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The Yum Brands

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A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

For prior Sales Leads LatAm editions, click here. 

  • Adidas

Adidas has consolidated its global media business. As part of the brand’s drive behind their 2020 ‘Creating the New’ strategy, Adidas will align all areas and territories and has appointed WPP’s MediaCom to execute the holistic approach from September 2018.After a competitive pitch,  MediaCom was selected as the agency to help Adidas and Reebok continue the momentum behind both brands and deliver a winning media approach. The combined brief will be executed across all platforms with a focus on innovation aligned to the brand’s strategic business plan; ‘Creating the New’.The areas of responsibility for the agency teams globally will include media planning, integrated media consultancy and buying, consumer insight and measurement. The two hubs for the global business will be London for Adidas and New York City for Reebok, with MediaCom staff also positioned around key focus locations for the brands across the world.

  • Latam Airlines Brazil

LATAM Airlines Group S.A announced that its consolidated affiliate TAM Linhas Aereas S.A. (“LATAM Airlines Brazil”), does not intend to renew or extend its operating agreement with Multiplus S.A., its loyalty coalition affiliate, after December 31, 2024. Concurrently, LATAM Airlines Brazil announced its intention to offer to acquire all of the common shares in Multiplus that LATAM’s affiliates do not currently own, and to subsequently de-list Multiplus from the B3 Novo Mercado in Brazil and cancel its registration.The acquisition of Multiplus and its full integration into LATAM’s network will, together with LATAM Pass, create what LATAM estimates will be the fourth largest frequent flyer and loyalty program in the world (measured by member base), and will cement the LATAM Group’s relationship with 21.1 million members at Multiplus. Multiplus members’ points and redemption benefits will remain intact, and Multiplus’s commercial partners will benefit from enhanced customer acquisition, retention and share of wallet.

  • Pizza Hut

Yum Brands hopes its new alliance with Telepizza, which was closed last May, will further expand its Pizza Hut brand internationally and that refocusing on a primarily delivery-based store model will help drive sales for the pizza chain. Pizza Hut’s agreement with Telepizza will position the combined companies as the largest pizza chain across Latin America and the Caribbean. The partnership calls for Telepizza to open at least 1,300 new stores over the next 10 years and a minimum of 2,550 stores total over the next 20 years, said David Gibbs, Yum Brands president and CFO, on a Yum Brands earnings call Aug. 2.

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

 

  • Hampton by Hilton

Hampton by Hilton, the global hotel brand known for its commitment to authentic service and great value, celebrates its Middle East debut with the opening of Hampton by Hilton Dubai Airport, marking the largest property in Hampton’s global portfolio. The opening of Hampton by Hilton Dubai Airport reinforces the brand’s commitment to international growth, driven by concerted efforts in China and Latin America, while deepening its reach in the U.S. and Europe. The opening bolsters Hampton’s international footprint of more than 2,380 hotels in 22 countries and territories. With the largest pipeline in the brand’s history and in the Hilton enterprise with 620 planned hotels, Hampton is positioned for successful, rapid and steady growth in its target markets. Hampton recently opened its first hotel in Kazakhstan, and soon will enter into Argentina, Chile and France, with continued expansion in China, where it is the fastest growing international hospitality brand in the country.

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact Sales Manager Isabel Ojeda at isabel@portada-online.com.

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Multicultural consumers right now.

For prior Sales Leads editions, click here. 

 

  • KFC

Wieden+Kennedy, creative agency for The Yum Brands fast food chicken chain, has also been awarded its US$234 million U.S. media ad spending account, which includes media planning and buying across all platforms, including digital and social media. Publicis media agency Spark Foundry was the incumbent since 2017. W+K has handled KFC creative since 2015.

 

 

 

 

 

 

  • Fiat Chrysler

Fiat Chrysler, One of the world’s largest automakers, has placed its´U.S. media account in review for the first time in nine years, Ad Age first reported. IPG’s UM, Incumbent media agency since 2009, will participate in the new review. UM’s offices in Detroit, New York and Los Angeles all work on the account, with Scott Russell overseeing the account out of Detroit. The review includes media buying and planning for all of the company’s major brands, including Chrysler, Jeep, Dodge and Ram. Global media is not included in this review.

 

 

 

 

  • HSBC

HSBC, The Hong Kong and Shanghai Banking Corporation, has awarded Omnicom agency PHD its´ US$400 million global media buying account beating 10-year incumbent agency Mindshare, The Wall Street Journal first reported. WPP’s JWT still handles some HSBC creative work. The switch comes under Leanne Cutts, who joined HSBC as chief marketing officer last year from Mondelez.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

  • Jack Link´s

Jack Link’s Beef Jerky, an American snack company best known as the producer and marketer of the eponymous brand of beef jerky, has moved its media account from Carmichael Lynch, which handled media buying and planning for Jack Link’s for 13 years, to Cincinnati-based media agency Empower, Adweek reports. Jack Link’s spent about US$11 million on measured media in the U.S. in 2017, according to Kantar Media. Among Empower’s other clients are Wendy’s, Bush’s, Land O’Frost, Famous Footwear, Gorilla Glue and Ashley HomeStore. Carmichael Lynch did not participate in the media agency review.

 

 

  • Randalls

Randalls Food Markets, which operates 43 supermarkets in Texas, with 27 stores around the Houston area and 16 stores around the Austin area, is closing its third Houston-area store this year as the longtime local grocer continues to struggle in a hyper-competitive market.Last month, the company shuttered stores in Garden Oaks and in Stafford, leasing those locations to a Hispanic grocery chain called El Rancho.

 

 

 

2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.