grey Mexico announced the appointment of Humberto Polar as Chief Creative Officer. Polar will team up with Marco Milesi, CEO of the agency.







Leo Burnett Tailor Made Brazil announced the appointment of four new professionals in its creative area:




Antonio Nogueira, Filipe Medici and Rafael Alves join the agency as editors and Fábio Porto as Art Director.




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Golazo Voting

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Tony Weisman has been appointed U.S. chief marketing officer at Dunkin Donuts. He was most recently North America CEO at DigitasLBi. His former agency handled the Dunkin Donuts account for more than six years.The appointment is effective later this month.Weisman will lead marketing, product innovation, field marketing, consumer insights and advertising, as well as the brand’s digital and consumer packaged goods (CPG) initiatives. He will serve on Dunkin’ Brands leadership team and report to Dunkin’ Donuts U.S. president David Hoffman.




Alan Wexler, global co-CEO at Publicis.Sapient, will also oversee DigitasLBi North America until a replacement for Weisman is named. Both agencies are part of Publicis Groupe. Weisman held his Digitas position since 2013. Prior to that he was CMO of Draft Worldwide. He also held assorted positions at Leo Burnett.




Hispanicize Media Group (HMG) announced the appointment of Joe Uva as Chairman & CEO.  Uva’s first order of business will be to integrate the original HMG assets – the Hispanicize events, DiMe Media and Hispanic Kitchen – into the fully acquired platforms of Exit 7 and LatinaMoms.com.







Peter Rice, chairman/CEO of Fox Networks Group, has been added to his current role the title of president of 21st Century Fox, which includes the Fox film business unit.Rice will continue to oversee Fox Networks Group as chairman/CEO — a position he has held since 2012, reporting to 21st Century Fox Executive Chairman Lachlan Murdoch and CEO James Murdoch.




Argentinian native Tito Melega has been appointed WPP’s dedicated Ford agency Global Team Blue global chief creative officer.  Melega, who has nearly two decades of U.S. auto ad agency experience, assumes the role as the automaker enters a critical advertising phase. Global Team Blue has 52 offices across six continents and is headquartered in Ford’s corporate campus in Dearborn, Mich. Melega replaces Toby Barlow, with whom GTB parted ways earlier this year. Melega officially starts in GTB’s Dearborn office on Sept. 11.




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