Tim Maleeny


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Marci Grebstein has been appointed  JC Penney chief marketing officer. She succeeds Mary Beth West, who left in March to take a position at Hershey. Grebstein was previously CMO at Lowe’s before departing in January. Prior to that she was VP, marketing and brand strategy at Food Lion.





R/GA New York has appointed Tim Maleeny as executive director, brand and marketing strategy. He will report to global chief strategy officer, Barry Wacksman.Maleeny joins the agency from Heat, where he was chief strategy officer and general manager of the New York office. Prior to that, he was both chief strategy officer of Havas Worldwide and co-managing partner of New York.




Publicis Groupe’s full-service agency Team One has hired Kyle Acquistapace as executive director of Idea Communications, part of Team One’s executive leadership team.In his new role he will oversee the agency’s media department, public relations and experiential marketing.





Nada Stirrat has been appointed VP, global marketing solutions, U.S. and Canada, at Facebook. Stirrat was previously CEO at Verve, and also served as chief revenue officer at Acxiom and Myspace.





In addition,Ty Ahmad-Taylor has been named VP, product marketing. Ahmad-Taylor was previously product marketing president and CEO at THX. He has also held executive roles at Samsung and Viacom.





Vinay Shanani has been appointed VP for integrated marketing operations at Toyota Motor North America. He was most recently VW of America’s senior VP of marketing.







Dream Vacations, CruiseOne and Cruises Inc. announced that industry sales veteran Saul Fonseca is joining the team as director of sales. Fonseca will work with the marketing and business development teams to strategically grow and maximize revenue. He will oversee a team of regional business development managers who provide on-the-ground sales and marketing support to agents nationwide. Fonseca was recent director of sales at Regent and Oceania.


Northwestern Mutual, a Fortune 100 financial security company, announced new senior leadership appointments that advance transformation across the enterprise. All changes are effective June 1.Bethany Rodenhuis has been appointed senior vice president – transformation. Alexa von Tobel, founder and CEO of LearnVest, has been named chief digital officer. Aditi Gokhale has been appointed executive officer and chief marketing officer of Northwestern Mutual. Lisa Cadotte has been named executive officer and vice president – investment risk & operations (IRO). Hamilton Faris has been named executive officer and vice president – data & analytics. Courtney Reynolds has been named executive officer and vice president – communications & corporate affairs. Emilia Sherifova has been named executive officer and vice president – architecture & engineering.  Ainslie Simmonds has been named executive officer and vice president – digital products & design.

Fernando Quintela has been appointed Director of the delegation of HispanoPost Media Group in Spain. From its offices in Madrid, Quintela will report directly to Manuel Aguilera, CEO of the company.In his new role, Fernando Quintela is responsible for leading and expanding the commercialization of the Spanish-language content portfolio that HispanoPost makes available to television channels, digital media and advertising agencies in the area of content production in video format, television and digital media, creative services, video branded, etc.Quintela will continue consolidating the business by promoting strategic actions of national and international production and other digital content. Quintela will demonstrate, the long trajectory that the HispanoPost team has in the production of quality content and the international network established in the United States, Latin America, Europe and the Middle East.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

Leila Cobos is the new Editor of  Nexos, American Airlines’ Spanish-language publication for the Americas. The magazine had been edited until recently by Ana Cristina Reymundo. Leila Cobos is a Colombian TV host, novelist and journalist. For the past 10 years, Cobos has been director of Latin content at Billboard magazine. Nexos is being relaunched this month. American Airlines magazines, including American Way and Nexos, which for the last 48 years had been produced in-house by American Airlines Publishing, are now being published by London based publishing house Ink Global.

e714dc9c1abec8e57f7fa6c9bda4dc64_400x400Univision CEO Randy Falco‘s contract has been extended till January 2018, amid preparations for a possible public stock offering.Falco, a former top NBC and AOL executive, remains in charge of the media company for another three years.Univision has added a number of cable channels under Falco’s watch, including the fast growing Univision Deportes sports channel. It rebranded its secondary broadcast network UniMas and invested in upstart channels El Rey and Fusion. (Fusion is a joint venture with Walt Disney Co.’s ABC).

