A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.
- Northgate González Market
Northgate González Market has unveiled a new multimedia campaign during the highly popular Latin Billboards show featuring the grocery store’s authentic food, ingredients, and fresh offerings around the themes of sports, music, and the ever-so popular TV/binge-watching.”We recognize that our customers are not all the same, each customer has a different shopping mission and each customer has their own passion points and stories, we recognize that there is a story behind every visit to our stores,” said Caro D’Antuono, vice president of Marketing for Northgate Market and a member of Portada´s Sports Marketing Board. This was the inspiration and cultural insight used to create the “What a Feeling” ad campaign. The spots feature “What a Feeling,” a song from the 1983 major motion picture Flashdance with re-written lyrics to reflect the emotions being felt by the various characters in the commercials. The playful creative developed by Circus based in Santa Monica has several components from digital video ads, social media, radio and television. Founded in 1980 Northgate González Market is an authentic, family-owned and operated Hispanic supermarket chain with 40 stores in Orange, Los Angeles and San Diego counties.
- Tampico Beverages
Tampico Beverages, one of the world’s leading manufacturers and marketers of high-quality and value-added juice drink concentrates, has launched a sugar-free product, Tampico ZERO. Available in two flavors, Mango Punch and Citrus Punch, the beverage joins the Tampico product family as an alternative for those consumers looking to limit their sugar intake.The product has been rolled out to retailers throughout Texas, Arizona, Illinois, and parts of Nevada and New Mexico. Distribution is expected on a broader national scale in late 2019. Tampico ZERO’s launch is initially being supported by a robust direct-to-consumer digital marketing campaign, geo-targeted to key markets of distribution, combining social media, programmatic advertising and online radio. In addition, Tampico is working with hyperlocal influencers to share the product narrative with their followers.
- Cacique Inc.
Cacique Inc. announced the acquisition of El Sol Foods, a maker of homestyle salsas headquartered in Gilbert, Arizona. The acquisition signals the Cacique brand’s entrance into the salsa category. It allows Cacique to extend its portfolio of authentic, high-quality Hispanic foods rich in heritage and tradition to even more people across the country, according to a press release.Distribution of the new Cacique salsa products will begin regionally in the western U.S. this May, with nationwide rollout beginning this summer.The company said Cacique Homestyle Salsas are handcrafted with fresh produce using a small batch, cold process that guarantees homemade, authentic Mexican flavors in every bite, continuing the tradition that El Sol began more than 30 years ago.Family-owned and founded in 1973, Cacique is a brand of Hispanic cheeses, creams, yogurts and chorizos. Headquartered in Monrovia, California, Cacique remains dedicated to producing authentic, fresh and high-quality Hispanic products.
The National Supermarket Association will launch the “Marca País” campaign in partnership with the government of the Dominican Republic, to promote Dominican products through supermarkets that are members of the NSA, on the East Coast of the United States, Abasto Hispanic has reported. The NSA supermarkets would support Dominican products that reach our stores and the Dominican State would create an incentive through the Consulate in NY to promote Dominican brands. The agreement is in the process of being finalized and it is expected that the President of the Dominican Republic, Danilo Medina, will sign it before the month of June.
2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.
- Kia Motors
Kia Motors America has launched an entirely different marketing campaign that builds upon the brand’s “Give It Everything” mantra and heralds the arrival of the most adaptable version ever of the brand’s iconic urban runabout.Set to an energetic custom soundtrack, the spot entitled “The New Species of Soul” is the centerpiece of a multi-faceted campaign starring three unique versions of the Soul model. For the third generation, Kia “gave it everything” and poured more of its “soul” into every inch of the vehicle, resulting in rugged performance, thrilling technology and urban practicality, qualities that transcend geography and appeal to drivers of all ages. The campaign includes :60-, :30-, and :15-second broadcast versions for general market; and :30- and :15-second versions for the Hispanic market. A multi-channel digital campaign and in-cinema airings beginning in late April, will support the broadcast elements.