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The Vidal Partnership

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Grupo Gallegos was among 5 winners of Best in Show with 'Batalla,' a spot for California Milk Processor
Grupo Gallegos was among 5 winners of Best in Show with ‘Batalla,’ a spot for California Milk Processor

LatinWorks, Grupo Gallegos, Alma DDB and The Vidal Partnership won awards for having conceived the ‘Top 5 creative executions of 2013’ at the second annual U.S.H. Idea Awards Tuesday night in Miami. Overall, 25 winners were selected among hundreds of entries received. The winners represented a total 10 agencies, and covered work pitching automobiles, film festivals, sports shoes, and consumer-packaged goods.

“The winning campaigns represent what we work so hard for all year long: excellence in Hispanic advertising creative,” said Claudio Vera, president of Círculo Creativo and creative director of Casanova Pendrill, in a prepared statement.

According to a press release, the judges handed Best in Show awards to top 5 executions: LatinWork’s Cine las Américas Languages campaign; Grupo Gallegos’ Batalla (California Milk Processor;) The Vidal Partnership’s digital The Creation of the First Yogurt for Men (Powerful Yogurt;) and AlmaDDB’s The Glad Tent and Adiós Clichés, Hola México.

Ten jurors representing four countries worked in the selection of the winning pieces.

The U.S.H. Idea Awards first launched in 2012 as a partnership between Círculo Creativo and AHAA: The Voice of Hispanic Marketing. Prior to that, AHAA had worked for over a decade in partnership with Advertising Age.

The Vidal Partnership has won the Cablevision media planning and buying account, Portada has learned.
Cablevision Systems Corporation is the eight largest cable television company  in the U.S. with systems serving areas surrounding New York City. Most of its customers reside in New York, New Jersey, Connecticut and parts of Pennsylvannia. Cablevision also offers high-speed Internet  connections (Optimum Online), as well as digital cable Optimum TV (Optimum TV) and VoiP (Optimum Voice) phone service. According to Kantar, Cablevision Systems spent nearly $110 million on U.S. measured media in 2011, and the bulk of it was devoted to the Optimum brand.

Cablevision media planning and buying duties were until recently the responsibility of  New York City based Globalworks. For The Vidal Partnership, the Cablevision account win is a relief after the agency had several account losses over the last year, including the Heineken account last December.  Two veteran executives Alberto Ferrer and Gustavo Carvajal, recently left their posts at TVP.

The Vidal Partnership is a full-service, independent advertising agency working with clients including FEMA, NFL, Tylenol, Rémy Martin and TD Bank.