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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

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  • LOVE BY SOFIA VERGARA

263047Emmy award-winning actress and entrepreneur Sofia Vergara has launched a second fragrance. Stemming from the success of her first scent, LOVE BY SOFIA VERGARA complements the classic SOFIA, adding a sensual twist to any fragrance wardrobe. “I want my brand to reflect the many aspects of a woman’s life. LOVE is for the woman who truly enjoys being a woman…and loves who she is,” Sofia says.LOVE BY SOFIA VERGARA is an oriental, fruity fragrance that opens up with a bouquet of bright, fruity notes, with middle notes symbolizing the love found in every heart and a sweet base that reveals a sense of seduction. Embodying the beautiful feeling of a passionate kiss or warm embrace, it awakens the senses and conjures the emotions of romance. Mysterious and elegant, LOVE BY SOFIA VERGARA celebrates all that it is to be a woman.
The evocative notes include:
• Top: Mandarin, Passion Fruit, Orange Blossom
• Mid: Purple Andean Orchid, Magnolia, Colombian Coffee Flower
• Base: Amberwood, Ambrette Seeds, Vanilla
To add an element of Sofia’s Colombian heritage, the bottle has been carved to resemble a multi-faceted emerald, the country’s native gem. Designed in smoky pink and purple hues, it speaks to Sofia’s glamour, allure and sensuality.To further support the launch of the fragrance, Sofia will be sharing video footage and engaging with fans across her social media channels, and will appear live on the direct-to-consumer, live content retailer, HSN, on October 22 to speak with fans, share her inspiration for the scent and introduce an exclusive LOVE BY SOFIA VERGARA Gift Set. The Eau de Parfum will retail for us$55 (100ml) and us$32 (50ml) and will be available beginning October 2015 at retailers nationwide, including HSN.com, Perfumania and Perfumania.com.

  • Timberland

descarga (5)Timberland is debuting an ad campaign called “Made for the Modern Trail” that highlights everyday adventures.The campaign breaks September 24.The effort caters to millennials but is also designed to appeal other consumers, which the brand calls the “outdoor life-styler.” The campaign features more than 500 pieces of digital content including paid and owned media, digital product and lifestyle videos, banners and lookbooks. The company plans to invest more than half of its media budget for the 2015 fiscal year in digital experiences. Mr. Davey declined to reveal the full budget for the campaign. Parent company VF Corp. spent US$9.7 million on U.S. measured-media for Timberland in 2014, according to Kantar Media.As part of the new effort, Timberland is also boosting its efforts aimed at women. The company will invest more in women’s media outlets including Teen Vogue, Nylon, People StyleWatch, InStyleand Marie Claire.Timberland worked with Yard on the campaign concept and video assets, an in-house creative team on print assets and imagery, Assembly on media strategy and buying, MediaBlaze on editorial content, and Coyne PR on public relations.
https://youtu.be/uNkmPTDMsFk

 

  • Belvedere Vodka

descarga (2)Polish brand Belvedere Vodka is releasing a global ad campaign starring Mexican actress Stephanie Sigman, who plays Estrella in the opening scene of the spot, which debuts in the U.S. on Nov. 6. The spot shows a martini created without human interaction. The ad is by BBDO and directed by Antoine Bardou-Jacquet.This is Belvedere’s first Bond partnership. The Bond character, played by Daniel Craig, does not appear in the ad. And it’s unclear if Belvedere will appear in the movie.

 

 

  • Pollo Campero

descarga (3)Pollo Campero, home of Authentic Latin Chicken, is shaking things up with the introduction of its new Latin Shakers. For a limited time only, Campero is offering guests an exciting and convenient new way to enjoy Campero’s unique Latin flavors on the go.Latin Shakers, available at participating restaurants through November 8, 2015, include Pollo Campero’s 100% white meat boneless chicken bites, known as Camperitos, along with any one of Campero’s brand new Latin glazes. Served inside Campero’s new, portable shaker cups, guests are encouraged to do the #Latinshake, by shaking the cup to glaze the chicken with the sauce’s unique Latin flavor. Campero’s new glazes include Guava Barbecue, Latin Buffalo and Sweet Chipotle.Guests can enjoy a Latin Shaker meal, which includes seven Camperitos with one of the new glazes, a classic individual side, along with a medium soft drink for only US$5.99.

