Tag

The Wall Street Journal

Browsing

What: The Wall Street Journal is rolling out “What’s News,”its first mobile-only product , a paid  news app.The projects is aimed to support subscribers migrating to digital platforms.
Why it matters: Digital platforms are becoming popular among publishers who want to reach readers on mobile devices.Just like the WSJ, the New York Times is also turning to digital to counterpart print revenues downward trends. Not only for advertising but also for paid subscriptions. According to a recent WAN-IFRA report circulation revenues (print and digital) topped advertising revenues  for the first time for newspapers worldwide in 2014.

wsj_savedThe Wall Street Journal is rolling out its first mobile-only product, a paid, digest-style news app that consolidates digital and reconfigures its newsroom through staff buyouts.

The app, called “What’s News“, will be produced by a team of journalists and offered as an add-on for subscribers.

The new app is aimed to support its almost 2.2 million subscribers’ loyalty, out of which at least 700,000 are digital-only subscribers,as the Journal marches toward a goal of 3 million paying customers by 2017.The Apphas been described as a scan of the day’s most important news stories broken down for readers on the go. They also said it’s being talked up internally as a key component of the Journal’s digital strategy.

The new app is aimed to support its almost 2.2 million subscribers’ loyalty, out of which at least 700,000 are digital-only subscribers

Digest format

Digital is becoming popular among publishers who want to reach readers on mobile devices, where there’s a race to monetize audiences that access headlines thorugh their smartphones.

Apple has also released a new mobile news app  to give users a mix of stories from different publications. The New York Times already has “NYT Now,”a  news app that it is trying to scale as an advertiser-supported product after the app failed as a paid offering. Yahoo’s News Digest has gained popularity as a twice-daily blast of  stories as a morning and evening newspaper.

News Corp.,WSJ parent company, expects the new digital projects to help diminished print revenues, which have suffered an industry-wide downward trend as readers and advertisers are turning to digital platforms. Journal advertising revenues were down 11 percent in the third quarter of 2015, which included a 9-percent decline in the news and information segment that encompasses the Journal.

WSJ is expected to pump more newsroom resources into mobile initiatives like What’s News in the coming fiscal year, which begins in July.

Timothy Martell, executive director of the Indepenent Association of Publishers’ Employees, a union that represents 477 U.S.-based members of the roughly 1,800-person combined global newsroom of the Journal and Dow Jones’ Newswires, noted that there have lately been several dozen involuntary cuts outside of the newsroom. Layoffs are possible within the newsroom if the buyouts do not achieve management’s desired cost efficiency.

Join us at PORTADA Mexico!

WSJ. Magazine, The Wall Street Journal’s luxury lifestyle publication, recently announced the launch of WSJ. Magazine Brasil and WSJ Magazine América Latina. The two new editions, which will be published in Portuguese and Spanish respectively, will be published four times a year: October 2014, December 2014, April 2015 and July/August 2015. Portada interviewed Anthony Cenname, publisher of WSJ Magazine, about the recent launch.

descargaWSJ. Magazine, The Wall Street Journal’s luxury lifestyle publication, is launching WSJ. Magazine Brasil and WSJ. Magazine América Latina, printed in Portuguese and Spanish, respectively. These new editions will be published four times a year: October 2014, December 2014, April 2015 and July/August 2015 and will reach over 95,000 affluent readers in Argentina, Brazil, Chile, Colombia, Mexico and Panama. With the new Latin American magazine, Dow Jones, the publisher of The Wall Street Journal is chasing the growing Latin American luxury ad-category.

The editions will be inserted in eight of the most influential local newspapers, including El Mercurio, El Norte, El Tiempo, La Nación, La Prensa, Mural, Reforma and Valor Econômico. The content will also be available on WSJAmericas.com, WSJ.com/Brasil and WSJ.com. Led by WSJ. Magazine’s Editor-in-Chief Kristina O’Neill, both magazines will contain select content that will be translated by The Wall Street Journal Americas team led by Managing Editor Cristina Aby Azar in New York City. This is the first time in WSJ. Magazine’s history that local language editions will be available and distributed in newspapers other than The Wall Street Journal.

The Wall Street Journa Americas will only work on the translation of the content and not on editorial content. The Wall Street Journal Americas content is published within the business sections of 16 leading newspapers, 8 of which will distribute a Latin American edition of WSJ. Magazine.

As to what the new magazine circulation will be, an exact figure is not available yet, sources from WSJ. Magazine told Portada. However, The Latin American editions will be distributed to 95,000+ readers in the most affluent zip codes across 6 countries within the 8 most influential newspaper hosts such as Brazil’s Valor Econômico and Argentina’s La Nación.  In the U.S., according to figures from TWSJ with source of AAM (for the six months ending March 31, 2014), the editions are leading regarding net paid circulation, for both weekday and weekend.  The paid weekend circulation is 2,300,510.

CennameAnthony (preferred)Anthony Cenname, publisher of WSJ Magazine,talked to Portada about the recent launch:

Portada: What makes this particular moment the right one to launch The WSJ Magazine in Latam?

