Meredith Corporation has entered into a binding agreement to acquire all outstanding shares of Time Inc. for US$18.50 per share in an all-cash transaction valued at us$2.8 billion.Meredith adds leading media brands to already strong portfolio of National and Local Media Properties, creating media powerhouse with US$4.8 Billion in Revenues, Including US$2.7 billion of advertising revenues.
Through a license agreement with Time Inc. and Televisa, FORTUNE en Español will be published monthly in Spanish.FORTUNE en Español will include features from the U.S. edition of the magazine, as well as original content from its staff in Mexico.
Advertising technology company Viant, part of Time Inc., has signed an agreement to acquire Adelphic. The combination will create the industry’s first people-based demand-side platform, powered by over 1 billion registered users globally.
Time Inc. is launching mobile-first, all-video platform INSTANT, which will feature content about the lives and projects of digital celebrities as well as content created by digital celebrities exclusively.Time Inc.’s People, Entertainment Weekly and HelloGiggles Will Be INSTANT Launch Partners on Programming and Audience Strategy Initiatives.
Nielsen Catalina Solutions (NCS) and Time Inc. announced a groundbreaking method of cross-platform advertising measurement that makes it possible to measure the quantifiable in-store sales impact of campaigns across print, digital and TV.Study with Crystal Light Beverage Brand shows that combining print, digital and TV in a cross-platform campaign has a positive impact on sales.
YouTube network StyleHaul has team up with Magazine publisher Time Inc. Two companies are joining forces and their own audiences to provide an attractive option for brands and advertisers.
What: Time Inc has acquired social network MySpace parent company Viant for an undisclosed amount. Why it matters: The acquisition will accelerate Time Inc.’s strategy of activating
Programmatic buying for Time print; Adidas explains how to really align IT and marketing; and SMBs turn to social media marketing while luxury brands are
It’s all about the content, baby, as Hispanic characters begin to permeate TV and video. It’s a good thing, because Latino consumers are feeling spendy,
Magazine Media has been evolving to much more than print magazines over the last decade. To celebrate the brightest executives in Magazine Media, Folio Magazine each year puts out a list of 100 leading professionals: 20 per category (Vision, Content, Marketing, Disruption, Revenue). In 2014, two executives belonged to the Hispanic Magazine Media Sector: Luis Solis, Associate Director of Integrated Marketing at Time Inc (interviewed below) and Enedina Vega, VP& Publisher, Meredith Hispanic Ventures (watch out for next Tuesday’s interview with Enedina Vega).
Magazine publisherTime Inc. and Outbrain Inc., a global content discovery platform, have announced an exclusive multi-year agreement that will see Time Inc. enhance its digital strategy by deploying the full suite of Outbrain’s solutions for seamlessly surfacing content that is relevant to audiences across its global portfolio. The partnership is worth more than US $100 million for Time Inc. over the course of the agreement.
The closure of Source Interlink Distribution reflects the tremendous financial pressure that both magazine publishers and their distributors have been facing as the Internet has decimated newsstand sales and as retailers hand over prime shelf space to other products like candy and gum. There are now only two major U.S. magazine wholesalers: TNG and Hudson News.
As marketers are asking for more quality content targeting acculturated Hispanic women, media properties are taking notice. Time Inc.’s People en Español announced the launch of “Chica”, a new english-language digital and print content offering targeting the bi-cultural Latina woman.
Time Warner Inc. it’s spinning off parent company Time Warner with US $1.4 billion in debt. The financing will be used to buy Time Inc.’s U.K. operation, IPC Media.
What: Time Inc’s All You is publishing a 12-page custom magazine, called Celebraciones, which will focus on the holidays and will be bound into the December issue of AllYou Nestlé
Time Inc. may be close to a deal to buy American Express’ luxury publishing division, including Travel + Leisure and Food & Wine magazines.
Kika Rocha has left her post as Beauty and Fashion Director for People en Español. Her last day was May 3. In a note to