  • The “Porknóstico”

descarga (4)The National Pork Board (NPB) is calling on all Hispanic consumers to check out the Porkcast (Porknóstico) – a wordplay on pork and forecast – at PorkTeInspira.com/Porknostico to plan ahead and get inspired to create delicious meals made with pork, all set to complement the changing season. Consumers will be able to search for recipes that fit their local, real-time weather forecast based on location. To infuse additional Latin flavor into the fall Porknóstico, the NPB has enlisted celebrity chef Doreen Colondres, who will serve as the chief Porknosticadora of the season, and has developed new recipes inspired for fall weather and seasonal events, such as Hispanic Heritage Month.The “Porknóstico” calls for delicious, flavorful and nutritious pork recipes by Chef Doreen Colondres:
• Flavor-Drenched Pork Sopa Seca (Mexican noodle casserole)
• Panca Drizzled Pork Chops – This Peruvian-inspired recipe features a type of chile that is commonly known as the ají panca
Cookers can check out the latest “Porknóstico” and find inspiring tips, recipes and videos for fall weather, or visit PorkTeInspira.com/porknostico.To join the conversation, cookers can check the Facebook page, and follow on Twitter, Instagram and Pinterest @PorkTeInspira. For video recipes, visit you may visit YouTube channel.

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.

CHECK OUT PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND AGENCY EXECUTIVES TARGETING LATIN AMERICANS! If you want additional information or to acquire the database, please call Matt Eberhardt 347-961-9516 or e-mail him at matte@portada-online.comSEE A DEMO OF THE DIRECTORY!

 :::  LATAM Airlines Group –  Interpublic Group ::: Pullmantur – Vizeum  ::: El Banco Industrial – Innovation Media ::: Grey Latin America – Nexos Publicidad ::: Pereira & O’Dell – Timberland ::: Kiwi tour – ‘Bike Ecuador and Colombia’:::

  • LATAM Airlines/LatAm

descargaLATAM Airlines Group, which operates the LAN and TAM brands, has chosen Interpublic Group as its new global agency network for markets in the Americas, Europe and Oceania where the company operates.Five large agency holding companies participated in a competitive review, which began in March of this year. The selection process considered the presence of each agency’s network in the region where LATAM Airline Group companies operate.LATAM’s new marketing and communications partner will be responsible for planning, creative, media, performance, social networks and CRM in the 24 countries where TAM and LAN currently operate.The IPG team will be led by McCann Worldgroup and IPG Mediabrands, and includes talent and tools from McCann, Initiative, Reprise, Cadreon, MRM//McCann and Craft, as well as from a senior IPG corporate executive.

  •  Pullmantur/México

aqyNWPod_400x400The Spanish cruise line Pullmantur, owned by Royal Caribbean Cruises, has announced that Vizeum, which belongs to Aegis Dentsu Network, is the media agency chosen to promote Antilles and South Caribbean in Latin America. The campaign will be held in Argentina, Chile , Uruguay, Paraguay, Bolivia, Ecuador, Peru, Colombia, Venezuela, Panamá, Costa Rica, Mexico, Honduras, Nicaragua, El Salvador and Guatemala, between September 2015 and April 2016. The main media in which it will develop will be press, OOH and video to activate digital and social networks. This destination starts and ends in Panama, and is available at Colón, Cartagena de Indias, Curaçao, Bonaire and Aruba ports.