Anthony Cenname : “The luxury market in Latin America is booming, and businesses in both the luxury and travel space are expanding there. By launching these two new editions, we open up a whole new world of advertising opportunities for our clients who want to reach this ever-growing, elite demographic.”

 The luxury market in Latin America is booming, and businesses in both the luxury and travel space are expanding there.
 

Portada: Why is luxury the main ad category the magazine offers?

Anthony Cenname :”Luxury means different things to readers who are as affluent and powerful as those of WSJ. They have an affinity for fine quality across all aspects of their lives, be it real estate, fashion, jewelry, hotels or airlines. Having all their interests in one magazine engages and inspires them like no other publication can. This is equally appealing to luxury advertisers who are attracted to WSJ.’s multi-dimensionality.”

Portada: Over the years , How have you seen the Latam luxury ad category evolving?

Anthony Cenname :”Leading brands understand that it’s essential to be global, especially in Latin America’s luxury goods market which has grown an average of 15 percent a year over the past decade ( Sources: Boston Consulting Group; World Wealth Report, Capgemini/RBC Wealth Management 2013). In fact, Latin America’s high net worth individuals account for $8 trillion of the global total wealth. It’s extremely important for marketers reach these consumers.”

Leading brands understand that it’s essential to be global, especially in Latin America’s luxury goods market which has grown an average of 15 percent a year over the past decade.
 

Related Article: How U.S. Media brands cater to global Latin Audiences

 

starbucksMedia companies are finding innovative ways to promote their content to desired audiences. News brands like The New York Times and the Wall Street Journal are turning to free Wi-Fi as a way to promote their content.The New York Times announced that it is offering Starbucks customers free digital access to 15 articles per day on NYTimes.com through the Starbucks Digital Network (SDN).

Customers who are logged into the SDN can access up to three articles across five sections per day, including Top News, Business, Technology and Most E-Mailed. The fifth rotating section features the corresponding special section of the daily print paper and includes: Sports (Monday); Science (Tuesday); Dining (Wednesday); Styles (Thursday); Weekend (Friday); The Magazine (Saturday); and Sunday Review (Sunday).

News brands like The New York Times and the Wall Street Journal

starbucksIIThe new web-based, cross-platform solution utilizes a responsive design optimized for desktops, tablets and smartphones. The New York Times newspaper is already widely distributed in Starbucks restaurants across the country. The enhanced access will be available only in U.S. company-operated stores that offer free AT&T Wi-Fi.

“Starbucks is the ideal setting for The Times to offer enhanced digital access,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. “Customers on SDN will discover a diverse selection of Times content updated in real-time, from the day’s top stories to more in-depth features and opinion.”

The New York Times allows non-subscribers to access a limited number of articles per month on NYTimes.com. Additional access requires a digital subscription. Times spokesperson, Linda Zebian told paidcontent that , confirmed by phone that the 15 articles available through Starbucks are in addition to the 10 free monthly ones. The catch, however, is that the Times’ chooses the free Starbucks stories. It offers them on a special landing page.

In August, the Wall Street Journal announced a plan to provide free Wi-Fi access in more than 1300 hotspots in New York and San Francisco; the only requirement is for readers to log-in to theJournal’s website.

starbucksMedia companies are finding innovative ways to promote their content to desired audiences. News brands like The New York Times and the Wall Street Journal are turning to free Wi-Fi as a way to promote their content.The New York Times announced that it is offering Starbucks customers free digital access to 15 articles per day on NYTimes.com through the Starbucks Digital Network (SDN).

Customers who are logged into the SDN can access up to three articles across five sections per day, including Top News, Business, Technology and Most E-Mailed. The fifth rotating section features the corresponding special section of the daily print paper and includes: Sports (Monday); Science (Tuesday); Dining (Wednesday); Styles (Thursday); Weekend (Friday); The Magazine (Saturday); and Sunday Review (Sunday).

News brands like The New York Times and the Wall Street Journal are turning to free Wi-Fi as a way to promote their content.

starbucksIIThe new web-based, cross-platform solution utilizes a responsive design optimized for desktops, tablets and smartphones. The New York Times newspaper is already widely distributed in Starbucks restaurants across the country. The enhanced access will be available only in U.S. company-operated stores that offer free AT&T Wi-Fi.

“Starbucks is the ideal setting for The Times to offer enhanced digital access,” said Yasmin Namini, senior vice president, marketing and circulation, The New York Times. “Customers on SDN will discover a diverse selection of Times content updated in real-time, from the day’s top stories to more in-depth features and opinion.”

The New York Times allows non-subscribers to access a limited number of articles per month on NYTimes.com. Additional access requires a digital subscription. Times spokesperson, Linda Zebian told paidcontent that , confirmed by phone that the 15 articles available through Starbucks are in addition to the 10 free monthly ones. The catch, however, is that the Times’ chooses the free Starbucks stories. It offers them on a special landing page.

In August, the Wall Street Journal announced a plan to provide free Wi-Fi access in more than 1300 hotspots in New York and San Francisco; the only requirement is for readers to log-in to theJournal’s website.