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“This Is Wholesome”

Honey Maid New TV and Social Campaign Shares Stories of Acceptance

Honey Maid, a Mondelēz International brand, has released the latest chapter in the “This Is Wholesome” campaign, which underscores importance of acceptance in the changing american culture.The new integrated marketing campaign will run on television and social media. In addition, the company is introducing the browser app Wholesome Button to allows users experience the Internet through the lens of acceptance and positivity. Carat is Honey Maid’s media agency.