  • El Banco Industrial/ Argentina

cb268f107f39833d74e0e38a9b8ac316_400x400The BIND(Banco Industrial) has re-elected Innovation Media to continue providing strategy services, buying and negotiation of offline and online media. The agency, created in January 2014, has among its clients Saenz Briones, CCU Argentina, Genomma Lab, La Paulina, Staples and Cámara Argentina de la Sidra.

  • GREY LATIN AMERICA

5MILP2yL_400x400Grey Latin America has announced its official affiliation with the Panamanian agency Nexos Publicidad, as part of Grey Latin America’s plan to strengthen its network within the region. Nexos is part of Star Holding, the biggest group of advertising and communications firms in the Panamanian market, which maintains a solid relationship with the WPP Group through the representation of several WPP brands. Thus, Grey Latin America reaffirms its commitment to the region and the expansion of the network. Nexos Grey is both a dynamic and strategic advertising agency with over 30 years of experience. Some of Nexos Grey’s most distinguished clients are Copa Airlines, Ford, Lincoln, Banco Ficohsa, Tempo Design and TeleRed.

  • Timberland/Global

FqSJ6RLo_400x400Pereira & O’Dell has been named the new global creative agency for clothing and footwear brand Timberland after a review.The agency will manage the account out of its New York office, which will be responsible for brand and seasonal strategy across multiple channels including digital, print and outdoor, according to a statement.The brand in 2013 launched a rebranding called “Best Then. Better Now.”Pereira & O’Dell, according to the company, will develop bold, innovative campaigns with these findings in mind to further Timberland’s evolution. Work is expected to launch in Spring 2016.Last year, Timberland, which is owned by VF Corp., named MDC Partners’ Assembly as its media agency as the company sought a more digital-centric strategy. The company in recent years has not have a global agency of record. VF Corp. spent a total of about US$123.2 million on U.S. measured media last year, according to Kantar Media. Its biggest brand by spending is Lee, which had close to US$41 million in measured media spend. Wrangler is the second biggest spender with about US$31 million. Timberland, according to Kantar, is on the smaller end of the spending spectrum, with about US$10 million spent on measured media in the U.S. in 2014.

  • Kiwi tour/ LatAm

Kiwi tour firm launches unique ‘Bike Ecuador and Colombia’ cycle tour.A New Zealand tour operator specialising in South American trips has successfully pioneered a new month-long cycle tour of Ecuador and Colombia.Latin Link, run by Wanaka-based Gary and Francis Tate, has been running tours to the continent since the early 90’s.As a long-time mountain biker, Gary had ridden parts of Ecuador in 2013, and had visited Colombia a number of times.Mr Tate says that in fact the fully-guided tour had been a long time in the planning; issues to overcome included “finding decent quality bikes” in the two countries, and “being able to link all the stops together in a cost-effective manner. “

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

Check out  Portada’s Interactive Directory of Corporate Marketers and Agency Executives. 15 NEW LEADS HAVE JUST BEEN UPLOADED. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at  xavier@portada-online.com
SEE A DEMO OF THE DIRECTORY!

  • SATA Airlines

sataThis summer, SATA Airlines will offer daily flights from Boston to Portugal, for the first time ever. From June until September, the Airline will expand its weekly service to the Azores to a seven times a week flight from Boston Logan Airport to Ponta Delgada continuing on to Lisbon on Sundays, Tuesdays, Fridays and Saturdays. The airline will also offer weekly direct flights from Boston (on Wednesdays) to Terceira Island and Porto, via Ponta Delgada. Non-stop flights to Lisbon will be offered every Thursday and Friday.

  • Coca-Cola

ccCoke is planning to increase ad spend by US $1 billion over the next three years, on top of its annual US $3.3 billion in ad spending worldwide, mainly to promote soda, WSJ reported. Even though consumers have steadily been drinking less Coke brand products , the company obtains about 75% of its global sales volume from carbonated soft drinks. Coke executives believe soda sales can be reversed with the right type of marketing. And to do so, they count with the support of their largest shareholder— Berkshire Hathaway chairman Warren Buffett.