B88O8FbIAAEEzosEric Silver is the new regional chief creative officer of McCann Erickson North America. Silver, who has worked at network agencies like BBDO and DDB, was most recently chief creative officer at Silver + Partners, New York.His agency, namesake, will close. In November it lost its biggest client, CarMax to McKinney, which became the lead creative shop after a review in which the incumbent did not participate. Other agency clients had included Ben & Jerry ‘s, Coca-Cola’s Honest Tea, Patron Company’s Ultimat Vodka and MSG Networks. It’s expected some of Silver + Partners’ remaining clients and execs will follow the CCO to McCann.There was no one previously in the role of regional North America CCO.Silver started his ad career as a writer at Chiat/Day before moving to Portland to work on Nike and ESPN at Wieden + Kennedy. He then went back into the ad business as a creative director at Cliff Freeman. He moved on to BBDO where he was an executive creative director, working on FedEx, Monster and the BBC. In early 2009 he joined DDB, New York as CCO and left a year later.

1d3c5bd13b0969337a90c96726710188_400x400Laura Arciniega has joined The Raben Group’s senior team as a principal in their Los Angeles office.Laura brings a wealth of experience in public policy, politics, and strategic planning to the firm, and strong relationships with a vast network of stakeholders from government, philanthropy, the advocacy community, and the private sector.Prior to joining The Raben Group, Laura served as the district director for Representative Xavier Becerra, Chairman of the House Democratic Caucus, for nine years. Her tenure with Rep. Becerra also included two years as his legislative counsel. Laura also served as acting chief of staff, managing both the Washington and Los Angeles offices.Most recently, Laura worked as a consultant to AEG and the Staples Center Foundation.

YyeBzXch_reasonably_smallTV personality Martin Amado has hired Publicist and Endorsement Liaison Aida Phillips PR to handle all publicity and endorsements.Martin Amado is currently the home décor contributor to Un Nuevo Día,Telemundo’s national morning program.



imagesLeo Burnett Chicago named Nancy Hannon as executive vice president, executive creative director to manage creative teams behind Kraft brands including Philadelphia Cream Cheese, Crystal Light and Breakstone’s as well as Kellogg’s Special K. Hannon joins Leo Burnett from EnergyBBDO where she was executive vice president, executive creative director overseeing Quaker and vitamin brands like Flintstone’s, Citracal and One a Day. Prior to EnergyBBDO, Hannon spent time at The Martin Agency, DDB and Y&R. “Nancy is known as a leader in portraying women in advertising with attitude, intelligence and depth. We welcome her contributions and leadership in this space,” said Susan Credle, Chief Creative Officer of Leo Burnett USA.

IPGlogo_twitter_reasonably_smallInterpublic Group will appoint three new independent that will replace two current directors, Jill Considine and Richard Goldstein, who will step down March 1:




0144403 (1)Deborah Ellinger, former CEO of The Princeton Review.





Henry Miller, chairman of Marblegate Asset Management.



descarga (1)Jonathan Miller, partner at Advancit Capital, former chief digital officer of News Corporation and former CEO of AOL.



6410c449ff657882d82dc9e4024c9b71_reasonably_smallHavas Worldwide New York has formed a new leadership team, effective immediately.Global CEO Andrew Benett has appointed staff to newly-formed managing partner roles:



B9JPvaCIgAAE3tHNew York Chief Strategy Officer Tim Maleeny (right)

Global Chief Digital Officer Sean Lyons (left)

Global Chief Marketing Officer Matt Weiss (middle)

In addition to their current responsibilities, they will run day-to-day operations in the New York office with each exec overseeing a section of the agency’s client roster. Clients include Liberty Mutual Insurance, Keurig Green Mountain, TD Ameritrade and Dos Equis. The trio will also be tasked with reinvigorating the agency’s offering, acquiring new business and creating new sources of revenue.They will report to Mr. Benett, who has personally overseen the office since former New York co-Chairman and Global Brands President Matt Ryan’s departure in late 2013.


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