  • Timberland

timberlandTimberland has selected Assembly,  the new agency that was recently formed by the merger of MDC’s TargetCast and RJ Palmer, to handle media planning, buying and strategy duties to move toward a more digital-centric strategy,as said by Ad Age. Timberland US $50 Million is a huge step for Assembly and CEO Martin Cass, the former U.S. president of Carat. The incumbent, Mullen’sMedia Hub group, did not participate in the review.

  • Smirnoff

smirnoffThe Russian vodka brand Smirnoff, now owned by Diageo, is kicking off its major TV campaign since 2010. Alison Brie of NBC’s Community and Adam Scott of NBC’s Parks , will star in digital and TV spots as a couple planning a party who poke fun at other brands while selecting Smirnoff.

  • Taco Bell vs. McDonald’s

tacobell Taco Bell´s new commercial is poking fun at McDonald’s again, USA Today reports. In the commercial, a dorky guy whose house is filled with 1980s memorabilia sings about how he’s been eating Egg McMuffins since 1984 to the tune of “Old MacDonald Had a Farm.” After trying a Taco Bell Waffle Taco, everything changes. This commercial follows others where guys named Ronald McDonald, sang the praises of Taco Bell breakfast items. The original ads rated among the most popular on YouTube last week.

 

  • Retailers: Family Dollar and Dollar General

Family Dollar announced that it will cut jobs and close about 370 underperforming locations due to poor sales and earnings. The deep discounter will also permanently lower prices on about 1,000 basic products.The Matthews, NC-based retailer also said it will slow new store openings beginning in fiscal 2015. It now plans to open 350 to 400 new stores. In fiscal 2014 it added about 525 stores. Family Dollar Inc., which operates 8,100 stores, did not say how many jobs it would eliminate. Family Dollar, along with Dollar General, is popular among low income shoppers, particularly Hispanics.
Dollar General, the largest dollar-store chain with about 11,100 stores, also had a weak profit outlook in March following poor fourth quarter sales. Dollar Tree, which operates nearly 5,000 locations, missed profit expectations for the holiday quarter in February.

  • SanaSana.com

SanaSana.comTM, the first consumer goods online retailer catering to US Hispanic women, has launched to help the estimated 10.2 million orphaned children in Latin America.As the fastest growing segment of the US population, the Hispanic market’s buying power will reach $1.5 trillion by 2015. SanaSana.comTM offers an alternative e-commerce solution to the 33.5M active Hispanic Internet users, while assisting orphanages throughout Latin America. SanaSana.comTM is a cause company where all purchases made on its site contribute directly to the creation of both an online directory listing and a donated website by the company to each participating orphanage. SanaSana leverages its expertise in web design, search engine optimization and marketing to provide Latin American orphanages with self-sufficient web portals that will generate exposure and increase global donations. This philanthropic strategy is carried out through the establishment of the SanaSana Foundation and the support of Wix.com, a leading cloud-based web development platform.

  • Bumble Bee Foods

Bumble Bee Foods, North America’s premium seafood company, is partnering with Hispanic Celebrity Chef Doreen Colondres as the brand’s exclusive chef partner and brand ambassador. Colondres, a leading figure in today’s “Latin kitchen” movement and creator of the brand and website The Kitchen Doesn’t Bite®, will join Bumble Bee in its mission to inspire consumers to embrace a healthy and delicious lifestyle. Colondres first teamed up with Bumble Bee last year to connect the brand with the growing U.S. Hispanic market and extend Bumble Bee’s successful “BeeWell for Life®” brand philosophy.“We’re thrilled to work with Doreen again and share her passion for inspiring people to cook and have fun doing it,” said Dave Melbourne, Bumble Bee senior vice president, consumer marketing and corporate social responsibility.

 

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CHECK OUT Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Xavier Gonzalez at 1-212-685-4441 or e-mail him at xavier@portada-online.com

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.

  • Wendy Davis

Democrat Wendy Davis formally jumped into the Texas governor’s race. Davis, a second-term state senator, became a national sensation in June when she stood for nearly 11 hours in her pink running shoes and railed against a bill that would ban most abortions after 20 weeks and impose strict requirements on clinics. Her filibuster stopped the bill initially, but it eventually passed a special session of the GOP-controlled Legislature and was signed into law by Perry.Texas Right to Life is airing radio ads in English and Spanish in South Texas about Davis, aimed at Hispanics and socially conservative voters. The narrator in the spot says Davis is an “abortion zealot” who cast her filibuster as a stance being made on “sacred ground.” “For a Democrat to win in Texas in 2014, there would have to be an unprecedented mobilization and enthusiasm among Latino voters,” said Matthew Wilson, a political scientist at Southern Methodist University in Dallas. “An Anglo woman best known as an abortion champion doesn’t seem well positioned to achieve that.”

  • Ford

FordDavid Rodriguez, Muilticultural Marketing Manager at Ford, told eMarketer that he sees big opportunities in the use of mobile video advertising target Hispanics. “We are seeing an increase in effectiveness in mobile activity—certainly as it relates to video. The trend shows such high engagement and click levels that we can no longer sacrifice one for the other. It’s more of a total digital approach that we try to take. Mobile is definitely becoming a central platform in Hispanic digital activity.”

  • Nissan-Omnicon

Omnicom is creating a dedicated Agency For Nissan called Nissan United, the new unit will be made up of staffers from TBWA (creative), OMD (media), Critical Mass (digital), Interbrand (brand strategy) and Emanate (public relations). TBWA’s creative partner on Nissan in Japan, Hakuhodo, will also be represented. John Castle of TBWA will be president of the new unit, which will be based in New York and have an initial staff of about 30. Nissan joins several other major automakers who have dedicated multi-faceted agency units. Among them: Team Detroit for Ford; Hudson Rouge for Lincoln; Team Mazda; Commonwealth for General Motors’ Chevrolet and Rogue for Cadillac, and Innocean for Hyundai

  • Newell Rubbermaid – PHD

Newell Rubbermaid is consolidating its lead global agency roles for advertising and media buying, PHD will handle media buying.Atlanta, Georgia-based Newell Rubbermaid owns a broad range of brands, including Sharpie, Paper Mate, Rubbermaid, Irwin, Lenox and Calphalon.Newell Rubbermaid plans to invest more in marketing more of its brands globally, added spokseman David Doolittle, especially in emerging markets like Brazil and China, as well as Mexico and other parts of Asia.

  • Mohegan Sun

Mohegan SunMedia Storm has succeeded Horizon Media in the role of planning and buying media for Mohegan Sun. This includes online, outdoor and magazine ads. Newspaper and broadcast media buying remain at Mediaspace Solutions and Mintz & Hoke, respectively.

 

  • Timberland

The footwear and outerwear company Timberland will focus on 25-to-30-year-olds. Jim Davey of Timberland told Ad Age that the latest campaign “is the first big step in relaunching the brand.” It comes after two years of talking with consumers about the brand. The campaign is multi platform but contains a sizable digital segment on Twitter, Instagram, Tumblr, Pinterest, Facebook and Vine.

GET ALL THE LEADS YOU NEED WITH PORTADA’S INTERACTIVE DIRECTORY OF CORPORATE MARKETERS AND MEDIA BUYERS! For detailed contact information on Corporate Marketers at these companies and the decision makers at their Advertising Agencies, get access to Portada’s Interactive Directory of Corporate Marketers and Agencies targeting Hispanics with more than 3,000 Leading Agency and Marketing/Advertising Directors. (Downloadable into an Excel Spreadsheet for seamless integration into your own database!). If you are a Subscriber to the Directory login and access the Directory.

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